Liqui Moly Audience in United States

Liqui Moly logo

Liqui Moly has an estimated audience of 349,355 people in United States. 23.0% are female, 77.0% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: O'Reilly Auto Parts, Jiffy Lube, AutoZone, Castrol, Wawa Inc..

The average Liqui Moly fan in United States is 40.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include O'Reilly Auto Parts, Jiffy Lube, AutoZone, with strongest over-indexing on O'Reilly Auto Parts (22.9× the country average). Demographically, the Liqui Moly audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Fuel / petrol

Demographics of Liqui Moly fans

Demographic split for Liqui Moly audience in United States
MetricValue
Female23.0%
Male77.0%
Average age40.3
Estimated audience size349,355

Audience persona

The typical Liqui Moly fan in United States is more male, around 40.3 years old, with strong Family Orientation tendencies and a notable affinity for O'Reilly Auto Parts.

Top regions in United States

Top regions ranked by reach for Liqui Moly in United States
RegionReachAffinity
California56,3171.47×
Texas44,0911.47×
Florida32,0661.36×
New York17,3990.89×
Georgia14,1411.31×
Illinois13,3061.14×
North Carolina12,2201.16×
Pennsylvania11,5550.98×
Ohio9,9800.93×
New Jersey9,7281.09×
Virginia9,4311.11×
Tennessee9,0571.29×
Washington8,6691.24×
Michigan8,6430.95×
Arizona7,3441.03×
Indiana6,4321.01×
Colorado6,2471.13×
Massachusetts6,0330.88×
South Carolina5,6351.07×
Maryland5,4460.91×
Missouri5,4230.96×
Wisconsin4,9680.95×
Kentucky4,9601.13×
Oregon4,7871.2×
Alabama4,7460.97×
Minnesota4,7320.95×
Louisiana4,4851×
Connecticut4,4061.26×
Nevada4,3621.29×
Oklahoma4,2171.09×
Utah3,4311.1×
Arkansas2,8661×
Mississippi2,6900.93×
Kansas2,5550.93×
Iowa2,3980.83×
New Mexico2,0171.15×
Idaho1,9271.1×
Nebraska1,6960.97×
West Virginia1,3670.84×
New Hampshire1,2240.89×
Hawaii1,1360.76×
Rhode Island1,0440.94×
Maine9050.72×
Montana7700.79×
Delaware7430.77×
Washington, District of Columbia6550.62×
South Dakota5560.69×
North Dakota5420.75×
Alaska5130.69×
Wyoming3840.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Liqui Moly audience
BrandAffinityCategory
O'Reilly Auto Parts22.9×Cars & Mobility
Jiffy Lube33.51×Cars & Mobility
AutoZone10.81×Cars & Mobility
Castrol101.44×Cars & Mobility
Wawa Inc.12.72×Shopping
Advance Auto Parts13.77×Cars & Mobility
Speedway LLC18.97×Food & Beverages
DHL Supply Chain110.21×Business & Career
QuikTrip12.47×Shopping
Aprilia RSV4118.24×Cars & Mobility
Strategy20.38×Business & Career
Multistage rocket104.69×Cars & Mobility
Boomtown Fair126.64×Music & Radio
Mobil 160.73×Cars & Mobility
Lamborghini Aventador29.17×Cars & Mobility
Kwik Trip14.35×Shopping
Dakar Rally31.71×Sports
Superbike racing48.76×Cars & Mobility
Audi R823.52×Cars & Mobility
Pep Boys21.22×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Liqui Moly audience
TraitClusterScore
Family OrientationCONSERVATISM2.47
Luxury OrientationPREMIUM2.13
Need for SecurityCONSERVATISM2.12
Quality AwarenessPREMIUM1.82
Early Adopter MentalityPOWER1.67
Risk AppetiteTHRILL1.49

Worldwide distribution

Worldwide audience distribution share by country for Liqui Moly
CountryShare
Germany21.5%
United States8.2%
Poland3.7%

See Liqui Moly audiences in other countries

More Fuel / petrol audiences in United States

Frequently asked questions

How many fans does Liqui Moly have in United States?

Liqui Moly has an estimated audience of 349,355 people in United States, concentrated in California and Texas.

What is the gender split and age of Liqui Moly fans?

23.0% of Liqui Moly fans are female, 77.0% are male, with an average age of 40.3 years.

Which brands do Liqui Moly fans like most?

Liqui Moly fans show strongest brand affinity for O'Reilly Auto Parts (22.9×), Jiffy Lube (33.51×), and AutoZone (10.81×) over the country average.

Where do Liqui Moly fans live in United States?

Liqui Moly fans in United States are most concentrated in California (reach 56,317), Texas (reach 44,091), and Florida (reach 32,066). These three regions account for the largest share of the active audience.

What other brands do Liqui Moly fans also like?

Beyond Liqui Moly itself, the audience over-indexes on Jiffy Lube (33.51×), AutoZone (10.81×), Castrol (101.44×), and Wawa Inc. (12.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Liqui Moly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.