Macy's Thanksgiving Day Parade Audience in United States
Macy's Thanksgiving Day Parade has an estimated audience of 867,234 people in United States. 68.4% are female, 31.6% are male, average age 40.8. Top brand affinities: El Paso County, Colorado, Goop, Governor of Michigan, Wok, headspace.
Top brand affinities include El Paso County, Colorado, Goop, Governor of Michigan, with strongest over-indexing on El Paso County, Colorado (33.82× the country average). Demographically, the Macy's Thanksgiving Day Parade audience skews more female with an average age of 40.8, and over-indexes on personality traits such as Indulgence, Price Sensitivity.
Category: Travel & Leisure · Type: Event
Demographics of Macy's Thanksgiving Day Parade fans
| Metric | Value |
|---|---|
| Female | 68.4% |
| Male | 31.6% |
| Average age | 40.8 |
| Estimated audience size | 867,234 |
Audience persona
The typical Macy's Thanksgiving Day Parade fan in United States is more female, around 40.8 years old, with strong Indulgence tendencies and a notable affinity for El Paso County, Colorado.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| El Paso County, Colorado | 33.82× | Travel & Leisure |
| Goop | 11.57× | Internet & Social Media |
| Governor of Michigan | 15.88× | Politics & Society |
| Wok | 13.57× | Food & Beverages |
| headspace | 18.12× | Health |
| Historic site | 7.69× | Arts & Culture |
| Cherish (group) | 17.89× | Music & Radio |
| Google Home | 10.32× | Technology & Electronics |
| Barclays Center | 20× | Sports |
| Fairy godmother | 10.86× | Literature |
| Hibachi | 10.61× | Food & Beverages |
| Vocal harmony | 5.8× | Music & Radio |
| Grace Slick | 10.99× | Music & Radio |
| TV Fanatic | 12.71× | Movies & TV |
| Hipster | 11.01× | Politics & Society |
| Jingoism | 2.46× | Politics & Society |
| Kikar HaShabbat | 16.88× | News |
| Israel | 2.13× | Travel & Leisure |
| Hardik Pandya | 14.61× | Sports |
| Guitarist (magazine) | 10.5× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.12 |
| Price Sensitivity | PREMIUM | 1.76 |
| Family Orientation | CONSERVATISM | 1.48 |
| Travelling | THRILL | 1.38 |
| Community Orientation | OPEN | 1.36 |
| Spirituality | BALANCE | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 79.3% |
| China | 2.8% |
| Germany | 2.1% |
See Macy's Thanksgiving Day Parade audiences in other countries
- Macy's Thanksgiving Day Parade — Germany
- Macy's Thanksgiving Day Parade — United Kingdom
- Macy's Thanksgiving Day Parade — France
- Macy's Thanksgiving Day Parade — Italy
- Macy's Thanksgiving Day Parade — Spain
- Macy's Thanksgiving Day Parade — Brazil
- Macy's Thanksgiving Day Parade — Japan
- Macy's Thanksgiving Day Parade — South Korea
- Macy's Thanksgiving Day Parade — India
More Travel & Leisure audiences in United States
- NFL (119,706,874)
- NBA (91,514,318)
- MLB (63,450,411)
- FIFA World Cup (61,294,206)
- Ultimate Fighting Championship (40,015,324)
How to read this data
Audience size is the estimated number of people in United States who actively search for Macy's Thanksgiving Day Parade. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.