Snowball Audience in United States

Snowball logo

Snowball has an estimated audience of 792,002 people in United States. 63.0% are female, 37.0% are male, average age 41.8. Top regions: Texas, Louisiana, California. Top brand affinities: Happy New Year (2014 film), Snowman, Nordic combined, Black Christmas (1974 film), Macy's Thanksgiving Day Parade.

The average Snowball fan in United States is 41.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Louisiana, California. Top brand affinities include Happy New Year (2014 film), Snowman, Nordic combined, with strongest over-indexing on Happy New Year (2014 film) (534.67× the country average). Demographically, the Snowball audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Patriotism, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic · Subtype: Video game

Demographics of Snowball fans

Demographic split for Snowball audience in United States
MetricValue
Female63.0%
Male37.0%
Average age41.8
Estimated audience size792,002

Audience persona

The typical Snowball fan in United States is more female, around 41.8 years old, with strong Patriotism tendencies and a notable affinity for Happy New Year (2014 film).

Top regions in United States

Top regions ranked by reach for Snowball in United States
RegionReachAffinity
Texas96,9611.42×
Louisiana96,7669.47×
California68,5790.79×
Florida45,0700.84×
Maryland36,9242.71×
New York32,0280.72×
Georgia25,2591.04×
North Carolina22,3660.94×
Pennsylvania21,1480.79×
Illinois19,2160.73×
Virginia18,6800.97×
Arizona18,1821.12×
Ohio17,9930.74×
Mississippi16,6032.54×
Michigan14,3560.69×
New Jersey14,1320.7×
Tennessee13,7330.86×
Washington12,1200.76×
Alabama11,9511.08×
Indiana10,4420.72×
Massachusetts10,0840.65×
Missouri9,9380.78×
South Carolina9,7940.82×
Colorado9,4420.76×
Kentucky8,5000.86×
Minnesota7,5770.67×
Wisconsin7,4170.62×
Arkansas6,2430.96×
Oklahoma6,1980.7×
Oregon6,1180.67×
Connecticut5,6000.7×
Nevada5,5180.72×
Kansas4,7540.76×
Utah4,6660.66×
Iowa4,4350.68×
Nebraska2,7830.7×
New Mexico2,7110.68×
West Virginia2,5110.68×
Washington, District of Columbia2,3570.99×
Idaho2,1890.55×
Hawaii2,0130.59×
Maine1,8700.66×
Delaware1,8020.82×
New Hampshire1,6760.54×
Rhode Island1,5480.61×
Montana1,4150.64×
South Dakota1,0630.58×
Alaska1,0590.63×
North Dakota1,0200.63×
Vermont7340.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Snowball audience
BrandAffinityCategory
Happy New Year (2014 film)534.67×Movies & TV
Snowman185.82×Home & Garden
Nordic combined654.14×Sports
Black Christmas (1974 film)268.59×Movies & TV
Macy's Thanksgiving Day Parade200.34×Travel & Leisure
Arthur Christmas216.35×Movies & TV
Independence Day (1996 film)91.02×Movies & TV
University of Applied Sciences, Mainz737.9×Business & Career
North Sails327.35×Fashion & Accessoires
New Year's Day19.74×Home & Garden
De'Longhi107.23×Home & Garden
Reindeer Games171.54×Movies & TV
Bobsleigh151.47×Sports
NFL on Thanksgiving Day65.47×Sports
New Year's resolution41.46×Kids & Family
Labor Day18.45×Politics & Society
New Year's Eve19.12×Home & Garden
A Charlie Brown Christmas79.46×Movies & TV
Christmas Cottage115.33×Movies & TV
Chocolate liqueur122.63×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Snowball audience
TraitClusterScore
PatriotismCONSERVATISM1.68
ExtroversionTHRILL1.53
DIY MentalityTHRILL1.36
Family OrientationCONSERVATISM1.25
CreativityOPEN1.23
Convenience OrientationPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for Snowball
CountryShare
United States43.0%
China4.5%
Canada3.6%

See Snowball audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Snowball have in United States?

Snowball has an estimated audience of 792,002 people in United States, concentrated in Texas and Louisiana.

What is the gender split and age of Snowball fans?

63.0% of Snowball fans are female, 37.0% are male, with an average age of 41.8 years.

Which brands do Snowball fans like most?

Snowball fans show strongest brand affinity for Happy New Year (2014 film) (534.67×), Snowman (185.82×), and Nordic combined (654.14×) over the country average.

Where do Snowball fans live in United States?

Snowball fans in United States are most concentrated in Texas (reach 96,961), Louisiana (reach 96,766), and California (reach 68,579). These three regions account for the largest share of the active audience.

What other brands do Snowball fans also like?

Beyond Snowball itself, the audience over-indexes on Snowman (185.82×), Nordic combined (654.14×), Black Christmas (1974 film) (268.59×), and Macy's Thanksgiving Day Parade (200.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Snowball. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.