Ocean's 11 Audience in United States

Ocean's 11 has an estimated audience of 2,612,648 people in United States. 41.4% are female, 58.6% are male, average age 43.4. Top brand affinities: Ian McShane, Ocean's Eleven, The Last Ship (TV series), Oblivion (2013 film), The Book of Eli.

Top brand affinities include Ian McShane, Ocean's Eleven, The Last Ship (TV series), with strongest over-indexing on Ian McShane (230.99× the country average). Demographically, the Ocean's 11 audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Risk Appetite, Extroversion.

Category: Movies & TV · Type: Movie / TV Show / Series

Demographics of Ocean's 11 fans

Demographic split for Ocean's 11 audience in United States
MetricValue
Female41.4%
Male58.6%
Average age43.4
Estimated audience size2,612,648

Audience persona

The typical Ocean's 11 fan in United States is more male, around 43.4 years old, with strong Risk Appetite tendencies and a notable affinity for Ian McShane.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ocean's 11 audience
BrandAffinityCategory
Ian McShane230.99×Movies & TV
Ocean's Eleven531.22×Movies & TV
The Last Ship (TV series)177.5×Movies & TV
Oblivion (2013 film)96.17×Movies & TV
The Book of Eli153.64×Movies & TV
Snow White and the Huntsman146.5×Movies & TV
Catch Me If You Can74.36×Movies & TV
Good Will Hunting47.16×Movies & TV
Joey King45.97×Movies & TV
The Wolf of Wall Street (2013 film)64.29×Movies & TV
Reservoir Dogs63.94×Movies & TV
The Man from U.N.C.L.E.118.35×Movies & TV
Burn After Reading75.69×Movies & TV
A Beautiful Mind (film)59.01×Movies & TV
London Has Fallen81.73×Movies & TV
Kingsman: The Secret Service91.59×Movies & TV
La La Land (film)23.77×Movies & TV
David Harbour20.63×Movies & TV
The Expendables (film series)52×Movies & TV
Fandango13.85×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ocean's 11 audience
TraitClusterScore
Risk AppetiteTHRILL1.49
ExtroversionTHRILL1.45
Early Adopter MentalityPOWER1.34
TraditionCONSERVATISM1.33
Community OrientationOPEN1.15
Sports ActivityPOWER1.14

Worldwide distribution

Worldwide audience distribution share by country for Ocean's 11
CountryShare
United States57.1%
Canada6.7%
United Kingdom6.6%

See Ocean's 11 audiences in other countries

More Movies & TV audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Ocean's 11. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.