SchoolsFirst Federal Credit Union Audience in United States

SchoolsFirst Federal Credit Union logo

SchoolsFirst Federal Credit Union has an estimated audience of 350,599 people in United States. 65.9% are female, 34.1% are male, average age 44.5. Top regions: California, Texas, Arizona. Top brand affinities: IPsec, Iowa Wrestling, The Godfather Part II, N1 road (South Africa), Naomi Scott.

The average SchoolsFirst Federal Credit Union fan in United States is 44.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Arizona. Top brand affinities include IPsec, Iowa Wrestling, The Godfather Part II, with strongest over-indexing on IPsec (23.74× the country average). Demographically, the SchoolsFirst Federal Credit Union audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Pet Ownership, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of SchoolsFirst Federal Credit Union fans

Demographic split for SchoolsFirst Federal Credit Union audience in United States
MetricValue
Female65.9%
Male34.1%
Average age44.5
Estimated audience size350,599

Audience persona

The typical SchoolsFirst Federal Credit Union fan in United States is more female, around 44.5 years old, with strong Pet Ownership tendencies and a notable affinity for IPsec.

Top regions in United States

Top regions ranked by reach for SchoolsFirst Federal Credit Union in United States
RegionReachAffinity
California262,94929.95×
Texas13,1130.44×
Arizona10,9811.53×
Nevada9,1262.69×
Washington6,5720.93×
Oregon5,5421.38×
Florida5,2460.22×
Colorado3,7710.68×
New York3,4780.18×
Tennessee3,3350.47×
Idaho3,1261.78×
Utah2,9380.94×
Georgia2,5660.24×
North Carolina2,5490.24×
Virginia2,3140.27×
Illinois2,0820.18×
Hawaii1,8971.26×
Ohio1,7760.16×
Missouri1,4610.26×
South Carolina1,4510.28×
Pennsylvania1,4430.12×
Oklahoma1,2220.31×
Michigan1,1360.12×
Indiana1,1110.17×
New Jersey9980.11×
New Mexico9520.54×
Massachusetts9310.13×
Maryland9080.15×
Louisiana8750.19×
Montana7960.82×
Alabama7530.15×
Minnesota7360.15×
Arkansas7150.25×
Wisconsin6540.12×
Kansas6480.23×
Kentucky5520.13×
Washington, District of Columbia5190.49×
Iowa5150.18×
Connecticut4000.11×
Nebraska3440.2×
South Dakota3310.41×
Mississippi3080.11×
Wyoming2820.54×
Alaska2780.37×
West Virginia2260.14×
New Hampshire1760.13×
Maine1570.12×
North Dakota1100.15×
Rhode Island910.08×
Delaware730.08×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SchoolsFirst Federal Credit Union audience
BrandAffinityCategory
IPsec23.74×
Iowa Wrestling8.59×Sports
The Godfather Part II7.54×Movies & TV
N1 road (South Africa)1.87×Travel & Leisure
Naomi Scott2.49×Movies & TV
Jumia6.25×Fashion & Accessoires
Lebanese cuisine2.64×Food & Beverages
County council1.77×Politics & Society
Isabela (province)3.59×
Overboard (film)2.03×Movies & TV
Church Community Builder12.18×Technology & Electronics
Generation Iron4.62×Movies & TV
IRS e-file2.39×
Cadence1.92×Technology & Electronics
Fast Five1.59×Movies & TV
Boracay1.75×Travel & Leisure
Iqra University - IU9.21×Business & Career
Ashes to Ashes (TV series)5.94×Movies & TV
La Capital1.68×News
Pendleton, Oregon2.19×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SchoolsFirst Federal Credit Union audience
TraitClusterScore
Pet OwnershipJOY2.73
Career OrientationPOWER2.26
Need for SecurityCONSERVATISM1.69
Family OrientationCONSERVATISM1.58
Convenience OrientationPREMIUM1.45
DIY MentalityTHRILL1.12

Worldwide distribution

Worldwide audience distribution share by country for SchoolsFirst Federal Credit Union
CountryShare
United States99.5%
Germany0.3%
Italy0.2%

See SchoolsFirst Federal Credit Union audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does SchoolsFirst Federal Credit Union have in United States?

SchoolsFirst Federal Credit Union has an estimated audience of 350,599 people in United States, concentrated in California and Texas.

What is the gender split and age of SchoolsFirst Federal Credit Union fans?

65.9% of SchoolsFirst Federal Credit Union fans are female, 34.1% are male, with an average age of 44.5 years.

Which brands do SchoolsFirst Federal Credit Union fans like most?

SchoolsFirst Federal Credit Union fans show strongest brand affinity for IPsec (23.74×), Iowa Wrestling (8.59×), and The Godfather Part II (7.54×) over the country average.

Where do SchoolsFirst Federal Credit Union fans live in United States?

SchoolsFirst Federal Credit Union fans in United States are most concentrated in California (reach 262,949), Texas (reach 13,113), and Arizona (reach 10,981). These three regions account for the largest share of the active audience.

What other brands do SchoolsFirst Federal Credit Union fans also like?

Beyond SchoolsFirst Federal Credit Union itself, the audience over-indexes on Iowa Wrestling (8.59×), The Godfather Part II (7.54×), N1 road (South Africa) (1.87×), and Naomi Scott (2.49×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for SchoolsFirst Federal Credit Union. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.