Rascasse Audience Intelligence

General Electric Target Market in United States

A data profile of the people who buy, follow and care about General Electric in United States — modelled from more than twelve digital signal sources. General Electric has an estimated audience of 2,004,133 people in United States.

#5among Domestic appliances in United States#1442among Brand in United States#798in Home & Garden

The average General Electric fan in United States is 43.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Duke Energy, Chevron Corporation, Phillips 66, with strongest over-indexing on Duke Energy (23.94× the country average).

Demographically, the General Electric audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical General Electric fan in United States is balanced, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Duke Energy.

Category: Home & Garden · Type: Brand · Subtype: Domestic appliances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the General Electric profile in United States.

Audience size
2M
in United States
Gender
51.9%♀
48.1% male
Age
43.7
average years
Country rank
#14211
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of General Electric

51.9% are female, 48.1% are male, average age 43.7.

Fig. 02

Gender split

51.9%
Female
48.1%
Male
Demographic split for General Electric audience in United States
MetricValue
Female51.9%
Male48.1%
Average age43.7
Estimated audience size2,004,133
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the General Electric audience in United States
Age bracketShare%
16-1910%
20-2917%
30-3920%
40-4922%
50+31%
Fig. 04

Worldwide distribution

37.2%

of the worldwide General Electric audience comes from United States.

Worldwide audience distribution share by country for General Electric
CountryShare
United States37.2%
Brazil7.8%
Mexico5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the General Electric audience in United States is strongest.

Fig. 05

Top regions by affinity

General Electric customers by region in United States
#RegionReachAffinity×
01Kentucky~40K1.70×
02Massachusetts~60K1.43×
03Ohio~90K1.40×
04New York~200K1.37×
05Connecticut~30K1.26×
06New Hampshire~10K1.21×
07Vermont~4K1.21×
08Florida~200K1.19×
09Washington, District of Columbia~7K1.19×
10South Carolina~40K1.17×
11Texas~200K1.14×
12New Jersey~60K1.13×
13Virginia~50K1.10×
14Georgia~70K1.09×
15Indiana~40K1.07×
16Alabama~30K1.07×
17Rhode Island~7K1.06×
18North Carolina~60K1.05×
19Maine~7K1.03×
20Pennsylvania~70K1.01×
21California~200K1.00×
22Kansas~20K0.98×
23Illinois~70K0.97×
24Michigan~50K0.96×
25Louisiana~20K0.96×
26Oregon~20K0.96×
27Tennessee~40K0.95×
28Maryland~30K0.95×
29Mississippi~20K0.94×
30Arizona~40K0.92×
31New Mexico~9K0.92×
32Nebraska~9K0.90×
33Delaware~5K0.90×
34Washington~40K0.89×
35Wisconsin~30K0.89×
36Arkansas~10K0.89×
37Oklahoma~20K0.88×
38Nevada~20K0.88×
39West Virginia~8K0.87×
40North Dakota~4K0.87×
41Missouri~30K0.86×
42Colorado~30K0.86×
43Iowa~10K0.86×
44Alaska~4K0.86×
45Idaho~9K0.85×
46South Dakota~4K0.85×
47Utah~20K0.84×
48Minnesota~20K0.83×
49Montana~4K0.80×
50Hawaii~7K0.79×
Fig. 06

Affinity by region

Affinity by region — General Electric, United States
0.79×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the General Electric audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for General Electric audience
#·InterestCategoryAffinity×
01NutrishopShopping62.14×
02Offshore wind powerHome & Garden52.56×
03Baker HughesBusiness & Career50.31×
04ScaffoldingHome & Garden47.97×
05NRG EnergyHome & Garden31.32×
06Phillips 66Business & Career28.52×
07Solar chargerTechnology & Electronics27.51×
08Duke EnergyHome & Garden23.94×
09McAllen, TexasTravel & Leisure23.68×
10Cladding (construction)Home & Garden19.27×
11Construction and management simulationGames19.09×
12FrigidaireHome & Garden18.23×
13Chevron CorporationHome & Garden16.87×
14Oracle CorporationTechnology & Electronics14.81×
15BPCars & Mobility12.00×
16Forklift truckCars & Mobility11.93×
17AdobeTechnology & Electronics10.14×
18National securityPolitics & Society5.95×
19Bank of AmericaBusiness & Career5.77×
20Best BuyShopping3.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the General Electric audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by General Electric audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.77×
Price SensitivityPREMIUM1.76×
DIY MentalityTHRILL1.73×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by General Electric audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.04×
Luxury OrientationPREMIUM1.12×
Healthy LifestyleBALANCE1.13×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is General Electric's target market in United States?

General Electric's target market in United States covers an estimated 2,004,133 people, concentrated in California and Texas.

02

What is the gender split and age of General Electric customers?

51.9% of the General Electric audience are female, 48.1% are male, with an average age of 43.7 years.

03

Which brands do General Electric fans like most?

General Electric fans show strongest brand affinity for Duke Energy (23.94×), Chevron Corporation (16.87×), and Phillips 66 (28.52×) over the country average.

04

Where do General Electric fans live in United States?

General Electric fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do General Electric fans also like?

Beyond General Electric itself, the audience over-indexes on Chevron Corporation (16.87×), Phillips 66 (28.52×), BP (12×), and Bank of America (5.77×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Domestic appliances audiences in United States

See General Electric audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for General Electric. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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