Rascasse Audience Intelligence

Liqui Moly Target Market in United States

A data profile of the people who buy, follow and care about Liqui Moly in United States — modelled from more than twelve digital signal sources. Liqui Moly has an estimated audience of 356,584 people in United States.

#11among Fuel / petrol in United States#4554among Brand in United States#1202in Cars & Mobility

The average Liqui Moly fan in United States is 40.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include O'Reilly Auto Parts, Jiffy Lube, Castrol, with strongest over-indexing on O'Reilly Auto Parts (22.9× the country average).

Demographically, the Liqui Moly audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Liqui Moly fan in United States is more male, around 40.3 years old, with strong Need for Security tendencies and a notable affinity for O'Reilly Auto Parts.

Category: Cars & Mobility · Type: Brand · Subtype: Fuel / petrol

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Liqui Moly profile in United States.

Audience size
357K
in United States
Gender
23.0%♀
77.0% male
Age
40.3
average years
Country rank
#44174
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Liqui Moly

23.0% are female, 77.0% are male, average age 40.3.

Fig. 02

Gender split

23.0%
Female
77.0%
Male
Demographic split for Liqui Moly audience in United States
MetricValue
Female23.0%
Male77.0%
Average age40.3
Estimated audience size356,584
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Liqui Moly audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3920%
40-4920%
50+24%
Fig. 04

Worldwide distribution

8.0%

of the worldwide Liqui Moly audience comes from United States.

Worldwide audience distribution share by country for Liqui Moly
CountryShare
Germany20.8%
United States8.0%
Poland3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Liqui Moly audience in United States is strongest.

Fig. 05

Top regions by affinity

Liqui Moly customers by region in United States
#RegionReachAffinity×
01California~50K1.39×
02Texas~40K1.36×
03Florida~30K1.36×
04Tennessee~9K1.27×
05Nevada~4K1.27×
06Georgia~10K1.23×
07Connecticut~4K1.22×
08Washington~8K1.19×
09Colorado~6K1.17×
10Oregon~5K1.16×
11Utah~4K1.16×
12North Carolina~10K1.12×
13New Mexico~2K1.12×
14Illinois~10K1.09×
15Arizona~8K1.09×
16Idaho~2K1.09×
17Kentucky~5K1.07×
18Oklahoma~4K1.06×
19South Carolina~6K1.05×
20New Jersey~9K1.04×
21Virginia~9K1.04×
22Nebraska~2K0.99×
23Pennsylvania~10K0.98×
24Indiana~6K0.98×
25Rhode Island~1K0.98×
26Alabama~5K0.97×
27New Hampshire~1K0.97×
28Arkansas~3K0.96×
29Wisconsin~5K0.95×
30Minnesota~5K0.95×
31Kansas~3K0.95×
32Missouri~5K0.93×
33Maryland~6K0.92×
34Louisiana~4K0.92×
35North Dakota<1K0.92×
36West Virginia~1K0.91×
37Michigan~8K0.90×
38Mississippi~3K0.90×
39Montana<1K0.90×
40Ohio~10K0.89×
41Delaware<1K0.89×
42South Dakota<1K0.88×
43Alaska<1K0.88×
44Massachusetts~6K0.87×
45Iowa~2K0.86×
46New York~20K0.85×
47Vermont<1K0.85×
48Maine~1K0.82×
49Hawaii~1K0.79×
50Washington, District of Columbia<1K0.71×
Fig. 06

Affinity by region

Affinity by region — Liqui Moly, United States
0.71×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Liqui Moly audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Liqui Moly audience
#·InterestCategoryAffinity×
01Boomtown FairMusic & Radio126.64×
02Aprilia RSV4Cars & Mobility118.24×
03DHL Supply ChainBusiness & Career110.21×
04Multistage rocketCars & Mobility104.69×
05CastrolCars & Mobility101.44×
06Mobil 1Cars & Mobility60.73×
07Superbike racingCars & Mobility48.76×
08Jiffy LubeCars & Mobility33.51×
09Dakar RallySports31.71×
10Lamborghini AventadorCars & Mobility29.17×
11Audi R8Cars & Mobility23.52×
12O'Reilly Auto PartsCars & Mobility22.90×
13Pep BoysShopping21.22×
14StrategyBusiness & Career20.38×
15Speedway LLCFood & Beverages18.97×
16Kwik TripShopping14.35×
17Advance Auto PartsCars & Mobility13.77×
18Wawa Inc.Shopping12.72×
19QuikTripShopping12.47×
20AutoZoneCars & Mobility10.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Liqui Moly audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Liqui Moly audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.93×
PatriotismCONSERVATISM1.71×
Early Adopter MentalityPOWER1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Liqui Moly audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.84×
Design AffinityPREMIUM0.84×
Pet OwnershipJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Liqui Moly's target market in United States?

Liqui Moly's target market in United States covers an estimated 356,584 people, concentrated in California and Texas.

02

What is the gender split and age of Liqui Moly customers?

23.0% of the Liqui Moly audience are female, 77.0% are male, with an average age of 40.3 years.

03

Which brands do Liqui Moly fans like most?

Liqui Moly fans show strongest brand affinity for O'Reilly Auto Parts (22.9×), Jiffy Lube (33.51×), and Castrol (101.44×) over the country average.

04

Where do Liqui Moly fans live in United States?

Liqui Moly fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Liqui Moly fans also like?

Beyond Liqui Moly itself, the audience over-indexes on Jiffy Lube (33.51×), Castrol (101.44×), AutoZone (10.81×), and Wawa Inc. (12.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Liqui Moly audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Liqui Moly. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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