Rascasse Audience Intelligence

The Flintstones Audience in United States

A data profile of the people who buy, follow and care about The Flintstones in United States — modelled from more than twelve digital signal sources. The Flintstones has an estimated audience of 1,737,367 people in United States.

#273among TV series in United States#1011among Movie / TV Show / Series in United States#2546in Movies & TV

The average The Flintstones fan in United States is 39.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Steven Universe, Dexter's Laboratory, Rizzoli & Isles, with strongest over-indexing on Steven Universe (48.23× the country average).

Demographically, the The Flintstones audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Flintstones fan in United States is more male, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Steven Universe.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Flintstones profile in United States.

Audience size
1.7M
in United States
Gender
42.5%♀
57.5% male
Age
39.1
average years
Country rank
#15879
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Flintstones viewers

42.5% are female, 57.5% are male, average age 39.1.

Fig. 02

Gender split

42.5%
Female
57.5%
Male
Demographic split for The Flintstones audience in United States
MetricValue
Female42.5%
Male57.5%
Average age39.1
Estimated audience size1,737,367
Fig. 03

Age distribution

Ø 39.1
average years
Age distribution of the The Flintstones audience in United States
Age bracketShare%
16-1921%
20-2919%
30-3918%
40-4920%
50+21%
Fig. 04

Worldwide distribution

38.1%

of the worldwide The Flintstones audience comes from United States.

Worldwide audience distribution share by country for The Flintstones
CountryShare
United States38.1%
Brazil11.0%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Flintstones audience in United States is strongest.

Fig. 05

Top regions by affinity

The Flintstones fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~30K1.30×
02Oregon~30K1.26×
03Alabama~30K1.25×
04Kentucky~30K1.22×
05West Virginia~10K1.19×
06Oklahoma~20K1.18×
07Texas~200K1.17×
08Mississippi~20K1.17×
09Arkansas~20K1.15×
10Arizona~40K1.13×
11Indiana~40K1.12×
12California~200K1.11×
13Missouri~30K1.10×
14Nevada~20K1.09×
15Georgia~60K1.08×
16South Carolina~30K1.08×
17New Mexico~10K1.08×
18Florida~100K1.06×
19Michigan~50K1.06×
20Tennessee~40K1.05×
21Ohio~60K1.04×
22Pennsylvania~60K1.03×
23Illinois~60K1.03×
24Kansas~10K1.01×
25Utah~20K1.00×
26New York~100K0.99×
27Idaho~9K0.98×
28North Carolina~50K0.97×
29New Hampshire~7K0.97×
30Rhode Island~6K0.97×
31New Jersey~40K0.95×
32Maryland~30K0.94×
33Connecticut~20K0.93×
34Montana~5K0.93×
35North Dakota~3K0.93×
36Maine~6K0.92×
37Wyoming~2K0.92×
38Iowa~10K0.91×
39Nebraska~8K0.91×
40South Dakota~4K0.91×
41Alaska~3K0.90×
42Virginia~40K0.89×
43Wisconsin~20K0.89×
44Delaware~4K0.89×
45Colorado~20K0.87×
46Washington~30K0.83×
47Massachusetts~30K0.83×
48Minnesota~20K0.82×
49Washington, District of Columbia~4K0.80×
50Hawaii~6K0.78×
Fig. 06

Affinity by region

Affinity by region — The Flintstones, United States
0.78×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Flintstones audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Flintstones audience
#·InterestCategoryAffinity×
01Rizzoli & IslesMovies & TV96.46×
02Dexter's LaboratoryLiterature67.13×
03Steven UniverseMovies & TV48.23×
04Pinky and the BrainMovies & TV37.02×
05Tony DanzaMovies & TV32.42×
06Falling SkiesMovies & TV31.16×
07The O.C.Movies & TV30.95×
08Looney TunesMovies & TV27.93×
09Pitch PerfectMovies & TV21.63×
10Taron EgertonMovies & TV21.37×
11Adventure TimeMovies & TV18.22×
12Sesame StreetKids & Family17.24×
13Chelsea HandlerMovies & TV16.50×
14Studio GhibliLiterature13.68×
15Mission: ImpossibleMovies & TV10.63×
16Rick and MortyMovies & TV7.19×
17Obsessed (2009 film)Movies & TV7.08×
18FedExBusiness & Career5.18×
19Pizza HutFood & Beverages3.53×
20SubwayFood & Beverages3.44×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Flintstones audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Flintstones audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM5.42×
Convenience OrientationPREMIUM1.87×
Price SensitivityPREMIUM1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Flintstones audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.68×
Luxury OrientationPREMIUM0.73×
MindfulnessBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Flintstones have in United States?

The Flintstones has an estimated audience of 1,737,367 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Flintstones viewers?

42.5% of The Flintstones fans are female, 57.5% are male, with an average age of 39.1 years.

03

Which brands do The Flintstones fans like most?

The Flintstones fans show strongest brand affinity for Steven Universe (48.23×), Dexter's Laboratory (67.13×), and Rizzoli & Isles (96.46×) over the country average.

04

Where do The Flintstones fans live in United States?

The Flintstones fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do The Flintstones fans also like?

Beyond The Flintstones itself, the audience over-indexes on Dexter's Laboratory (67.13×), Rizzoli & Isles (96.46×), Taron Egerton (21.37×), and Looney Tunes (27.93×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Flintstones. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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