Rascasse Audience Intelligence

Looney Tunes Audience in United States

A data profile of the people who buy, follow and care about Looney Tunes in United States — modelled from more than twelve digital signal sources. Looney Tunes has an estimated audience of 2,548,951 people in United States.

#612among Movie / TV Show / Series in United States#1685in Movies & TV

The average Looney Tunes fan in United States is 34.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dexter's Laboratory, Megamind, The Jetsons, with strongest over-indexing on Dexter's Laboratory (40.62× the country average).

Demographically, the Looney Tunes audience skews more male with an average age of 34.5, and over-indexes on personality traits such as Extroversion, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Looney Tunes fan in United States is more male, around 34.5 years old, with strong Extroversion tendencies and a notable affinity for Dexter's Laboratory.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Looney Tunes profile in United States.

Audience size
2.5M
in United States
Gender
41.3%♀
58.7% male
Age
34.5
average years
Country rank
#11746
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Looney Tunes viewers

41.3% are female, 58.7% are male, average age 34.5.

Fig. 02

Gender split

41.3%
Female
58.7%
Male
Demographic split for Looney Tunes audience in United States
MetricValue
Female41.3%
Male58.7%
Average age34.5
Estimated audience size2,548,951
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the Looney Tunes audience in United States
Age bracketShare%
16-1932%
20-2922%
30-3918%
40-4915%
50+13%
Fig. 04

Worldwide distribution

29.2%

of the worldwide Looney Tunes audience comes from United States.

Worldwide audience distribution share by country for Looney Tunes
CountryShare
United States29.2%
Brazil9.2%
Mexico6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Looney Tunes audience in United States is strongest.

Fig. 05

Top regions by affinity

Looney Tunes fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~40K1.34×
02Texas~300K1.23×
03New Mexico~20K1.22×
04California~300K1.20×
05Oklahoma~30K1.17×
06Arkansas~20K1.16×
07Idaho~10K1.14×
08Mississippi~20K1.13×
09Georgia~80K1.08×
10Nevada~30K1.08×
11West Virginia~10K1.07×
12Kentucky~30K1.06×
13Florida~200K1.05×
14Illinois~90K1.05×
15Tennessee~50K1.05×
16Missouri~40K1.05×
17South Carolina~40K1.05×
18New York~100K1.04×
19Connecticut~30K1.04×
20New Jersey~70K1.03×
21Arizona~50K1.03×
22Indiana~50K1.03×
23Alaska~6K1.03×
24North Carolina~80K1.02×
25Pennsylvania~90K1.01×
26Ohio~80K0.99×
27Massachusetts~50K0.99×
28Utah~20K0.98×
29Michigan~60K0.97×
30Montana~7K0.97×
31Virginia~60K0.96×
32Maryland~40K0.96×
33Oregon~30K0.96×
34Nebraska~10K0.96×
35Alabama~30K0.95×
36Rhode Island~7K0.94×
37Kansas~20K0.93×
38Washington~50K0.92×
39Wisconsin~30K0.92×
40South Dakota~5K0.91×
41Colorado~40K0.90×
42Minnesota~30K0.90×
43Iowa~20K0.89×
44Washington, District of Columbia~7K0.89×
45Delaware~6K0.88×
46North Dakota~4K0.87×
47Vermont~4K0.85×
48Maine~8K0.84×
49New Hampshire~8K0.80×
50Hawaii~8K0.77×
Fig. 06

Affinity by region

Affinity by region — Looney Tunes, United States
0.77×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Looney Tunes audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Looney Tunes audience
#·InterestCategoryAffinity×
01Dexter's LaboratoryLiterature40.62×
02Samurai JackMovies & TV40.34×
03Merrie MelodiesMovies & TV36.94×
04The JetsonsMovies & TV32.40×
05The SmurfsMovies & TV31.23×
06Back at the BarnyardMovies & TV30.79×
07Rizzoli & IslesMovies & TV30.38×
08The FlintstonesMovies & TV27.93×
09The Powerpuff GirlsMovies & TV23.41×
10Whose Line Is It Anyway? (U.S. TV series)Movies & TV22.39×
11The CloserMovies & TV21.80×
12Falling SkiesMovies & TV21.01×
13MegamindMovies & TV19.88×
14Steven UniverseMovies & TV18.63×
15Flushed AwayMovies & TV17.30×
16Meet the RobinsonsMovies & TV13.14×
17Impractical JokersMovies & TV12.30×
18Adventure TimeMovies & TV11.27×
19South ParkMovies & TV5.69×
20Scooby-DooMovies & TV4.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Looney Tunes audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Looney Tunes audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.23×
PatriotismCONSERVATISM1.16×
Convenience OrientationPREMIUM1.07×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Looney Tunes audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.64×
Luxury OrientationPREMIUM0.71×
Quality AwarenessPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Looney Tunes have in United States?

Looney Tunes has an estimated audience of 2,548,951 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Looney Tunes viewers?

41.3% of Looney Tunes fans are female, 58.7% are male, with an average age of 34.5 years.

03

Which brands do Looney Tunes fans like most?

Looney Tunes fans show strongest brand affinity for Dexter's Laboratory (40.62×), Megamind (19.88×), and The Jetsons (32.4×) over the country average.

04

Where do Looney Tunes fans live in United States?

Looney Tunes fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Looney Tunes fans also like?

Beyond Looney Tunes itself, the audience over-indexes on Megamind (19.88×), The Jetsons (32.4×), Samurai Jack (40.34×), and The Flintstones (27.93×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Looney Tunes. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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