General Electric Audience in United States

General Electric logo

General Electric has an estimated audience of 2,013,274 people in United States. 51.9% are female, 48.1% are male, average age 43.7. Top regions: California, Texas, Florida. Top brand affinities: Duke Energy, Chevron Corporation, Phillips 66, BP, Bank of America.

The average General Electric fan in United States is 43.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Duke Energy, Chevron Corporation, Phillips 66, with strongest over-indexing on Duke Energy (23.94× the country average). Demographically, the General Electric audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Need for Security, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Brand · Subtype: Domestic appliances

Demographics of General Electric fans

Demographic split for General Electric audience in United States
MetricValue
Female51.9%
Male48.1%
Average age43.7
Estimated audience size2,013,274

Audience persona

The typical General Electric fan in United States is balanced, around 43.7 years old, with strong Need for Security tendencies and a notable affinity for Duke Energy.

Top regions in United States

Top regions ranked by reach for General Electric in United States
RegionReachAffinity
California235,1311.06×
Texas202,6891.17×
Florida170,5001.25×
New York169,1231.5×
Ohio90,7811.46×
Georgia70,2541.13×
Pennsylvania70,0801.03×
Illinois69,7071.04×
North Carolina63,3571.05×
Massachusetts60,2041.52×
New Jersey56,2911.1×
Virginia55,8981.14×
Michigan53,3341.01×
Kentucky44,5331.76×
Arizona40,0200.97×
Indiana38,3761.04×
Washington38,1620.94×
Tennessee37,2780.92×
South Carolina36,0221.19×
Maryland33,6940.97×
Alabama30,4461.08×
Missouri27,4540.85×
Colorado27,4500.87×
Wisconsin27,2620.9×
Connecticut26,3431.3×
Louisiana24,5400.95×
Minnesota23,9890.83×
Oregon22,7500.99×
Oklahoma19,1840.86×
Nevada17,3660.89×
Kansas15,1660.96×
Utah14,8030.82×
Mississippi14,4960.87×
Iowa13,9710.84×
Arkansas13,1020.79×
New Hampshire9,1441.15×
New Mexico9,1300.9×
Nebraska8,3920.83×
Washington, District of Columbia7,8571.3×
Idaho7,8060.77×
West Virginia7,4440.79×
Maine7,3861.02×
Rhode Island6,6431.04×
Hawaii6,1990.72×
Delaware4,6850.84×
Vermont4,1921.19×
Montana3,6920.66×
North Dakota3,1120.75×
South Dakota2,9870.64×
Alaska2,9850.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for General Electric audience
BrandAffinityCategory
Duke Energy23.94×Home & Garden
Chevron Corporation16.87×Home & Garden
Phillips 6628.52×Business & Career
BP12×Cars & Mobility
Bank of America5.77×Business & Career
Scaffolding47.97×Home & Garden
Offshore wind power52.56×Home & Garden
McAllen, Texas23.68×Travel & Leisure
Baker Hughes50.31×Business & Career
Construction and management simulation19.09×Games
Best Buy3.96×Shopping
Cladding (construction)19.27×Home & Garden
Frigidaire18.23×Home & Garden
NRG Energy31.32×Home & Garden
Solar charger27.51×Technology & Electronics
National security5.95×Politics & Society
Oracle Corporation14.81×Technology & Electronics
Adobe10.14×Technology & Electronics
Fox News Channel2.5×Movies & TV
Forklift truck11.93×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by General Electric audience
TraitClusterScore
Need for SecurityCONSERVATISM2.48
DIY MentalityTHRILL1.46
Design AffinityPREMIUM1.44
IndulgenceJOY1.42
SustainabilityBALANCE1.37
Quality AwarenessPREMIUM1.37

Worldwide distribution

Worldwide audience distribution share by country for General Electric
CountryShare
United States37.5%
Brazil7.9%
Mexico5.2%

See General Electric audiences in other countries

More Domestic appliances audiences in United States

Frequently asked questions

How many fans does General Electric have in United States?

General Electric has an estimated audience of 2,013,274 people in United States, concentrated in California and Texas.

What is the gender split and age of General Electric fans?

51.9% of General Electric fans are female, 48.1% are male, with an average age of 43.7 years.

Which brands do General Electric fans like most?

General Electric fans show strongest brand affinity for Duke Energy (23.94×), Chevron Corporation (16.87×), and Phillips 66 (28.52×) over the country average.

Where do General Electric fans live in United States?

General Electric fans in United States are most concentrated in California (reach 235,131), Texas (reach 202,689), and Florida (reach 170,500). These three regions account for the largest share of the active audience.

What other brands do General Electric fans also like?

Beyond General Electric itself, the audience over-indexes on Chevron Corporation (16.87×), Phillips 66 (28.52×), BP (12×), and Bank of America (5.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for General Electric. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.