Rascasse Audience Intelligence

Cafe Rio Target Market in United States

A data profile of the people who buy, follow and care about Cafe Rio in United States — modelled from more than twelve digital signal sources. Cafe Rio has an estimated audience of 1,507,238 people in United States.

#1844among Brand in United States#1049in Food & Beverages

The average Cafe Rio fan in United States is 37.5 years old, more female, and lives primarily in Utah.

The audience is concentrated in Utah, California, Arizona.

Top brand affinities include Reggie Bush, Interac, Ashley Benson, with strongest over-indexing on Reggie Bush (211.33× the country average).

Demographically, the Cafe Rio audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Sustainability, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cafe Rio fan in United States is more female, around 37.5 years old, with strong Sustainability tendencies and a notable affinity for Reggie Bush.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cafe Rio profile in United States.

Audience size
1.5M
in United States
Gender
58.7%♀
41.3% male
Age
37.5
average years
Country rank
#17704
Brand in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Cafe Rio

58.7% are female, 41.3% are male, average age 37.5.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for Cafe Rio audience in United States
MetricValue
Female58.7%
Male41.3%
Average age37.5
Estimated audience size1,507,238
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Cafe Rio audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3921%
40-4920%
50+16%
Fig. 04

Worldwide distribution

85.0%

of the worldwide Cafe Rio audience comes from United States.

Worldwide audience distribution share by country for Cafe Rio
CountryShare
United States85.0%
Bangladesh3.9%
Japan1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cafe Rio audience in United States is strongest.

Fig. 05

Top regions by affinity

Cafe Rio customers by region in United States
#RegionReachAffinity×
01Utah~300K20.34×
02Idaho~60K6.98×
03Nevada~100K6.23×
04Arizona~100K3.70×
05Montana~10K3.19×
06Colorado~50K2.10×
07Wyoming~5K2.08×
08Maryland~30K1.07×
09Washington~30K0.89×
10Virginia~30K0.73×
11California~100K0.69×
12Vermont~2K0.69×
13Rhode Island~3K0.52×
14New Hampshire~3K0.49×
15New Mexico~4K0.48×
16Maine~3K0.47×
17Washington, District of Columbia~2K0.45×
18Alaska~2K0.45×
19Delaware~2K0.43×
20Mississippi~5K0.41×
21South Dakota~1K0.40×
22West Virginia~2K0.32×
23Hawaii~2K0.29×
24Iowa~3K0.27×
25Arkansas~3K0.26×
26Nebraska~2K0.26×
27Louisiana~5K0.24×
28Kentucky~5K0.23×
29Alabama~5K0.22×
30Kansas~3K0.22×
31Oregon~4K0.21×
32Oklahoma~4K0.21×
33Wisconsin~5K0.19×
34Connecticut~3K0.19×
35South Carolina~4K0.18×
36Indiana~5K0.17×
37Missouri~4K0.16×
38Minnesota~4K0.16×
39New Jersey~5K0.14×
40Tennessee~5K0.14×
41Massachusetts~4K0.14×
42Michigan~5K0.13×
43Ohio~6K0.11×
44Georgia~5K0.11×
45North Carolina~5K0.11×
46Pennsylvania~5K0.10×
47Illinois~5K0.10×
48Texas~10K0.09×
49Florida~8K0.08×
50New York~7K0.08×
Fig. 06

Affinity by region

Affinity by region — Cafe Rio, United States
0.08×1.00×20.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cafe Rio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cafe Rio audience
#·InterestCategoryAffinity×
01InteracBusiness & Career345.86×
02Sarah Haskins (triathlete)Sports272.22×
03PelikanBusiness & Career266.93×
04STABILOKids & Family215.35×
05Reggie BushSports211.33×
06LEN European Aquatics ChampionshipsSports177.19×
07LamyBusiness & Career118.70×
08SuburgatoryMovies & TV87.34×
09Ashley BensonMovies & TV74.34×
10Los HermanosMusic & Radio68.62×
11Life SaversFood & Beverages61.50×
12Wahoo's Fish TacoBusiness & Career59.14×
13The FostersMovies & TV53.15×
14Canadian Football LeagueSports50.77×
15First Aid BeautyBeauty & Wellness49.88×
16Pilot (pen company)Kids & Family42.79×
17Something Borrowed (film)Movies & TV35.67×
18Ariel (detergent)Home & Garden33.90×
19She's the ManMovies & TV33.36×
20Krispy KremeFood & Beverages7.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cafe Rio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cafe Rio audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.23×
MindfulnessBALANCE1.20×
Urban LifestyleOPEN1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cafe Rio audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.94×
Need for SecurityCONSERVATISM0.96×
TraditionCONSERVATISM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Cafe Rio's target market in United States?

Cafe Rio's target market in United States covers an estimated 1,507,238 people, concentrated in Utah and California.

02

What is the gender split and age of Cafe Rio customers?

58.7% of the Cafe Rio audience are female, 41.3% are male, with an average age of 37.5 years.

03

Which brands do Cafe Rio fans like most?

Cafe Rio fans show strongest brand affinity for Reggie Bush (211.33×), Interac (345.86×), and Ashley Benson (74.34×) over the country average.

04

Where do Cafe Rio fans live in United States?

Cafe Rio fans in United States are most concentrated in Utah (reach ~300K), California (reach ~100K), and Arizona (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Cafe Rio fans also like?

Beyond Cafe Rio itself, the audience over-indexes on Interac (345.86×), Ashley Benson (74.34×), Pilot (pen company) (42.79×), and STABILO (215.35×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Cafe Rio audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cafe Rio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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