White House Down Audience in United States

White House Down logo

White House Down has an estimated audience of 749,932 people in United States. 23.9% are female, 76.1% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Kings (U.S. TV series), Mission: Impossible (film series), Gladiator (2000 film), Ocean's 11, Independence Day (1996 film).

The average White House Down fan in United States is 42.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kings (U.S. TV series), Mission: Impossible (film series), Gladiator (2000 film), with strongest over-indexing on Kings (U.S. TV series) (120.38× the country average). Demographically, the White House Down audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Extroversion, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of White House Down fans

Demographic split for White House Down audience in United States
MetricValue
Female23.9%
Male76.1%
Average age42.0
Estimated audience size749,932

Audience persona

The typical White House Down fan in United States is more male, around 42.0 years old, with strong Extroversion tendencies and a notable affinity for Kings (U.S. TV series).

Top regions in United States

Top regions ranked by reach for White House Down in United States
RegionReachAffinity
California74,6950.91×
Texas65,3801.01×
Florida49,7840.98×
New York34,7580.83×
Ohio25,5861.11×
Pennsylvania25,5561.01×
Georgia24,4871.06×
North Carolina24,0181.06×
Illinois23,7920.95×
Michigan19,9651.02×
Virginia18,6481.02×
New Jersey16,3390.86×
Tennessee16,0651.07×
Indiana15,1091.1×
Arizona14,9950.98×
Missouri13,9221.15×
Washington13,7820.92×
Maryland12,3900.96×
South Carolina12,2581.09×
Massachusetts12,2520.83×
Wisconsin11,6511.03×
Alabama11,0711.06×
Minnesota10,4810.98×
Colorado10,2110.86×
Kentucky10,1711.08×
Oklahoma9,7281.17×
Louisiana9,6281×
Oregon7,8360.91×
Connecticut7,2080.96×
Arkansas7,1901.16×
Utah7,1721.07×
Iowa6,8631.11×
Kansas6,7611.14×
Mississippi6,6601.08×
Nevada6,4730.89×
Idaho4,0701.08×
Nebraska4,0651.08×
West Virginia3,6681.05×
New Mexico3,6380.97×
New Hampshire2,8680.97×
Hawaii2,8230.88×
Washington, District of Columbia2,7561.22×
Maine2,5080.93×
Montana2,1541.04×
Rhode Island1,9080.8×
Delaware1,8370.89×
South Dakota1,8321.06×
North Dakota1,4780.96×
Alaska1,4450.9×
Vermont1,1150.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for White House Down audience
BrandAffinityCategory
Kings (U.S. TV series)120.38×Movies & TV
Mission: Impossible (film series)77.9×Movies & TV
Gladiator (2000 film)105.43×Movies & TV
Ocean's 11118.92×Movies & TV
Independence Day (1996 film)90.78×Movies & TV
Tamannaah963.41×Movies & TV
Mad Max (franchise)130.57×Movies & TV
Woofer219.44×Technology & Electronics
Air Force One (film)136.78×Movies & TV
Constantine (film)102.07×Movies & TV
Event Horizon (film)131.6×Movies & TV
Planet of the Apes103.02×Movies & TV
Law Abiding Citizen108.46×Movies & TV
Men in Black (franchise)81.68×Movies & TV
300 (film)127.28×Movies & TV
Green Lantern52.27×Movies & TV
Crank (film)110.89×Movies & TV
Kill Bill56.24×Movies & TV
Collateral (film)106.25×Movies & TV
Machete (film)85.43×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by White House Down audience
TraitClusterScore
ExtroversionTHRILL2.04
SpiritualityBALANCE1.8
Convenience OrientationPREMIUM1.54
Need for SecurityCONSERVATISM1.38
LGBTQ+ IdentityOPEN1.34
Urban LifestyleOPEN1.33

Worldwide distribution

Worldwide audience distribution share by country for White House Down
CountryShare
United States33.9%
Germany7.1%
United Kingdom5.3%

See White House Down audiences in other countries

More Action audiences in United States

Frequently asked questions

How many fans does White House Down have in United States?

White House Down has an estimated audience of 749,932 people in United States, concentrated in California and Texas.

What is the gender split and age of White House Down fans?

23.9% of White House Down fans are female, 76.1% are male, with an average age of 42.0 years.

Which brands do White House Down fans like most?

White House Down fans show strongest brand affinity for Kings (U.S. TV series) (120.38×), Mission: Impossible (film series) (77.9×), and Gladiator (2000 film) (105.43×) over the country average.

Where do White House Down fans live in United States?

White House Down fans in United States are most concentrated in California (reach 74,695), Texas (reach 65,380), and Florida (reach 49,784). These three regions account for the largest share of the active audience.

What other brands do White House Down fans also like?

Beyond White House Down itself, the audience over-indexes on Mission: Impossible (film series) (77.9×), Gladiator (2000 film) (105.43×), Ocean's 11 (118.92×), and Independence Day (1996 film) (90.78×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for White House Down. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.