Strategy Audience in United States

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Strategy has an estimated audience of 6,956,575 people in United States. 43.3% are female, 56.7% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Grinch, Wok, Google Home.

The average Strategy fan in United States is 41.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Grinch, with strongest over-indexing on Goop (12.51× the country average). Demographically, the Strategy audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Career Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Consulting

Demographics of Strategy fans

Demographic split for Strategy audience in United States
MetricValue
Female43.3%
Male56.7%
Average age41.4
Estimated audience size6,956,575

Audience persona

The typical Strategy fan in United States is more male, around 41.4 years old, with strong Career Orientation tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Strategy in United States
RegionReachAffinity
California956,0711.25×
Texas691,0641.16×
Florida526,0121.12×
New York482,8611.24×
Georgia283,5531.32×
Illinois265,9971.15×
North Carolina249,3171.19×
Pennsylvania235,7401.01×
Virginia228,0721.35×
Ohio217,5011.01×
Michigan195,1471.07×
New Jersey189,6341.07×
Massachusetts157,3441.15×
Washington155,5891.11×
Tennessee144,8391.04×
Maryland141,8291.19×
Arizona125,9560.89×
Indiana119,4480.94×
Missouri110,3120.98×
South Carolina108,6281.04×
Colorado108,6080.99×
Louisiana100,4651.12×
Minnesota99,9271×
Wisconsin91,5080.87×
Alabama86,9550.89×
Oregon82,7231.04×
Kentucky76,6130.88×
Connecticut73,8301.06×
Oklahoma70,9570.92×
Mississippi67,6641.18×
Nevada62,8440.93×
Utah60,3870.97×
Arkansas57,2941×
Kansas54,2160.99×
Iowa47,4510.83×
Washington, District of Columbia32,8351.57×
Hawaii32,6741.09×
Nebraska30,3690.87×
New Mexico30,2980.87×
Idaho29,8720.86×
New Hampshire23,8670.87×
West Virginia23,4570.72×
Maine21,0810.85×
Rhode Island20,5730.93×
Delaware18,3460.96×
Montana14,9010.77×
South Dakota11,6160.72×
North Dakota11,0820.78×
Vermont10,5440.86×
Alaska9,7990.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Strategy audience
BrandAffinityCategory
Goop12.51×Internet & Social Media
Governor of Michigan14.47×Politics & Society
Grinch7.54×Movies & TV
Wok11.37×Food & Beverages
Google Home10.85×Technology & Electronics
Vocal harmony7.37×Music & Radio
Hibachi11.36×Food & Beverages
Grace Slick11.94×Music & Radio
headspace11.92×Health
No Escape (1994 film)13.62×Movies & TV
El Paso County, Colorado15.45×Travel & Leisure
Cherish (group)12.71×Music & Radio
Jesse Plemons3.77×Movies & TV
Hipster9.83×Politics & Society
Israel2.12×Travel & Leisure
TV Fanatic10.35×Movies & TV
Urban Outfitters1.69×Shopping
Fairy godmother6.6×Literature
La Jolla7.84×Travel & Leisure
Guitarist (magazine)9.66×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Strategy audience
TraitClusterScore
Career OrientationPOWER1.59
PatriotismCONSERVATISM1.4
Need for SecurityCONSERVATISM1.4
IndividualismJOY1.39
TravellingTHRILL1.32
Risk AppetiteTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for Strategy
CountryShare
United States24.6%
Brazil5.7%
United Kingdom3.9%

See Strategy audiences in other countries

More Consulting audiences in United States

Frequently asked questions

How many fans does Strategy have in United States?

Strategy has an estimated audience of 6,956,575 people in United States, concentrated in California and Texas.

What is the gender split and age of Strategy fans?

43.3% of Strategy fans are female, 56.7% are male, with an average age of 41.4 years.

Which brands do Strategy fans like most?

Strategy fans show strongest brand affinity for Goop (12.51×), Governor of Michigan (14.47×), and Grinch (7.54×) over the country average.

Where do Strategy fans live in United States?

Strategy fans in United States are most concentrated in California (reach 956,071), Texas (reach 691,064), and Florida (reach 526,012). These three regions account for the largest share of the active audience.

What other brands do Strategy fans also like?

Beyond Strategy itself, the audience over-indexes on Governor of Michigan (14.47×), Grinch (7.54×), Wok (11.37×), and Google Home (10.85×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Strategy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.