NFL on Thanksgiving Day Audience in United States

NFL on Thanksgiving Day logo

NFL on Thanksgiving Day has an estimated audience of 1,842,719 people in United States. 43.1% are female, 56.9% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: Ken Griffey Jr., Graham Greene (actor), Fernando Valenzuela, Grover Cleveland, Roy Wood, Jr..

The average NFL on Thanksgiving Day fan in United States is 38.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Ken Griffey Jr., Graham Greene (actor), Fernando Valenzuela, with strongest over-indexing on Ken Griffey Jr. (21.67× the country average). Demographically, the NFL on Thanksgiving Day audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Family Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Event

Demographics of NFL on Thanksgiving Day fans

Demographic split for NFL on Thanksgiving Day audience in United States
MetricValue
Female43.1%
Male56.9%
Average age38.5
Estimated audience size1,842,719

Audience persona

The typical NFL on Thanksgiving Day fan in United States is more male, around 38.5 years old, with strong Family Orientation tendencies and a notable affinity for Ken Griffey Jr..

Top regions in United States

Top regions ranked by reach for NFL on Thanksgiving Day in United States
RegionReachAffinity
California120,4040.59×
Texas106,8830.67×
Florida102,5230.82×
Pennsylvania64,2641.04×
New York61,3720.6×
Ohio54,2610.96×
North Carolina45,1270.81×
Virginia42,8470.95×
Illinois41,6080.68×
Michigan37,9210.79×
Wisconsin37,0411.34×
Georgia36,1640.64×
Arizona34,7560.92×
Minnesota32,6091.24×
Washington31,1540.84×
Colorado31,0671.07×
Missouri30,5221.03×
New Jersey28,2700.6×
Maryland27,9660.88×
Tennessee27,3790.74×
Indiana26,7810.8×
Massachusetts26,1560.72×
South Carolina22,7790.82×
Louisiana18,6280.78×
Oregon18,5940.88×
Kentucky18,0800.78×
Iowa16,1491.06×
Kansas15,0881.04×
Oklahoma15,0000.73×
Alabama13,6470.53×
Connecticut13,5470.73×
Idaho13,4091.45×
Nevada13,3250.75×
Arkansas11,2800.74×
New Mexico11,1831.21×
Mississippi11,0050.72×
Utah10,8130.66×
Nebraska9,8201.06×
Montana9,6131.88×
New Hampshire9,1841.26×
Maine8,9781.36×
South Dakota8,5262×
West Virginia8,1680.95×
Alaska7,0321.78×
Wyoming6,7372.47×
Hawaii6,5930.83×
North Dakota6,0701.6×
Delaware5,6021.1×
Rhode Island5,0970.87×
Vermont4,9411.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for NFL on Thanksgiving Day audience
BrandAffinityCategory
Ken Griffey Jr.21.67×Sports
Graham Greene (actor)15.54×
Fernando Valenzuela20.7×Sports
Grover Cleveland15.28×Politics & Society
Roy Wood, Jr.16.02×Movies & TV
Julio Cesar Chavez Jr.5.95×Sports
Grover Washington, Jr.20.83×Music & Radio
Israel1.59×Travel & Leisure
Paul Graham (computer programmer)17.34×Technology & Electronics
Les Brown (bandleader)15×Music & Radio
Noodle (Gorillaz)2.12×Music & Radio
Regional styles of Mexican music1.67×Music & Radio
Monogram2.26×Home & Garden
Shelby Foote7.6×Literature
Consequence (rapper)3.29×Music & Radio
Home staging2.67×Home & Garden
Hog Hunting1.64×Sports
Electrolyte2.04×Health
Urban horticulture1.55×Home & Garden
Robert Graves12.5×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by NFL on Thanksgiving Day audience
TraitClusterScore
Family OrientationCONSERVATISM1.49
SustainabilityBALANCE1.31
IndulgenceJOY1.27
ExtroversionTHRILL1.22
Price SensitivityPREMIUM1.22
Sports ActivityPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for NFL on Thanksgiving Day
CountryShare
United States97.7%
Mexico1.1%
Japan0.2%

See NFL on Thanksgiving Day audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does NFL on Thanksgiving Day have in United States?

NFL on Thanksgiving Day has an estimated audience of 1,842,719 people in United States, concentrated in California and Texas.

What is the gender split and age of NFL on Thanksgiving Day fans?

43.1% of NFL on Thanksgiving Day fans are female, 56.9% are male, with an average age of 38.5 years.

Which brands do NFL on Thanksgiving Day fans like most?

NFL on Thanksgiving Day fans show strongest brand affinity for Ken Griffey Jr. (21.67×), Graham Greene (actor) (15.54×), and Fernando Valenzuela (20.7×) over the country average.

Where do NFL on Thanksgiving Day fans live in United States?

NFL on Thanksgiving Day fans in United States are most concentrated in California (reach 120,404), Texas (reach 106,883), and Florida (reach 102,523). These three regions account for the largest share of the active audience.

What other brands do NFL on Thanksgiving Day fans also like?

Beyond NFL on Thanksgiving Day itself, the audience over-indexes on Graham Greene (actor) (15.54×), Fernando Valenzuela (20.7×), Grover Cleveland (15.28×), and Roy Wood, Jr. (16.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for NFL on Thanksgiving Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.