KitchenAid Audience in United States

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KitchenAid has an estimated audience of 3,745,775 people in United States. 66.8% are female, 33.2% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: Kitchen utensil, Kitchenware, Pizza Hut, Cookware and bakeware, Renovation.

The average KitchenAid fan in United States is 38.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kitchen utensil, Kitchenware, Pizza Hut, with strongest over-indexing on Kitchen utensil (7.88× the country average). Demographically, the KitchenAid audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Indulgence, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Domestic appliances

Demographics of KitchenAid fans

Demographic split for KitchenAid audience in United States
MetricValue
Female66.8%
Male33.2%
Average age38.5
Estimated audience size3,745,775

Audience persona

The typical KitchenAid fan in United States is more female, around 38.5 years old, with strong Indulgence tendencies and a notable affinity for Kitchen utensil.

Top regions in United States

Top regions ranked by reach for KitchenAid in United States
RegionReachAffinity
California395,1810.96×
Texas332,3351.03×
Florida241,8270.95×
New York189,0090.9×
Illinois128,2001.03×
Pennsylvania120,1990.95×
Ohio115,3321×
North Carolina113,3111.01×
Georgia112,3930.97×
Michigan108,5271.11×
Washington96,7491.29×
Virginia88,5960.97×
New Jersey83,9590.88×
Tennessee75,8851.01×
Arizona73,6410.96×
Indiana67,5650.99×
Massachusetts67,3240.91×
Colorado64,3841.09×
Missouri61,1901.01×
Wisconsin57,6031.02×
South Carolina54,2270.96×
Minnesota53,6601×
Maryland53,2790.83×
Oregon51,0981.19×
Utah48,0001.43×
Kentucky44,0800.94×
Alabama42,8000.82×
Oklahoma41,3230.99×
Louisiana36,0460.75×
Connecticut35,2420.94×
Nevada32,3620.89×
Iowa32,3511.05×
Kansas28,7230.97×
Arkansas27,6500.9×
Idaho25,9901.38×
Mississippi24,7070.8×
New Mexico18,3590.98×
Nebraska17,5420.93×
West Virginia17,1690.98×
New Hampshire16,4371.11×
Maine15,6951.17×
Montana12,6891.22×
Hawaii11,6240.72×
Alaska10,4271.3×
Rhode Island9,6340.81×
Washington, District of Columbia9,0560.8×
North Dakota8,5261.11×
South Dakota7,9990.92×
Delaware7,9900.77×
Wyoming6,8641.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for KitchenAid audience
BrandAffinityCategory
Kitchen utensil7.88×Home & Garden
Kitchenware5.67×Home & Garden
Pizza Hut3.27×Food & Beverages
Cookware and bakeware4.39×Home & Garden
Renovation2.94×Home & Garden
Kitchen stove3.84×Home & Garden
Bedroom furniture5.48×Home & Garden
Lowe's2.17×Shopping
Home repair2.81×Home & Garden
Oven2.62×Home & Garden
Home Appliances2.27×Home & Garden
Nordstrom2.32×Shopping
Bathroom2.62×Home & Garden
Home decorating ideas3.48×Home & Garden
Hardware store2.99×Home & Garden
Kitchen1.82×Home & Garden
Coat (clothing)4.22×Fashion & Accessoires
Old Navy2.03×Fashion & Accessoires
Bed2.36×Home & Garden
West Elm3.7×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by KitchenAid audience
TraitClusterScore
IndulgenceJOY2.04
Design AffinityPREMIUM1.81
Family OrientationCONSERVATISM1.55
Quality AwarenessPREMIUM1.52
DIY MentalityTHRILL1.4
Luxury OrientationPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for KitchenAid
CountryShare
United States39.8%
Germany8.6%
United Kingdom7.3%

See KitchenAid audiences in other countries

More Domestic appliances audiences in United States

Frequently asked questions

How many fans does KitchenAid have in United States?

KitchenAid has an estimated audience of 3,745,775 people in United States, concentrated in California and Texas.

What is the gender split and age of KitchenAid fans?

66.8% of KitchenAid fans are female, 33.2% are male, with an average age of 38.5 years.

Which brands do KitchenAid fans like most?

KitchenAid fans show strongest brand affinity for Kitchen utensil (7.88×), Kitchenware (5.67×), and Pizza Hut (3.27×) over the country average.

Where do KitchenAid fans live in United States?

KitchenAid fans in United States are most concentrated in California (reach 395,181), Texas (reach 332,335), and Florida (reach 241,827). These three regions account for the largest share of the active audience.

What other brands do KitchenAid fans also like?

Beyond KitchenAid itself, the audience over-indexes on Kitchenware (5.67×), Pizza Hut (3.27×), Cookware and bakeware (4.39×), and Renovation (2.94×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for KitchenAid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.