A data profile of the people who buy, follow and care about The O.C. in United States — modelled from more than twelve digital signal sources. The O.C. has an estimated audience of 1,842,403 people in United States.
The average The O.C. fan in United States is 36.3 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Unforgettable (2011 TV series), Revenge (TV series), Dexter's Laboratory, with strongest over-indexing on Unforgettable (2011 TV series) (35.51× the country average).
Demographically, the The O.C. audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Pet Ownership, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical The O.C. fan in United States is more female, around 36.3 years old, with strong Pet Ownership tendencies and a notable affinity for Unforgettable (2011 TV series).
The key figures that characterise the The O.C. profile in United States.
62.5% are female, 37.5% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 62.5% |
| Male | 37.5% |
| Average age | 36.3 |
| Estimated audience size | 1,842,403 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 22% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 14% |
Where the The O.C. audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wisconsin | ~50K | 1.87× | |
| 02 | California | ~300K | 1.52× | |
| 03 | Massachusetts | ~50K | 1.34× | |
| 04 | Texas | ~200K | 1.32× | |
| 05 | Connecticut | ~20K | 1.27× | |
| 06 | New Jersey | ~50K | 1.22× | |
| 07 | New York | ~100K | 1.19× | |
| 08 | Rhode Island | ~6K | 1.16× | |
| 09 | Utah | ~20K | 1.12× | |
| 10 | Arizona | ~40K | 1.11× | |
| 11 | Illinois | ~60K | 1.09× | |
| 12 | Oregon | ~20K | 1.09× | |
| 13 | Washington, District of Columbia | ~6K | 1.07× | |
| 14 | Pennsylvania | ~60K | 1.06× | |
| 15 | Washington | ~40K | 1.06× | |
| 16 | Missouri | ~30K | 1.03× | |
| 17 | Minnesota | ~30K | 1.01× | |
| 18 | New Hampshire | ~7K | 1.01× | |
| 19 | Vermont | ~3K | 1.01× | |
| 20 | North Carolina | ~50K | 0.99× | |
| 21 | Florida | ~100K | 0.98× | |
| 22 | Georgia | ~50K | 0.98× | |
| 23 | Idaho | ~9K | 0.98× | |
| 24 | Virginia | ~40K | 0.97× | |
| 25 | Kentucky | ~20K | 0.97× | |
| 26 | Michigan | ~40K | 0.96× | |
| 27 | Indiana | ~30K | 0.96× | |
| 28 | South Carolina | ~30K | 0.96× | |
| 29 | Maine | ~6K | 0.96× | |
| 30 | Tennessee | ~30K | 0.95× | |
| 31 | Delaware | ~5K | 0.95× | |
| 32 | Louisiana | ~20K | 0.93× | |
| 33 | North Dakota | ~3K | 0.93× | |
| 34 | Maryland | ~30K | 0.92× | |
| 35 | Iowa | ~10K | 0.92× | |
| 36 | Colorado | ~30K | 0.91× | |
| 37 | Alabama | ~20K | 0.91× | |
| 38 | Nevada | ~20K | 0.91× | |
| 39 | Ohio | ~50K | 0.90× | |
| 40 | Mississippi | ~10K | 0.89× | |
| 41 | Oklahoma | ~20K | 0.88× | |
| 42 | Arkansas | ~10K | 0.88× | |
| 43 | Hawaii | ~6K | 0.86× | |
| 44 | Nebraska | ~7K | 0.85× | |
| 45 | Montana | ~4K | 0.85× | |
| 46 | Kansas | ~10K | 0.84× | |
| 47 | Alaska | ~3K | 0.81× | |
| 48 | West Virginia | ~6K | 0.80× | |
| 49 | South Dakota | ~3K | 0.80× | |
| 50 | New Mexico | ~6K | 0.70× |
The strongest cross-interests of the The O.C. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dexter's Laboratory | Literature | 55.36× | ||
| 02 | Samurai Jack | Movies & TV | 50.17× | ||
| 03 | The Secret Life of the American Teenager | Movies & TV | 42.01× | ||
| 04 | The Jetsons | Movies & TV | 41.70× | ||
| 05 | Sarah Drew | Movies & TV | 37.91× | ||
| 06 | The Powerpuff Girls | Movies & TV | 37.10× | ||
| 07 | The Smurfs | Movies & TV | 35.60× | ||
| 08 | Unforgettable (2011 TV series) | Movies & TV | 35.51× | ||
| 09 | Falling Skies | Movies & TV | 33.44× | ||
| 10 | Deception (U.S. TV series) | Movies & TV | 32.36× | ||
| 11 | Greek (TV series) | Movies & TV | 31.50× | ||
| 12 | The Flintstones | Movies & TV | 30.95× | ||
| 13 | Revenge (TV series) | Movies & TV | 30.51× | ||
| 14 | Whose Line Is It Anyway? (U.S. TV series) | Movies & TV | 29.91× | ||
| 15 | The Closer | Movies & TV | 28.10× | ||
| 16 | Big Fish | Movies & TV | 27.67× | ||
| 17 | One Tree Hill (TV series) | Movies & TV | 26.77× | ||
| 18 | Steven Universe | Movies & TV | 22.78× | ||
| 19 | Awkward (TV series) | Movies & TV | 16.16× | ||
| 20 | Gossip Girl | Movies & TV | 13.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.13× | |
| Mindfulness | BALANCE | 1.12× | |
| Extroversion | THRILL | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 0.67× | |
| Need for Security | CONSERVATISM | 0.67× | |
| Quality Awareness | PREMIUM | 0.67× |
The O.C. has an estimated audience of 1,842,403 people in United States, concentrated in California and Texas.
62.5% of The O.C. fans are female, 37.5% are male, with an average age of 36.3 years.
The O.C. fans show strongest brand affinity for Unforgettable (2011 TV series) (35.51×), Revenge (TV series) (30.51×), and Dexter's Laboratory (55.36×) over the country average.
The O.C. fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and New York (reach ~100K). These three regions account for the largest share of the active audience.
Beyond The O.C. itself, the audience over-indexes on Revenge (TV series) (30.51×), Dexter's Laboratory (55.36×), The Jetsons (41.7×), and One Tree Hill (TV series) (26.77×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for The O.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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