De'Longhi Audience in United States

De'Longhi logo

De'Longhi has an estimated audience of 900,791 people in United States. 53.7% are female, 46.3% are male, average age 41.4. Top regions: California, Florida, Texas. Top brand affinities: Braun (company), Nespresso, Drip brew, Eindhoven, Soldering iron.

The average De'Longhi fan in United States is 41.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Braun (company), Nespresso, Drip brew, with strongest over-indexing on Braun (company) (189.75× the country average). Demographically, the De'Longhi audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Domestic appliances

Demographics of De'Longhi fans

Demographic split for De'Longhi audience in United States
MetricValue
Female53.7%
Male46.3%
Average age41.4
Estimated audience size900,791

Audience persona

The typical De'Longhi fan in United States is balanced, around 41.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Braun (company).

Top regions in United States

Top regions ranked by reach for De'Longhi in United States
RegionReachAffinity
California147,1561.49×
Florida82,3171.35×
Texas82,0201.06×
New York78,2961.56×
Illinois40,9021.36×
New Jersey40,6441.77×
Pennsylvania32,6661.08×
North Carolina28,2511.04×
Georgia27,0090.97×
Washington26,3671.46×
Virginia26,1141.19×
Ohio24,3050.88×
Michigan22,7790.97×
Massachusetts22,2621.25×
Colorado17,6251.24×
Arizona17,3260.94×
Tennessee17,1420.95×
Maryland15,5901.01×
Indiana13,4890.82×
South Carolina13,0740.96×
Oregon12,2511.19×
Missouri12,1770.84×
Connecticut12,1451.34×
Minnesota12,1010.94×
Wisconsin11,5300.85×
Alabama9,5530.76×
Kentucky8,6380.76×
Nevada8,5740.98×
Louisiana8,0220.69×
Oklahoma7,4010.74×
Utah6,0660.75×
Kansas5,9830.84×
Arkansas5,8840.79×
Iowa5,5760.75×
Hawaii4,3341.12×
Idaho4,0790.9×
Nebraska3,9800.88×
New Hampshire3,8361.08×
Mississippi3,7430.5×
New Mexico3,4660.77×
Washington, District of Columbia3,3841.25×
Maine3,2291×
West Virginia2,8530.68×
Montana2,8431.14×
Rhode Island2,7270.95×
Delaware2,2440.9×
South Dakota1,7860.86×
Vermont1,6901.07×
Alaska1,6410.85×
North Dakota1,3910.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for De'Longhi audience
BrandAffinityCategory
Braun (company)189.75×Home & Garden
Nespresso17.86×Food & Beverages
Drip brew27.27×Food & Beverages
Eindhoven20×Travel & Leisure
Soldering iron8.84×Home & Garden
Bond Street34.54×Travel & Leisure
Google Maps2.74×Internet & Social Media
Online shopping1.72×Shopping
Environmental technology8.33×Home & Garden
Video games1.9×Games
SchoolsFirst Federal Credit Union31.25×Business & Career
Wyoming5.41×Travel & Leisure
Best Buy2.31×Shopping
Brazil (1985 film)7.92×Movies & TV
Smythson42.61×Fashion & Accessoires
Instant messaging2.16×Internet & Social Media
NHL Hockey8.52×Sports
PGA TOUR Superstore15.84×Shopping
Smeg (appliances)18.97×Home & Garden
Android (operating system)1.75×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by De'Longhi audience
TraitClusterScore
Luxury OrientationPREMIUM2.51
Risk AppetiteTHRILL1.85
IndulgenceJOY1.84
Healthy LifestyleBALANCE1.75
Pet OwnershipJOY1.36
Early Adopter MentalityPOWER1.33

Worldwide distribution

Worldwide audience distribution share by country for De'Longhi
CountryShare
Germany13.6%
France8.7%
Italy7.4%

See De'Longhi audiences in other countries

More Domestic appliances audiences in United States

Frequently asked questions

How many fans does De'Longhi have in United States?

De'Longhi has an estimated audience of 900,791 people in United States, concentrated in California and Florida.

What is the gender split and age of De'Longhi fans?

53.7% of De'Longhi fans are female, 46.3% are male, with an average age of 41.4 years.

Which brands do De'Longhi fans like most?

De'Longhi fans show strongest brand affinity for Braun (company) (189.75×), Nespresso (17.86×), and Drip brew (27.27×) over the country average.

Where do De'Longhi fans live in United States?

De'Longhi fans in United States are most concentrated in California (reach 147,156), Florida (reach 82,317), and Texas (reach 82,020). These three regions account for the largest share of the active audience.

What other brands do De'Longhi fans also like?

Beyond De'Longhi itself, the audience over-indexes on Nespresso (17.86×), Drip brew (27.27×), Eindhoven (20×), and Soldering iron (8.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for De'Longhi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.