Rascasse Audience Intelligence

Canadian Football League Audience in United States

A data profile of the people who buy, follow and care about Canadian Football League in United States — modelled from more than twelve digital signal sources. Canadian Football League has an estimated audience of 701,866 people in United States.

#347among Event in United States#2827in Sports

The average Canadian Football League fan in United States is 37.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Run DMC, Cafe Rio, Apocalypse Now, with strongest over-indexing on Run DMC (194.49× the country average).

Demographically, the Canadian Football League audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Canadian Football League fan in United States is more male, around 37.1 years old, with strong Patriotism tendencies and a notable affinity for Run DMC.

Category: Sports · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Canadian Football League profile in United States.

Audience size
702K
in United States
Gender
32.6%♀
67.4% male
Age
37.1
average years
Country rank
#29860
Event in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Canadian Football League fans

32.6% are female, 67.4% are male, average age 37.1.

Fig. 02

Gender split

32.6%
Female
67.4%
Male
Demographic split for Canadian Football League audience in United States
MetricValue
Female32.6%
Male67.4%
Average age37.1
Estimated audience size701,866
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the Canadian Football League audience in United States
Age bracketShare%
16-1930%
20-2916%
30-3917%
40-4916%
50+20%
Fig. 04

Worldwide distribution

33.3%

of the worldwide Canadian Football League audience comes from United States.

Worldwide audience distribution share by country for Canadian Football League
CountryShare
Canada35.6%
United States33.3%
United Kingdom7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Canadian Football League audience in United States is strongest.

Fig. 05

Top regions by affinity

Canadian Football League fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~10K2.01×
02Montana~3K1.39×
03Alabama~10K1.38×
04Nevada~9K1.37×
05Ohio~30K1.19×
06Rhode Island~3K1.17×
07Nebraska~4K1.16×
08North Dakota~2K1.14×
09South Dakota~2K1.13×
10Oklahoma~9K1.11×
11Iowa~6K1.10×
12Delaware~2K1.09×
13South Carolina~10K1.06×
14Louisiana~10K1.06×
15Hawaii~3K1.06×
16Pennsylvania~20K1.05×
17Kansas~6K1.05×
18Michigan~20K1.04×
19Wisconsin~10K1.04×
20West Virginia~3K1.02×
21Minnesota~10K0.99×
22Texas~60K0.96×
23Arizona~10K0.96×
24Massachusetts~10K0.96×
25Washington, District of Columbia~2K0.94×
26New York~40K0.93×
27Maine~2K0.93×
28Vermont~1K0.93×
29New Jersey~20K0.92×
30Virginia~20K0.92×
31Indiana~10K0.92×
32Missouri~10K0.92×
33New Mexico~3K0.91×
34Illinois~20K0.90×
35Georgia~20K0.90×
36Arkansas~5K0.89×
37New Hampshire~2K0.89×
38Alaska~1K0.89×
39Maryland~10K0.88×
40Florida~40K0.87×
41Washington~10K0.87×
42Tennessee~10K0.87×
43Connecticut~6K0.87×
44Idaho~3K0.87×
45Kentucky~8K0.86×
46Colorado~9K0.85×
47North Carolina~20K0.84×
48Oregon~7K0.83×
49California~60K0.81×
50Utah~5K0.74×
Fig. 06

Affinity by region

Affinity by region — Canadian Football League, United States
0.74×1.00×2.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Canadian Football League audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Canadian Football League audience
#·InterestCategoryAffinity×
01Run DMCMusic & Radio194.49×
02Cafe RioFood & Beverages50.77×
03Apocalypse NowMovies & TV30.51×
04Zedd (musician)Music & Radio21.47×
05Mars Attacks!Movies & TV20.00×
06HurleyFashion & Accessoires20.00×
07HearthstoneGames20.00×
08The Book of EliMovies & TV20.00×
09A Beautiful Mind (film)Movies & TV16.84×
10Burn After ReadingMovies & TV13.64×
11Aer LingusTravel & Leisure10.76×
12The Big Bang TheoryMovies & TV3.54×
13Sustainable energyHome & Garden3.38×
14FedExBusiness & Career3.14×
15Renewable energyBusiness & Career3.05×
16NostalgiaHome & Garden2.65×
17Game of ThronesMovies & TV2.61×
18Mortgage loansBusiness & Career2.16×
19SubwayFood & Beverages2.09×
20Planet FitnessSports1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Canadian Football League audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Canadian Football League audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.65×
Convenience OrientationPREMIUM1.59×
Career OrientationPOWER1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Canadian Football League audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.71×
Pet OwnershipJOY0.74×
Luxury OrientationPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Canadian Football League have in United States?

Canadian Football League has an estimated audience of 701,866 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Canadian Football League fans?

32.6% of Canadian Football League fans are female, 67.4% are male, with an average age of 37.1 years.

03

Which brands do Canadian Football League fans like most?

Canadian Football League fans show strongest brand affinity for Run DMC (194.49×), Cafe Rio (50.77×), and Apocalypse Now (30.51×) over the country average.

04

Where do Canadian Football League fans live in United States?

Canadian Football League fans in United States are most concentrated in California (reach ~60K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Canadian Football League fans also like?

Beyond Canadian Football League itself, the audience over-indexes on Cafe Rio (50.77×), Apocalypse Now (30.51×), A Beautiful Mind (film) (16.84×), and Mars Attacks! (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See Canadian Football League audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Canadian Football League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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