Rascasse Audience Intelligence

Looney Tunes Viewer Demographics in United States

Looney Tunes has an estimated audience of 2.9M people in United States.

#573among movies & series in United States#1502in Movies & TV

The average Looney Tunes fan in United States is 35.2 years old, more male, and lives primarily in California.

Most fans live in California, Texas, Florida.

Top affinities include Dexter's Laboratory, Samurai Jack, Merrie Melodies, with strongest over-indexing on Dexter's Laboratory (40.62× the country average).

Demographically, the Looney Tunes audience skews more male with an average age of 35.2, and over-indexes on personality traits such as Extroversion, Patriotism.

The typical Looney Tunes fan in United States is more male, around 35.2 years old, with strong Extroversion tendencies and a notable affinity for Dexter's Laboratory.

Category: Movies & TV · Type: Movie / TV Show / Series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.9M
in United States
Gender
41.3%♀
58.7% male
Age
35.2
average years
Country rank
#10703
among all objects in United States
Fig. 01

Search interest · 12-month trend

+30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Looney Tunes viewers

41.3% are female, 58.7% are male, average age 35.2.

Fig. 02

Gender split

41.3%
Female
58.7%
Male
Demographic split for Looney Tunes audience in United States
MetricValue
Female41.3%
Male58.7%
Average age35.2
Estimated audience size2.9M
Fig. 03

Age distribution

Ø 35.2
average years
Age distribution of the Looney Tunes audience in United States
Age bracketShare%
16-2432%
25-3422%
35-4418%
45-5415%
55+13%
Fig. 04

Worldwide distribution

28.8%

of the worldwide Looney Tunes audience comes from United States.

Worldwide audience distribution share by country for Looney Tunes
CountryShare
United States28.8%
Brazil9.6%
Italy5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Looney Tunes fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~50K1.34×
02Texas~200K1.23×
03New Mexico~20K1.22×
04California~400K1.20×
05Oklahoma~40K1.17×
06Arkansas~30K1.16×
07Idaho~20K1.14×
08Mississippi~30K1.13×
09Georgia~100K1.08×
10Nevada~30K1.08×
11West Virginia~20K1.07×
12Kentucky~40K1.06×
13Florida~200K1.05×
14Illinois~100K1.05×
15Tennessee~70K1.05×
16Missouri~60K1.05×
17South Carolina~50K1.05×
18New York~200K1.04×
19Connecticut~30K1.04×
20New Jersey~80K1.03×
21Arizona~70K1.03×
22Indiana~60K1.03×
23Alaska~6K1.03×
24North Carolina~100K1.02×
25Pennsylvania~100K1.01×
26Ohio~100K0.99×
27Massachusetts~60K0.99×
28Utah~30K0.98×
29Michigan~90K0.97×
30Montana~9K0.97×
31Virginia~70K0.96×
32Maryland~50K0.96×
33Oregon~40K0.96×
34Nebraska~20K0.96×
35Wyoming~5K0.96×
36Alabama~40K0.95×
37Rhode Island~9K0.94×
38Kansas~20K0.93×
39Washington~60K0.92×
40Wisconsin~50K0.92×
41South Dakota~7K0.91×
42Colorado~50K0.90×
43Minnesota~40K0.90×
44Iowa~20K0.89×
45Washington, District of Columbia~5K0.89×
46Delaware~8K0.88×
47North Dakota~6K0.87×
48Maine~10K0.84×
49New Hampshire~9K0.80×
50Hawaii~10K0.77×
Fig. 06

Affinity by region

Affinity by region — Looney Tunes, United States
0.77×1.00×1.34×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Looney Tunes audience vs. the country average
#·InterestCategoryAffinity×
01Dexter's LaboratoryLiterature40.62×
02Samurai JackMovies & TV40.34×
03Merrie MelodiesMovies & TV36.94×
04The JetsonsMovies & TV32.40×
05The SmurfsMovies & TV31.23×
06Back at the BarnyardMovies & TV30.79×
07Rizzoli & IslesMovies & TV30.38×
08Rabbids InvasionMovies & TV28.02×
09The FlintstonesMovies & TV27.93×
10Whose Line Is It Anyway? (U.S. TV series)Movies & TV22.39×
11The CloserMovies & TV21.80×
12Falling SkiesMovies & TV21.01×
13MegamindMovies & TV19.88×
14Steven UniverseMovies & TV18.63×
15Flushed AwayMovies & TV17.30×
16The O.C.Movies & TV13.40×
17Meet the RobinsonsMovies & TV13.14×
18Impractical JokersMovies & TV12.30×
19Adventure TimeMovies & TV11.27×
20Scooby-DooMovies & TV4.86×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Looney Tunes audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Looney Tunes audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.23×
PatriotismCONSERVATISM1.16×
Convenience OrientationPREMIUM1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Looney Tunes audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.64×
Luxury OrientationPREMIUM0.71×
Quality AwarenessPREMIUM0.77×
0×1.00× baseline2×
Appendix

Explore more audiences

More Movies & TV audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Looney Tunes over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/looney-tunes-42373” · Methodology