The Book of Eli Audience in United States

The Book of Eli logo

The Book of Eli has an estimated audience of 589,074 people in United States. 48.8% are female, 51.2% are male, average age 37.1. Top regions: California, Texas, Florida. Top brand affinities: Sully (film), The Usual Suspects, The Manchurian Candidate (2004 film), The Man from U.N.C.L.E., Apocalypse Now.

The average The Book of Eli fan in United States is 37.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Sully (film), The Usual Suspects, The Manchurian Candidate (2004 film), with strongest over-indexing on Sully (film) (457.67× the country average). Demographically, the The Book of Eli audience skews balanced with an average age of 37.1, and over-indexes on personality traits such as Extroversion, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of The Book of Eli fans

Demographic split for The Book of Eli audience in United States
MetricValue
Female48.8%
Male51.2%
Average age37.1
Estimated audience size589,074

Audience persona

The typical The Book of Eli fan in United States is balanced, around 37.1 years old, with strong Extroversion tendencies and a notable affinity for Sully (film).

Top regions in United States

Top regions ranked by reach for The Book of Eli in United States
RegionReachAffinity
California61,1700.94×
Texas57,4671.13×
Florida39,3070.99×
New York26,1080.79×
North Carolina20,2301.14×
Georgia20,1551.11×
Ohio19,6101.08×
Pennsylvania17,4280.88×
Illinois17,3030.88×
Michigan15,6891.02×
Tennessee13,9741.18×
Virginia13,8780.97×
Arizona13,5771.13×
Missouri11,3311.19×
Indiana11,2551.05×
Washington11,0220.93×
New Jersey10,8900.73×
Alabama10,3241.25×
Louisiana9,5471.26×
Kentucky9,3331.26×
Colorado9,2961×
South Carolina9,1901.04×
Wisconsin8,9111.01×
Oklahoma8,8661.36×
Massachusetts8,7500.75×
Maryland8,4800.84×
Minnesota7,4390.88×
Oregon6,5630.97×
Arkansas6,2511.29×
Kansas5,9061.27×
Nevada5,7271.01×
Mississippi5,6291.16×
Connecticut5,1260.87×
Utah4,6180.88×
Iowa4,6160.95×
New Mexico3,8641.31×
Nebraska3,2431.1×
West Virginia3,1501.15×
Idaho3,1021.05×
Hawaii2,0860.82×
Maine1,8640.88×
New Hampshire1,8190.78×
Montana1,6931.04×
Rhode Island1,3660.73×
Alaska1,2951.03×
South Dakota1,2940.95×
Washington, District of Columbia1,2280.69×
Delaware1,2150.75×
North Dakota1,1810.98×
Wyoming7960.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Book of Eli audience
BrandAffinityCategory
Sully (film)457.67×Movies & TV
The Usual Suspects360.48×Movies & TV
The Manchurian Candidate (2004 film)863.41×Movies & TV
The Man from U.N.C.L.E.565.18×Movies & TV
Apocalypse Now223.96×Movies & TV
Burn After Reading320.59×Movies & TV
Ocean's 11197.97×Movies & TV
A Beautiful Mind (film)251.13×Movies & TV
Enemy of the State (film)394.89×
Nightcrawler (film)195.22×Movies & TV
Body of Lies (film)575.08×Movies & TV
Munich (film)250.31×Movies & TV
Daybreakers540.25×Movies & TV
The Departed142.22×Movies & TV
The Ides of March (film)447.04×
JFK (film)279.03×Movies & TV
The Book Thief (film)283.9×Movies & TV
Liam Neeson71.19×Movies & TV
Trainspotting (film)200.21×Movies & TV
V for Vendetta (film)155.42×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Book of Eli audience
TraitClusterScore
ExtroversionTHRILL1.25
LGBTQ+ IdentityOPEN1.17
Risk AppetiteTHRILL1.14
Early Adopter MentalityPOWER1.12
Family OrientationCONSERVATISM1.1
Need for SecurityCONSERVATISM1.09

Worldwide distribution

Worldwide audience distribution share by country for The Book of Eli
CountryShare
United States36.4%
Germany5.8%
France3.7%

See The Book of Eli audiences in other countries

More Action audiences in United States

Frequently asked questions

How many fans does The Book of Eli have in United States?

The Book of Eli has an estimated audience of 589,074 people in United States, concentrated in California and Texas.

What is the gender split and age of The Book of Eli fans?

48.8% of The Book of Eli fans are female, 51.2% are male, with an average age of 37.1 years.

Which brands do The Book of Eli fans like most?

The Book of Eli fans show strongest brand affinity for Sully (film) (457.67×), The Usual Suspects (360.48×), and The Manchurian Candidate (2004 film) (863.41×) over the country average.

Where do The Book of Eli fans live in United States?

The Book of Eli fans in United States are most concentrated in California (reach 61,170), Texas (reach 57,467), and Florida (reach 39,307). These three regions account for the largest share of the active audience.

What other brands do The Book of Eli fans also like?

Beyond The Book of Eli itself, the audience over-indexes on The Usual Suspects (360.48×), The Manchurian Candidate (2004 film) (863.41×), The Man from U.N.C.L.E. (565.18×), and Apocalypse Now (223.96×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Book of Eli. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.