A data profile of the people who buy, follow and care about Dylan O'Brien in United States — modelled from more than twelve digital signal sources. Dylan O'Brien has an estimated audience of 13,294,005 people in United States.
The average Dylan O'Brien fan in United States is 40.3 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include I Know What You Did Last Summer, Tyler Posey, Dylan O’Brien, with strongest over-indexing on I Know What You Did Last Summer (55.9× the country average).
Demographically, the Dylan O'Brien audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Social Media Usage, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Dylan O'Brien fan in United States is balanced, around 40.3 years old, with strong Social Media Usage tendencies and a notable affinity for I Know What You Did Last Summer.
The key figures that characterise the Dylan O'Brien profile in United States.
54.7% are female, 45.3% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 40.3 |
| Estimated audience size | 13,294,005 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 15% | |
| 30-39 | 14% | |
| 40-49 | 18% | |
| 50+ | 29% |
Where the Dylan O'Brien audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~80K | 1.42× | |
| 02 | Idaho | ~40K | 1.22× | |
| 03 | Oklahoma | ~80K | 1.14× | |
| 04 | California | ~800K | 1.13× | |
| 05 | Oregon | ~90K | 1.13× | |
| 06 | Texas | ~600K | 1.11× | |
| 07 | Washington | ~100K | 1.11× | |
| 08 | Arizona | ~200K | 1.10× | |
| 09 | Indiana | ~100K | 1.09× | |
| 10 | Arkansas | ~60K | 1.07× | |
| 11 | Kentucky | ~90K | 1.05× | |
| 12 | Pennsylvania | ~200K | 1.04× | |
| 13 | Tennessee | ~100K | 1.03× | |
| 14 | Kansas | ~50K | 1.03× | |
| 15 | Missouri | ~100K | 1.02× | |
| 16 | Colorado | ~100K | 1.02× | |
| 17 | Nebraska | ~30K | 1.02× | |
| 18 | Montana | ~20K | 1.02× | |
| 19 | Alaska | ~10K | 1.02× | |
| 20 | North Dakota | ~10K | 1.02× | |
| 21 | Florida | ~500K | 1.01× | |
| 22 | Illinois | ~200K | 1.00× | |
| 23 | Massachusetts | ~100K | 0.99× | |
| 24 | Connecticut | ~70K | 0.99× | |
| 25 | Nevada | ~60K | 0.99× | |
| 26 | New York | ~400K | 0.98× | |
| 27 | Ohio | ~200K | 0.98× | |
| 28 | North Carolina | ~200K | 0.98× | |
| 29 | Michigan | ~200K | 0.98× | |
| 30 | Wisconsin | ~100K | 0.98× | |
| 31 | Minnesota | ~90K | 0.98× | |
| 32 | Iowa | ~50K | 0.98× | |
| 33 | Georgia | ~200K | 0.97× | |
| 34 | Louisiana | ~80K | 0.97× | |
| 35 | Hawaii | ~30K | 0.96× | |
| 36 | Maine | ~20K | 0.95× | |
| 37 | Virginia | ~200K | 0.94× | |
| 38 | Alabama | ~90K | 0.94× | |
| 39 | West Virginia | ~30K | 0.94× | |
| 40 | New Jersey | ~200K | 0.93× | |
| 41 | New Mexico | ~30K | 0.92× | |
| 42 | Delaware | ~20K | 0.92× | |
| 43 | South Carolina | ~90K | 0.91× | |
| 44 | New Hampshire | ~20K | 0.91× | |
| 45 | Rhode Island | ~20K | 0.91× | |
| 46 | South Dakota | ~10K | 0.91× | |
| 47 | Maryland | ~100K | 0.89× | |
| 48 | Mississippi | ~50K | 0.89× | |
| 49 | Vermont | ~10K | 0.85× | |
| 50 | Washington, District of Columbia | ~20K | 0.81× |
The strongest cross-interests of the Dylan O'Brien audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Holland Roden | Movies & TV | 111.00× | ||
| 02 | Tyler Posey | Movies & TV | 103.71× | ||
| 03 | The Secret Circle (TV series) | Movie / TV Show / Series | 101.22× | ||
| 04 | Misfits (TV series) | Movies & TV | 96.75× | ||
| 05 | Lucas Cruikshank | Movies & TV | 80.09× | ||
| 06 | Kelli Berglund | Movies & TV | 67.34× | ||
| 07 | I Know What You Did Last Summer | Movies & TV | 55.90× | ||
| 08 | Emily Osment | Movies & TV | 55.10× | ||
| 09 | Colton Haynes | Fashion & Accessoires | 53.41× | ||
| 10 | Charli D’Amelio | Movies & TV | 52.45× | ||
| 11 | Hellraiser (franchise) | Movies & TV | 52.34× | ||
| 12 | Dylan O’Brien | Movies & TV | 47.43× | ||
| 13 | Jamie Dornan | Movies & TV | 39.54× | ||
| 14 | Addison Rae | Movies & TV | 35.43× | ||
| 15 | After | Music & Radio | 32.67× | ||
| 16 | The 100 (TV series) | Movies & TV | 26.85× | ||
| 17 | Dakota Johnson | Movies & TV | 26.49× | ||
| 18 | Scream (film series) | Movies & TV | 22.55× | ||
| 19 | Pretty Little Liars (TV series) | Movies & TV | 18.01× | ||
| 20 | Peacemaker | Movies & TV | 8.04× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.40× | |
| Extroversion | THRILL | 1.38× | |
| Convenience Orientation | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.77× | |
| Sustainability | BALANCE | 0.90× | |
| Travelling | THRILL | 0.90× |
Dylan O'Brien has an estimated audience of 13,294,005 people in United States, concentrated in California and Texas.
54.7% of Dylan O'Brien fans are female, 45.3% are male, with an average age of 40.3 years.
Dylan O'Brien fans show strongest brand affinity for I Know What You Did Last Summer (55.9×), Tyler Posey (103.71×), and Dylan O’Brien (47.43×) over the country average.
Dylan O'Brien fans in United States are most concentrated in California (reach ~800K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Dylan O'Brien itself, the audience over-indexes on Tyler Posey (103.71×), Dylan O’Brien (47.43×), Emily Osment (55.1×), and Holland Roden (111×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Dylan O'Brien. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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