A data profile of the people who buy, follow and care about Charmed in United States — modelled from more than twelve digital signal sources. Charmed has an estimated audience of 2,216,517 people in United States.
The average Charmed fan in United States is 41.7 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Kaley Cuoco, Twin Peaks, Scarface (1983 film), with strongest over-indexing on Kaley Cuoco (25.07× the country average).
Demographically, the Charmed audience skews more female with an average age of 41.7, and over-indexes on personality traits such as Individualism, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Charmed fan in United States is more female, around 41.7 years old, with strong Individualism tendencies and a notable affinity for Kaley Cuoco.
The key figures that characterise the Charmed profile in United States.
67.5% are female, 32.5% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 67.5% |
| Male | 32.5% |
| Average age | 41.7 |
| Estimated audience size | 2,216,517 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 20% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 23% |
Where the Charmed audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Arkansas | ~20K | 1.26× | |
| 02 | Kentucky | ~30K | 1.25× | |
| 03 | Mississippi | ~20K | 1.24× | |
| 04 | West Virginia | ~10K | 1.22× | |
| 05 | Missouri | ~40K | 1.20× | |
| 06 | Oklahoma | ~30K | 1.20× | |
| 07 | Louisiana | ~30K | 1.18× | |
| 08 | Tennessee | ~50K | 1.15× | |
| 09 | Alabama | ~40K | 1.14× | |
| 10 | Indiana | ~50K | 1.13× | |
| 11 | Ohio | ~80K | 1.11× | |
| 12 | Maine | ~9K | 1.11× | |
| 13 | New Mexico | ~10K | 1.09× | |
| 14 | Kansas | ~20K | 1.08× | |
| 15 | Pennsylvania | ~80K | 1.06× | |
| 16 | Michigan | ~60K | 1.05× | |
| 17 | South Carolina | ~30K | 1.05× | |
| 18 | Georgia | ~70K | 1.03× | |
| 19 | Nevada | ~20K | 1.02× | |
| 20 | Illinois | ~70K | 1.01× | |
| 21 | Maryland | ~40K | 1.01× | |
| 22 | Iowa | ~20K | 1.01× | |
| 23 | North Carolina | ~70K | 1.00× | |
| 24 | Delaware | ~6K | 1.00× | |
| 25 | Alaska | ~5K | 0.99× | |
| 26 | Texas | ~200K | 0.98× | |
| 27 | New York | ~100K | 0.97× | |
| 28 | Idaho | ~10K | 0.97× | |
| 29 | Arizona | ~40K | 0.96× | |
| 30 | North Dakota | ~4K | 0.95× | |
| 31 | Wisconsin | ~30K | 0.94× | |
| 32 | Rhode Island | ~7K | 0.94× | |
| 33 | Oregon | ~20K | 0.93× | |
| 34 | Connecticut | ~20K | 0.93× | |
| 35 | Nebraska | ~10K | 0.93× | |
| 36 | Virginia | ~50K | 0.92× | |
| 37 | South Dakota | ~5K | 0.92× | |
| 38 | Florida | ~100K | 0.91× | |
| 39 | New Hampshire | ~8K | 0.91× | |
| 40 | Montana | ~6K | 0.91× | |
| 41 | Vermont | ~3K | 0.90× | |
| 42 | New Jersey | ~50K | 0.89× | |
| 43 | Washington | ~40K | 0.89× | |
| 44 | Utah | ~20K | 0.89× | |
| 45 | Minnesota | ~30K | 0.88× | |
| 46 | Massachusetts | ~40K | 0.84× | |
| 47 | Colorado | ~30K | 0.84× | |
| 48 | California | ~200K | 0.81× | |
| 49 | Hawaii | ~7K | 0.73× | |
| 50 | Washington, District of Columbia | ~5K | 0.73× |
The strongest cross-interests of the Charmed audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Alyssa Milano | Movies & TV | 34.92× | ||
| 02 | Chilling Adventures of Sabrina | Movies & TV | 28.60× | ||
| 03 | Rose McGowan | Movies & TV | 27.36× | ||
| 04 | Kaley Cuoco | Movies & TV | 25.07× | ||
| 05 | Scarface (1983 film) | Movies & TV | 23.91× | ||
| 06 | Practical Magic | Movies & TV | 23.17× | ||
| 07 | American Gangster (film) | Movies & TV | 20.84× | ||
| 08 | Donnie Darko | Movies & TV | 19.20× | ||
| 09 | Inside Out (2015 film) | Movies & TV | 18.93× | ||
| 10 | Twin Peaks | Movies & TV | 17.17× | ||
| 11 | Brittany Snow | Movies & TV | 16.48× | ||
| 12 | Kat Dennings | Movies & TV | 15.98× | ||
| 13 | Jennifer Love Hewitt | Movies & TV | 15.47× | ||
| 14 | The Matrix (franchise) | Movies & TV | 15.05× | ||
| 15 | Quentin Tarantino | Movies & TV | 13.59× | ||
| 16 | Vikings (TV series) | Movies & TV | 10.73× | ||
| 17 | Alexandra Daddario | Movies & TV | 9.11× | ||
| 18 | Adam Sandler | Movies & TV | 8.35× | ||
| 19 | A Knight of the Seven Kingdoms | Movies & TV | 6.60× | ||
| 20 | Donald Trump | Politics & Society | 2.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 1.51× | |
| Spirituality | BALANCE | 1.37× | |
| Patriotism | CONSERVATISM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.93× | |
| Luxury Orientation | PREMIUM | 0.94× | |
| Design Affinity | PREMIUM | 0.94× |
Charmed has an estimated audience of 2,216,517 people in United States, concentrated in California and Texas.
67.5% of Charmed fans are female, 32.5% are male, with an average age of 41.7 years.
Charmed fans show strongest brand affinity for Kaley Cuoco (25.07×), Twin Peaks (17.17×), and Scarface (1983 film) (23.91×) over the country average.
Charmed fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Charmed itself, the audience over-indexes on Twin Peaks (17.17×), Scarface (1983 film) (23.91×), Alyssa Milano (34.92×), and Brittany Snow (16.48×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Charmed. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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