Rascasse Audience Intelligence

Independence Day (1996 film) Audience in United States

A data profile of the people who buy, follow and care about Independence Day (1996 film) in United States — modelled from more than twelve digital signal sources. Independence Day (1996 film) has an estimated audience of 3,562,409 people in United States.

#12among Action in United States#352among Movie / TV Show / Series in United States#1062in Movies & TV

The average Independence Day (1996 film) fan in United States is 44.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Vincent D'Onofrio, Josh Gad, Snowball, with strongest over-indexing on Vincent D'Onofrio (118.78× the country average).

Demographically, the Independence Day (1996 film) audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Independence Day (1996 film) fan in United States is balanced, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for Vincent D'Onofrio.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Independence Day (1996 film) profile in United States.

Audience size
3.6M
in United States
Gender
46.3%♀
53.7% male
Age
44.7
average years
Country rank
#8893
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Independence Day (1996 film) viewers

46.3% are female, 53.7% are male, average age 44.7.

Fig. 02

Gender split

46.3%
Female
53.7%
Male
Demographic split for Independence Day (1996 film) audience in United States
MetricValue
Female46.3%
Male53.7%
Average age44.7
Estimated audience size3,562,409
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the Independence Day (1996 film) audience in United States
Age bracketShare%
16-198%
20-2915%
30-3920%
40-4924%
50+32%
Fig. 04

Worldwide distribution

35.4%

of the worldwide Independence Day (1996 film) audience comes from United States.

Worldwide audience distribution share by country for Independence Day (1996 film)
CountryShare
United States35.4%
India25.7%
Germany5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Independence Day (1996 film) audience in United States is strongest.

Fig. 05

Top regions by affinity

Independence Day (1996 film) fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~9K1.28×
02Arizona~80K1.21×
03Idaho~20K1.16×
04Oklahoma~40K1.15×
05Utah~30K1.15×
06New Mexico~20K1.15×
07Missouri~60K1.12×
08Oregon~40K1.12×
09Arkansas~30K1.10×
10Washington~70K1.09×
11Kentucky~50K1.09×
12Montana~10K1.09×
13Colorado~60K1.06×
14Wyoming~5K1.05×
15Alabama~50K1.04×
16Nebraska~20K1.04×
17Texas~300K1.03×
18Kansas~30K1.03×
19New Hampshire~10K1.03×
20Indiana~60K1.02×
21Nevada~30K1.02×
22Maine~10K1.02×
23Florida~200K1.01×
24Ohio~100K1.00×
25Iowa~30K1.00×
26South Dakota~8K1.00×
27North Carolina~100K0.99×
28Tennessee~70K0.99×
29North Dakota~7K0.99×
30Michigan~90K0.98×
31Wisconsin~50K0.98×
32South Carolina~50K0.97×
33Hawaii~10K0.97×
34Virginia~80K0.96×
35California~400K0.95×
36Louisiana~40K0.95×
37West Virginia~10K0.94×
38Mississippi~30K0.93×
39Pennsylvania~100K0.92×
40Illinois~100K0.92×
41Georgia~90K0.91×
42Maryland~50K0.91×
43Minnesota~40K0.91×
44Connecticut~30K0.91×
45Washington, District of Columbia~9K0.87×
46Delaware~8K0.85×
47New Jersey~70K0.84×
48Massachusetts~60K0.84×
49Rhode Island~9K0.82×
50New York~200K0.81×
Fig. 06

Affinity by region

Affinity by region — Independence Day (1996 film), United States
0.81×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Independence Day (1996 film) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Independence Day (1996 film) audience
#·InterestCategoryAffinity×
01Vincent D'OnofrioMovies & TV118.78×
02Josh GadMovies & TV107.74×
03SnowballKids & Family91.02×
04White House DownMovies & TV90.78×
05The Last Ship (TV series)Movies & TV80.29×
06Ian McShaneMovies & TV71.42×
07CloverfieldMovies & TV45.69×
08I, Robot (film)Movies & TV44.95×
09WaterworldMovies & TV41.03×
10Armageddon (1998 film)Movies & TV33.68×
11Kingsman: The Secret ServiceMovies & TV32.72×
12London Has FallenMovies & TV29.34×
13Bryce Dallas HowardMovies & TV19.33×
14FandangoTravel & Leisure18.71×
15Laura DernMovies & TV18.27×
16Jeff GoldblumMovies & TV15.71×
17Lucy LiuMovies & TV14.43×
18Apocalypse NowMovies & TV13.96×
19Tom CruiseMovies & TV8.42×
20Labor DayPolitics & Society5.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Independence Day (1996 film) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Independence Day (1996 film) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.09×
SpiritualityBALANCE1.37×
Early Adopter MentalityPOWER1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Independence Day (1996 film) audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.72×
Social Media UsageJOY0.80×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Independence Day (1996 film) have in United States?

Independence Day (1996 film) has an estimated audience of 3,562,409 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Independence Day (1996 film) viewers?

46.3% of Independence Day (1996 film) fans are female, 53.7% are male, with an average age of 44.7 years.

03

Which brands do Independence Day (1996 film) fans like most?

Independence Day (1996 film) fans show strongest brand affinity for Vincent D'Onofrio (118.78×), Josh Gad (107.74×), and Snowball (91.02×) over the country average.

04

Where do Independence Day (1996 film) fans live in United States?

Independence Day (1996 film) fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Independence Day (1996 film) fans also like?

Beyond Independence Day (1996 film) itself, the audience over-indexes on Josh Gad (107.74×), Snowball (91.02×), Ian McShane (71.42×), and White House Down (90.78×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Independence Day (1996 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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