Rascasse Audience Intelligence

Halliburton Target Market in United States

A data profile of the people who buy, follow and care about Halliburton in United States — modelled from more than twelve digital signal sources. Halliburton has an estimated audience of 750,449 people in United States.

#24among Consulting in United States#2950among Brand in United States#1800in Business & Career

The average Halliburton fan in United States is 39.3 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Louisiana.

Top brand affinities include Rise of the Guardians, Duke Energy, Chevron Corporation, with strongest over-indexing on Rise of the Guardians (642.94× the country average).

Demographically, the Halliburton audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Patriotism, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Halliburton fan in United States is balanced, around 39.3 years old, with strong Patriotism tendencies and a notable affinity for Rise of the Guardians.

Category: Business & Career · Type: Brand · Subtype: Consulting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Halliburton profile in United States.

Audience size
750K
in United States
Gender
46.1%♀
53.9% male
Age
39.3
average years
Country rank
#28633
Brand in United States
Fig. 01

Search interest · 12-month trend

-62%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Halliburton

46.1% are female, 53.9% are male, average age 39.3.

Fig. 02

Gender split

46.1%
Female
53.9%
Male
Demographic split for Halliburton audience in United States
MetricValue
Female46.1%
Male53.9%
Average age39.3
Estimated audience size750,449
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Halliburton audience in United States
Age bracketShare%
16-1911%
20-2926%
30-3927%
40-4922%
50+14%
Fig. 04

Worldwide distribution

38.1%

of the worldwide Halliburton audience comes from United States.

Worldwide audience distribution share by country for Halliburton
CountryShare
United States38.1%
Indonesia5.6%
China3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Halliburton audience in United States is strongest.

Fig. 05

Top regions by affinity

Halliburton customers by region in United States
#RegionReachAffinity×
01North Dakota~8K4.40×
02Louisiana~40K3.86×
03Texas~300K3.61×
04Wyoming~4K2.87×
05Oklahoma~30K2.78×
06Alaska~4K2.19×
07Colorado~20K1.41×
08New Mexico~6K1.38×
09Mississippi~9K1.19×
10Washington, District of Columbia~3K1.08×
11Arkansas~8K1.07×
12Montana~2K1.02×
13West Virginia~4K0.98×
14South Dakota~2K0.94×
15Pennsylvania~20K0.83×
16Indiana~10K0.79×
17Kansas~5K0.73×
18Nevada~6K0.72×
19Massachusetts~10K0.70×
20Idaho~3K0.70×
21Utah~5K0.69×
22New York~30K0.67×
23Maine~2K0.67×
24New Hampshire~2K0.66×
25Ohio~20K0.65×
26Tennessee~10K0.65×
27Rhode Island~2K0.65×
28Virginia~10K0.64×
29Nebraska~3K0.64×
30Iowa~5K0.63×
31Delaware~2K0.63×
32Illinois~20K0.62×
33Connecticut~5K0.62×
34California~60K0.61×
35Arizona~10K0.61×
36Washington~10K0.61×
37Missouri~9K0.61×
38Alabama~7K0.60×
39Minnesota~7K0.59×
40Kentucky~7K0.59×
41Hawaii~2K0.59×
42Oregon~6K0.58×
43Florida~30K0.57×
44Georgia~20K0.57×
45New Jersey~10K0.57×
46Wisconsin~7K0.56×
47North Carolina~10K0.54×
48Maryland~8K0.54×
49South Carolina~7K0.54×
50Michigan~10K0.53×
Fig. 06

Affinity by region

Affinity by region — Halliburton, United States
0.53×1.00×4.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Halliburton audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Halliburton audience
#·InterestCategoryAffinity×
01Rise of the GuardiansMovies & TV642.94×
02Baker HughesBusiness & Career66.36×
03SchlumbergerFood & Beverages62.74×
04Offshore wind powerHome & Garden61.09×
05ScaffoldingHome & Garden56.14×
06NRG EnergyHome & Garden43.74×
07McAllen, TexasTravel & Leisure38.27×
08Duke EnergyHome & Garden35.45×
09Phillips 66Business & Career33.94×
10Drilling rigBusiness & Career24.58×
11Chevron CorporationHome & Garden24.40×
12Cladding (construction)Home & Garden22.06×
13Construction and management simulationGames21.89×
14BPCars & Mobility20.00×
15ExxonMobilCars & Mobility19.76×
16Forklift truckCars & Mobility15.52×
17Boost MobileTechnology & Electronics13.54×
18The UPS StoreShopping11.77×
19Credit historyBusiness & Career9.73×
20FedExBusiness & Career7.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Halliburton audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Halliburton audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.45×
Price SensitivityPREMIUM1.69×
Family OrientationCONSERVATISM1.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Halliburton audience · Rather not
TraitClusterDeviationScore
Healthy LifestyleBALANCE0.97×
Pet OwnershipJOY0.97×
MindfulnessBALANCE1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Halliburton's target market in United States?

Halliburton's target market in United States covers an estimated 750,449 people, concentrated in Texas and California.

02

What is the gender split and age of Halliburton customers?

46.1% of the Halliburton audience are female, 53.9% are male, with an average age of 39.3 years.

03

Which brands do Halliburton fans like most?

Halliburton fans show strongest brand affinity for Rise of the Guardians (642.94×), Duke Energy (35.45×), and Chevron Corporation (24.4×) over the country average.

04

Where do Halliburton fans live in United States?

Halliburton fans in United States are most concentrated in Texas (reach ~300K), California (reach ~60K), and Louisiana (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Halliburton fans also like?

Beyond Halliburton itself, the audience over-indexes on Duke Energy (35.45×), Chevron Corporation (24.4×), The UPS Store (11.77×), and BP (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Halliburton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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