High tech Audience in United States

High tech has an estimated audience of 15,233,152 people in United States. 39.6% are female, 60.4% are male, average age 43.5. Top regions: California, Texas, Florida. Top brand affinities: Capital One, CarGurus, Google Maps, Indeed.com, AccuWeather.

The average High tech fan in United States is 43.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, CarGurus, Google Maps, with strongest over-indexing on Capital One (16.85× the country average). Demographically, the High tech audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of High tech fans

Demographic split for High tech audience in United States
MetricValue
Female39.6%
Male60.4%
Average age43.5
Estimated audience size15,233,152

Audience persona

The typical High tech fan in United States is more male, around 43.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for High tech in United States
RegionReachAffinity
California2,090,2851.25×
Texas1,161,4960.89×
Florida878,0340.85×
New York701,5990.82×
Illinois643,4871.27×
Georgia631,6911.35×
New Jersey562,9911.45×
Ohio395,2090.84×
Michigan388,0040.97×
Louisiana383,2011.95×
Virginia349,2610.94×
Pennsylvania336,7120.66×
North Carolina307,4890.67×
Hawaii298,8914.56×
Tennessee287,1240.94×
Missouri279,7531.14×
Indiana248,3430.89×
Maryland234,9650.9×
Massachusetts230,5250.77×
Montana227,6795.39×
Washington220,3750.72×
Alabama219,1261.03×
Arizona194,4920.63×
Oklahoma165,2610.98×
South Carolina157,6270.69×
Colorado154,2450.64×
Kentucky148,7220.78×
Nevada147,1351×
Oregon139,6700.8×
Wisconsin136,6360.6×
Minnesota130,6460.6×
Mississippi108,8180.87×
Connecticut98,0150.64×
Arkansas96,6720.77×
Utah74,9710.55×
Washington, District of Columbia73,5091.61×
Rhode Island72,6001.5×
Kansas70,5630.59×
Iowa63,2670.5×
New Mexico51,0970.67×
Idaho48,3370.63×
Nebraska47,9410.63×
West Virginia36,7820.52×
New Hampshire36,1360.6×
Alaska31,0590.95×
Maine27,5600.51×
Wyoming20,6000.91×
Delaware20,1600.48×
South Dakota12,7550.36×
Vermont12,1780.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for High tech audience
BrandAffinityCategory
Capital One16.85×Business & Career
CarGurus22.63×Cars & Mobility
Google Maps14.5×Internet & Social Media
Indeed.com13.66×Business & Career
AccuWeather14.68×Home & Garden
DeviantArt15.96×Internet & Social Media
Circle K15.15×Shopping
Google News12.15×News
Autism Awareness19.03×Health
Aaron Rodgers12.99×Sports
Bruce Willis14.58×Movies & TV
Enterprise Rent-A-Car12.07×Cars & Mobility
Diabetes mellitus awareness12.48×Health
Beetlejuice8.96×Movies & TV
Billy Bob Thornton14.7×Movies & TV
Khan Academy14.06×Business & Career
Diane Keaton10.32×Movies & TV
ICloud15.48×Technology & Electronics
Jeff Bezos17.81×Business & Career
Blake Lively14.07×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by High tech audience
TraitClusterScore
Convenience OrientationPREMIUM1.47
Early Adopter MentalityPOWER1.39
Family OrientationCONSERVATISM1.37
IndividualismJOY1.35
LGBTQ+ IdentityOPEN1.33
ExtroversionTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for High tech
CountryShare
United States16.5%
Italy6.1%
Brazil6.1%

See High tech audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does High tech have in United States?

High tech has an estimated audience of 15,233,152 people in United States, concentrated in California and Texas.

What is the gender split and age of High tech fans?

39.6% of High tech fans are female, 60.4% are male, with an average age of 43.5 years.

Which brands do High tech fans like most?

High tech fans show strongest brand affinity for Capital One (16.85×), CarGurus (22.63×), and Google Maps (14.5×) over the country average.

Where do High tech fans live in United States?

High tech fans in United States are most concentrated in California (reach 2,090,285), Texas (reach 1,161,496), and Florida (reach 878,034). These three regions account for the largest share of the active audience.

What other brands do High tech fans also like?

Beyond High tech itself, the audience over-indexes on CarGurus (22.63×), Google Maps (14.5×), Indeed.com (13.66×), and AccuWeather (14.68×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for High tech. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.