The Secret Life of the American Teenager Audience in United States
The Secret Life of the American Teenager has an estimated audience of 642,181 people in United States. 79.0% are female, 21.0% are male, average age 35.4. Top regions: California, Texas, Florida. Top brand affinities: Autism Awareness, Pretty Little Liars (TV series), Diabetes mellitus awareness, Kia Sportage, Sixteen Candles.
The average The Secret Life of the American Teenager fan in United States is 35.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Autism Awareness, Pretty Little Liars (TV series), Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the The Secret Life of the American Teenager audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Luxury Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of The Secret Life of the American Teenager fans
| Metric | Value |
|---|---|
| Female | 79.0% |
| Male | 21.0% |
| Average age | 35.4 |
| Estimated audience size | 642,181 |
Audience persona
The typical The Secret Life of the American Teenager fan in United States is more female, around 35.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Autism Awareness.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 68,080 | 0.96× |
| Texas | 66,720 | 1.21× |
| Florida | 36,555 | 0.84× |
| New York | 30,759 | 0.86× |
| Ohio | 25,564 | 1.29× |
| Pennsylvania | 22,550 | 1.04× |
| Illinois | 21,375 | 1× |
| Georgia | 19,997 | 1.01× |
| North Carolina | 18,645 | 0.96× |
| Michigan | 17,634 | 1.05× |
| Tennessee | 16,459 | 1.28× |
| Arizona | 15,452 | 1.18× |
| Indiana | 14,617 | 1.25× |
| Virginia | 13,579 | 0.87× |
| New Jersey | 12,659 | 0.78× |
| Kentucky | 11,610 | 1.44× |
| Missouri | 11,525 | 1.11× |
| Alabama | 11,179 | 1.25× |
| Massachusetts | 10,928 | 0.86× |
| Washington | 10,796 | 0.84× |
| Louisiana | 9,730 | 1.17× |
| Oklahoma | 9,594 | 1.35× |
| Maryland | 9,586 | 0.87× |
| South Carolina | 9,515 | 0.98× |
| Colorado | 9,265 | 0.92× |
| Wisconsin | 9,258 | 0.96× |
| Minnesota | 7,729 | 0.84× |
| Oregon | 6,410 | 0.87× |
| Arkansas | 6,152 | 1.16× |
| Mississippi | 6,106 | 1.15× |
| Kansas | 6,073 | 1.2× |
| Nevada | 5,882 | 0.95× |
| Utah | 5,606 | 0.97× |
| Connecticut | 5,582 | 0.87× |
| Iowa | 5,260 | 0.99× |
| West Virginia | 3,929 | 1.31× |
| New Mexico | 3,894 | 1.21× |
| Idaho | 3,378 | 1.05× |
| Nebraska | 3,217 | 1× |
| New Hampshire | 2,355 | 0.93× |
| Maine | 2,109 | 0.92× |
| Rhode Island | 2,059 | 1.01× |
| Hawaii | 1,940 | 0.7× |
| Montana | 1,591 | 0.89× |
| Delaware | 1,358 | 0.77× |
| South Dakota | 1,308 | 0.88× |
| North Dakota | 1,308 | 0.99× |
| Alaska | 1,139 | 0.83× |
| Washington, District of Columbia | 1,129 | 0.58× |
| Vermont | 879 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Autism Awareness | 19.03× | Health |
| Pretty Little Liars (TV series) | 28.03× | Movies & TV |
| Diabetes mellitus awareness | 12.48× | Health |
| Kia Sportage | 36.82× | Cars & Mobility |
| Sixteen Candles | 43.75× | Movies & TV |
| Midnight in Paris | 56.37× | Movies & TV |
| The O.C. | 34.72× | Movies & TV |
| Microblogging | 12.67× | Technology & Electronics |
| Singer-songwriter | 5.51× | Music & Radio |
| Avan Jogia | 26.96× | Movies & TV |
| Love Actually | 23.61× | Movies & TV |
| The Holiday | 16.33× | Movies & TV |
| Moonrise Kingdom | 43× | Movies & TV |
| Monsters | 18.64× | Movies & TV |
| Finding Nemo | 22.43× | Movies & TV |
| Molly Ringwald | 21.1× | Movies & TV |
| Taron Egerton | 21.94× | Movies & TV |
| Horoscope | 10.91× | Health |
| Shrek | 13.64× | Movies & TV |
| Income tax | 13.19× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.99 |
| Extroversion | THRILL | 1.65 |
| Career Orientation | POWER | 1.57 |
| Price Sensitivity | PREMIUM | 1.28 |
| Risk Appetite | THRILL | 1.24 |
| Convenience Orientation | PREMIUM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 61.5% |
| Canada | 4.7% |
| France | 3.4% |
See The Secret Life of the American Teenager audiences in other countries
- The Secret Life of the American Teenager — Germany
- The Secret Life of the American Teenager — United Kingdom
- The Secret Life of the American Teenager — France
- The Secret Life of the American Teenager — Italy
- The Secret Life of the American Teenager — Spain
- The Secret Life of the American Teenager — Brazil
- The Secret Life of the American Teenager — Japan
- The Secret Life of the American Teenager — South Korea
- The Secret Life of the American Teenager — India
More TV series audiences in United States
- Superman (134,978,918)
- Euphoria (131,605,431)
- Friends (88,648,863)
- Peacemaker (68,050,277)
- Survival skills (36,160,023)
Frequently asked questions
How many fans does The Secret Life of the American Teenager have in United States?
The Secret Life of the American Teenager has an estimated audience of 642,181 people in United States, concentrated in California and Texas.
What is the gender split and age of The Secret Life of the American Teenager fans?
79.0% of The Secret Life of the American Teenager fans are female, 21.0% are male, with an average age of 35.4 years.
Which brands do The Secret Life of the American Teenager fans like most?
The Secret Life of the American Teenager fans show strongest brand affinity for Autism Awareness (19.03×), Pretty Little Liars (TV series) (28.03×), and Diabetes mellitus awareness (12.48×) over the country average.
Where do The Secret Life of the American Teenager fans live in United States?
The Secret Life of the American Teenager fans in United States are most concentrated in California (reach 68,080), Texas (reach 66,720), and Florida (reach 36,555). These three regions account for the largest share of the active audience.
What other brands do The Secret Life of the American Teenager fans also like?
Beyond The Secret Life of the American Teenager itself, the audience over-indexes on Pretty Little Liars (TV series) (28.03×), Diabetes mellitus awareness (12.48×), Kia Sportage (36.82×), and Sixteen Candles (43.75×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for The Secret Life of the American Teenager. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.