Grimm (TV series) Audience in United States

Grimm (TV series) logo

Grimm (TV series) has an estimated audience of 1,560,154 people in United States. 64.2% are female, 35.8% are male, average age 41.5. Top regions: Texas, California, Florida. Top brand affinities: Haven (TV series), Time-lapse photography, Jeffrey Dean Morgan, Cary Elwes, Once Upon a Time (TV series).

The average Grimm (TV series) fan in United States is 41.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Haven (TV series), Time-lapse photography, Jeffrey Dean Morgan, with strongest over-indexing on Haven (TV series) (47.05× the country average). Demographically, the Grimm (TV series) audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Grimm (TV series) fans

Demographic split for Grimm (TV series) audience in United States
MetricValue
Female64.2%
Male35.8%
Average age41.5
Estimated audience size1,560,154

Audience persona

The typical Grimm (TV series) fan in United States is more female, around 41.5 years old, with strong Risk Appetite tendencies and a notable affinity for Haven (TV series).

Top regions in United States

Top regions ranked by reach for Grimm (TV series) in United States
RegionReachAffinity
Texas121,5130.91×
California115,6810.67×
Florida90,0050.85×
New York76,4240.88×
Ohio54,9201.14×
Pennsylvania53,2421.01×
North Carolina49,1251.05×
Georgia46,4150.97×
Illinois44,9440.86×
Michigan43,1221.06×
Washington38,5131.23×
Oregon37,0412.07×
Tennessee35,6181.14×
Virginia35,0830.92×
Indiana31,1141.09×
Arizona30,8880.97×
Missouri30,8411.23×
New Jersey27,3860.69×
Kentucky24,8131.27×
South Carolina24,2181.03×
Alabama24,0181.1×
Wisconsin23,7441.01×
Oklahoma23,5481.36×
Maryland22,6280.84×
Massachusetts22,2670.72×
Colorado21,2630.86×
Louisiana20,4471.02×
Minnesota19,4180.87×
Arkansas16,7821.31×
Utah14,9051.07×
Iowa13,9721.09×
Mississippi13,9081.08×
Kansas13,8411.13×
Nevada12,7480.84×
Connecticut11,3620.73×
Idaho10,4771.34×
West Virginia9,2101.27×
Nebraska7,8411×
New Mexico7,3920.94×
Maine5,7691.03×
New Hampshire5,1310.83×
Montana4,9061.13×
Hawaii4,4460.66×
Rhode Island3,8300.77×
Alaska3,5971.08×
South Dakota3,3960.94×
Delaware3,2930.77×
North Dakota2,6270.82×
Wyoming2,4771.07×
Washington, District of Columbia2,4010.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Grimm (TV series) audience
BrandAffinityCategory
Haven (TV series)47.05×Movies & TV
Time-lapse photography83.29×Technology & Electronics
Jeffrey Dean Morgan33.17×Movies & TV
Cary Elwes36.63×Movies & TV
Once Upon a Time (TV series)30.92×Movies & TV
Lights Out (2016 film)47.89×Movies & TV
Awkward (TV series)23.01×Movies & TV
Shutter (2008 film)41.07×Movies & TV
Oculus (film)28.04×Movies & TV
Shutter Island (film)22.37×Movies & TV
The Crazies (2010 film)52.25×Movies & TV
Veronica Mars28.85×Movies & TV
Supernatural (U.S. TV series)14.67×Movies & TV
Dark Shadows (film)38.44×Movies & TV
Skins (UK TV series)24.38×Movies & TV
Beauty & the Beast (2012 TV series)23.13×Movies & TV
Sarah Drew40.49×Movies & TV
Greek (TV series)30.09×Movies & TV
Bitten (TV series)37.65×Movies & TV
The Omen (2006 film)47.32×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Grimm (TV series) audience
TraitClusterScore
Risk AppetiteTHRILL1.86
Luxury OrientationPREMIUM1.68
TraditionCONSERVATISM1.67
ExtroversionTHRILL1.58
PatriotismCONSERVATISM1.43
MindfulnessBALANCE1.38

Worldwide distribution

Worldwide audience distribution share by country for Grimm (TV series)
CountryShare
United States27.0%
Brazil9.2%
Germany8.2%

See Grimm (TV series) audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Grimm (TV series) have in United States?

Grimm (TV series) has an estimated audience of 1,560,154 people in United States, concentrated in Texas and California.

What is the gender split and age of Grimm (TV series) fans?

64.2% of Grimm (TV series) fans are female, 35.8% are male, with an average age of 41.5 years.

Which brands do Grimm (TV series) fans like most?

Grimm (TV series) fans show strongest brand affinity for Haven (TV series) (47.05×), Time-lapse photography (83.29×), and Jeffrey Dean Morgan (33.17×) over the country average.

Where do Grimm (TV series) fans live in United States?

Grimm (TV series) fans in United States are most concentrated in Texas (reach 121,513), California (reach 115,681), and Florida (reach 90,005). These three regions account for the largest share of the active audience.

What other brands do Grimm (TV series) fans also like?

Beyond Grimm (TV series) itself, the audience over-indexes on Time-lapse photography (83.29×), Jeffrey Dean Morgan (33.17×), Cary Elwes (36.63×), and Once Upon a Time (TV series) (30.92×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Grimm (TV series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.