Rascasse Audience Intelligence

The Secret Life of the American Teenager Audience in United States

A data profile of the people who buy, follow and care about The Secret Life of the American Teenager in United States — modelled from more than twelve digital signal sources. The Secret Life of the American Teenager has an estimated audience of 654,145 people in United States.

#610among TV series in United States#2657among Movie / TV Show / Series in United States#5805in Movies & TV

The average The Secret Life of the American Teenager fan in United States is 35.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Midnight in Paris, Monsters, Sixteen Candles, with strongest over-indexing on Midnight in Paris (78.6× the country average).

Demographically, the The Secret Life of the American Teenager audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Convenience Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Secret Life of the American Teenager fan in United States is more female, around 35.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Midnight in Paris.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Secret Life of the American Teenager profile in United States.

Audience size
654K
in United States
Gender
79.0%♀
21.0% male
Age
35.4
average years
Country rank
#31142
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Secret Life of the American Teenager viewers

79.0% are female, 21.0% are male, average age 35.4.

Fig. 02

Gender split

79.0%
Female
21.0%
Male
Demographic split for The Secret Life of the American Teenager audience in United States
MetricValue
Female79.0%
Male21.0%
Average age35.4
Estimated audience size654,145
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the The Secret Life of the American Teenager audience in United States
Age bracketShare%
16-1927%
20-2927%
30-3917%
40-4915%
50+15%
Fig. 04

Worldwide distribution

60.4%

of the worldwide The Secret Life of the American Teenager audience comes from United States.

Worldwide audience distribution share by country for The Secret Life of the American Teenager
CountryShare
United States60.4%
Canada4.6%
France4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Secret Life of the American Teenager audience in United States is strongest.

Fig. 05

Top regions by affinity

The Secret Life of the American Teenager fans by region: top regions in United States
#RegionReachAffinity×
01Kentucky~10K1.35×
02Oklahoma~9K1.32×
03West Virginia~4K1.32×
04Tennessee~20K1.23×
05New Mexico~4K1.23×
06Ohio~20K1.21×
07Alabama~10K1.21×
08Arkansas~6K1.19×
09Mississippi~6K1.19×
10Indiana~10K1.17×
11Texas~60K1.16×
12Arizona~20K1.16×
13Louisiana~10K1.16×
14Kansas~6K1.14×
15Missouri~10K1.07×
16Idaho~3K1.07×
17North Dakota~1K1.06×
18Nebraska~3K1.03×
19Rhode Island~2K1.03×
20Michigan~20K1.02×
21Georgia~20K0.99×
22Iowa~5K0.99×
23Pennsylvania~20K0.98×
24South Carolina~9K0.98×
25Nevada~6K0.98×
26Utah~6K0.97×
27California~70K0.96×
28Illinois~20K0.96×
29North Carolina~20K0.95×
30Maine~2K0.95×
31South Dakota~1K0.95×
32New Hampshire~2K0.94×
33Montana~2K0.94×
34Wisconsin~9K0.93×
35Alaska~1K0.91×
36Connecticut~6K0.90×
37Colorado~9K0.89×
38Oregon~7K0.89×
39Vermont~1K0.89×
40Maryland~10K0.87×
41Delaware~2K0.87×
42Florida~40K0.84×
43New York~30K0.84×
44Virginia~10K0.84×
45Massachusetts~10K0.84×
46Washington~10K0.83×
47Minnesota~8K0.83×
48New Jersey~10K0.77×
49Hawaii~2K0.77×
50Washington, District of Columbia~1K0.68×
Fig. 06

Affinity by region

Affinity by region — The Secret Life of the American Teenager, United States
0.68×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Secret Life of the American Teenager audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Secret Life of the American Teenager audience
#·InterestCategoryAffinity×
01Midnight in ParisMovies & TV78.60×
02Moonrise KingdomMovies & TV67.26×
03Sixteen CandlesMovies & TV57.71×
04The O.C.Movies & TV42.01×
05Cafe RioFood & Beverages32.60×
06Raising HopeMovies & TV27.19×
07Taron EgertonMovies & TV25.95×
08Avan JogiaMovies & TV25.83×
09Finding NemoMovies & TV25.37×
10Pretty Little Liars (TV series)Movies & TV24.67×
11Love ActuallyMovies & TV24.62×
12MonstersMovies & TV22.16×
13Kung Fu PandaMovies & TV19.05×
14ShrekMovies & TV14.71×
15The HolidayMovies & TV13.64×
16ZootopiaMovies & TV10.09×
17SubwayFood & Beverages5.60×
18Pizza HutFood & Beverages4.93×
19Domino's PizzaFood & Beverages3.84×
20McDonald'sFood & Beverages3.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Secret Life of the American Teenager audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Secret Life of the American Teenager audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.34×
Price SensitivityPREMIUM1.68×
Career OrientationPOWER1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Secret Life of the American Teenager audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.75×
Luxury OrientationPREMIUM0.75×
Risk AppetiteTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Secret Life of the American Teenager have in United States?

The Secret Life of the American Teenager has an estimated audience of 654,145 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Secret Life of the American Teenager viewers?

79.0% of The Secret Life of the American Teenager fans are female, 21.0% are male, with an average age of 35.4 years.

03

Which brands do The Secret Life of the American Teenager fans like most?

The Secret Life of the American Teenager fans show strongest brand affinity for Midnight in Paris (78.6×), Monsters (22.16×), and Sixteen Candles (57.71×) over the country average.

04

Where do The Secret Life of the American Teenager fans live in United States?

The Secret Life of the American Teenager fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The Secret Life of the American Teenager fans also like?

Beyond The Secret Life of the American Teenager itself, the audience over-indexes on Monsters (22.16×), Sixteen Candles (57.71×), Moonrise Kingdom (67.26×), and The O.C. (42.01×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Secret Life of the American Teenager. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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