Rascasse Audience Intelligence

Chilling Adventures of Sabrina Audience in United States

A data profile of the people who buy, follow and care about Chilling Adventures of Sabrina in United States — modelled from more than twelve digital signal sources. Chilling Adventures of Sabrina has an estimated audience of 809,678 people in United States.

#532among TV series in United States#2257among Movie / TV Show / Series in United States#5062in Movies & TV

The average Chilling Adventures of Sabrina fan in United States is 38.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Charmed, Kelly Osbourne, Kaley Cuoco, with strongest over-indexing on Charmed (28.6× the country average).

Demographically, the Chilling Adventures of Sabrina audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Chilling Adventures of Sabrina fan in United States is more female, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Charmed.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chilling Adventures of Sabrina profile in United States.

Audience size
810K
in United States
Gender
68.0%♀
32.0% male
Age
38.9
average years
Country rank
#27251
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chilling Adventures of Sabrina viewers

68.0% are female, 32.0% are male, average age 38.9.

Fig. 02

Gender split

68.0%
Female
32.0%
Male
Demographic split for Chilling Adventures of Sabrina audience in United States
MetricValue
Female68.0%
Male32.0%
Average age38.9
Estimated audience size809,678
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Chilling Adventures of Sabrina audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3919%
40-4919%
50+21%
Fig. 04

Worldwide distribution

35.2%

of the worldwide Chilling Adventures of Sabrina audience comes from United States.

Worldwide audience distribution share by country for Chilling Adventures of Sabrina
CountryShare
United States35.2%
United Kingdom7.6%
Germany7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chilling Adventures of Sabrina audience in United States is strongest.

Fig. 05

Top regions by affinity

Chilling Adventures of Sabrina fans by region: top regions in United States
#RegionReachAffinity×
01Oklahoma~10K1.21×
02Utah~9K1.19×
03Kentucky~10K1.17×
04West Virginia~4K1.17×
05Oregon~10K1.16×
06Missouri~10K1.13×
07Arkansas~8K1.13×
08Washington~20K1.10×
09Texas~80K1.09×
10Arizona~20K1.09×
11Tennessee~20K1.09×
12Alabama~10K1.07×
13New Hampshire~3K1.07×
14Kansas~7K1.06×
15Alaska~2K1.05×
16California~90K1.04×
17Mississippi~7K1.04×
18Idaho~4K1.04×
19Indiana~20K1.03×
20Georgia~30K1.02×
21Louisiana~10K1.02×
22New Mexico~4K1.02×
23Nevada~8K1.01×
24Nebraska~4K1.01×
25Ohio~30K1.00×
26Michigan~20K0.99×
27Rhode Island~3K0.99×
28Pennsylvania~30K0.98×
29Illinois~30K0.98×
30Maine~3K0.98×
31North Carolina~20K0.97×
32Iowa~6K0.97×
33Colorado~10K0.96×
34Virginia~20K0.95×
35Maryland~10K0.95×
36Vermont~1K0.95×
37Florida~50K0.94×
38South Carolina~10K0.93×
39Wisconsin~10K0.93×
40Montana~2K0.93×
41Massachusetts~10K0.92×
42Connecticut~8K0.92×
43New York~40K0.91×
44North Dakota~2K0.91×
45Minnesota~10K0.89×
46Delaware~2K0.89×
47South Dakota~2K0.87×
48New Jersey~20K0.85×
49Hawaii~3K0.84×
50Washington, District of Columbia~2K0.83×
Fig. 06

Affinity by region

Affinity by region — Chilling Adventures of Sabrina, United States
0.83×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chilling Adventures of Sabrina audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chilling Adventures of Sabrina audience
#·InterestCategoryAffinity×
01CharmedMovies & TV28.60×
02Forest WhitakerMovies & TV16.84×
03The EqualizerMovies & TV15.95×
04Military pressSports15.84×
05Grimm (TV series)Movies & TV15.78×
06Pan's LabyrinthMovies & TV14.33×
07Terrence HowardMovies & TV13.85×
08America FerreraMovies & TV12.52×
09Eyes Wide ShutMovies & TV11.63×
10Kaley CuocoMovies & TV11.51×
11Black Mirror (TV series)Movies & TV11.42×
12Olivia MunnMovies & TV11.37×
13Beverly Hills, 90210Movies & TV10.56×
14Kelly OsbourneMusic & Radio10.14×
15The Vampire DiariesMovies & TV9.55×
16Twin PeaksMovies & TV7.09×
17ArrowMovies & TV6.71×
18Dylan O'BrienMovies & TV6.51×
19Diane KeatonMovies & TV3.84×
20SupermanMovies & TV1.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chilling Adventures of Sabrina audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chilling Adventures of Sabrina audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.63×
TraditionCONSERVATISM1.53×
MindfulnessBALANCE1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chilling Adventures of Sabrina audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Quality AwarenessPREMIUM0.82×
TravellingTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chilling Adventures of Sabrina have in United States?

Chilling Adventures of Sabrina has an estimated audience of 809,678 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Chilling Adventures of Sabrina viewers?

68.0% of Chilling Adventures of Sabrina fans are female, 32.0% are male, with an average age of 38.9 years.

03

Which brands do Chilling Adventures of Sabrina fans like most?

Chilling Adventures of Sabrina fans show strongest brand affinity for Charmed (28.6×), Kelly Osbourne (10.14×), and Kaley Cuoco (11.51×) over the country average.

04

Where do Chilling Adventures of Sabrina fans live in United States?

Chilling Adventures of Sabrina fans in United States are most concentrated in California (reach ~90K), Texas (reach ~80K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Chilling Adventures of Sabrina fans also like?

Beyond Chilling Adventures of Sabrina itself, the audience over-indexes on Kelly Osbourne (10.14×), Kaley Cuoco (11.51×), Forest Whitaker (16.84×), and Twin Peaks (7.09×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Chilling Adventures of Sabrina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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