Cafe Rio Audience in United States

Cafe Rio logo

Cafe Rio has an estimated audience of 1,591,277 people in United States. 58.7% are female, 41.3% are male, average age 37.5. Top regions: Utah, California, Arizona. Top brand affinities: Reggie Bush, Interac, Ashley Benson, STABILO, Pilot (pen company).

The average Cafe Rio fan in United States is 37.5 years old, more female, and lives primarily in Utah. The audience is concentrated in Utah, California, Arizona. Top brand affinities include Reggie Bush, Interac, Ashley Benson, with strongest over-indexing on Reggie Bush (211.33× the country average). Demographically, the Cafe Rio audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Cafe Rio fans

Demographic split for Cafe Rio audience in United States
MetricValue
Female58.7%
Male41.3%
Average age37.5
Estimated audience size1,591,277

Audience persona

The typical Cafe Rio fan in United States is more female, around 37.5 years old, with strong Risk Appetite tendencies and a notable affinity for Reggie Bush.

Top regions in United States

Top regions ranked by reach for Cafe Rio in United States
RegionReachAffinity
Utah284,05619.93×
California136,4240.78×
Arizona123,0633.79×
Nevada101,0286.56×
Colorado58,3422.33×
Idaho52,6846.6×
Maryland32,2741.18×
Virginia31,3370.81×
Washington28,8660.9×
Montana13,0462.96×
Texas12,2370.09×
Florida6,0150.06×
Wyoming4,5611.93×
Oregon3,4760.19×
New Mexico3,4630.43×
New York3,3660.04×
North Carolina3,1820.07×
Illinois3,1410.06×
Georgia3,0500.06×
Pennsylvania2,4050.04×
Ohio2,2350.05×
Washington, District of Columbia2,1640.45×
Tennessee1,9780.06×
Michigan1,7710.04×
Missouri1,6680.07×
New Jersey1,4610.04×
South Carolina1,4590.06×
Indiana1,3170.05×
Minnesota1,2450.05×
Oklahoma1,2320.07×
Massachusetts1,2090.04×
Louisiana1,1890.06×
Kansas1,1100.09×
Alabama1,0480.05×
Wisconsin9820.04×
Kentucky9250.05×
Arkansas8510.06×
Nebraska7610.1×
Hawaii6770.1×
Connecticut6440.04×
Iowa6110.05×
West Virginia5600.08×
Mississippi4600.04×
South Dakota3800.1×
Alaska3130.09×
North Dakota3010.09×
Maine2520.04×
Delaware2370.05×
New Hampshire1770.03×
Rhode Island1620.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cafe Rio audience
BrandAffinityCategory
Reggie Bush211.33×Sports
Interac345.86×Business & Career
Ashley Benson74.34×Movies & TV
STABILO215.35×Kids & Family
Pilot (pen company)42.79×Kids & Family
Pelikan266.93×Business & Career
Suburgatory87.34×Movies & TV
The Fosters53.15×Movies & TV
First Aid Beauty49.88×Beauty & Wellness
Lamy118.7×Business & Career
She's the Man33.36×Movies & TV
Canadian Football League50.77×Sports
Sarah Haskins (triathlete)272.22×Sports
Los Hermanos68.62×Music & Radio
LEN European Aquatics Championships177.19×Sports
Ariel (detergent)33.9×Home & Garden
Wahoo's Fish Taco59.14×Business & Career
Krispy Kreme7.72×Food & Beverages
Something Borrowed (film)35.67×Movies & TV
Life Savers61.5×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cafe Rio audience
TraitClusterScore
Risk AppetiteTHRILL1.81
Luxury OrientationPREMIUM1.69
Quality AwarenessPREMIUM1.24
Healthy LifestyleBALANCE1.2
Career OrientationPOWER1.19
Urban LifestyleOPEN1.15

Worldwide distribution

Worldwide audience distribution share by country for Cafe Rio
CountryShare
United States85.9%
Bangladesh3.7%
Japan1.5%

See Cafe Rio audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Cafe Rio have in United States?

Cafe Rio has an estimated audience of 1,591,277 people in United States, concentrated in Utah and California.

What is the gender split and age of Cafe Rio fans?

58.7% of Cafe Rio fans are female, 41.3% are male, with an average age of 37.5 years.

Which brands do Cafe Rio fans like most?

Cafe Rio fans show strongest brand affinity for Reggie Bush (211.33×), Interac (345.86×), and Ashley Benson (74.34×) over the country average.

Where do Cafe Rio fans live in United States?

Cafe Rio fans in United States are most concentrated in Utah (reach 284,056), California (reach 136,424), and Arizona (reach 123,063). These three regions account for the largest share of the active audience.

What other brands do Cafe Rio fans also like?

Beyond Cafe Rio itself, the audience over-indexes on Interac (345.86×), Ashley Benson (74.34×), STABILO (215.35×), and Pilot (pen company) (42.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cafe Rio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.