Rascasse Audience Intelligence

De'Longhi Target Market in United States

A data profile of the people who buy, follow and care about De'Longhi in United States — modelled from more than twelve digital signal sources. De'Longhi has an estimated audience of 911,811 people in United States.

#9among Domestic appliances in United States#2576among Brand in United States#1163in Home & Garden

The average De'Longhi fan in United States is 41.4 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Braun (company), Nespresso, Drip brew, with strongest over-indexing on Braun (company) (189.75× the country average).

Demographically, the De'Longhi audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Healthy Lifestyle, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical De'Longhi fan in United States is balanced, around 41.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Braun (company).

Category: Home & Garden · Type: Brand · Subtype: Domestic appliances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the De'Longhi profile in United States.

Audience size
912K
in United States
Gender
53.7%♀
46.3% male
Age
41.4
average years
Country rank
#25178
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of De'Longhi

53.7% are female, 46.3% are male, average age 41.4.

Fig. 02

Gender split

53.7%
Female
46.3%
Male
Demographic split for De'Longhi audience in United States
MetricValue
Female53.7%
Male46.3%
Average age41.4
Estimated audience size911,811
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the De'Longhi audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3919%
40-4921%
50+26%
Fig. 04

Worldwide distribution

6.6%

of the worldwide De'Longhi audience comes from United States.

Worldwide audience distribution share by country for De'Longhi
CountryShare
Germany13.5%
France8.9%
Italy7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the De'Longhi audience in United States is strongest.

Fig. 05

Top regions by affinity

De'Longhi customers by region in United States
#RegionReachAffinity×
01New Jersey~40K1.70×
02New York~70K1.45×
03Washington~20K1.35×
04California~100K1.33×
05Florida~80K1.33×
06Illinois~40K1.29×
07Connecticut~10K1.28×
08Massachusetts~20K1.22×
09Colorado~20K1.20×
10Virginia~30K1.17×
11Oregon~10K1.12×
12Montana~3K1.12×
13New Hampshire~4K1.11×
14Hawaii~4K1.09×
15Washington, District of Columbia~3K1.08×
16Alaska~2K1.06×
17North Carolina~30K1.05×
18Pennsylvania~30K1.04×
19Maine~3K1.03×
20Vermont~2K1.03×
21Texas~80K1.00×
22Georgia~30K0.98×
23Rhode Island~3K0.98×
24Tennessee~20K0.97×
25Maryland~10K0.97×
26Delaware~2K0.97×
27South Dakota~2K0.97×
28South Carolina~10K0.96×
29Michigan~20K0.95×
30Nevada~8K0.94×
31Nebraska~4K0.93×
32Idaho~4K0.93×
33Arizona~20K0.92×
34Minnesota~10K0.92×
35Kansas~6K0.91×
36North Dakota~2K0.91×
37Wisconsin~10K0.88×
38Arkansas~6K0.87×
39New Mexico~4K0.87×
40Missouri~10K0.86×
41Ohio~20K0.85×
42Iowa~6K0.84×
43West Virginia~4K0.84×
44Alabama~10K0.83×
45Indiana~10K0.82×
46Kentucky~9K0.80×
47Louisiana~9K0.79×
48Oklahoma~8K0.77×
49Utah~6K0.77×
50Mississippi~5K0.74×
Fig. 06

Affinity by region

Affinity by region — De'Longhi, United States
0.74×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the De'Longhi audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for De'Longhi audience
#·InterestCategoryAffinity×
01Braun (company)Home & Garden189.75×
02SmythsonFashion & Accessoires42.61×
03Bond StreetTravel & Leisure34.54×
04SchoolsFirst Federal Credit UnionBusiness & Career31.25×
05Drip brewFood & Beverages27.27×
06EindhovenTravel & Leisure20.00×
07Smeg (appliances)Home & Garden18.97×
08NespressoFood & Beverages17.86×
09Soldering ironHome & Garden8.84×
10NHL HockeySports8.52×
11Environmental technologyHome & Garden8.33×
12Brazil (1985 film)Movies & TV7.92×
13WyomingTravel & Leisure5.41×
14Google MapsInternet & Social Media2.74×
15Best BuyShopping2.31×
16Instant messagingInternet & Social Media2.16×
17Video gamesGames1.90×
18FIFA World CupSports1.76×
19Android (operating system)Technology & Electronics1.75×
20Online shoppingShopping1.72×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the De'Longhi audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by De'Longhi audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE2.07×
PatriotismCONSERVATISM1.33×
Early Adopter MentalityPOWER1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by De'Longhi audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.75×
MindfulnessBALANCE0.76×
CreativityOPEN0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is De'Longhi's target market in United States?

De'Longhi's target market in United States covers an estimated 911,811 people, concentrated in California and Florida.

02

What is the gender split and age of De'Longhi customers?

53.7% of the De'Longhi audience are female, 46.3% are male, with an average age of 41.4 years.

03

Which brands do De'Longhi fans like most?

De'Longhi fans show strongest brand affinity for Braun (company) (189.75×), Nespresso (17.86×), and Drip brew (27.27×) over the country average.

04

Where do De'Longhi fans live in United States?

De'Longhi fans in United States are most concentrated in California (reach ~100K), Florida (reach ~80K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do De'Longhi fans also like?

Beyond De'Longhi itself, the audience over-indexes on Nespresso (17.86×), Drip brew (27.27×), Eindhoven (20×), and Soldering iron (8.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Domestic appliances audiences in United States

See De'Longhi audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for De'Longhi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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