Rascasse Audience Intelligence

SchoolsFirst Federal Credit Union Target Market in United States

A data profile of the people who buy, follow and care about SchoolsFirst Federal Credit Union in United States — modelled from more than twelve digital signal sources. SchoolsFirst Federal Credit Union has an estimated audience of 365,004 people in United States.

#4502among Brand in United States#2669in Business & Career

The average SchoolsFirst Federal Credit Union fan in United States is 44.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Arizona.

Top brand affinities include Qatar Airways, United Parcel Service, Discount Tire, with strongest over-indexing on Qatar Airways (57.04× the country average).

Demographically, the SchoolsFirst Federal Credit Union audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Family Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical SchoolsFirst Federal Credit Union fan in United States is more female, around 44.5 years old, with strong Family Orientation tendencies and a notable affinity for Qatar Airways.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SchoolsFirst Federal Credit Union profile in United States.

Audience size
365K
in United States
Gender
65.9%♀
34.1% male
Age
44.5
average years
Country rank
#43628
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of SchoolsFirst Federal Credit Union

65.9% are female, 34.1% are male, average age 44.5.

Fig. 02

Gender split

65.9%
Female
34.1%
Male
Demographic split for SchoolsFirst Federal Credit Union audience in United States
MetricValue
Female65.9%
Male34.1%
Average age44.5
Estimated audience size365,004
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the SchoolsFirst Federal Credit Union audience in United States
Age bracketShare%
16-1912%
20-2913%
30-3917%
40-4923%
50+35%
Fig. 04

Worldwide distribution

99.5%

of the worldwide SchoolsFirst Federal Credit Union audience comes from United States.

Worldwide audience distribution share by country for SchoolsFirst Federal Credit Union
CountryShare
United States99.5%
Germany0.3%
Italy0.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SchoolsFirst Federal Credit Union audience in United States is strongest.

Fig. 05

Top regions by affinity

SchoolsFirst Federal Credit Union customers by region in United States
#RegionReachAffinity×
01California~300K28.97×
02Nevada~9K2.65×
03Idaho~3K1.71×
04Arizona~10K1.51×
05Oregon~6K1.39×
06Hawaii~2K1.25×
07Montana<1K1.01×
08Utah~3K1.00×
09Washington~7K0.98×
10Vermont<1K0.81×
11Delaware<1K0.76×
12North Dakota<1K0.76×
13Rhode Island<1K0.75×
14Alaska<1K0.74×
15South Dakota<1K0.71×
16Colorado~4K0.70×
17Maine<1K0.68×
18New Mexico~1K0.67×
19West Virginia~1K0.66×
20New Hampshire<1K0.66×
21Washington, District of Columbia<1K0.64×
22Mississippi~2K0.61×
23Nebraska<1K0.56×
24Tennessee~4K0.54×
25Arkansas~1K0.51×
26Kansas~1K0.50×
27Iowa~1K0.49×
28Oklahoma~2K0.48×
29Kentucky~2K0.47×
30Connecticut~2K0.47×
31Texas~10K0.45×
32Louisiana~2K0.44×
33Alabama~2K0.42×
34South Carolina~2K0.41×
35Missouri~2K0.39×
36Wisconsin~2K0.39×
37Virginia~3K0.38×
38Minnesota~2K0.37×
39Indiana~2K0.36×
40Maryland~2K0.35×
41North Carolina~4K0.33×
42Georgia~3K0.32×
43Massachusetts~2K0.32×
44Michigan~3K0.31×
45New Jersey~3K0.30×
46Florida~7K0.28×
47Ohio~3K0.28×
48Illinois~3K0.27×
49Pennsylvania~3K0.27×
50New York~5K0.25×
Fig. 06

Affinity by region

Affinity by region — SchoolsFirst Federal Credit Union, United States
0.25×1.00×28.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SchoolsFirst Federal Credit Union audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SchoolsFirst Federal Credit Union audience
#·InterestCategoryAffinity×
01Qatar AirwaysTravel & Leisure57.04×
02De'LonghiHome & Garden31.25×
03Elderly careHealth16.18×
04United Parcel ServiceBusiness & Career8.83×
05Discount TireShopping6.94×
06Lawn mowerHome & Garden6.62×
07Credit (finance)Business & Career5.87×
08Solar energyHome & Garden5.08×
09Used carCars & Mobility4.47×
10Cloud computingTechnology & Electronics4.43×
11Ice hockeySports4.23×
12Soft drinksFood & Beverages4.03×
13TelecommunicationTechnology & Electronics3.88×
14BankingBusiness & Career3.83×
15Home AppliancesHome & Garden3.67×
16InsuranceBusiness & Career3.26×
17Credit cardsBusiness & Career3.19×
18SmartphonesTechnology & Electronics2.85×
19Home improvementHome & Garden2.44×
20Alcoholic beveragesFood & Beverages2.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SchoolsFirst Federal Credit Union audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SchoolsFirst Federal Credit Union audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM8.37×
Career OrientationPOWER4.40×
Need for SecurityCONSERVATISM3.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SchoolsFirst Federal Credit Union audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.40×
MindfulnessBALANCE0.41×
Risk AppetiteTHRILL0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is SchoolsFirst Federal Credit Union's target market in United States?

SchoolsFirst Federal Credit Union's target market in United States covers an estimated 365,004 people, concentrated in California and Texas.

02

What is the gender split and age of SchoolsFirst Federal Credit Union customers?

65.9% of the SchoolsFirst Federal Credit Union audience are female, 34.1% are male, with an average age of 44.5 years.

03

Which brands do SchoolsFirst Federal Credit Union fans like most?

SchoolsFirst Federal Credit Union fans show strongest brand affinity for Qatar Airways (57.04×), United Parcel Service (8.83×), and Discount Tire (6.94×) over the country average.

04

Where do SchoolsFirst Federal Credit Union fans live in United States?

SchoolsFirst Federal Credit Union fans in United States are most concentrated in California (reach ~300K), Texas (reach ~10K), and Arizona (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do SchoolsFirst Federal Credit Union fans also like?

Beyond SchoolsFirst Federal Credit Union itself, the audience over-indexes on United Parcel Service (8.83×), Discount Tire (6.94×), Credit (finance) (5.87×), and Elderly care (16.18×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See SchoolsFirst Federal Credit Union audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for SchoolsFirst Federal Credit Union. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →