Rascasse Audience Intelligence

The Flintstones Viewer Demographics in United States

The Flintstones has an estimated audience of 1.6M people in United States.

#380among TV series in United States
#1278among movies & series in United States#2977in Movies & TV

The average The Flintstones fan in United States is 39.8 years old, more male, and lives primarily in California.

Its fans are 1.0 years older than the group average of 38.8.

Women make up 42.5% of the fan base, 13.2 percentage points fewer than the group average.

Compared with the other 4357 objects in TV series, The Flintstones fans stand out for their interest in Rizzoli & Isles, Dexter's Laboratory and Steven Universe.

Interest is seasonal: August, September and October account for 35% of the year's searches, December is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Rizzoli & Isles, Dexter's Laboratory, Steven Universe, with strongest over-indexing on Rizzoli & Isles (96.46× the country average).

Demographically, the The Flintstones audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

The typical The Flintstones fan in United States is more male, around 39.8 years old, with strong Patriotism tendencies and a notable affinity for Rizzoli & Isles.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.6M
in United States
Gender
42.5%♀
57.5% male
Age
39.8
average years
Country rank
#17526
among all objects in United States
Fig. 01

Search interest · 12-month trend

-51%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of The Flintstones viewers

42.5% are female, 57.5% are male, average age 39.8.

Fig. 02

Gender split

42.5%
Female
57.5%
Male
Demographic split for The Flintstones audience in United States
MetricValue
Female42.5%
Male57.5%
Average age39.8
Estimated audience size1.6M
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the The Flintstones audience in United States
Age bracketShare%
16-2421%
25-3419%
35-4418%
45-5420%
55+21%
Fig. 04

Worldwide distribution

34.0%

of the worldwide The Flintstones audience comes from United States.

Worldwide audience distribution share by country for The Flintstones
CountryShare
United States34.0%
Brazil11.4%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

The Flintstones fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~30K1.30×
02Oregon~30K1.26×
03Alabama~30K1.25×
04Kentucky~30K1.22×
05West Virginia~10K1.19×
06Oklahoma~20K1.18×
07Texas~100K1.17×
08Mississippi~20K1.17×
09Arkansas~20K1.15×
10Arizona~40K1.13×
11Indiana~40K1.12×
12California~200K1.11×
13Missouri~30K1.10×
14Nevada~20K1.09×
15Georgia~60K1.08×
16South Carolina~30K1.08×
17New Mexico~10K1.08×
18Florida~100K1.06×
19Michigan~50K1.06×
20Tennessee~40K1.05×
21Ohio~60K1.04×
22Pennsylvania~60K1.03×
23Illinois~60K1.03×
24Kansas~10K1.01×
25Utah~20K1.00×
26New York~90K0.99×
27Idaho~8K0.98×
28North Carolina~50K0.97×
29New Hampshire~6K0.97×
30Rhode Island~5K0.97×
31New Jersey~40K0.95×
32Maryland~30K0.94×
33Connecticut~20K0.93×
34Montana~5K0.93×
35North Dakota~3K0.93×
36Maine~6K0.92×
37Wyoming~3K0.92×
38Iowa~10K0.91×
39Nebraska~8K0.91×
40South Dakota~4K0.91×
41Alaska~3K0.90×
42Virginia~40K0.89×
43Wisconsin~20K0.89×
44Delaware~4K0.89×
45Colorado~20K0.87×
46Washington~30K0.83×
47Massachusetts~30K0.83×
48Minnesota~20K0.82×
49Washington, District of Columbia~3K0.80×
50Hawaii~5K0.78×
Fig. 06

Affinity by region

Affinity by region — The Flintstones, United States
0.78×1.00×1.30×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the The Flintstones audience vs. the country average
#·InterestCategoryAffinity×
01Rizzoli & IslesMovies & TV96.46×
02Dexter's LaboratoryLiterature67.13×
03Steven UniverseMovies & TV48.23×
04Pinky and the BrainMovies & TV37.02×
05Tony DanzaMovies & TV32.42×
06Falling SkiesMovies & TV31.16×
07The O.C.Movies & TV30.95×
08Looney TunesMovies & TV27.93×
09Pitch PerfectMovies & TV21.63×
10Taron EgertonMovies & TV21.37×
11Adventure TimeMovies & TV18.22×
12Sesame StreetKids & Family17.24×
13Chelsea HandlerMovies & TV16.50×
14Studio GhibliLiterature13.68×
15Rick and MortyMovies & TV7.19×
16Obsessed (2009 film)Movies & TV7.08×
17FedExBusiness & Career5.18×
18Pizza HutFood & Beverages3.53×
19SubwayFood & Beverages3.44×
20McDonald'sFood & Beverages2.81×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the The Flintstones audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the The Flintstones audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.42×
Convenience OrientationPREMIUM1.87×
Price SensitivityPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the The Flintstones audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.68×
Luxury OrientationPREMIUM0.73×
MindfulnessBALANCE0.76×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV series audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in The Flintstones over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/the-flintstones-12774” · Methodology