Rascasse Audience Intelligence

The Secret Circle (TV series) Audience in United States

A data profile of the people who buy, follow and care about The Secret Circle (TV series) in United States — modelled from more than twelve digital signal sources. The Secret Circle (TV series) has an estimated audience of 247,718 people in United States.

#4723among Movie / TV Show / Series in United States

The average The Secret Circle (TV series) fan in United States is 47.2 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dylan O'Brien, Tyler Posey, The 100 (TV series), with strongest over-indexing on Dylan O'Brien (101.22× the country average).

Demographically, the The Secret Circle (TV series) audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Tradition, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Secret Circle (TV series) fan in United States is more female, around 47.2 years old, with strong Tradition tendencies and a notable affinity for Dylan O'Brien.

Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Secret Circle (TV series) profile in United States.

Audience size
248K
in United States
Gender
56.3%♀
43.7% male
Age
47.2
average years
Country rank
#53080
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Secret Circle (TV series) viewers

56.3% are female, 43.7% are male, average age 47.2.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for The Secret Circle (TV series) audience in United States
MetricValue
Female56.3%
Male43.7%
Average age47.2
Estimated audience size247,718
Fig. 03

Age distribution

Ø 47.2
average years
Age distribution of the The Secret Circle (TV series) audience in United States
Age bracketShare%
16-198%
20-2911%
30-3915%
40-4922%
50+44%
Fig. 04

Worldwide distribution

37.1%

of the worldwide The Secret Circle (TV series) audience comes from United States.

Worldwide audience distribution share by country for The Secret Circle (TV series)
CountryShare
United States37.1%
Germany5.1%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Secret Circle (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

The Secret Circle (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~3K1.50×
02Alabama~5K1.42×
03Louisiana~4K1.29×
04Kentucky~4K1.28×
05West Virginia~2K1.23×
06Arkansas~3K1.22×
07Oklahoma~4K1.19×
08Tennessee~6K1.17×
09Georgia~9K1.15×
10South Carolina~5K1.13×
11North Carolina~9K1.09×
12Missouri~5K1.09×
13Texas~20K1.04×
14Indiana~5K1.04×
15Ohio~8K1.01×
16Michigan~7K1.00×
17Iowa~2K1.00×
18Kansas~2K1.00×
19Maryland~5K0.99×
20Connecticut~3K0.99×
21Idaho~1K0.99×
22Pennsylvania~9K0.98×
23Delaware<1K0.97×
24Florida~20K0.96×
25Oregon~3K0.96×
26Utah~2K0.96×
27Maine<1K0.96×
28Montana<1K0.96×
29North Dakota<1K0.96×
30Wisconsin~4K0.95×
31Nebraska~1K0.95×
32South Dakota<1K0.95×
33Arizona~5K0.94×
34Washington~5K0.94×
35Nevada~2K0.94×
36New Mexico~1K0.94×
37Alaska<1K0.94×
38Illinois~8K0.93×
39Virginia~6K0.93×
40Minnesota~4K0.93×
41Hawaii~1K0.92×
42Rhode Island<1K0.92×
43New York~10K0.91×
44Vermont<1K0.90×
45California~30K0.87×
46New Hampshire<1K0.87×
47New Jersey~6K0.86×
48Massachusetts~4K0.85×
49Washington, District of Columbia<1K0.82×
50Colorado~3K0.77×
Fig. 06

Affinity by region

Affinity by region — The Secret Circle (TV series), United States
0.77×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Secret Circle (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Secret Circle (TV series) audience
#·InterestCategoryAffinity×
01Tyler PoseyMovies & TV122.11×
02Dylan O'BrienMovies & TV101.22×
03The 100 (TV series)Movies & TV63.29×
0424 (TV series)Movies & TV42.82×
05The O.C.Movies & TV38.31×
06Annie LennoxMusic & Radio33.07×
07House of Cards (U.S. TV series)Movies & TV28.77×
08Ruby RoseMovies & TV23.91×
09Pretty Little Liars (TV series)Movies & TV23.29×
10Reservoir DogsMovies & TV22.84×
11Sherlock (TV series)Movies & TV22.64×
12Die HardMovies & TV22.14×
13CharmedMovies & TV20.19×
14Avan JogiaMovies & TV17.54×
15Jensen AcklesMovies & TV17.25×
16Sarah Michelle GellarMovies & TV16.67×
17Maze Runner (film series)Movies & TV15.45×
18StubHubTravel & Leisure14.84×
19Robert De NiroMovies & TV11.19×
20Graphic novelLiterature10.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Secret Circle (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Secret Circle (TV series) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.09×
MindfulnessBALANCE1.59×
IndulgenceJOY1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Secret Circle (TV series) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.69×
Quality AwarenessPREMIUM0.74×
Family OrientationCONSERVATISM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Secret Circle (TV series) have in United States?

The Secret Circle (TV series) has an estimated audience of 247,718 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Secret Circle (TV series) viewers?

56.3% of The Secret Circle (TV series) fans are female, 43.7% are male, with an average age of 47.2 years.

03

Which brands do The Secret Circle (TV series) fans like most?

The Secret Circle (TV series) fans show strongest brand affinity for Dylan O'Brien (101.22×), Tyler Posey (122.11×), and The 100 (TV series) (63.29×) over the country average.

04

Where do The Secret Circle (TV series) fans live in United States?

The Secret Circle (TV series) fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do The Secret Circle (TV series) fans also like?

Beyond The Secret Circle (TV series) itself, the audience over-indexes on Tyler Posey (122.11×), The 100 (TV series) (63.29×), 24 (TV series) (42.82×), and StubHub (14.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See The Secret Circle (TV series) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for The Secret Circle (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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