Independence Day (1996 film) Audience in United States

Independence Day (1996 film) logo

Independence Day (1996 film) has an estimated audience of 3,346,927 people in United States. 46.3% are female, 53.7% are male, average age 44.7. Top regions: California, Texas, Florida. Top brand affinities: Vincent D'Onofrio, Ian McShane, Snowball, I, Robot (film), Josh Gad.

The average Independence Day (1996 film) fan in United States is 44.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vincent D'Onofrio, Ian McShane, Snowball, with strongest over-indexing on Vincent D'Onofrio (110.61× the country average). Demographically, the Independence Day (1996 film) audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

Demographics of Independence Day (1996 film) fans

Demographic split for Independence Day (1996 film) audience in United States
MetricValue
Female46.3%
Male53.7%
Average age44.7
Estimated audience size3,346,927

Audience persona

The typical Independence Day (1996 film) fan in United States is balanced, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for Vincent D'Onofrio.

Top regions in United States

Top regions ranked by reach for Independence Day (1996 film) in United States
RegionReachAffinity
California365,2310.99×
Texas313,9591.09×
Florida236,8641.05×
New York158,7060.85×
Ohio107,2391.04×
Pennsylvania106,5100.95×
Illinois106,3300.95×
North Carolina104,7481.04×
Georgia96,6880.94×
Michigan87,1991×
Arizona84,6021.24×
Virginia80,9370.99×
Washington75,8921.13×
New Jersey73,5800.86×
Tennessee66,9551×
Indiana64,5731.06×
Missouri60,9471.13×
Massachusetts57,3350.87×
Colorado57,2791.09×
Maryland53,0080.92×
South Carolina49,8710.99×
Wisconsin49,3710.98×
Alabama48,5661.04×
Kentucky46,6391.11×
Minnesota44,3170.92×
Oregon42,9941.12×
Oklahoma42,6301.15×
Louisiana41,0780.95×
Utah34,5801.15×
Nevada33,2121.03×
Connecticut30,9280.92×
Arkansas30,5151.11×
Iowa27,3070.99×
Kansas27,2541.03×
Mississippi24,7820.9×
New Mexico19,0311.13×
Idaho18,8611.12×
Nebraska17,1791.02×
Hawaii13,7970.96×
West Virginia13,7320.88×
New Hampshire13,0340.99×
Maine11,9741×
Montana9,8481.06×
Washington, District of Columbia8,8050.88×
Alaska8,5371.19×
Rhode Island8,3260.78×
Delaware7,4740.81×
South Dakota7,1870.93×
North Dakota6,2300.91×
Wyoming4,8110.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Independence Day (1996 film) audience
BrandAffinityCategory
Vincent D'Onofrio110.61×Movies & TV
Ian McShane76.03×Movies & TV
Snowball87.03×Kids & Family
I, Robot (film)50.1×Movies & TV
Josh Gad50.7×Movies & TV
The Last Ship (TV series)78.82×Movies & TV
Waterworld46.37×Movies & TV
Armageddon (1998 film)38.78×Movies & TV
Fandango13.85×Travel & Leisure
Cloverfield39.16×Movies & TV
Jeff Goldblum17.95×Movies & TV
Snow White and the Huntsman48.44×Movies & TV
Bryce Dallas Howard13.41×Movies & TV
Laura Dern20.61×Movies & TV
White House Down37.96×Movies & TV
Kia Sportage19.29×Cars & Mobility
Tom Cruise7.5×Movies & TV
London Has Fallen30.86×Movies & TV
Labor Day5.76×Politics & Society
The Last Samurai29.19×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Independence Day (1996 film) audience
TraitClusterScore
PatriotismCONSERVATISM1.55
Early Adopter MentalityPOWER1.46
DIY MentalityTHRILL1.44
ExtroversionTHRILL1.42
SustainabilityBALANCE1.37
Sports ActivityPOWER1.21

Worldwide distribution

Worldwide audience distribution share by country for Independence Day (1996 film)
CountryShare
United States36.4%
India28.3%
Germany5.4%

See Independence Day (1996 film) audiences in other countries

More Action audiences in United States

Frequently asked questions

How many fans does Independence Day (1996 film) have in United States?

Independence Day (1996 film) has an estimated audience of 3,346,927 people in United States, concentrated in California and Texas.

What is the gender split and age of Independence Day (1996 film) fans?

46.3% of Independence Day (1996 film) fans are female, 53.7% are male, with an average age of 44.7 years.

Which brands do Independence Day (1996 film) fans like most?

Independence Day (1996 film) fans show strongest brand affinity for Vincent D'Onofrio (110.61×), Ian McShane (76.03×), and Snowball (87.03×) over the country average.

Where do Independence Day (1996 film) fans live in United States?

Independence Day (1996 film) fans in United States are most concentrated in California (reach 365,231), Texas (reach 313,959), and Florida (reach 236,864). These three regions account for the largest share of the active audience.

What other brands do Independence Day (1996 film) fans also like?

Beyond Independence Day (1996 film) itself, the audience over-indexes on Ian McShane (76.03×), Snowball (87.03×), I, Robot (film) (50.1×), and Josh Gad (50.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Independence Day (1996 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.