Canadian Football League Audience in United States

Canadian Football League logo

Canadian Football League has an estimated audience of 701,959 people in United States. 32.6% are female, 67.4% are male, average age 37.1. Top regions: California, Texas, Florida. Top brand affinities: The Gruffalo (film), TV Fanatic, Goop, Moroccan riad, Governor of Michigan.

The average Canadian Football League fan in United States is 37.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Gruffalo (film), TV Fanatic, Goop, with strongest over-indexing on The Gruffalo (film) (86.12× the country average). Demographically, the Canadian Football League audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event

Demographics of Canadian Football League fans

Demographic split for Canadian Football League audience in United States
MetricValue
Female32.6%
Male67.4%
Average age37.1
Estimated audience size701,959

Audience persona

The typical Canadian Football League fan in United States is more male, around 37.1 years old, with strong Price Sensitivity tendencies and a notable affinity for The Gruffalo (film).

Top regions in United States

Top regions ranked by reach for Canadian Football League in United States
RegionReachAffinity
California71,3140.92×
Texas62,1261.03×
Florida43,9690.93×
New York39,8991.02×
Ohio28,2231.31×
Pennsylvania25,3581.07×
Georgia21,1690.98×
Illinois21,1210.9×
Michigan20,1791.1×
North Carolina18,3390.87×
New Jersey16,7180.94×
Virginia16,0730.94×
Alabama15,7931.61×
Mississippi14,2992.47×
Arizona12,5510.88×
Washington12,2730.87×
South Carolina12,1291.15×
Tennessee12,0600.86×
Indiana12,0460.94×
Massachusetts11,8330.86×
Wisconsin11,5341.09×
Maryland11,0130.91×
Missouri10,1210.89×
Minnesota9,9320.99×
Colorado9,4190.85×
Louisiana9,3471.03×
Nevada9,1811.35×
Oklahoma8,9601.15×
Iowa6,7081.16×
Kentucky6,2620.71×
Oregon6,2370.78×
Kansas6,0021.09×
Connecticut5,1030.72×
Arkansas5,0010.86×
Nebraska3,9821.13×
Utah3,8100.61×
West Virginia3,3321.02×
Rhode Island3,3051.48×
Hawaii3,1571.05×
Montana2,9701.52×
New Mexico2,7730.79×
Idaho2,5450.72×
Maine1,9300.77×
Washington, District of Columbia1,8830.89×
Delaware1,8460.95×
New Hampshire1,8300.66×
North Dakota1,6851.17×
South Dakota1,5540.96×
Wyoming8650.83×
Alaska8620.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Canadian Football League audience
BrandAffinityCategory
The Gruffalo (film)86.12×Movies & TV
TV Fanatic18.27×Movies & TV
Goop8.92×Internet & Social Media
Moroccan riad38.4×Politics & Society
Governor of Michigan11.13×Politics & Society
Hipster12.55×Politics & Society
Minnesota2.24×Travel & Leisure
Grinch4.94×Movies & TV
Vocal harmony5.31×Music & Radio
Wok7.23×Food & Beverages
Alaska1.8×Travel & Leisure
Combat sport1.58×Sports
Nebraska2.49×Travel & Leisure
A Streetcar Named Desire (1951 film)10.43×Movies & TV
Fairy godmother6.52×Literature
Google Home5.63×Technology & Electronics
Harlow10.2×Travel & Leisure
Israel1.83×Travel & Leisure
Joe Haden20×Sports
Jeep Jamboree20×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Canadian Football League audience
TraitClusterScore
Price SensitivityPREMIUM1.21
Early Adopter MentalityPOWER1.2
Risk AppetiteTHRILL1.19
TravellingTHRILL1.19
Social Media UsageJOY1.18
Community OrientationOPEN1.16

Worldwide distribution

Worldwide audience distribution share by country for Canadian Football League
CountryShare
Canada38.7%
United States37.2%
France5.7%

See Canadian Football League audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Canadian Football League have in United States?

Canadian Football League has an estimated audience of 701,959 people in United States, concentrated in California and Texas.

What is the gender split and age of Canadian Football League fans?

32.6% of Canadian Football League fans are female, 67.4% are male, with an average age of 37.1 years.

Which brands do Canadian Football League fans like most?

Canadian Football League fans show strongest brand affinity for The Gruffalo (film) (86.12×), TV Fanatic (18.27×), and Goop (8.92×) over the country average.

Where do Canadian Football League fans live in United States?

Canadian Football League fans in United States are most concentrated in California (reach 71,314), Texas (reach 62,126), and Florida (reach 43,969). These three regions account for the largest share of the active audience.

What other brands do Canadian Football League fans also like?

Beyond Canadian Football League itself, the audience over-indexes on TV Fanatic (18.27×), Goop (8.92×), Moroccan riad (38.4×), and Governor of Michigan (11.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Canadian Football League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.