Rascasse Audience Intelligence

FedEx Ground Target Market in United States

A data profile of the people who buy, follow and care about FedEx Ground in United States — modelled from more than twelve digital signal sources. FedEx Ground has an estimated audience of 3,099,880 people in United States.

#1031among Brand in United States#846in Business & Career

The average FedEx Ground fan in United States is 41.2 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include United States Postal Service, The UPS Store, United Parcel Service, with strongest over-indexing on United States Postal Service (22.09× the country average).

Demographically, the FedEx Ground audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Patriotism, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical FedEx Ground fan in United States is more male, around 41.2 years old, with strong Patriotism tendencies and a notable affinity for United States Postal Service.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FedEx Ground profile in United States.

Audience size
3.1M
in United States
Gender
37.7%♀
62.3% male
Age
41.2
average years
Country rank
#10015
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of FedEx Ground

37.7% are female, 62.3% are male, average age 41.2.

Fig. 02

Gender split

37.7%
Female
62.3%
Male
Demographic split for FedEx Ground audience in United States
MetricValue
Female37.7%
Male62.3%
Average age41.2
Estimated audience size3,099,880
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the FedEx Ground audience in United States
Age bracketShare%
16-1912%
20-2920%
30-3922%
40-4925%
50+21%
Fig. 04

Worldwide distribution

92.6%

of the worldwide FedEx Ground audience comes from United States.

Worldwide audience distribution share by country for FedEx Ground
CountryShare
United States92.6%
China1.7%
Canada1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FedEx Ground audience in United States is strongest.

Fig. 05

Top regions by affinity

FedEx Ground customers by region in United States
#RegionReachAffinity×
01Tennessee~100K1.81×
02Mississippi~40K1.74×
03Georgia~100K1.56×
04Kansas~30K1.46×
05Montana~10K1.46×
06Texas~400K1.43×
07Illinois~100K1.41×
08Ohio~100K1.34×
09North Dakota~8K1.34×
10Missouri~60K1.33×
11West Virginia~20K1.31×
12Arkansas~30K1.27×
13Minnesota~50K1.22×
14Oklahoma~40K1.19×
15North Carolina~100K1.17×
16Maryland~60K1.17×
17Wisconsin~50K1.17×
18Arizona~70K1.16×
19Indiana~60K1.16×
20Colorado~50K1.14×
21Iowa~30K1.13×
22Pennsylvania~100K1.11×
23Nevada~30K1.09×
24Nebraska~20K1.09×
25South Carolina~50K1.06×
26Utah~30K1.01×
27Washington~60K1.00×
28Vermont~5K0.98×
29Alabama~40K0.96×
30Wyoming~4K0.94×
31New Jersey~70K0.93×
32Idaho~10K0.90×
33Louisiana~30K0.88×
34California~300K0.84×
35Delaware~7K0.84×
36Florida~200K0.81×
37Michigan~60K0.78×
38New Hampshire~9K0.76×
39Kentucky~30K0.73×
40Maine~7K0.72×
41Virginia~50K0.71×
42Oregon~20K0.71×
43Rhode Island~6K0.69×
44New York~100K0.67×
45South Dakota~4K0.65×
46Connecticut~20K0.64×
47Massachusetts~30K0.54×
48New Mexico~8K0.53×
49Washington, District of Columbia~4K0.44×
50Hawaii~4K0.32×
Fig. 06

Affinity by region

Affinity by region — FedEx Ground, United States
0.32×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FedEx Ground audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FedEx Ground audience
#·InterestCategoryAffinity×
01DHL Supply ChainBusiness & Career92.49×
02Richard MaddenMovies & TV53.77×
03UPS FreightBusiness & Career49.22×
04FedEx OfficeBusiness & Career39.84×
05DHL ExpressBusiness & Career39.25×
06United States Postal ServiceBusiness & Career22.09×
07United Parcel ServiceBusiness & Career21.85×
08The UPS StoreShopping19.74×
09FedExBusiness & Career19.17×
10PrimeBrand9.29×
11International tradeBusiness & Career7.81×
12Express mailBusiness & Career7.64×
13High techTechnology & Electronics4.81×
14Yahoo! FinanceBusiness & Career3.91×
15Truck driverCars & Mobility3.91×
16Anthony EdwardsMovies & TV3.25×
17Thomas MassiePolitics & Society3.13×
18LogisticsBusiness & Career3.08×
19AtlantaTravel & Leisure2.67×
20Freight transportCars & Mobility2.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FedEx Ground audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FedEx Ground audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.84×
IndulgenceJOY1.33×
Price SensitivityPREMIUM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FedEx Ground audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.83×
MindfulnessBALANCE0.88×
Pet OwnershipJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is FedEx Ground's target market in United States?

FedEx Ground's target market in United States covers an estimated 3,099,880 people, concentrated in Texas and California.

02

What is the gender split and age of FedEx Ground customers?

37.7% of the FedEx Ground audience are female, 62.3% are male, with an average age of 41.2 years.

03

Which brands do FedEx Ground fans like most?

FedEx Ground fans show strongest brand affinity for United States Postal Service (22.09×), The UPS Store (19.74×), and United Parcel Service (21.85×) over the country average.

04

Where do FedEx Ground fans live in United States?

FedEx Ground fans in United States are most concentrated in Texas (reach ~400K), California (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do FedEx Ground fans also like?

Beyond FedEx Ground itself, the audience over-indexes on The UPS Store (19.74×), United Parcel Service (21.85×), FedEx (19.17×), and FedEx Office (39.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See FedEx Ground audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for FedEx Ground. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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