Rascasse Audience Intelligence

White House Down Audience in United States

A data profile of the people who buy, follow and care about White House Down in United States — modelled from more than twelve digital signal sources. White House Down has an estimated audience of 704,008 people in United States.

#72among Action in United States#2510among Movie / TV Show / Series in United States#5539in Movies & TV

The average White House Down fan in United States is 42.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kings (U.S. TV series), Gladiator (2000 film), Mad Max (franchise), with strongest over-indexing on Kings (U.S. TV series) (120.38× the country average).

Demographically, the White House Down audience skews more male with an average age of 42.0, and over-indexes on personality traits such as Individualism, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical White House Down fan in United States is more male, around 42.0 years old, with strong Individualism tendencies and a notable affinity for Kings (U.S. TV series).

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the White House Down profile in United States.

Audience size
704K
in United States
Gender
23.9%♀
76.1% male
Age
42.0
average years
Country rank
#29807
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of White House Down viewers

23.9% are female, 76.1% are male, average age 42.0.

Fig. 02

Gender split

23.9%
Female
76.1%
Male
Demographic split for White House Down audience in United States
MetricValue
Female23.9%
Male76.1%
Average age42.0
Estimated audience size704,008
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the White House Down audience in United States
Age bracketShare%
16-199%
20-2918%
30-3927%
40-4925%
50+20%
Fig. 04

Worldwide distribution

31.7%

of the worldwide White House Down audience comes from United States.

Worldwide audience distribution share by country for White House Down
CountryShare
United States31.7%
Germany7.8%
United Kingdom5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the White House Down audience in United States is strongest.

Fig. 05

Top regions by affinity

White House Down fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~7K1.17×
02Iowa~7K1.17×
03Oklahoma~10K1.16×
04Washington, District of Columbia~3K1.16×
05Mississippi~7K1.15×
06Kansas~7K1.15×
07Missouri~10K1.12×
08West Virginia~4K1.12×
09Kentucky~10K1.11×
10Nebraska~4K1.11×
11South Dakota~2K1.11×
12Ohio~30K1.10×
13Indiana~10K1.09×
14South Carolina~10K1.08×
15Wisconsin~10K1.07×
16Alabama~10K1.07×
17Idaho~4K1.07×
18North Dakota~2K1.05×
19Tennessee~20K1.04×
20Montana~2K1.04×
21Georgia~20K1.02×
22North Carolina~20K1.02×
23Utah~7K1.02×
24Michigan~20K1.01×
25Louisiana~10K1.01×
26Pennsylvania~30K1.00×
27Virginia~20K0.99×
28New Mexico~4K0.98×
29New Hampshire~3K0.98×
30Maryland~10K0.96×
31Delaware~2K0.96×
32Texas~60K0.95×
33Arizona~10K0.95×
34Minnesota~10K0.95×
35Maine~3K0.95×
36Florida~50K0.94×
37Connecticut~7K0.94×
38Alaska~2K0.94×
39Illinois~20K0.93×
40Hawaii~3K0.90×
41Vermont~1K0.90×
42Nevada~6K0.89×
43Oregon~8K0.88×
44Rhode Island~2K0.88×
45Colorado~10K0.85×
46Washington~10K0.84×
47New Jersey~20K0.83×
48California~70K0.82×
49Massachusetts~10K0.82×
50New York~30K0.78×
Fig. 06

Affinity by region

Affinity by region — White House Down, United States
0.78×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the White House Down audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for White House Down audience
#·InterestCategoryAffinity×
01TamannaahMovies & TV963.41×
02WooferTechnology & Electronics219.44×
03Air Force One (film)Movies & TV136.78×
04Event Horizon (film)Movies & TV131.60×
05Mad Max (franchise)Movies & TV130.57×
06300 (film)Movies & TV127.28×
07The Last Ship (TV series)Movies & TV127.09×
08Kings (U.S. TV series)Movies & TV120.38×
09Ocean's 11Movies & TV118.92×
10Crank (film)Movies & TV110.89×
11Law Abiding CitizenMovies & TV108.46×
12Collateral (film)Movies & TV106.25×
13Gladiator (2000 film)Movies & TV105.43×
14Planet of the ApesMovies & TV103.02×
15Constantine (film)Movies & TV102.07×
16Independence Day (1996 film)Movies & TV90.78×
17Men in Black (franchise)Movies & TV81.68×
18Mission: Impossible (film series)Movies & TV77.90×
19Kill BillMovies & TV56.24×
20Green LanternMovies & TV52.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the White House Down audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by White House Down audience · What stands out
TraitClusterDeviationScore
IndividualismJOY2.58×
PatriotismCONSERVATISM1.71×
Social Media UsageJOY1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by White House Down audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.95×
SustainabilityBALANCE0.98×
Pet OwnershipJOY0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does White House Down have in United States?

White House Down has an estimated audience of 704,008 people in United States, concentrated in California and Texas.

02

What is the gender split and age of White House Down viewers?

23.9% of White House Down fans are female, 76.1% are male, with an average age of 42.0 years.

03

Which brands do White House Down fans like most?

White House Down fans show strongest brand affinity for Kings (U.S. TV series) (120.38×), Gladiator (2000 film) (105.43×), and Mad Max (franchise) (130.57×) over the country average.

04

Where do White House Down fans live in United States?

White House Down fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do White House Down fans also like?

Beyond White House Down itself, the audience over-indexes on Gladiator (2000 film) (105.43×), Mad Max (franchise) (130.57×), Ocean's 11 (118.92×), and Independence Day (1996 film) (90.78×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for White House Down. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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