Rascasse Audience Intelligence

The Book of Eli Audience in United States

A data profile of the people who buy, follow and care about The Book of Eli in United States — modelled from more than twelve digital signal sources. The Book of Eli has an estimated audience of 574,765 people in United States.

#85among Action in United States#2923among Movie / TV Show / Series in United States#6283in Movies & TV

The average The Book of Eli fan in United States is 37.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Sully (film), The Usual Suspects, The Manchurian Candidate (2004 film), with strongest over-indexing on Sully (film) (457.67× the country average).

Demographically, the The Book of Eli audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Book of Eli fan in United States is balanced, around 37.1 years old, with strong Patriotism tendencies and a notable affinity for Sully (film).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Book of Eli profile in United States.

Audience size
575K
in United States
Gender
48.8%♀
51.2% male
Age
37.1
average years
Country rank
#33690
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Book of Eli viewers

48.8% are female, 51.2% are male, average age 37.1.

Fig. 02

Gender split

48.8%
Female
51.2%
Male
Demographic split for The Book of Eli audience in United States
MetricValue
Female48.8%
Male51.2%
Average age37.1
Estimated audience size574,765
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the The Book of Eli audience in United States
Age bracketShare%
16-1926%
20-2921%
30-3918%
40-4917%
50+19%
Fig. 04

Worldwide distribution

33.5%

of the worldwide The Book of Eli audience comes from United States.

Worldwide audience distribution share by country for The Book of Eli
CountryShare
United States33.5%
France6.0%
Germany5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Book of Eli audience in United States is strongest.

Fig. 05

Top regions by affinity

The Book of Eli fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~4K1.32×
02Oklahoma~8K1.29×
03Alabama~10K1.24×
04Arkansas~6K1.24×
05Kentucky~9K1.23×
06Mississippi~6K1.21×
07Kansas~6K1.19×
08Louisiana~9K1.18×
09West Virginia~3K1.16×
10Arizona~10K1.14×
11Missouri~10K1.14×
12Alaska~1K1.14×
13Texas~60K1.13×
14Tennessee~10K1.13×
15Idaho~3K1.13×
16Georgia~20K1.08×
17Montana~2K1.08×
18North Carolina~20K1.07×
19Nebraska~3K1.07×
20South Carolina~9K1.02×
21North Dakota~1K1.02×
22Wyoming<1K1.02×
23Ohio~20K1.01×
24Indiana~10K1.01×
25South Dakota~1K1.01×
26Oregon~7K1.00×
27Nevada~6K1.00×
28Colorado~9K0.99×
29Michigan~10K0.97×
30Iowa~5K0.97×
31Florida~40K0.96×
32California~60K0.94×
33Washington~10K0.94×
34Wisconsin~8K0.93×
35Virginia~10K0.92×
36Maine~2K0.91×
37Hawaii~2K0.89×
38Illinois~20K0.88×
39Utah~5K0.88×
40Delaware~1K0.88×
41Connecticut~5K0.87×
42Pennsylvania~20K0.86×
43Minnesota~7K0.86×
44Maryland~9K0.85×
45New Hampshire~2K0.83×
46Rhode Island~2K0.82×
47New York~20K0.74×
48Massachusetts~9K0.74×
49Washington, District of Columbia~1K0.74×
50New Jersey~10K0.73×
Fig. 06

Affinity by region

Affinity by region — The Book of Eli, United States
0.73×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Book of Eli audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Book of Eli audience
#·InterestCategoryAffinity×
01The Manchurian Candidate (2004 film)Movies & TV863.41×
02Body of Lies (film)Movies & TV575.08×
03The Man from U.N.C.L.E.Movies & TV565.18×
04DaybreakersMovies & TV540.25×
05Sully (film)Movies & TV457.67×
06The Ides of March (film)Movie / TV Show / Series447.04×
07Enemy of the State (film)Movie / TV Show / Series394.89×
08The Usual SuspectsMovies & TV360.48×
09Burn After ReadingMovies & TV320.59×
10The Book Thief (film)Movies & TV283.90×
11JFK (film)Movies & TV279.03×
12A Beautiful Mind (film)Movies & TV251.13×
13Munich (film)Movies & TV250.31×
14Apocalypse NowMovies & TV223.96×
15Trainspotting (film)Movies & TV200.21×
16Ocean's 11Movies & TV197.97×
17Nightcrawler (film)Movies & TV195.22×
18V for Vendetta (film)Movies & TV155.42×
19The DepartedMovies & TV142.22×
20Liam NeesonMovies & TV71.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Book of Eli audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Book of Eli audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.38×
SpiritualityBALANCE2.70×
Design AffinityPREMIUM1.82×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Book of Eli audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL1.06×
Luxury OrientationPREMIUM1.10×
Healthy LifestyleBALANCE1.16×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Book of Eli have in United States?

The Book of Eli has an estimated audience of 574,765 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Book of Eli viewers?

48.8% of The Book of Eli fans are female, 51.2% are male, with an average age of 37.1 years.

03

Which brands do The Book of Eli fans like most?

The Book of Eli fans show strongest brand affinity for Sully (film) (457.67×), The Usual Suspects (360.48×), and The Manchurian Candidate (2004 film) (863.41×) over the country average.

04

Where do The Book of Eli fans live in United States?

The Book of Eli fans in United States are most concentrated in California (reach ~60K), Texas (reach ~60K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do The Book of Eli fans also like?

Beyond The Book of Eli itself, the audience over-indexes on The Usual Suspects (360.48×), The Manchurian Candidate (2004 film) (863.41×), The Man from U.N.C.L.E. (565.18×), and Apocalypse Now (223.96×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Book of Eli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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