Monsters vs. Aliens Audience in United States

Monsters vs. Aliens logo

Monsters vs. Aliens has an estimated audience of 1,662,295 people in United States. 41.8% are female, 58.2% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: Jeep Jamboree, Nia Jax, Mortgage insurance, Arnold Palmer, Assassin's Creed II.

The average Monsters vs. Aliens fan in United States is 38.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Jeep Jamboree, Nia Jax, Mortgage insurance, with strongest over-indexing on Jeep Jamboree (152.44× the country average). Demographically, the Monsters vs. Aliens audience skews more male with an average age of 38.5, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Monsters vs. Aliens fans

Demographic split for Monsters vs. Aliens audience in United States
MetricValue
Female41.8%
Male58.2%
Average age38.5
Estimated audience size1,662,295

Audience persona

The typical Monsters vs. Aliens fan in United States is more male, around 38.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Jeep Jamboree.

Top regions in United States

Top regions ranked by reach for Monsters vs. Aliens in United States
RegionReachAffinity
California222,1751.22×
Texas192,1881.34×
Florida101,5190.9×
New York67,7990.73×
Illinois52,7550.95×
Georgia49,5050.97×
Ohio49,3280.96×
Arizona49,1981.45×
Pennsylvania48,0690.86×
North Carolina46,3330.93×
Michigan40,9630.94×
Washington36,3281.09×
Virginia34,7780.86×
Indiana32,6941.08×
Tennessee32,1350.96×
Colorado30,5921.17×
Missouri30,3951.13×
New Jersey30,1640.71×
Utah26,4451.78×
Wisconsin24,6830.99×
Oklahoma24,5091.33×
Maryland23,0600.81×
Massachusetts22,9150.7×
Alabama22,2690.96×
Minnesota21,5330.9×
South Carolina21,3270.85×
Oregon20,7021.09×
Kentucky20,5270.98×
Nevada19,1771.19×
Louisiana18,8960.88×
Arkansas15,2831.12×
Kansas14,9861.14×
Iowa14,8221.08×
Mississippi12,8030.93×
Connecticut12,0610.72×
Idaho11,7751.41×
New Mexico11,3351.36×
Nebraska9,0971.09×
West Virginia6,8300.88×
Hawaii6,1060.85×
New Hampshire5,1870.79×
Montana5,0451.09×
Maine4,4490.75×
South Dakota4,0591.06×
Alaska3,9081.1×
Delaware3,6940.81×
Rhode Island3,4950.66×
North Dakota3,4571.01×
Washington, District of Columbia2,8830.58×
Wyoming2,7991.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Monsters vs. Aliens audience
BrandAffinityCategory
Jeep Jamboree152.44×Cars & Mobility
Nia Jax20.08×Sports
Mortgage insurance9.26×Business & Career
Arnold Palmer11.93×Sports
Assassin's Creed II13.33×Games
Dog breed1.96×Pets & Animals
Captain America (1990 film)6.72×Movies & TV
College of the Holy Cross21.87×Business & Career
Daiwa, Hiroshima68.82×Travel & Leisure
The Nice Guys10.7×Movies & TV
Home staging5.92×Home & Garden
Israel2.29×Travel & Leisure
Google Photos2.56×Technology & Electronics
Monogram3.87×Home & Garden
Justice2.87×Politics & Society
Personalised Gifts4.37×Home & Garden
Panama3.64×Travel & Leisure
Hope For Paws20×Pets & Animals
Temple Grandin7.38×Literature
Pai gow20×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Monsters vs. Aliens audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.07
Luxury OrientationPREMIUM2.5
Risk AppetiteTHRILL2.4
ExtroversionTHRILL2.02
TraditionCONSERVATISM1.62
Urban LifestyleOPEN1.59

Worldwide distribution

Worldwide audience distribution share by country for Monsters vs. Aliens
CountryShare
United States52.7%
United Kingdom9.4%
Canada8.0%

See Monsters vs. Aliens audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Monsters vs. Aliens have in United States?

Monsters vs. Aliens has an estimated audience of 1,662,295 people in United States, concentrated in California and Texas.

What is the gender split and age of Monsters vs. Aliens fans?

41.8% of Monsters vs. Aliens fans are female, 58.2% are male, with an average age of 38.5 years.

Which brands do Monsters vs. Aliens fans like most?

Monsters vs. Aliens fans show strongest brand affinity for Jeep Jamboree (152.44×), Nia Jax (20.08×), and Mortgage insurance (9.26×) over the country average.

Where do Monsters vs. Aliens fans live in United States?

Monsters vs. Aliens fans in United States are most concentrated in California (reach 222,175), Texas (reach 192,188), and Florida (reach 101,519). These three regions account for the largest share of the active audience.

What other brands do Monsters vs. Aliens fans also like?

Beyond Monsters vs. Aliens itself, the audience over-indexes on Nia Jax (20.08×), Mortgage insurance (9.26×), Arnold Palmer (11.93×), and Assassin's Creed II (13.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Monsters vs. Aliens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.