Rascasse Audience Intelligence

Grimm (TV series) Audience in United States

A data profile of the people who buy, follow and care about Grimm (TV series) in United States — modelled from more than twelve digital signal sources. Grimm (TV series) has an estimated audience of 1,631,913 people in United States.

#294among TV series in United States#1097among Movie / TV Show / Series in United States#2721in Movies & TV

The average Grimm (TV series) fan in United States is 41.5 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Haven (TV series), Time-lapse photography, EVO Fitness, with strongest over-indexing on Haven (TV series) (47.05× the country average).

Demographically, the Grimm (TV series) audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Tradition, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Grimm (TV series) fan in United States is more female, around 41.5 years old, with strong Tradition tendencies and a notable affinity for Haven (TV series).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grimm (TV series) profile in United States.

Audience size
1.6M
in United States
Gender
64.2%♀
35.8% male
Age
41.5
average years
Country rank
#16653
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Grimm (TV series) viewers

64.2% are female, 35.8% are male, average age 41.5.

Fig. 02

Gender split

64.2%
Female
35.8%
Male
Demographic split for Grimm (TV series) audience in United States
MetricValue
Female64.2%
Male35.8%
Average age41.5
Estimated audience size1,631,913
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Grimm (TV series) audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3919%
40-4924%
50+25%
Fig. 04

Worldwide distribution

26.4%

of the worldwide Grimm (TV series) audience comes from United States.

Worldwide audience distribution share by country for Grimm (TV series)
CountryShare
United States26.4%
Brazil9.4%
Germany7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grimm (TV series) audience in United States is strongest.

Fig. 05

Top regions by affinity

Grimm (TV series) fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~30K1.93×
02Idaho~10K1.34×
03Oklahoma~20K1.28×
04West Virginia~9K1.26×
05Arkansas~20K1.25×
06Kentucky~20K1.23×
07Missouri~30K1.20×
08Alaska~4K1.20×
09Washington~40K1.17×
10Montana~5K1.16×
11Tennessee~40K1.13×
12Mississippi~10K1.13×
13Alabama~20K1.11×
14Kansas~10K1.10×
15Wyoming~3K1.10×
16Indiana~30K1.09×
17Utah~20K1.09×
18Ohio~50K1.08×
19Louisiana~20K1.07×
20Iowa~10K1.06×
21Maine~6K1.06×
22South Dakota~4K1.06×
23Michigan~40K1.03×
24South Carolina~20K1.01×
25Wisconsin~20K1.00×
26Nebraska~8K1.00×
27North Carolina~50K0.99×
28Pennsylvania~50K0.98×
29New Mexico~7K0.96×
30North Dakota~3K0.94×
31Georgia~40K0.93×
32Arizona~30K0.93×
33New Hampshire~6K0.91×
34Virginia~30K0.90×
35Texas~100K0.89×
36New York~80K0.87×
37Minnesota~20K0.87×
38Florida~90K0.84×
39Maryland~20K0.83×
40Colorado~20K0.83×
41Illinois~40K0.82×
42Nevada~10K0.82×
43Delaware~4K0.82×
44Rhode Island~4K0.81×
45Connecticut~10K0.76×
46Hawaii~5K0.72×
47Massachusetts~20K0.70×
48New Jersey~30K0.69×
49California~100K0.67×
50Washington, District of Columbia~3K0.56×
Fig. 06

Affinity by region

Affinity by region — Grimm (TV series), United States
0.56×1.00×1.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grimm (TV series) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grimm (TV series) audience
#·InterestCategoryAffinity×
01Time-lapse photographyTechnology & Electronics83.29×
02EVO FitnessSports78.41×
03The Crazies (2010 film)Movies & TV52.25×
04Lights Out (2016 film)Movies & TV47.89×
05Haven (TV series)Movies & TV47.05×
06Pan's LabyrinthMovies & TV43.21×
07Shutter (2008 film)Movies & TV41.07×
08Sarah DrewMovies & TV40.49×
09Dark Shadows (film)Movies & TV38.44×
10Bitten (TV series)Movies & TV37.65×
11Cary ElwesMovies & TV36.63×
12Jeffrey Dean MorganMovies & TV33.17×
13Once Upon a Time (TV series)Movies & TV30.92×
14Greek (TV series)Movies & TV30.09×
15Veronica MarsMovies & TV28.85×
16Oculus (film)Movies & TV28.04×
17Skins (UK TV series)Movies & TV24.38×
18Awkward (TV series)Movies & TV23.01×
19Shutter Island (film)Movies & TV22.37×
20Supernatural (U.S. TV series)Movies & TV14.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grimm (TV series) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grimm (TV series) audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.42×
Risk AppetiteTHRILL1.40×
ExtroversionTHRILL1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grimm (TV series) audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.87×
Urban LifestyleOPEN0.98×
Career OrientationPOWER0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Grimm (TV series) have in United States?

Grimm (TV series) has an estimated audience of 1,631,913 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Grimm (TV series) viewers?

64.2% of Grimm (TV series) fans are female, 35.8% are male, with an average age of 41.5 years.

03

Which brands do Grimm (TV series) fans like most?

Grimm (TV series) fans show strongest brand affinity for Haven (TV series) (47.05×), Time-lapse photography (83.29×), and EVO Fitness (78.41×) over the country average.

04

Where do Grimm (TV series) fans live in United States?

Grimm (TV series) fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Grimm (TV series) fans also like?

Beyond Grimm (TV series) itself, the audience over-indexes on Time-lapse photography (83.29×), EVO Fitness (78.41×), Jeffrey Dean Morgan (33.17×), and Cary Elwes (36.63×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Grimm (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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