Rascasse Audience Intelligence

Monsters vs. Aliens Audience in United States

A data profile of the people who buy, follow and care about Monsters vs. Aliens in United States — modelled from more than twelve digital signal sources. Monsters vs. Aliens has an estimated audience of 1,597,617 people in United States.

#1125among Movie / TV Show / Series in United States#2773in Movies & TV

The average Monsters vs. Aliens fan in United States is 38.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Night at the Museum, Mars Attacks!, Anne Hathaway, with strongest over-indexing on Night at the Museum (166.31× the country average).

Demographically, the Monsters vs. Aliens audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Spirituality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Monsters vs. Aliens fan in United States is more male, around 38.5 years old, with strong Spirituality tendencies and a notable affinity for Night at the Museum.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Monsters vs. Aliens profile in United States.

Audience size
1.6M
in United States
Gender
41.8%♀
58.2% male
Age
38.5
average years
Country rank
#16934
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Monsters vs. Aliens viewers

41.8% are female, 58.2% are male, average age 38.5.

Fig. 02

Gender split

41.8%
Female
58.2%
Male
Demographic split for Monsters vs. Aliens audience in United States
MetricValue
Female41.8%
Male58.2%
Average age38.5
Estimated audience size1,597,617
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Monsters vs. Aliens audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3920%
40-4928%
50+13%
Fig. 04

Worldwide distribution

50.3%

of the worldwide Monsters vs. Aliens audience comes from United States.

Worldwide audience distribution share by country for Monsters vs. Aliens
CountryShare
United States50.3%
United Kingdom8.8%
Canada8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Monsters vs. Aliens audience in United States is strongest.

Fig. 05

Top regions by affinity

Monsters vs. Aliens fans by region: top regions in United States
#RegionReachAffinity×
01Utah~30K1.73×
02Arizona~50K1.44×
03Idaho~10K1.42×
04New Mexico~10K1.40×
05Oklahoma~20K1.32×
06Texas~200K1.27×
07Alaska~4K1.20×
08Wyoming~3K1.20×
09Montana~5K1.16×
10Nevada~20K1.15×
11Kansas~20K1.15×
12California~200K1.13×
13Colorado~30K1.12×
14Arkansas~20K1.12×
15Nebraska~9K1.12×
16South Dakota~4K1.11×
17Iowa~10K1.09×
18Missouri~30K1.08×
19Oregon~20K1.08×
20North Dakota~4K1.07×
21Washington~30K1.05×
22Indiana~30K1.05×
23Kentucky~20K0.99×
24Wisconsin~20K0.98×
25Mississippi~10K0.97×
26Alabama~20K0.96×
27Tennessee~30K0.94×
28West Virginia~7K0.94×
29Georgia~50K0.93×
30Ohio~50K0.93×
31Illinois~50K0.92×
32Michigan~40K0.92×
33Louisiana~20K0.92×
34North Carolina~50K0.90×
35Hawaii~6K0.89×
36Florida~100K0.88×
37Minnesota~20K0.88×
38South Carolina~20K0.85×
39Virginia~30K0.84×
40Pennsylvania~50K0.83×
41Delaware~4K0.83×
42New Hampshire~5K0.82×
43Maryland~20K0.80×
44Maine~5K0.78×
45Rhode Island~4K0.73×
46Connecticut~10K0.71×
47New York~60K0.70×
48Massachusetts~20K0.69×
49New Jersey~30K0.68×
50Washington, District of Columbia~3K0.61×
Fig. 06

Affinity by region

Affinity by region — Monsters vs. Aliens, United States
0.61×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Monsters vs. Aliens audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Monsters vs. Aliens audience
#·InterestCategoryAffinity×
01Night at the MuseumMovies & TV166.31×
02Mars Attacks!Movies & TV145.05×
03E.T. the Extra-TerrestrialMovies & TV86.66×
04Freddy vs. JasonMovies & TV78.73×
05Doctor StrangerMovies & TV61.48×
06Lost in SpaceMovies & TV57.81×
07David CronenbergMovies & TV44.33×
08The Day After TomorrowMovies & TV30.65×
09The Lego MovieMovies & TV28.90×
10Blade RunnerMovies & TV28.42×
11Anne HathawayMovies & TV26.67×
12Cate BlanchettMovies & TV20.45×
13Die HardMovies & TV20.00×
14Eyes Wide ShutMovies & TV18.47×
15Black Panther (film)Movies & TV17.06×
16Emma WatsonMovies & TV12.26×
17Dylan O'BrienMovies & TV11.72×
18Charlize TheronMovies & TV10.91×
19Adam SandlerMovies & TV7.71×
20SupermanMovies & TV3.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Monsters vs. Aliens audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Monsters vs. Aliens audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.63×
Urban LifestyleOPEN1.43×
ExtroversionTHRILL1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Monsters vs. Aliens audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.51×
DIY MentalityTHRILL0.68×
Healthy LifestyleBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Monsters vs. Aliens have in United States?

Monsters vs. Aliens has an estimated audience of 1,597,617 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Monsters vs. Aliens viewers?

41.8% of Monsters vs. Aliens fans are female, 58.2% are male, with an average age of 38.5 years.

03

Which brands do Monsters vs. Aliens fans like most?

Monsters vs. Aliens fans show strongest brand affinity for Night at the Museum (166.31×), Mars Attacks! (145.05×), and Anne Hathaway (26.67×) over the country average.

04

Where do Monsters vs. Aliens fans live in United States?

Monsters vs. Aliens fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Monsters vs. Aliens fans also like?

Beyond Monsters vs. Aliens itself, the audience over-indexes on Mars Attacks! (145.05×), Anne Hathaway (26.67×), Doctor Stranger (61.48×), and Freddy vs. Jason (78.73×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Monsters vs. Aliens. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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