The Secret Circle (TV series) Audience in United States

The Secret Circle (TV series) has an estimated audience of 267,797 people in United States. 56.3% are female, 43.7% are male, average age 47.2. Top regions: California, Texas, Florida. Top brand affinities: Holland Roden, The 100 (TV series), Dylan O'Brien, 24 (TV series), Pretty Little Liars (TV series).

The average The Secret Circle (TV series) fan in United States is 47.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Holland Roden, The 100 (TV series), Dylan O'Brien, with strongest over-indexing on Holland Roden (228.27× the country average). Demographically, the The Secret Circle (TV series) audience skews more female with an average age of 47.2, and over-indexes on personality traits such as Tradition, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Movie / TV Show / Series

Demographics of The Secret Circle (TV series) fans

Demographic split for The Secret Circle (TV series) audience in United States
MetricValue
Female56.3%
Male43.7%
Average age47.2
Estimated audience size267,797

Audience persona

The typical The Secret Circle (TV series) fan in United States is more female, around 47.2 years old, with strong Tradition tendencies and a notable affinity for Holland Roden.

Top regions in United States

Top regions ranked by reach for The Secret Circle (TV series) in United States
RegionReachAffinity
California26,5720.9×
Texas25,3331.1×
Florida17,7210.98×
New York13,7100.92×
Georgia9,1971.11×
Pennsylvania9,1011.01×
North Carolina8,8751.1×
Ohio8,4871.03×
Illinois8,2230.92×
Michigan7,1141.02×
Tennessee6,3321.18×
Virginia6,1000.94×
New Jersey5,8690.86×
Alabama5,7971.55×
Indiana5,3261.09×
Washington5,1680.96×
Arizona5,0740.93×
Missouri4,8671.13×
South Carolina4,7441.18×
Kentucky4,5871.37×
Louisiana4,5571.32×
Maryland4,2680.93×
Massachusetts4,2480.81×
Wisconsin3,8390.95×
Oklahoma3,7681.27×
Minnesota3,6510.95×
Mississippi3,4141.55×
Colorado3,1670.75×
Oregon2,8420.93×
Arkansas2,8301.28×
Connecticut2,6710.99×
Utah2,4011×
Nevada2,3440.9×
Iowa2,2911.04×
Kansas2,1051×
West Virginia1,5161.22×
Idaho1,3210.98×
Nebraska1,2650.94×
New Mexico1,2440.93×
Hawaii9820.85×
Maine8650.9×
New Hampshire8190.78×
Montana7150.96×
Delaware7140.97×
Rhode Island6820.8×
Washington, District of Columbia5460.68×
South Dakota5370.87×
North Dakota4800.87×
Alaska4530.79×
Vermont3690.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Secret Circle (TV series) audience
BrandAffinityCategory
Holland Roden228.27×Movies & TV
The 100 (TV series)67.47×Movies & TV
Dylan O'Brien31.59×Movies & TV
24 (TV series)45.85×Movies & TV
Pretty Little Liars (TV series)29.41×Movies & TV
Tyler Posey37.2×Movies & TV
The O.C.34.72×Movies & TV
Owen Wilson16.87×Movies & TV
House of Cards (U.S. TV series)27.67×Movies & TV
Die Hard22.03×Movies & TV
Bachelor of Business Administration41.98×Business & Career
Sherlock (TV series)21.71×Movies & TV
Anime and manga fandom6.41×Literature
StubHub9.4×Travel & Leisure
Jensen Ackles13.73×Movies & TV
Avan Jogia20×Movies & TV
Kia Sportage20×Cars & Mobility
Sarah J. Maas23.24×Literature
Mobile game4.23×Games
Reservoir Dogs18.6×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Secret Circle (TV series) audience
TraitClusterScore
TraditionCONSERVATISM1.95
MindfulnessBALANCE1.56
LGBTQ+ IdentityOPEN1.42
ExtroversionTHRILL1.35
Community OrientationOPEN1.14
Risk AppetiteTHRILL1.14

Worldwide distribution

Worldwide audience distribution share by country for The Secret Circle (TV series)
CountryShare
United States38.7%
Germany5.9%
United Kingdom4.9%

See The Secret Circle (TV series) audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does The Secret Circle (TV series) have in United States?

The Secret Circle (TV series) has an estimated audience of 267,797 people in United States, concentrated in California and Texas.

What is the gender split and age of The Secret Circle (TV series) fans?

56.3% of The Secret Circle (TV series) fans are female, 43.7% are male, with an average age of 47.2 years.

Which brands do The Secret Circle (TV series) fans like most?

The Secret Circle (TV series) fans show strongest brand affinity for Holland Roden (228.27×), The 100 (TV series) (67.47×), and Dylan O'Brien (31.59×) over the country average.

Where do The Secret Circle (TV series) fans live in United States?

The Secret Circle (TV series) fans in United States are most concentrated in California (reach 26,572), Texas (reach 25,333), and Florida (reach 17,721). These three regions account for the largest share of the active audience.

What other brands do The Secret Circle (TV series) fans also like?

Beyond The Secret Circle (TV series) itself, the audience over-indexes on The 100 (TV series) (67.47×), Dylan O'Brien (31.59×), 24 (TV series) (45.85×), and Pretty Little Liars (TV series) (29.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Secret Circle (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.