Rascasse Audience Intelligence

Cladding (construction) Audience in United States

A data profile of the people who buy, follow and care about Cladding (construction) in United States — modelled from more than twelve digital signal sources. Cladding (construction) has an estimated audience of 2,250,948 people in United States.

#5940among Topic in United States#739in Home & Garden

The average Cladding (construction) fan in United States is 44.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Phillips 66, Duke Energy, Baker Hughes, with strongest over-indexing on Phillips 66 (33.74× the country average).

Demographically, the Cladding (construction) audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cladding (construction) fan in United States is more male, around 44.9 years old, with strong Patriotism tendencies and a notable affinity for Phillips 66.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cladding (construction) profile in United States.

Audience size
2.3M
in United States
Gender
43.5%♀
56.5% male
Age
44.9
average years
Country rank
#12942
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cladding (construction) fans

43.5% are female, 56.5% are male, average age 44.9.

Fig. 02

Gender split

43.5%
Female
56.5%
Male
Demographic split for Cladding (construction) audience in United States
MetricValue
Female43.5%
Male56.5%
Average age44.9
Estimated audience size2,250,948
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the Cladding (construction) audience in United States
Age bracketShare%
16-198%
20-2915%
30-3920%
40-4924%
50+33%
Fig. 04

Worldwide distribution

29.9%

of the worldwide Cladding (construction) audience comes from United States.

Worldwide audience distribution share by country for Cladding (construction)
CountryShare
United States29.9%
United Kingdom15.6%
Australia5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cladding (construction) audience in United States is strongest.

Fig. 05

Top regions by affinity

Cladding (construction) fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K1.68×
02California~300K1.34×
03Washington~60K1.30×
04Hawaii~10K1.28×
05New York~200K1.23×
06Florida~200K1.20×
07Colorado~40K1.13×
08Oregon~30K1.13×
09Massachusetts~50K1.11×
10Utah~20K1.09×
11Virginia~60K1.07×
12Illinois~80K1.06×
13New Jersey~60K1.05×
14Texas~200K1.04×
15Georgia~70K1.04×
16Idaho~10K1.03×
17Wisconsin~30K1.02×
18Alaska~5K1.02×
19Montana~6K1.01×
20Connecticut~20K1.00×
21Michigan~60K0.99×
22Maryland~40K0.99×
23Iowa~20K0.99×
24Rhode Island~7K0.99×
25North Carolina~70K0.98×
26Minnesota~30K0.98×
27Kansas~20K0.98×
28Vermont~4K0.98×
29South Carolina~30K0.97×
30North Dakota~4K0.97×
31Nevada~20K0.96×
32New Hampshire~9K0.96×
33South Dakota~5K0.96×
34Ohio~70K0.95×
35Arizona~40K0.95×
36Pennsylvania~70K0.94×
37Louisiana~30K0.94×
38Maine~8K0.94×
39Nebraska~10K0.93×
40Missouri~30K0.92×
41New Mexico~10K0.92×
42Tennessee~40K0.91×
43Alabama~30K0.90×
44Delaware~6K0.90×
45Oklahoma~20K0.89×
46Arkansas~20K0.89×
47Indiana~40K0.88×
48West Virginia~9K0.87×
49Kentucky~20K0.85×
50Mississippi~20K0.84×
Fig. 06

Affinity by region

Affinity by region — Cladding (construction), United States
0.84×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cladding (construction) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cladding (construction) audience
#·InterestCategoryAffinity×
01Baker HughesBusiness & Career45.55×
02Phillips 66Business & Career33.74×
03Duke EnergyHome & Garden23.33×
04SunPowerHome & Garden22.17×
05HalliburtonBusiness & Career22.06×
06ScaffoldingHome & Garden21.53×
07General ElectricHome & Garden19.27×
08StuccoHome & Garden15.21×
09Mary Elizabeth WinsteadMovies & TV11.68×
10ExxonCars & Mobility6.83×
11Efficient energy useTechnology & Electronics4.73×
12Solar panelHome & Garden4.41×
13InnovationBusiness & Career4.20×
14Solar energyHome & Garden4.15×
15Renewable energyBusiness & Career3.82×
16Dump truckCars & Mobility3.81×
17Hardware storeHome & Garden3.40×
18Home AppliancesHome & Garden2.35×
19Home improvementHome & Garden1.92×
20CookingFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cladding (construction) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cladding (construction) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.34×
Need for SecurityCONSERVATISM2.08×
DIY MentalityTHRILL1.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cladding (construction) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.79×
MindfulnessBALANCE0.89×
ExtroversionTHRILL0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cladding (construction) have in United States?

Cladding (construction) has an estimated audience of 2,250,948 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cladding (construction) fans?

43.5% of Cladding (construction) fans are female, 56.5% are male, with an average age of 44.9 years.

03

Which brands do Cladding (construction) fans like most?

Cladding (construction) fans show strongest brand affinity for Phillips 66 (33.74×), Duke Energy (23.33×), and Baker Hughes (45.55×) over the country average.

04

Where do Cladding (construction) fans live in United States?

Cladding (construction) fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Cladding (construction) fans also like?

Beyond Cladding (construction) itself, the audience over-indexes on Duke Energy (23.33×), Baker Hughes (45.55×), General Electric (19.27×), and Exxon (6.83×) compared to the United States average.

Appendix

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See Cladding (construction) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cladding (construction). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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