Rascasse Audience Intelligence

NFL on Thanksgiving Day Audience in United States

A data profile of the people who buy, follow and care about NFL on Thanksgiving Day in United States — modelled from more than twelve digital signal sources. NFL on Thanksgiving Day has an estimated audience of 1,842,741 people in United States.

#178among Event in United States#1359in Sports

The average NFL on Thanksgiving Day fan in United States is 38.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Eli Manning, Aaron Rodgers, Peyton Manning, with strongest over-indexing on Eli Manning (63.39× the country average).

Demographically, the NFL on Thanksgiving Day audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Family Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical NFL on Thanksgiving Day fan in United States is more male, around 38.5 years old, with strong Family Orientation tendencies and a notable affinity for Eli Manning.

Category: Sports · Type: Event

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NFL on Thanksgiving Day profile in United States.

Audience size
1.8M
in United States
Gender
43.1%♀
56.9% male
Age
38.5
average years
Country rank
#15180
Event in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of NFL on Thanksgiving Day fans

43.1% are female, 56.9% are male, average age 38.5.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for NFL on Thanksgiving Day audience in United States
MetricValue
Female43.1%
Male56.9%
Average age38.5
Estimated audience size1,842,741
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the NFL on Thanksgiving Day audience in United States
Age bracketShare%
16-1926%
20-2917%
30-3916%
40-4917%
50+23%
Fig. 04

Worldwide distribution

97.7%

of the worldwide NFL on Thanksgiving Day audience comes from United States.

Worldwide audience distribution share by country for NFL on Thanksgiving Day
CountryShare
United States97.7%
Mexico1.1%
Japan0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NFL on Thanksgiving Day audience in United States is strongest.

Fig. 05

Top regions by affinity

NFL on Thanksgiving Day fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~4K1.53×
02Montana~7K1.39×
03South Dakota~6K1.38×
04Colorado~40K1.24×
05Wisconsin~30K1.23×
06New Hampshire~9K1.23×
07Alaska~5K1.23×
08North Dakota~5K1.23×
09Maine~8K1.17×
10Idaho~10K1.15×
11Minnesota~30K1.14×
12Iowa~20K1.14×
13Pennsylvania~70K1.11×
14New Mexico~10K1.10×
15Delaware~6K1.08×
16West Virginia~9K1.07×
17Massachusetts~40K1.04×
18Rhode Island~6K1.03×
19Ohio~60K1.01×
20Missouri~30K0.99×
21Virginia~40K0.98×
22Kansas~10K0.98×
23Nebraska~9K0.98×
24Illinois~60K0.97×
25Arizona~40K0.97×
26Maryland~30K0.97×
27Indiana~30K0.96×
28Hawaii~8K0.96×
29Oregon~20K0.93×
30Connecticut~20K0.92×
31Washington~30K0.89×
32South Carolina~20K0.88×
33Washington, District of Columbia~5K0.88×
34Florida~100K0.87×
35New Jersey~40K0.87×
36North Carolina~50K0.86×
37Louisiana~20K0.86×
38Kentucky~20K0.85×
39Mississippi~10K0.85×
40Nevada~10K0.84×
41Arkansas~10K0.84×
42Tennessee~30K0.82×
43Oklahoma~20K0.80×
44Michigan~40K0.77×
45New York~80K0.76×
46Utah~10K0.76×
47California~100K0.71×
48Texas~100K0.71×
49Georgia~40K0.71×
50Alabama~20K0.71×
Fig. 06

Affinity by region

Affinity by region — NFL on Thanksgiving Day, United States
0.71×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NFL on Thanksgiving Day audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NFL on Thanksgiving Day audience
#·InterestCategoryAffinity×
01SnowballKids & Family65.47×
02Eli ManningSports63.39×
03Peyton ManningSports36.09×
04Aaron RodgersSports17.46×
05Russell WilsonSports15.86×
06Cincinnati BengalsSports15.14×
07New York JetsSports15.09×
08Indianapolis ColtsSports14.90×
09Tampa Bay BuccaneersSports14.25×
10Miami DolphinsSports13.39×
11Minnesota VikingsSports12.48×
12New York GiantsSports12.32×
13Buffalo BillsSports12.22×
14Cleveland BrownsSports12.00×
15Los Angeles RamsSports11.84×
16Denver BroncosSports11.40×
17Seattle SeahawksSports10.95×
18Green Bay PackersSports9.64×
19Detroit LionsSports9.44×
20Pittsburgh SteelersSports9.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NFL on Thanksgiving Day audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NFL on Thanksgiving Day audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.29×
SustainabilityBALANCE1.99×
PatriotismCONSERVATISM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NFL on Thanksgiving Day audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.70×
Design AffinityPREMIUM0.74×
MindfulnessBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does NFL on Thanksgiving Day have in United States?

NFL on Thanksgiving Day has an estimated audience of 1,842,741 people in United States, concentrated in California and Texas.

02

What is the gender split and age of NFL on Thanksgiving Day fans?

43.1% of NFL on Thanksgiving Day fans are female, 56.9% are male, with an average age of 38.5 years.

03

Which brands do NFL on Thanksgiving Day fans like most?

NFL on Thanksgiving Day fans show strongest brand affinity for Eli Manning (63.39×), Aaron Rodgers (17.46×), and Peyton Manning (36.09×) over the country average.

04

Where do NFL on Thanksgiving Day fans live in United States?

NFL on Thanksgiving Day fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do NFL on Thanksgiving Day fans also like?

Beyond NFL on Thanksgiving Day itself, the audience over-indexes on Aaron Rodgers (17.46×), Peyton Manning (36.09×), Buffalo Bills (12.22×), and Snowball (65.47×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in United States

See NFL on Thanksgiving Day audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for NFL on Thanksgiving Day. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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