Halliburton Audience in United States

Halliburton logo

Halliburton has an estimated audience of 878,115 people in United States. 46.1% are female, 53.9% are male, average age 39.3. Top regions: Texas, California, Louisiana. Top brand affinities: Rise of the Guardians, Duke Energy, Chevron Corporation, The UPS Store, BP.

The average Halliburton fan in United States is 39.3 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Louisiana. Top brand affinities include Rise of the Guardians, Duke Energy, Chevron Corporation, with strongest over-indexing on Rise of the Guardians (642.94× the country average). Demographically, the Halliburton audience skews balanced with an average age of 39.3, and over-indexes on personality traits such as Career Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Consulting

Demographics of Halliburton fans

Demographic split for Halliburton audience in United States
MetricValue
Female46.1%
Male53.9%
Average age39.3
Estimated audience size878,115

Audience persona

The typical Halliburton fan in United States is balanced, around 39.3 years old, with strong Career Orientation tendencies and a notable affinity for Rise of the Guardians.

Top regions in United States

Top regions ranked by reach for Halliburton in United States
RegionReachAffinity
Texas281,7573.73×
California62,0620.64×
Louisiana41,8513.7×
New York35,7770.73×
Florida34,6390.58×
Oklahoma28,7712.95×
Pennsylvania23,5800.8×
Colorado20,8341.51×
Illinois19,0510.65×
Ohio18,7660.69×
Georgia15,8360.59×
North Carolina14,9230.56×
Virginia14,5320.68×
Massachusetts13,6810.79×
New Jersey13,4970.6×
Indiana12,6290.79×
Michigan12,4150.54×
Tennessee12,0870.69×
Washington11,1310.63×
Arizona10,9900.61×
Mississippi9,4511.31×
Missouri8,6850.61×
Maryland8,2250.54×
Wisconsin7,4950.57×
Minnesota7,4760.59×
Arkansas7,2061×
North Dakota6,9733.87×
Alabama6,8520.56×
South Carolina6,8450.52×
Kentucky6,3790.58×
New Mexico6,0651.38×
Nevada5,8490.69×
Oregon5,7500.57×
Connecticut5,3080.6×
Utah5,3060.67×
Kansas4,8800.71×
Iowa4,3370.6×
West Virginia4,1621.02×
Alaska3,7401.99×
Wyoming3,5662.74×
Washington, District of Columbia2,8371.07×
Idaho2,8080.64×
Montana2,5391.04×
Nebraska2,4910.57×
New Hampshire2,0120.58×
South Dakota1,9390.96×
Maine1,8810.6×
Hawaii1,6120.43×
Rhode Island1,4300.51×
Delaware1,0620.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Halliburton audience
BrandAffinityCategory
Rise of the Guardians642.94×Movies & TV
Duke Energy35.45×Home & Garden
Chevron Corporation24.4×Home & Garden
The UPS Store11.77×Shopping
BP20×Cars & Mobility
Phillips 6633.94×Business & Career
McAllen, Texas38.27×Travel & Leisure
Boost Mobile13.54×Technology & Electronics
Scaffolding56.14×Home & Garden
Offshore wind power61.09×Home & Garden
FedEx7.56×Business & Career
Baker Hughes66.36×Business & Career
Schlumberger62.74×Food & Beverages
NRG Energy43.74×Home & Garden
Drilling rig24.58×Business & Career
Construction and management simulation21.89×Games
Forklift truck15.52×Cars & Mobility
Credit history9.73×Business & Career
ExxonMobil19.76×Cars & Mobility
Cladding (construction)22.06×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Halliburton audience
TraitClusterScore
Career OrientationPOWER1.85
DIY MentalityTHRILL1.8
Need for SecurityCONSERVATISM1.72
PatriotismCONSERVATISM1.65
Risk AppetiteTHRILL1.38
TravellingTHRILL1.32

Worldwide distribution

Worldwide audience distribution share by country for Halliburton
CountryShare
United States42.0%
Indonesia5.3%
Brazil3.9%

See Halliburton audiences in other countries

More Consulting audiences in United States

Frequently asked questions

How many fans does Halliburton have in United States?

Halliburton has an estimated audience of 878,115 people in United States, concentrated in Texas and California.

What is the gender split and age of Halliburton fans?

46.1% of Halliburton fans are female, 53.9% are male, with an average age of 39.3 years.

Which brands do Halliburton fans like most?

Halliburton fans show strongest brand affinity for Rise of the Guardians (642.94×), Duke Energy (35.45×), and Chevron Corporation (24.4×) over the country average.

Where do Halliburton fans live in United States?

Halliburton fans in United States are most concentrated in Texas (reach 281,757), California (reach 62,062), and Louisiana (reach 41,851). These three regions account for the largest share of the active audience.

What other brands do Halliburton fans also like?

Beyond Halliburton itself, the audience over-indexes on Duke Energy (35.45×), Chevron Corporation (24.4×), The UPS Store (11.77×), and BP (20×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Halliburton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.