Rascasse Audience Intelligence

National security Audience in United States

A data profile of the people who buy, follow and care about National security in United States — modelled from more than twelve digital signal sources. National security has an estimated audience of 20,901,444 people in United States.

#1075among Topic in United States#88in Politics & Society

The average National security fan in United States is 43.7 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, Texas.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the National security profile in United States.

Audience size
20.9M
in United States
Gender
42.3%♀
57.7% male
Age
43.7
average years
Country rank
#1564
Topic in United States
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of National security fans

42.3% are female, 57.7% are male, average age 43.7.

Fig. 02

Gender split

42.3%
Female
57.7%
Male
Demographic split for National security audience in United States
MetricValue
Female42.3%
Male57.7%
Average age43.7
Estimated audience size20,901,444
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the National security audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3918%
40-4923%
50+32%
Fig. 04

Worldwide distribution

35.0%

of the worldwide National security audience comes from United States.

Worldwide audience distribution share by country for National security
CountryShare
United States35.0%
Brazil6.0%
Italy4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the National security audience in United States is strongest.

Fig. 05

Top regions by affinity

National security fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~100K1.90×
02Florida~2M1.55×
03Maryland~500K1.44×
04Virginia~700K1.34×
05Mississippi~200K1.26×
06Alabama~400K1.24×
07Louisiana~300K1.20×
08New Mexico~100K1.16×
09North Carolina~700K1.12×
10Oklahoma~300K1.12×
11Missouri~400K1.07×
12Arkansas~200K1.07×
13South Carolina~300K1.05×
14Rhode Island~70K1.04×
15Kentucky~300K1.02×
16Iowa~200K1.00×
17Kansas~200K1.00×
18West Virginia~100K1.00×
19Georgia~600K0.99×
20Nebraska~100K0.99×
21South Dakota~50K0.99×
22Texas~2M0.98×
23Tennessee~400K0.98×
24Indiana~400K0.98×
25Idaho~100K0.98×
26Montana~60K0.97×
27Wisconsin~300K0.96×
28Hawaii~90K0.96×
29North Dakota~40K0.96×
30Michigan~500K0.94×
31Delaware~50K0.93×
32California~2M0.92×
33Ohio~600K0.92×
34Arizona~400K0.92×
35Nevada~200K0.92×
36Alaska~40K0.92×
37Pennsylvania~600K0.89×
38Washington~400K0.89×
39Illinois~600K0.88×
40Connecticut~200K0.88×
41Utah~200K0.88×
42Colorado~300K0.87×
43Maine~70K0.87×
44Oregon~200K0.86×
45Minnesota~300K0.85×
46Vermont~30K0.85×
47New Hampshire~70K0.83×
48New York~900K0.79×
49New Jersey~400K0.77×
50Massachusetts~300K0.76×
Fig. 06

Affinity by region

Affinity by region — National security, United States
0.76×1.00×1.90×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for National security. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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