The Day After Tomorrow Audience in United States

The Day After Tomorrow logo

The Day After Tomorrow has an estimated audience of 1,479,897 people in United States. 46.9% are female, 53.1% are male, average age 37.5. Top regions: California, Texas, Florida. Top brand affinities: Sonic the Hedgehog (comics), OV7, Maxim's Catering, alien vs predator, Ryuichi Sakamoto.

The average The Day After Tomorrow fan in United States is 37.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sonic the Hedgehog (comics), OV7, Maxim's Catering, with strongest over-indexing on Sonic the Hedgehog (comics) (109.65× the country average). Demographically, the The Day After Tomorrow audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Patriotism, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of The Day After Tomorrow fans

Demographic split for The Day After Tomorrow audience in United States
MetricValue
Female46.9%
Male53.1%
Average age37.5
Estimated audience size1,479,897

Audience persona

The typical The Day After Tomorrow fan in United States is balanced, around 37.5 years old, with strong Patriotism tendencies and a notable affinity for Sonic the Hedgehog (comics).

Top regions in United States

Top regions ranked by reach for The Day After Tomorrow in United States
RegionReachAffinity
California154,2320.95×
Texas149,8611.18×
Florida99,8451×
New York87,3791.06×
Illinois53,3421.08×
Pennsylvania49,6651×
Ohio49,2351.08×
Georgia46,7871.03×
North Carolina45,9341.03×
Michigan41,1511.06×
New Jersey36,4770.97×
Virginia36,0961×
Tennessee30,9151.04×
Indiana29,5731.09×
Washington29,5461×
Missouri28,3191.19×
Arizona28,1700.93×
Massachusetts27,5730.95×
Wisconsin23,6651.06×
Colorado23,5191.01×
Maryland22,7020.89×
Kentucky22,2261.2×
South Carolina22,0540.99×
Minnesota20,6900.98×
Louisiana18,7730.98×
Oklahoma18,7731.14×
Alabama18,6050.9×
Oregon17,0431×
Iowa14,1281.16×
Connecticut14,0810.95×
Kansas13,9741.2×
Arkansas13,6491.12×
Utah13,0450.98×
Nevada12,4300.87×
Mississippi10,8040.89×
Nebraska7,9611.07×
Idaho7,7051.04×
New Mexico7,5531.02×
West Virginia6,8931×
New Hampshire5,8481×
Maine5,7291.08×
Hawaii5,0340.79×
Rhode Island4,1210.87×
Montana3,8070.93×
Washington, District of Columbia3,7000.83×
Delaware3,4510.85×
South Dakota3,3250.97×
North Dakota2,9870.98×
Alaska2,6920.85×
Vermont2,2330.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Day After Tomorrow audience
BrandAffinityCategory
Sonic the Hedgehog (comics)109.65×Literature
OV7528.05×Music & Radio
Maxim's Catering172.5×Business & Career
alien vs predator84.13×Movies & TV
Ryuichi Sakamoto203.07×Movies & TV
Unstoppable (2010 film)53.83×Movies & TV
Ezra Miller45.39×Movies & TV
Jupe (jacket)178.47×
Aliens vs. Predator: Requiem119.58×Movies & TV
Planet of the Apes49.21×Movies & TV
drayton manor194.14×Travel & Leisure
Armageddon (1998 film)39.6×Movies & TV
New York Post10.28×News
Motive (TV series)55.45×Movies & TV
Philippine languages87.93×Politics & Society
Spartacus (TV series)32.48×Movies & TV
Now You See Me (film)17.54×Movies & TV
Cinnamoroll28.82×Movies & TV
Steampunk fashion75.28×Fashion & Accessoires
Snitch (film)58.13×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Day After Tomorrow audience
TraitClusterScore
PatriotismCONSERVATISM2.05
Social Media UsageJOY1.25
Price SensitivityPREMIUM1.25
Risk AppetiteTHRILL1.19
Early Adopter MentalityPOWER1.19
TravellingTHRILL1.14

Worldwide distribution

Worldwide audience distribution share by country for The Day After Tomorrow
CountryShare
United States29.6%
Germany6.8%
Japan6.5%

See The Day After Tomorrow audiences in other countries

More Action audiences in United States

Frequently asked questions

How many fans does The Day After Tomorrow have in United States?

The Day After Tomorrow has an estimated audience of 1,479,897 people in United States, concentrated in California and Texas.

What is the gender split and age of The Day After Tomorrow fans?

46.9% of The Day After Tomorrow fans are female, 53.1% are male, with an average age of 37.5 years.

Which brands do The Day After Tomorrow fans like most?

The Day After Tomorrow fans show strongest brand affinity for Sonic the Hedgehog (comics) (109.65×), OV7 (528.05×), and Maxim's Catering (172.5×) over the country average.

Where do The Day After Tomorrow fans live in United States?

The Day After Tomorrow fans in United States are most concentrated in California (reach 154,232), Texas (reach 149,861), and Florida (reach 99,845). These three regions account for the largest share of the active audience.

What other brands do The Day After Tomorrow fans also like?

Beyond The Day After Tomorrow itself, the audience over-indexes on OV7 (528.05×), Maxim's Catering (172.5×), alien vs predator (84.13×), and Ryuichi Sakamoto (203.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Day After Tomorrow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.