Rascasse Audience Intelligence

KitchenAid Target Market in United States

A data profile of the people who buy, follow and care about KitchenAid in United States — modelled from more than twelve digital signal sources. KitchenAid has an estimated audience of 3,754,798 people in United States.

#2among Domestic appliances in United States#875among Brand in United States#551in Home & Garden

The average KitchenAid fan in United States is 38.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Kitchen utensil, Kitchenware, Pizza Hut, with strongest over-indexing on Kitchen utensil (7.88× the country average).

Demographically, the KitchenAid audience skews more female with an average age of 38.5, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical KitchenAid fan in United States is more female, around 38.5 years old, with strong DIY Mentality tendencies and a notable affinity for Kitchen utensil.

Category: Home & Garden · Type: Brand · Subtype: Domestic appliances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the KitchenAid profile in United States.

Audience size
3.8M
in United States
Gender
66.8%♀
33.2% male
Age
38.5
average years
Country rank
#8478
Brand in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of KitchenAid

66.8% are female, 33.2% are male, average age 38.5.

Fig. 02

Gender split

66.8%
Female
33.2%
Male
Demographic split for KitchenAid audience in United States
MetricValue
Female66.8%
Male33.2%
Average age38.5
Estimated audience size3,754,798
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the KitchenAid audience in United States
Age bracketShare%
16-1921%
20-2920%
30-3920%
40-4920%
50+19%
Fig. 04

Worldwide distribution

39.4%

of the worldwide KitchenAid audience comes from United States.

Worldwide audience distribution share by country for KitchenAid
CountryShare
United States39.4%
Germany8.6%
United Kingdom7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the KitchenAid audience in United States is strongest.

Fig. 05

Top regions by affinity

KitchenAid customers by region in United States
#RegionReachAffinity×
01Alaska~10K1.49×
02Utah~50K1.45×
03Idaho~30K1.43×
04Wyoming~7K1.29×
05Montana~10K1.25×
06North Dakota~9K1.20×
07Washington~90K1.19×
08Maine~20K1.19×
09New Hampshire~20K1.13×
10Oregon~50K1.12×
11Michigan~100K1.06×
12Iowa~30K1.06×
13Wisconsin~60K1.05×
14Colorado~60K1.04×
15West Virginia~20K1.03×
16Kansas~30K1.02×
17South Dakota~9K1.02×
18Tennessee~80K1.00×
19Oklahoma~40K1.00×
20Texas~300K0.99×
21Arizona~80K0.99×
22Indiana~70K0.99×
23Missouri~60K0.99×
24Minnesota~50K0.98×
25New Mexico~20K0.98×
26Ohio~100K0.97×
27Nebraska~20K0.97×
28Illinois~100K0.96×
29North Carolina~100K0.96×
30Kentucky~40K0.95×
31Arkansas~30K0.95×
32Connecticut~30K0.93×
33Florida~200K0.92×
34Virginia~80K0.92×
35South Carolina~50K0.92×
36Georgia~100K0.91×
37California~400K0.90×
38Pennsylvania~100K0.90×
39Massachusetts~70K0.89×
40New Jersey~80K0.85×
41Alabama~40K0.85×
42Nevada~30K0.85×
43New York~200K0.84×
44Rhode Island~10K0.84×
45Delaware~8K0.82×
46Maryland~50K0.81×
47Mississippi~30K0.81×
48Louisiana~40K0.78×
49Washington, District of Columbia~9K0.76×
50Hawaii~10K0.75×
Fig. 06

Affinity by region

Affinity by region — KitchenAid, United States
0.75×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the KitchenAid audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for KitchenAid audience
#·InterestCategoryAffinity×
01Kitchen utensilHome & Garden7.88×
02KitchenwareHome & Garden5.67×
03Bedroom furnitureHome & Garden5.48×
04Cookware and bakewareHome & Garden4.39×
05Coat (clothing)Fashion & Accessoires4.22×
06Kitchen stoveHome & Garden3.84×
07West ElmHome & Garden3.70×
08Home decorating ideasHome & Garden3.48×
09Pizza HutFood & Beverages3.27×
10Hardware storeHome & Garden2.99×
11RenovationHome & Garden2.94×
12Home repairHome & Garden2.81×
13OvenHome & Garden2.62×
14BathroomHome & Garden2.62×
15BedHome & Garden2.36×
16NordstromShopping2.32×
17Home AppliancesHome & Garden2.27×
18ApartmentBusiness & Career2.06×
19Old NavyFashion & Accessoires2.03×
20KitchenHome & Garden1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the KitchenAid audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by KitchenAid audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.39×
Quality AwarenessPREMIUM1.85×
Design AffinityPREMIUM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by KitchenAid audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.41×
TraditionCONSERVATISM0.64×
Community OrientationOPEN0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is KitchenAid's target market in United States?

KitchenAid's target market in United States covers an estimated 3,754,798 people, concentrated in California and Texas.

02

What is the gender split and age of KitchenAid customers?

66.8% of the KitchenAid audience are female, 33.2% are male, with an average age of 38.5 years.

03

Which brands do KitchenAid fans like most?

KitchenAid fans show strongest brand affinity for Kitchen utensil (7.88×), Kitchenware (5.67×), and Pizza Hut (3.27×) over the country average.

04

Where do KitchenAid fans live in United States?

KitchenAid fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do KitchenAid fans also like?

Beyond KitchenAid itself, the audience over-indexes on Kitchenware (5.67×), Pizza Hut (3.27×), Cookware and bakeware (4.39×), and Renovation (2.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Domestic appliances audiences in United States

See KitchenAid audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for KitchenAid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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