Rascasse Audience Intelligence

Macy's Thanksgiving Day Parade Audience in United States

Name: Macy's Thanksgiving Day Parade — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Macy's Thanksgiving Day Parade in United States — modelled from more than twelve digital signal sources. Macy's Thanksgiving Day Parade has an estimated audience of 867,288 people in United States.

#297among Event in United States #1966in Travel & Leisure

The average Macy's Thanksgiving Day Parade fan in United States is 40.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, New York, California.

Top brand affinities include Snowball, Labor Day, FedEx, with strongest over-indexing on Snowball (200.34× the country average).

Demographically, the Macy's Thanksgiving Day Parade audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Macy's Thanksgiving Day Parade fan in United States is more female, around 40.8 years old, with strong Family Orientation tendencies and a notable affinity for Snowball.

Category: Travel & Leisure · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Macy's Thanksgiving Day Parade profile in United States.

Audience size

867K

in United States

Gender

68.4%♀

31.6% male

Age

40.8

average years

Country rank

#26019

Event in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Macy's Thanksgiving Day Parade fans

68.4% are female, 31.6% are male, average age 40.8.

Fig. 02

Gender split

68.4%

Female

31.6%

Male

Demographic split for Macy's Thanksgiving Day Parade audience in United States
Metric	Value
Female	68.4%
Male	31.6%
Average age	40.8
Estimated audience size	867,288

Fig. 03

Age distribution

Age distribution of the Macy's Thanksgiving Day Parade audience in United States
Age bracket	Share	%
16-19		16%
20-29		18%
30-39		20%
40-49		23%
50+		23%

Fig. 04

Worldwide distribution

79.3%

of the worldwide Macy's Thanksgiving Day Parade audience comes from United States.

Worldwide audience distribution share by country for Macy's Thanksgiving Day Parade
Country	Share
United States	79.3%
China	2.8%
Germany	2.1%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Macy's Thanksgiving Day Parade audience in United States is strongest.

Fig. 05

Top regions by affinity

Macy's Thanksgiving Day Parade fans by region: top regions in United States
#	Region	Reach	×
01	Alabama	~20K	1.42×
02	New York	~70K	1.40×
03	New Jersey	~30K	1.38×
04	West Virginia	~5K	1.34×
05	Pennsylvania	~40K	1.29×
06	New Hampshire	~4K	1.25×
07	South Carolina	~20K	1.22×
08	Ohio	~30K	1.20×
09	Vermont	~2K	1.20×
10	Maine	~4K	1.19×
11	Indiana	~20K	1.18×
12	Arkansas	~8K	1.16×
13	Tennessee	~20K	1.15×
14	Virginia	~20K	1.14×
15	Louisiana	~10K	1.12×
16	Kentucky	~10K	1.10×
17	Connecticut	~10K	1.10×
18	Mississippi	~8K	1.10×
19	Delaware	~3K	1.10×
20	Missouri	~10K	1.07×
21	Oklahoma	~10K	1.04×
22	Kansas	~7K	1.04×
23	Rhode Island	~3K	1.04×
24	South Dakota	~2K	1.02×
25	North Carolina	~30K	1.01×
26	Texas	~70K	0.99×
27	Georgia	~30K	0.99×
28	Nebraska	~4K	0.98×
29	Massachusetts	~20K	0.96×
30	Maryland	~10K	0.95×
31	Iowa	~7K	0.95×
32	Michigan	~20K	0.94×
33	North Dakota	~2K	0.94×
34	Wisconsin	~10K	0.93×
35	Florida	~50K	0.89×
36	Montana	~2K	0.88×
37	Minnesota	~10K	0.87×
38	Illinois	~20K	0.83×
39	New Mexico	~4K	0.82×
40	Alaska	~2K	0.81×
41	Arizona	~10K	0.79×
42	Utah	~6K	0.79×
43	Idaho	~3K	0.78×
44	Oregon	~8K	0.76×
45	Colorado	~10K	0.75×
46	Nevada	~6K	0.75×
47	Hawaii	~3K	0.75×
48	Washington	~10K	0.73×
49	Washington, District of Columbia	~2K	0.66×
50	California	~60K	0.60×

Affinity by region — Macy's Thanksgiving Day Parade, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Macy's Thanksgiving Day Parade audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Macy's Thanksgiving Day Parade audience
#	Interest	Category	×
01	Snowball	Kids & Family	200.34×
02	FAO Schwarz	Shopping	16.04×
03	Labor Day	Politics & Society	10.53×
04	Apple cider	Food & Beverages	10.22×
05	Home Alone	Movies & TV	9.15×
06	Halloween costume	Kids & Family	7.43×
07	New Year's Eve	Home & Garden	6.02×
08	FedEx	Business & Career	5.84×
09	Weather forecasting	Home & Garden	5.55×
10	QVC	Movies & TV	5.52×
11	Sustainable energy	Home & Garden	4.68×
12	Renewable energy	Business & Career	4.05×
13	Discount stores	Shopping	3.94×
14	Mortgage loans	Business & Career	3.50×
15	Subway	Food & Beverages	2.98×
16	Shopping malls	Shopping	2.96×
17	Pinterest	Internet & Social Media	2.93×
18	McDonald's	Food & Beverages	2.93×
19	MSN	News	2.86×
20	Pizza Hut	Food & Beverages	2.82×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Macy's Thanksgiving Day Parade audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Macy's Thanksgiving Day Parade audience · What stands out
Trait	Cluster	Score
Family Orientation	CONSERVATISM	2.45×
Price Sensitivity	PREMIUM	2.07×
Indulgence	JOY	2.06×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Macy's Thanksgiving Day Parade audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.71×
Early Adopter Mentality	POWER	0.79×
Healthy Lifestyle	BALANCE	0.81×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Macy's Thanksgiving Day Parade have in United States?

Macy's Thanksgiving Day Parade has an estimated audience of 867,288 people in United States, concentrated in Texas and New York.

What is the gender split and age of Macy's Thanksgiving Day Parade fans?

68.4% of Macy's Thanksgiving Day Parade fans are female, 31.6% are male, with an average age of 40.8 years.

Which brands do Macy's Thanksgiving Day Parade fans like most?

Macy's Thanksgiving Day Parade fans show strongest brand affinity for Snowball (200.34×), Labor Day (10.53×), and FedEx (5.84×) over the country average.

Where do Macy's Thanksgiving Day Parade fans live in United States?

Macy's Thanksgiving Day Parade fans in United States are most concentrated in Texas (reach ~70K), New York (reach ~70K), and California (reach ~60K). These three regions account for the largest share of the active audience.

What other brands do Macy's Thanksgiving Day Parade fans also like?

Beyond Macy's Thanksgiving Day Parade itself, the audience over-indexes on Labor Day (10.53×), FedEx (5.84×), Pinterest (2.93×), and Mortgage loans (3.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

FIFA World Cup 2026 (171,354,843)
NFL (154,881,087)
NBA (93,466,083)
FIFA World Cup (80,361,814)
MLB (64,308,252)

See Macy's Thanksgiving Day Parade audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Macy's Thanksgiving Day Parade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →