Rascasse Audience Intelligence

High tech Audience in United States

A data profile of the people who buy, follow and care about High tech in United States — modelled from more than twelve digital signal sources. High tech has an estimated audience of 15,233,152 people in United States.

#1556among Topic in United States#110in Technology & Electronics

The average High tech fan in United States is 43.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mobile phone accessories, Android (operating system), United States Postal Service, with strongest over-indexing on Mobile phone accessories (13.48× the country average).

Demographically, the High tech audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Convenience Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical High tech fan in United States is more male, around 43.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Mobile phone accessories.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the High tech profile in United States.

Audience size
15.2M
in United States
Gender
39.6%♀
60.4% male
Age
43.5
average years
Country rank
#2294
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of High tech fans

39.6% are female, 60.4% are male, average age 43.5.

Fig. 02

Gender split

39.6%
Female
60.4%
Male
Demographic split for High tech audience in United States
MetricValue
Female39.6%
Male60.4%
Average age43.5
Estimated audience size15,233,152
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the High tech audience in United States
Age bracketShare%
16-1911%
20-2916%
30-3920%
40-4923%
50+30%
Fig. 04

Worldwide distribution

16.4%

of the worldwide High tech audience comes from United States.

Worldwide audience distribution share by country for High tech
CountryShare
United States16.4%
Italy6.1%
Brazil6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the High tech audience in United States is strongest.

Fig. 05

Top regions by affinity

High tech fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~400K5.71×
02Montana~200K4.14×
03Louisiana~400K2.14×
04New Jersey~700K1.76×
05Georgia~700K1.42×
06Washington, District of Columbia~60K1.42×
07Rhode Island~70K1.37×
08Illinois~600K1.18×
09Tennessee~300K1.14×
10California~2M1.12×
11Missouri~300K1.12×
12Alabama~200K1.12×
13Alaska~30K0.99×
14Oklahoma~200K0.95×
15Nevada~100K0.94×
16Michigan~400K0.93×
17Virginia~300K0.91×
18Indiana~300K0.91×
19Maryland~200K0.90×
20Mississippi~100K0.86×
21Vermont~20K0.85×
22Arkansas~100K0.84×
23North Dakota~30K0.84×
24South Dakota~30K0.83×
25Texas~1M0.82×
26Ohio~400K0.82×
27New Mexico~60K0.82×
28New York~700K0.81×
29Kentucky~200K0.81×
30Oregon~100K0.81×
31Idaho~60K0.81×
32Florida~800K0.79×
33Delaware~30K0.79×
34New Hampshire~50K0.78×
35Massachusetts~200K0.77×
36Nebraska~60K0.77×
37West Virginia~50K0.77×
38Maine~40K0.77×
39Kansas~90K0.73×
40Washington~200K0.72×
41Connecticut~100K0.72×
42South Carolina~200K0.71×
43Iowa~80K0.68×
44North Carolina~300K0.67×
45Wisconsin~200K0.67×
46Minnesota~100K0.67×
47Utah~90K0.67×
48Pennsylvania~300K0.66×
49Arizona~200K0.66×
50Colorado~200K0.65×
Fig. 06

Affinity by region

Affinity by region — High tech, United States
0.65×1.00×5.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the High tech audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for High tech audience
#·InterestCategoryAffinity×
01Mobile phone accessoriesTechnology & Electronics13.48×
02Office suppliesBusiness & Career4.73×
03NvidiaTechnology & Electronics4.38×
04Automobile repair shopCars & Mobility3.00×
05Discount TireShopping2.92×
06Racing gamesGames2.61×
07Air pollutionHealth2.57×
08Android (operating system)Technology & Electronics2.29×
09Rail transportTravel & Leisure2.13×
10Solar energyHome & Garden2.12×
11InnovationBusiness & Career2.01×
12United States Postal ServiceBusiness & Career2.00×
13Staples (Canada)Business & Career1.98×
14Game consolesTechnology & Electronics1.88×
15HVACHome & Garden1.81×
16Ace HardwareHome & Garden1.79×
17Hardware storeHome & Garden1.78×
18The UPS StoreShopping1.71×
19United Parcel ServiceBusiness & Career1.68×
20MenardsHome & Garden1.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the High tech audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by High tech audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.57×
Need for SecurityCONSERVATISM1.47×
Career OrientationPOWER1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by High tech audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.74×
Pet OwnershipJOY0.77×
Healthy LifestyleBALANCE0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does High tech have in United States?

High tech has an estimated audience of 15,233,152 people in United States, concentrated in California and Texas.

02

What is the gender split and age of High tech fans?

39.6% of High tech fans are female, 60.4% are male, with an average age of 43.5 years.

03

Which brands do High tech fans like most?

High tech fans show strongest brand affinity for Mobile phone accessories (13.48×), Android (operating system) (2.29×), and United States Postal Service (2×) over the country average.

04

Where do High tech fans live in United States?

High tech fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do High tech fans also like?

Beyond High tech itself, the audience over-indexes on Android (operating system) (2.29×), United States Postal Service (2×), Discount Tire (2.92×), and Nvidia (4.38×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See High tech audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for High tech. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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