A data profile of the people who buy, follow and care about Sarah Drew in United States — modelled from more than twelve digital signal sources. Sarah Drew has an estimated audience of 790,243 people in United States.
The average Sarah Drew fan in United States is 31.0 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Taron Egerton, Snapped, Olivia Holt, with strongest over-indexing on Taron Egerton (106.44× the country average).
Demographically, the Sarah Drew audience skews more female with an average age of 31.0, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Sarah Drew fan in United States is more female, around 31.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Taron Egerton.
The key figures that characterise the Sarah Drew profile in United States.
91.9% are female, 8.1% are male, average age 31.0.
| Metric | Value |
|---|---|
| Female | 91.9% |
| Male | 8.1% |
| Average age | 31.0 |
| Estimated audience size | 790,243 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 27% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 2% |
Where the Sarah Drew audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Idaho | ~5K | 1.25× | |
| 02 | West Virginia | ~4K | 1.25× | |
| 03 | Kentucky | ~10K | 1.21× | |
| 04 | Arkansas | ~8K | 1.20× | |
| 05 | Oklahoma | ~10K | 1.19× | |
| 06 | Missouri | ~10K | 1.15× | |
| 07 | Alabama | ~10K | 1.15× | |
| 08 | Ohio | ~30K | 1.14× | |
| 09 | Tennessee | ~20K | 1.14× | |
| 10 | Indiana | ~20K | 1.13× | |
| 11 | Kansas | ~7K | 1.13× | |
| 12 | Wisconsin | ~10K | 1.12× | |
| 13 | Utah | ~8K | 1.12× | |
| 14 | New Hampshire | ~3K | 1.12× | |
| 15 | South Carolina | ~10K | 1.11× | |
| 16 | Iowa | ~7K | 1.11× | |
| 17 | Montana | ~2K | 1.11× | |
| 18 | Mississippi | ~7K | 1.09× | |
| 19 | Maine | ~3K | 1.09× | |
| 20 | Pennsylvania | ~30K | 1.08× | |
| 21 | Nebraska | ~4K | 1.07× | |
| 22 | North Carolina | ~20K | 1.05× | |
| 23 | South Dakota | ~2K | 1.04× | |
| 24 | Michigan | ~20K | 1.03× | |
| 25 | North Dakota | ~2K | 1.01× | |
| 26 | Oregon | ~9K | 1.00× | |
| 27 | Arizona | ~20K | 0.99× | |
| 28 | Minnesota | ~10K | 0.98× | |
| 29 | Vermont | ~1K | 0.98× | |
| 30 | Alaska | ~2K | 0.96× | |
| 31 | Washington | ~10K | 0.94× | |
| 32 | New Mexico | ~4K | 0.94× | |
| 33 | Virginia | ~20K | 0.93× | |
| 34 | Louisiana | ~9K | 0.93× | |
| 35 | Delaware | ~2K | 0.92× | |
| 36 | Illinois | ~20K | 0.91× | |
| 37 | Rhode Island | ~2K | 0.91× | |
| 38 | Georgia | ~20K | 0.89× | |
| 39 | Colorado | ~10K | 0.89× | |
| 40 | Connecticut | ~7K | 0.89× | |
| 41 | Texas | ~60K | 0.88× | |
| 42 | Massachusetts | ~10K | 0.86× | |
| 43 | Florida | ~40K | 0.82× | |
| 44 | New Jersey | ~20K | 0.81× | |
| 45 | Maryland | ~10K | 0.79× | |
| 46 | Hawaii | ~3K | 0.79× | |
| 47 | New York | ~30K | 0.76× | |
| 48 | Nevada | ~6K | 0.75× | |
| 49 | California | ~60K | 0.74× | |
| 50 | Washington, District of Columbia | ~1K | 0.57× |
The strongest cross-interests of the Sarah Drew audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Taron Egerton | Movies & TV | 106.44× | ||
| 02 | Olivia Holt | Movies & TV | 78.08× | ||
| 03 | Sleepy Hollow (TV series) | Movies & TV | 71.76× | ||
| 04 | Melanie Lynskey | Movies & TV | 57.20× | ||
| 05 | Snapped | Movies & TV | 57.17× | ||
| 06 | Grimm (TV series) | Movies & TV | 40.49× | ||
| 07 | The O.C. | Movies & TV | 37.91× | ||
| 08 | Once Upon a Time (TV series) | Movies & TV | 34.58× | ||
| 09 | Friday Night Lights (TV series) | Movies & TV | 33.13× | ||
| 10 | True Blood | Movies & TV | 23.05× | ||
| 11 | Blue Bloods (TV series) | Movies & TV | 22.16× | ||
| 12 | Ellen Pompeo | Movies & TV | 22.06× | ||
| 13 | Jessica Biel | Movies & TV | 17.33× | ||
| 14 | Cold Case | Movies & TV | 17.31× | ||
| 15 | Grey's Anatomy | Movies & TV | 11.83× | ||
| 16 | Stranger Things | Movies & TV | 5.18× | ||
| 17 | Subway | Food & Beverages | 3.44× | ||
| 18 | Pizza Hut | Food & Beverages | 3.23× | ||
| 19 | McDonald's | Food & Beverages | 3.07× | ||
| 20 | Internet & Social Media | 2.99× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.90× | |
| Price Sensitivity | PREMIUM | 1.77× | |
| Extroversion | THRILL | 1.71× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.60× | |
| Design Affinity | PREMIUM | 0.76× | |
| Healthy Lifestyle | BALANCE | 0.78× |
Sarah Drew has an estimated audience of 790,243 people in United States, concentrated in California and Texas.
91.9% of Sarah Drew fans are female, 8.1% are male, with an average age of 31.0 years.
Sarah Drew fans show strongest brand affinity for Taron Egerton (106.44×), Snapped (57.17×), and Olivia Holt (78.08×) over the country average.
Sarah Drew fans in United States are most concentrated in California (reach ~60K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Sarah Drew itself, the audience over-indexes on Snapped (57.17×), Olivia Holt (78.08×), Melanie Lynskey (57.2×), and Once Upon a Time (TV series) (34.58×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Sarah Drew. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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