Rascasse Audience Intelligence

Strategy Audience in United States

A data profile of the people who buy, follow and care about Strategy in United States — modelled from more than twelve digital signal sources. Strategy has an estimated audience of 6,956,575 people in United States.

#2among Consulting in United States#3039among Topic in United States#472in Business & Career

The average Strategy fan in United States is 41.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Innovation, Master of Business Administration, Planet Fitness, with strongest over-indexing on Innovation (2.71× the country average).

Demographically, the Strategy audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Strategy fan in United States is more male, around 41.4 years old, with strong Career Orientation tendencies and a notable affinity for Innovation.

Category: Business & Career · Type: Topic · Subtype: Consulting

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Strategy profile in United States.

Audience size
7M
in United States
Gender
43.3%♀
56.7% male
Age
41.4
average years
Country rank
#5048
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Strategy fans

43.3% are female, 56.7% are male, average age 41.4.

Fig. 02

Gender split

43.3%
Female
56.7%
Male
Demographic split for Strategy audience in United States
MetricValue
Female43.3%
Male56.7%
Average age41.4
Estimated audience size6,956,575
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Strategy audience in United States
Age bracketShare%
16-1915%
20-2917%
30-3920%
40-4923%
50+25%
Fig. 04

Worldwide distribution

24.6%

of the worldwide Strategy audience comes from United States.

Worldwide audience distribution share by country for Strategy
CountryShare
United States24.6%
Brazil5.7%
United Kingdom3.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Strategy audience in United States is strongest.

Fig. 05

Top regions by affinity

Strategy fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~30K1.39×
02Virginia~200K1.33×
03Georgia~300K1.24×
04North Carolina~300K1.21×
05California~900K1.19×
06Maryland~100K1.19×
07Texas~700K1.13×
08Mississippi~60K1.13×
09Hawaii~30K1.13×
10New York~400K1.11×
11Louisiana~100K1.11×
12Illinois~300K1.08×
13Massachusetts~100K1.07×
14Washington~100K1.06×
15New Jersey~200K1.05×
16South Carolina~100K1.05×
17Florida~500K1.04×
18Alabama~100K1.03×
19Connecticut~70K1.03×
20Michigan~200K1.02×
21Arkansas~60K1.02×
22Pennsylvania~200K1.00×
23Ohio~200K0.99×
24Tennessee~100K0.99×
25Minnesota~100K0.98×
26Oregon~80K0.98×
27Delaware~20K0.98×
28Kansas~50K0.97×
29Indiana~100K0.96×
30Utah~60K0.96×
31Rhode Island~20K0.96×
32Missouri~100K0.95×
33Colorado~100K0.95×
34Nevada~60K0.94×
35Vermont~10K0.94×
36Arizona~100K0.93×
37Oklahoma~70K0.93×
38New Mexico~30K0.92×
39Wisconsin~90K0.91×
40Kentucky~80K0.91×
41Nebraska~30K0.91×
42New Hampshire~20K0.91×
43Maine~20K0.91×
44Idaho~30K0.88×
45Alaska~10K0.88×
46South Dakota~10K0.87×
47Iowa~50K0.85×
48North Dakota~10K0.85×
49Montana~20K0.83×
50West Virginia~30K0.79×
Fig. 06

Affinity by region

Affinity by region — Strategy, United States
0.79×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Strategy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Strategy audience
#·InterestCategoryAffinity×
01Liqui MolyCars & Mobility20.38×
02Strategy gamesGames3.14×
03Master of Business AdministrationBusiness & Career3.13×
04Affiliate marketingBusiness & Career2.88×
05InnovationBusiness & Career2.71×
06Retirement planningBusiness & Career2.60×
07LinkedInInternet & Social Media2.52×
08Drudge ReportSports2.33×
09New York PostNews2.18×
10Political scienceBusiness & Career2.16×
11Sustainable energyHome & Garden2.15×
12Career developmentBusiness & Career2.12×
13Real propertyHome & Garden1.97×
14Renewable energyBusiness & Career1.95×
15PhilanthropyArts & Culture1.89×
16NASDAQBusiness & Career1.77×
17Online newspaperNews1.72×
18MetaphysicsBusiness & Career1.70×
19Planet FitnessSports1.66×
20Ace HardwareHome & Garden1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Strategy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Strategy audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.89×
PatriotismCONSERVATISM1.78×
Need for SecurityCONSERVATISM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Strategy audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.66×
CreativityOPEN0.80×
Healthy LifestyleBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Strategy have in United States?

Strategy has an estimated audience of 6,956,575 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Strategy fans?

43.3% of Strategy fans are female, 56.7% are male, with an average age of 41.4 years.

03

Which brands do Strategy fans like most?

Strategy fans show strongest brand affinity for Innovation (2.71×), Master of Business Administration (3.13×), and Planet Fitness (1.66×) over the country average.

04

Where do Strategy fans live in United States?

Strategy fans in United States are most concentrated in California (reach ~900K), Texas (reach ~700K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Strategy fans also like?

Beyond Strategy itself, the audience over-indexes on Master of Business Administration (3.13×), Planet Fitness (1.66×), Strategy games (3.14×), and Liqui Moly (20.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Consulting audiences in United States

See Strategy audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Strategy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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