DHL Supply Chain Audience in United States

DHL Supply Chain logo

DHL Supply Chain has an estimated audience of 328,400 people in United States. 41.9% are female, 58.1% are male, average age 37.6. Top regions: Texas, Indiana, Ohio. Top brand affinities: Governor of Michigan, Historic site, Vocal harmony, Goop, Grinch.

The average DHL Supply Chain fan in United States is 37.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Indiana, Ohio. Top brand affinities include Governor of Michigan, Historic site, Vocal harmony, with strongest over-indexing on Governor of Michigan (12.92× the country average). Demographically, the DHL Supply Chain audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of DHL Supply Chain fans

Demographic split for DHL Supply Chain audience in United States
MetricValue
Female41.9%
Male58.1%
Average age37.6
Estimated audience size328,400

Audience persona

The typical DHL Supply Chain fan in United States is more male, around 37.6 years old, with strong Career Orientation tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for DHL Supply Chain in United States
RegionReachAffinity
Texas43,4071.54×
Indiana38,9216.49×
Ohio35,0763.47×
Georgia26,4942.62×
Pennsylvania26,3542.38×
California22,9430.64×
Tennessee21,6793.29×
Illinois14,5151.33×
South Carolina13,0872.65×
Florida10,3280.46×
North Carolina10,2901.04×
New York9,0710.49×
Michigan7,9260.92×
Mississippi7,4262.74×
Kentucky6,3491.54×
Missouri6,1041.15×
Virginia5,7630.72×
Arizona5,4120.81×
Utah4,3931.49×
New Jersey3,7240.45×
Iowa3,6391.34×
Kansas3,1941.23×
Arkansas2,9771.1×
Alabama2,2060.48×
Louisiana1,9640.46×
Washington1,9310.29×
Nevada1,8610.59×
Massachusetts1,8370.28×
Wisconsin1,8110.37×
Maryland1,8060.32×
Colorado1,5360.3×
Minnesota1,2610.27×
Oregon1,1920.32×
Oklahoma1,1910.33×
West Virginia1,1630.76×
Nebraska7610.46×
Connecticut6840.21×
Idaho6100.37×
Delaware4700.52×
Washington, District of Columbia4690.48×
New Hampshire4660.36×
New Mexico3780.23×
Alaska3760.54×
Hawaii3330.24×
Montana3280.36×
South Dakota3240.43×
North Dakota3150.47×
Wyoming3050.63×
Rhode Island3000.29×
Maine3000.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DHL Supply Chain audience
BrandAffinityCategory
Governor of Michigan12.92×Politics & Society
Historic site6.71×Arts & Culture
Vocal harmony6.22×Music & Radio
Goop6.63×Internet & Social Media
Grinch4.8×Movies & TV
El Paso County, Colorado14.79×Travel & Leisure
Hipster9.78×Politics & Society
Fairy godmother7.33×Literature
Wok6.38×Food & Beverages
Lahaina, Hawaii15.8×Travel & Leisure
Israel1.8×Travel & Leisure
Hibachi6.3×Food & Beverages
Mathcore6.41×Music & Radio
TV Fanatic7.95×Movies & TV
Cherish (group)8.04×Music & Radio
Harlow8.39×Travel & Leisure
Kendra Scott2.1×Fashion & Accessoires
Grace Slick6.03×Music & Radio
No Escape (1994 film)7.44×Movies & TV
Google Home4.24×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DHL Supply Chain audience
TraitClusterScore
Career OrientationPOWER2.96
Need for SecurityCONSERVATISM1.36
Price SensitivityPREMIUM1.32
Family OrientationCONSERVATISM1.19
Urban LifestyleOPEN1.13
Quality AwarenessPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for DHL Supply Chain
CountryShare
United Kingdom21.6%
United States20.8%
India8.7%

See DHL Supply Chain audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does DHL Supply Chain have in United States?

DHL Supply Chain has an estimated audience of 328,400 people in United States, concentrated in Texas and Indiana.

What is the gender split and age of DHL Supply Chain fans?

41.9% of DHL Supply Chain fans are female, 58.1% are male, with an average age of 37.6 years.

Which brands do DHL Supply Chain fans like most?

DHL Supply Chain fans show strongest brand affinity for Governor of Michigan (12.92×), Historic site (6.71×), and Vocal harmony (6.22×) over the country average.

Where do DHL Supply Chain fans live in United States?

DHL Supply Chain fans in United States are most concentrated in Texas (reach 43,407), Indiana (reach 38,921), and Ohio (reach 35,076). These three regions account for the largest share of the active audience.

What other brands do DHL Supply Chain fans also like?

Beyond DHL Supply Chain itself, the audience over-indexes on Historic site (6.71×), Vocal harmony (6.22×), Goop (6.63×), and Grinch (4.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DHL Supply Chain. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.