FedEx Ground Audience in United States

FedEx Ground logo

FedEx Ground has an estimated audience of 2,902,319 people in United States. 37.7% are female, 62.3% are male, average age 41.2. Top regions: Texas, California, Florida. Top brand affinities: United States Postal Service, United Parcel Service, The UPS Store, FedEx, FedEx Office.

The average FedEx Ground fan in United States is 41.2 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include United States Postal Service, United Parcel Service, The UPS Store, with strongest over-indexing on United States Postal Service (22.09× the country average). Demographically, the FedEx Ground audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of FedEx Ground fans

Demographic split for FedEx Ground audience in United States
MetricValue
Female37.7%
Male62.3%
Average age41.2
Estimated audience size2,902,319

Audience persona

The typical FedEx Ground fan in United States is more male, around 41.2 years old, with strong Career Orientation tendencies and a notable affinity for United States Postal Service.

Top regions in United States

Top regions ranked by reach for FedEx Ground in United States
RegionReachAffinity
Texas343,2941.38×
California300,0920.94×
Florida184,2190.94×
Georgia147,2071.65×
Illinois130,9621.35×
New York120,9810.75×
Ohio120,1681.34×
Tennessee116,9802.01×
North Carolina113,9791.31×
Pennsylvania105,8081.08×
New Jersey74,6331.01×
Indiana66,2371.25×
Michigan63,5650.84×
Missouri62,6031.34×
Maryland55,2391.11×
Virginia54,5740.77×
Colorado53,1671.16×
Washington52,6840.9×
South Carolina49,1441.13×
Wisconsin47,2741.08×
Minnesota45,8991.1×
Arizona44,1170.74×
Mississippi39,6751.66×
Alabama37,4090.92×
Massachusetts36,8860.65×
Louisiana35,7230.95×
Kansas33,3171.46×
Arkansas32,1241.34×
Oklahoma31,4880.98×
Kentucky31,3110.86×
Utah27,7771.07×
Nevada26,7570.95×
Oregon24,5600.74×
Connecticut22,3230.77×
Iowa22,1470.93×
West Virginia15,8241.17×
Idaho13,6560.94×
Nebraska12,9490.89×
Montana10,6701.33×
New Mexico9,0130.62×
New Hampshire7,8860.69×
North Dakota7,8711.32×
Delaware7,0900.89×
Maine6,6070.64×
Rhode Island5,8690.64×
Washington, District of Columbia4,5060.52×
South Dakota4,3460.65×
Vermont4,1640.82×
Wyoming3,8990.91×
Hawaii3,3370.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for FedEx Ground audience
BrandAffinityCategory
United States Postal Service22.09×Business & Career
United Parcel Service21.85×Business & Career
The UPS Store19.74×Shopping
FedEx19.17×Business & Career
FedEx Office39.84×Business & Career
Richard Madden53.77×Movies & TV
DHL Supply Chain92.49×Business & Career
UPS Freight49.22×Business & Career
DHL Express39.25×Business & Career
Yahoo! Finance3.91×Business & Career
International trade7.81×Business & Career
Prime9.29×
Final Destination3.08×Movies & TV
High tech4.81×Technology & Electronics
Truck driver3.91×Cars & Mobility
Logistics3.08×Business & Career
Atlanta2.67×Travel & Leisure
Express mail7.64×Business & Career
Freight transport2.2×Cars & Mobility
AutoZone1.79×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by FedEx Ground audience
TraitClusterScore
Career OrientationPOWER2.09
Need for SecurityCONSERVATISM1.43
Price SensitivityPREMIUM1.34
PatriotismCONSERVATISM1.24
Social Media UsageJOY1.15
Quality AwarenessPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for FedEx Ground
CountryShare
United States92.1%
Canada1.9%
China1.8%

See FedEx Ground audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does FedEx Ground have in United States?

FedEx Ground has an estimated audience of 2,902,319 people in United States, concentrated in Texas and California.

What is the gender split and age of FedEx Ground fans?

37.7% of FedEx Ground fans are female, 62.3% are male, with an average age of 41.2 years.

Which brands do FedEx Ground fans like most?

FedEx Ground fans show strongest brand affinity for United States Postal Service (22.09×), United Parcel Service (21.85×), and The UPS Store (19.74×) over the country average.

Where do FedEx Ground fans live in United States?

FedEx Ground fans in United States are most concentrated in Texas (reach 343,294), California (reach 300,092), and Florida (reach 184,219). These three regions account for the largest share of the active audience.

What other brands do FedEx Ground fans also like?

Beyond FedEx Ground itself, the audience over-indexes on United Parcel Service (21.85×), The UPS Store (19.74×), FedEx (19.17×), and FedEx Office (39.84×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for FedEx Ground. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.