Rascasse Audience Intelligence

Snowball Audience in United States

A data profile of the people who buy, follow and care about Snowball in United States — modelled from more than twelve digital signal sources. Snowball has an estimated audience of 792,002 people in United States.

#191among Video game in United States#9563among Topic in United States#478in Kids & Family

The average Snowball fan in United States is 41.8 years old, more female, and lives primarily in Louisiana.

The audience is concentrated in Louisiana, Texas, California.

Top brand affinities include Happy New Year (2014 film), Snowman, Nordic combined, with strongest over-indexing on Happy New Year (2014 film) (534.67× the country average).

Demographically, the Snowball audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Spirituality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Snowball fan in United States is more female, around 41.8 years old, with strong Spirituality tendencies and a notable affinity for Happy New Year (2014 film).

Category: Kids & Family · Type: Topic · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Snowball profile in United States.

Audience size
792K
in United States
Gender
63.0%♀
37.0% male
Age
41.8
average years
Country rank
#27653
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Snowball fans

63.0% are female, 37.0% are male, average age 41.8.

Fig. 02

Gender split

63.0%
Female
37.0%
Male
Demographic split for Snowball audience in United States
MetricValue
Female63.0%
Male37.0%
Average age41.8
Estimated audience size792,002
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Snowball audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3919%
40-4923%
50+26%
Fig. 04

Worldwide distribution

41.6%

of the worldwide Snowball audience comes from United States.

Worldwide audience distribution share by country for Snowball
CountryShare
United States41.6%
China4.3%
Canada3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Snowball audience in United States is strongest.

Fig. 05

Top regions by affinity

Snowball fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~100K10.10×
02Maryland~30K2.51×
03Mississippi~20K2.46×
04Texas~90K1.34×
05Arizona~20K1.13×
06Alabama~10K1.06×
07Arkansas~7K1.06×
08Georgia~20K0.92×
09Washington, District of Columbia~2K0.91×
10Virginia~20K0.90×
11North Carolina~20K0.87×
12Kentucky~8K0.86×
13Delaware~2K0.85×
14South Carolina~10K0.82×
15Alaska~1K0.82×
16Tennessee~10K0.81×
17Kansas~5K0.81×
18North Dakota~1K0.80×
19Pennsylvania~20K0.79×
20Nebraska~3K0.78×
21South Dakota~1K0.78×
22Vermont~1K0.78×
23California~70K0.77×
24Missouri~10K0.77×
25New Mexico~3K0.77×
26Florida~40K0.76×
27Indiana~10K0.76×
28Oklahoma~7K0.76×
29Nevada~6K0.76×
30West Virginia~3K0.76×
31Montana~2K0.76×
32Maine~2K0.74×
33Rhode Island~2K0.74×
34Illinois~20K0.73×
35New Jersey~10K0.73×
36Utah~5K0.73×
37Ohio~20K0.72×
38Washington~10K0.72×
39Colorado~9K0.72×
40Connecticut~6K0.72×
41New Hampshire~2K0.72×
42New York~30K0.70×
43Iowa~5K0.70×
44Idaho~3K0.70×
45Hawaii~2K0.70×
46Oregon~6K0.68×
47Michigan~10K0.67×
48Minnesota~8K0.67×
49Wisconsin~8K0.66×
50Massachusetts~10K0.65×
Fig. 06

Affinity by region

Affinity by region — Snowball, United States
0.65×1.00×10.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Snowball audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Snowball audience
#·InterestCategoryAffinity×
01University of Applied Sciences, MainzBusiness & Career737.90×
02Nordic combinedSports654.14×
03Happy New Year (2014 film)Movies & TV534.67×
04North SailsFashion & Accessoires327.35×
05Black Christmas (1974 film)Movies & TV268.59×
06Arthur ChristmasMovies & TV216.35×
07Macy's Thanksgiving Day ParadeTravel & Leisure200.34×
08SnowmanHome & Garden185.82×
09Reindeer GamesMovies & TV171.54×
10BobsleighSports151.47×
11Chocolate liqueurFood & Beverages122.63×
12Christmas CottageMovies & TV115.33×
13De'LonghiHome & Garden107.23×
14Independence Day (1996 film)Movies & TV91.02×
15A Charlie Brown ChristmasMovies & TV79.46×
16NFL on Thanksgiving DaySports65.47×
17New Year's resolutionKids & Family41.46×
18New Year's DayHome & Garden19.74×
19New Year's EveHome & Garden19.12×
20Labor DayPolitics & Society18.45×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Snowball audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Snowball audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.89×
Luxury OrientationPREMIUM1.54×
Early Adopter MentalityPOWER1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Snowball audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.07×
SustainabilityBALANCE1.08×
Urban LifestyleOPEN1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Snowball have in United States?

Snowball has an estimated audience of 792,002 people in United States, concentrated in Louisiana and Texas.

02

What is the gender split and age of Snowball fans?

63.0% of Snowball fans are female, 37.0% are male, with an average age of 41.8 years.

03

Which brands do Snowball fans like most?

Snowball fans show strongest brand affinity for Happy New Year (2014 film) (534.67×), Snowman (185.82×), and Nordic combined (654.14×) over the country average.

04

Where do Snowball fans live in United States?

Snowball fans in United States are most concentrated in Louisiana (reach ~100K), Texas (reach ~90K), and California (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Snowball fans also like?

Beyond Snowball itself, the audience over-indexes on Snowman (185.82×), Nordic combined (654.14×), Black Christmas (1974 film) (268.59×), and Macy's Thanksgiving Day Parade (200.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Snowball audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Snowball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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