The Flintstones Audience in United States

The Flintstones logo

The Flintstones has an estimated audience of 1,191,413 people in United States. 42.5% are female, 57.5% are male, average age 39.1. Top regions: California, Texas, Florida. Top brand affinities: Pro-Ject, The Halal Guys, Urban Outfitters, Gran Torino, Product design.

The average The Flintstones fan in United States is 39.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pro-Ject, The Halal Guys, Urban Outfitters, with strongest over-indexing on Pro-Ject (6.82× the country average). Demographically, the The Flintstones audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of The Flintstones fans

Demographic split for The Flintstones audience in United States
MetricValue
Female42.5%
Male57.5%
Average age39.1
Estimated audience size1,191,413

Audience persona

The typical The Flintstones fan in United States is more male, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for The Flintstones in United States
RegionReachAffinity
California151,8701.16×
Texas127,1071.24×
Florida88,9481.1×
New York69,1711.04×
Illinois43,8351.1×
Pennsylvania42,2581.05×
Georgia40,8691.11×
Ohio39,7121.08×
North Carolina35,7211×
Michigan33,3561.07×
Arizona29,5061.21×
New Jersey29,1970.96×
Virginia26,6250.92×
Tennessee25,1391.05×
Indiana24,7111.14×
Missouri21,9071.14×
Alabama21,6371.3×
Washington20,6920.87×
Louisiana20,0581.31×
Massachusetts19,5600.83×
South Carolina19,4201.08×
Maryland19,2270.94×
Oregon18,8031.38×
Kentucky18,0471.21×
Colorado16,8540.9×
Oklahoma15,9671.21×
Wisconsin15,9420.89×
Minnesota14,0090.82×
Nevada12,6171.09×
Arkansas11,1651.14×
Mississippi11,0451.13×
Connecticut10,8200.91×
Utah10,5750.99×
Kansas9,5031.01×
Iowa8,9110.91×
West Virginia6,2181.12×
New Mexico6,1551.03×
Idaho5,5360.93×
Nebraska5,3290.89×
New Hampshire3,8320.82×
Hawaii3,7790.74×
Maine3,6370.85×
Rhode Island3,5240.93×
Montana2,9100.88×
Washington, District of Columbia2,8410.79×
Delaware2,7700.84×
South Dakota2,3000.84×
North Dakota2,0290.83×
Alaska2,0260.8×
Wyoming1,4550.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Flintstones audience
BrandAffinityCategory
Pro-Ject6.82×Music & Radio
The Halal Guys10.87×Food & Beverages
Urban Outfitters3.04×Shopping
Gran Torino9.81×Movies & TV
Product design2.59×Business & Career
Alaska1.55×Travel & Leisure
Hayward, California9.62×Travel & Leisure
Hofstra University16.52×Business & Career
Historic site3.45×Arts & Culture
Bridget Jones: The Edge of Reason16.4×Movies & TV
Elsword12.3×Games
The Nice Guys5.97×Movies & TV
Home staging3.81×Home & Garden
UK garage3.6×Music & Radio
Racing1.62×Cars & Mobility
Palm Harbor Homes10.84×Home & Garden
Hunt's13.05×Food & Beverages
Corona (band)2.77×Music & Radio
Emilio Estefan6.97×Music & Radio
Paisley3.94×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Flintstones audience
TraitClusterScore
PatriotismCONSERVATISM1.84
LGBTQ+ IdentityOPEN1.5
ExtroversionTHRILL1.33
Price SensitivityPREMIUM1.15
Urban LifestyleOPEN1.1
Early Adopter MentalityPOWER1.1

Worldwide distribution

Worldwide audience distribution share by country for The Flintstones
CountryShare
United States41.8%
United Kingdom5.4%
Mexico3.8%

See The Flintstones audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does The Flintstones have in United States?

The Flintstones has an estimated audience of 1,191,413 people in United States, concentrated in California and Texas.

What is the gender split and age of The Flintstones fans?

42.5% of The Flintstones fans are female, 57.5% are male, with an average age of 39.1 years.

Which brands do The Flintstones fans like most?

The Flintstones fans show strongest brand affinity for Pro-Ject (6.82×), The Halal Guys (10.87×), and Urban Outfitters (3.04×) over the country average.

Where do The Flintstones fans live in United States?

The Flintstones fans in United States are most concentrated in California (reach 151,870), Texas (reach 127,107), and Florida (reach 88,948). These three regions account for the largest share of the active audience.

What other brands do The Flintstones fans also like?

Beyond The Flintstones itself, the audience over-indexes on The Halal Guys (10.87×), Urban Outfitters (3.04×), Gran Torino (9.81×), and Product design (2.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Flintstones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.