Rascasse Audience Intelligence

DHL Supply Chain Target Market in United States

A data profile of the people who buy, follow and care about DHL Supply Chain in United States — modelled from more than twelve digital signal sources. DHL Supply Chain has an estimated audience of 337,334 people in United States.

#4709among Brand in United States#2788in Business & Career

The average DHL Supply Chain fan in United States is 37.6 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Ohio, Indiana.

Top brand affinities include United States Postal Service, FedEx Ground, The UPS Store, with strongest over-indexing on United States Postal Service (22.3× the country average).

Demographically, the DHL Supply Chain audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Career Orientation, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DHL Supply Chain fan in United States is more male, around 37.6 years old, with strong Career Orientation tendencies and a notable affinity for United States Postal Service.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DHL Supply Chain profile in United States.

Audience size
337K
in United States
Gender
41.9%♀
58.1% male
Age
37.6
average years
Country rank
#45493
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of DHL Supply Chain

41.9% are female, 58.1% are male, average age 37.6.

Fig. 02

Gender split

41.9%
Female
58.1%
Male
Demographic split for DHL Supply Chain audience in United States
MetricValue
Female41.9%
Male58.1%
Average age37.6
Estimated audience size337,334
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the DHL Supply Chain audience in United States
Age bracketShare%
16-1925%
20-2919%
30-3919%
40-4921%
50+17%
Fig. 04

Worldwide distribution

20.1%

of the worldwide DHL Supply Chain audience comes from United States.

Worldwide audience distribution share by country for DHL Supply Chain
CountryShare
United Kingdom22.1%
United States20.1%
India9.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DHL Supply Chain audience in United States is strongest.

Fig. 05

Top regions by affinity

DHL Supply Chain customers by region in United States
#RegionReachAffinity×
01Indiana~40K6.39×
02Ohio~40K3.99×
03South Carolina~10K3.01×
04Tennessee~20K2.98×
05Mississippi~8K2.96×
06Georgia~30K2.86×
07Pennsylvania~30K2.44×
08Texas~60K2.14×
09Iowa~5K1.89×
10Kentucky~7K1.68×
11Utah~5K1.61×
12Michigan~10K1.18×
13Kansas~3K1.13×
14Illinois~10K1.09×
15Arkansas~3K1.08×
16Missouri~6K1.05×
17North Carolina~9K0.95×
18Alaska<1K0.90×
19North Dakota<1K0.89×
20Vermont<1K0.89×
21South Dakota<1K0.87×
22Montana<1K0.86×
23West Virginia~1K0.85×
24Maine~1K0.85×
25Rhode Island<1K0.85×
26Hawaii~1K0.84×
27Delaware<1K0.83×
28New Hampshire~1K0.82×
29New Mexico~1K0.81×
30Idaho~1K0.80×
31Arizona~5K0.77×
32Nebraska~1K0.77×
33Washington, District of Columbia<1K0.77×
34Connecticut~2K0.71×
35Oklahoma~2K0.68×
36Nevada~2K0.68×
37Louisiana~3K0.66×
38California~20K0.65×
39Virginia~5K0.64×
40Alabama~3K0.64×
41Oregon~2K0.64×
42Wisconsin~3K0.58×
43Minnesota~3K0.58×
44Colorado~3K0.56×
45Maryland~3K0.55×
46Massachusetts~3K0.53×
47Washington~3K0.52×
48New Jersey~4K0.51×
49New York~8K0.46×
50Florida~10K0.44×
Fig. 06

Affinity by region

Affinity by region — DHL Supply Chain, United States
0.44×1.00×6.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DHL Supply Chain audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DHL Supply Chain audience
#·InterestCategoryAffinity×
01Liqui MolyCars & Mobility110.21×
02FedEx GroundBusiness & Career92.49×
03FedEx OfficeBusiness & Career34.14×
04United States Postal ServiceBusiness & Career22.30×
05The UPS StoreShopping20.30×
06Employment websiteBusiness & Career12.42×
07FedExBusiness & Career11.82×
08Employment agencyBusiness & Career10.43×
09Job fairBusiness & Career8.11×
10Career developmentBusiness & Career7.73×
11Online bankingBusiness & Career6.67×
12LotteryGames6.35×
13Kia MotorsCars & Mobility5.71×
14Vehicle insuranceCars & Mobility5.48×
15United Parcel ServiceBusiness & Career5.46×
16Mortgage loansBusiness & Career4.76×
17Solar energyHome & Garden4.29×
18Renewable energyBusiness & Career4.06×
19McDonald'sFood & Beverages2.72×
20Google MapsInternet & Social Media2.64×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DHL Supply Chain audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DHL Supply Chain audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.89×
Family OrientationCONSERVATISM2.38×
Convenience OrientationPREMIUM2.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DHL Supply Chain audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.55×
CreativityOPEN0.71×
Healthy LifestyleBALANCE0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is DHL Supply Chain's target market in United States?

DHL Supply Chain's target market in United States covers an estimated 337,334 people, concentrated in Texas and Ohio.

02

What is the gender split and age of DHL Supply Chain customers?

41.9% of the DHL Supply Chain audience are female, 58.1% are male, with an average age of 37.6 years.

03

Which brands do DHL Supply Chain fans like most?

DHL Supply Chain fans show strongest brand affinity for United States Postal Service (22.3×), FedEx Ground (92.49×), and The UPS Store (20.3×) over the country average.

04

Where do DHL Supply Chain fans live in United States?

DHL Supply Chain fans in United States are most concentrated in Texas (reach ~60K), Ohio (reach ~40K), and Indiana (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do DHL Supply Chain fans also like?

Beyond DHL Supply Chain itself, the audience over-indexes on FedEx Ground (92.49×), The UPS Store (20.3×), FedEx Office (34.14×), and FedEx (11.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See DHL Supply Chain audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for DHL Supply Chain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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