Looney Tunes Audience in United States

Looney Tunes logo

Looney Tunes has an estimated audience of 2,510,990 people in United States. 41.3% are female, 58.7% are male, average age 34.5. Top regions: California, Texas, Florida. Top brand affinities: Megamind, Dexter's Laboratory, The Jetsons, The Flintstones, Samurai Jack.

The average Looney Tunes fan in United States is 34.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Megamind, Dexter's Laboratory, The Jetsons, with strongest over-indexing on Megamind (19.88× the country average). Demographically, the Looney Tunes audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Looney Tunes fans

Demographic split for Looney Tunes audience in United States
MetricValue
Female41.3%
Male58.7%
Average age34.5
Estimated audience size2,510,990

Audience persona

The typical Looney Tunes fan in United States is more male, around 34.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Megamind.

Top regions in United States

Top regions ranked by reach for Looney Tunes in United States
RegionReachAffinity
California347,9201.26×
Texas281,2331.3×
Florida183,0001.08×
New York153,5831.09×
Illinois92,4401.11×
Pennsylvania87,8171.04×
Georgia85,7591.11×
North Carolina80,1791.06×
Ohio77,8581.01×
New Jersey68,5261.07×
Michigan64,3900.98×
Virginia60,1810.98×
Tennessee53,4831.06×
Arizona53,0491.03×
Massachusetts49,8771.01×
Washington48,9160.97×
Indiana48,8631.07×
Missouri43,1471.07×
Maryland42,8570.99×
Louisiana42,7201.32×
South Carolina40,2681.07×
Colorado36,6420.93×
Wisconsin36,2410.96×
Alabama33,2160.95×
Kentucky33,1881.05×
Minnesota32,9680.92×
Oklahoma32,7401.17×
Oregon28,0110.97×
Nevada27,3781.13×
Connecticut25,4381.01×
Arkansas22,5981.09×
Utah22,2260.99×
Mississippi22,0451.07×
Kansas18,3620.93×
Iowa18,0050.87×
New Mexico15,1321.2×
Idaho14,1491.12×
Nebraska11,9480.95×
West Virginia11,8841.02×
Hawaii8,2880.77×
New Hampshire7,3060.74×
Maine7,1120.79×
Rhode Island7,0910.89×
Washington, District of Columbia6,4420.85×
Montana6,1570.88×
Delaware5,9070.85×
Alaska5,1690.96×
South Dakota4,6210.8×
North Dakota4,2660.83×
Wyoming3,3350.9×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Looney Tunes audience
BrandAffinityCategory
Megamind19.88×Movies & TV
Dexter's Laboratory40.62×Literature
The Jetsons32.4×Movies & TV
The Flintstones27.93×Movies & TV
Samurai Jack40.34×Movies & TV
The Smurfs31.23×Movies & TV
Scooby-Doo4.86×Movies & TV
Steven Universe18.63×Movies & TV
The Closer21.8×Movies & TV
Merrie Melodies36.94×Movies & TV
Whose Line Is It Anyway? (U.S. TV series)22.39×Movies & TV
Flushed Away17.3×Movies & TV
Meet the Robinsons13.14×Movies & TV
Adventure Time11.27×Movies & TV
Falling Skies21.01×Movies & TV
The Powerpuff Girls23.41×Movies & TV
Impractical Jokers12.3×Movies & TV
Rizzoli & Isles30.38×Movies & TV
Back at the Barnyard30.79×Movies & TV
Rick and Morty4.49×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Looney Tunes audience
TraitClusterScore
Luxury OrientationPREMIUM2.14
LGBTQ+ IdentityOPEN2.11
Risk AppetiteTHRILL1.94
ExtroversionTHRILL1.6
PatriotismCONSERVATISM1.36
TraditionCONSERVATISM1.18

Worldwide distribution

Worldwide audience distribution share by country for Looney Tunes
CountryShare
United States29.1%
Brazil9.7%
Mexico5.7%

See Looney Tunes audiences in other countries

More Movies & TV audiences in United States

Frequently asked questions

How many fans does Looney Tunes have in United States?

Looney Tunes has an estimated audience of 2,510,990 people in United States, concentrated in California and Texas.

What is the gender split and age of Looney Tunes fans?

41.3% of Looney Tunes fans are female, 58.7% are male, with an average age of 34.5 years.

Which brands do Looney Tunes fans like most?

Looney Tunes fans show strongest brand affinity for Megamind (19.88×), Dexter's Laboratory (40.62×), and The Jetsons (32.4×) over the country average.

Where do Looney Tunes fans live in United States?

Looney Tunes fans in United States are most concentrated in California (reach 347,920), Texas (reach 281,233), and Florida (reach 183,000). These three regions account for the largest share of the active audience.

What other brands do Looney Tunes fans also like?

Beyond Looney Tunes itself, the audience over-indexes on Dexter's Laboratory (40.62×), The Jetsons (32.4×), The Flintstones (27.93×), and Samurai Jack (40.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Looney Tunes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.