Rascasse Audience Intelligence

The Day After Tomorrow Audience in United States

A data profile of the people who buy, follow and care about The Day After Tomorrow in United States — modelled from more than twelve digital signal sources. The Day After Tomorrow has an estimated audience of 1,492,510 people in United States.

#37among Action in United States#1199among Movie / TV Show / Series in United States#2959in Movies & TV

The average The Day After Tomorrow fan in United States is 37.5 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include OV7, Maxim's Catering, Ryuichi Sakamoto, with strongest over-indexing on OV7 (528.05× the country average).

Demographically, the The Day After Tomorrow audience skews balanced with an average age of 37.5, and over-indexes on personality traits such as Spirituality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Day After Tomorrow fan in United States is balanced, around 37.5 years old, with strong Spirituality tendencies and a notable affinity for OV7.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Day After Tomorrow profile in United States.

Audience size
1.5M
in United States
Gender
46.9%♀
53.1% male
Age
37.5
average years
Country rank
#17828
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Day After Tomorrow viewers

46.9% are female, 53.1% are male, average age 37.5.

Fig. 02

Gender split

46.9%
Female
53.1%
Male
Demographic split for The Day After Tomorrow audience in United States
MetricValue
Female46.9%
Male53.1%
Average age37.5
Estimated audience size1,492,510
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the The Day After Tomorrow audience in United States
Age bracketShare%
16-1929%
20-2918%
30-3915%
40-4917%
50+21%
Fig. 04

Worldwide distribution

28.4%

of the worldwide The Day After Tomorrow audience comes from United States.

Worldwide audience distribution share by country for The Day After Tomorrow
CountryShare
United States28.4%
Germany6.7%
Japan6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Day After Tomorrow audience in United States is strongest.

Fig. 05

Top regions by affinity

The Day After Tomorrow fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~20K1.21×
02Oklahoma~20K1.17×
03Missouri~30K1.15×
04Arkansas~10K1.13×
05Indiana~30K1.12×
06Kansas~10K1.11×
07Texas~100K1.08×
08New York~90K1.08×
09Tennessee~30K1.08×
10Iowa~10K1.08×
11West Virginia~7K1.08×
12Rhode Island~5K1.08×
13North Carolina~50K1.07×
14Maine~6K1.06×
15Ohio~50K1.05×
16Michigan~40K1.05×
17Idaho~8K1.05×
18Pennsylvania~50K1.04×
19Nebraska~8K1.04×
20Illinois~50K1.02×
21Wisconsin~20K1.02×
22New Mexico~8K1.02×
23New Hampshire~6K1.02×
24South Dakota~3K1.02×
25Alaska~3K1.02×
26North Dakota~3K1.02×
27Virginia~40K1.01×
28New Jersey~40K0.99×
29South Carolina~20K0.99×
30Georgia~40K0.98×
31Connecticut~10K0.98×
32Colorado~20K0.97×
33Montana~4K0.97×
34Utah~10K0.96×
35Oregon~20K0.95×
36Vermont~2K0.95×
37Maryland~20K0.94×
38Minnesota~20K0.94×
39Delaware~4K0.94×
40Massachusetts~30K0.93×
41Washington~30K0.92×
42Mississippi~10K0.92×
43Arizona~30K0.90×
44Florida~90K0.89×
45Alabama~20K0.89×
46Louisiana~20K0.89×
47Washington, District of Columbia~4K0.85×
48California~100K0.83×
49Nevada~10K0.83×
50Hawaii~5K0.83×
Fig. 06

Affinity by region

Affinity by region — The Day After Tomorrow, United States
0.83×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Day After Tomorrow audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Day After Tomorrow audience
#·InterestCategoryAffinity×
01OV7Music & Radio528.05×
02Ryuichi SakamotoMovies & TV203.07×
03drayton manorTravel & Leisure194.14×
04Jupe (jacket)Topic178.47×
05Maxim's CateringBusiness & Career172.50×
06Aliens vs. Predator: RequiemMovies & TV119.58×
07Sonic the Hedgehog (comics)Literature109.65×
08Philippine languagesPolitics & Society87.93×
09alien vs predatorMovies & TV84.13×
10Steampunk fashionFashion & Accessoires75.28×
11Snitch (film)Movies & TV58.13×
12Motive (TV series)Movies & TV55.45×
13Unstoppable (2010 film)Movies & TV53.83×
14Planet of the ApesMovies & TV49.21×
15Ezra MillerMovies & TV45.39×
16Armageddon (1998 film)Movies & TV39.60×
17Spartacus (TV series)Movies & TV32.48×
18Monsters vs. AliensMovies & TV30.65×
19Now You See Me (film)Movies & TV17.54×
20New York PostNews10.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Day After Tomorrow audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Day After Tomorrow audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.94×
Luxury OrientationPREMIUM1.85×
Design AffinityPREMIUM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Day After Tomorrow audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.74×
Family OrientationCONSERVATISM0.82×
CreativityOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Day After Tomorrow have in United States?

The Day After Tomorrow has an estimated audience of 1,492,510 people in United States, concentrated in Texas and California.

02

What is the gender split and age of The Day After Tomorrow viewers?

46.9% of The Day After Tomorrow fans are female, 53.1% are male, with an average age of 37.5 years.

03

Which brands do The Day After Tomorrow fans like most?

The Day After Tomorrow fans show strongest brand affinity for OV7 (528.05×), Maxim's Catering (172.5×), and Ryuichi Sakamoto (203.07×) over the country average.

04

Where do The Day After Tomorrow fans live in United States?

The Day After Tomorrow fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and New York (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do The Day After Tomorrow fans also like?

Beyond The Day After Tomorrow itself, the audience over-indexes on Maxim's Catering (172.5×), Ryuichi Sakamoto (203.07×), alien vs predator (84.13×), and Unstoppable (2010 film) (53.83×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Day After Tomorrow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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