High tech Audience in United States

High tech logo

High tech has an estimated audience of 15,233,152 people in United States. 39.6% are female, 60.4% are male, average age 43.5. Top regions: California, Texas, Florida. Top brand affinities: Governor of Michigan, Vocal harmony, Goop, Grinch, Israel.

The average High tech fan in United States is 43.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Governor of Michigan, Vocal harmony, Goop, with strongest over-indexing on Governor of Michigan (17.7× the country average). Demographically, the High tech audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of High tech fans

Demographic split for High tech audience in United States
MetricValue
Female39.6%
Male60.4%
Average age43.5
Estimated audience size15,233,152

Audience persona

The typical High tech fan in United States is more male, around 43.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for High tech in United States
RegionReachAffinity
California2,090,2851.25×
Texas1,161,4960.89×
Florida878,0340.85×
New York701,5990.82×
Illinois643,4871.27×
Georgia631,6911.35×
New Jersey562,9911.45×
Ohio395,2090.84×
Michigan388,0040.97×
Louisiana383,2011.95×
Virginia349,2610.94×
Pennsylvania336,7120.66×
North Carolina307,4890.67×
Hawaii298,8914.56×
Tennessee287,1240.94×
Missouri279,7531.14×
Indiana248,3430.89×
Maryland234,9650.9×
Massachusetts230,5250.77×
Montana227,6795.39×
Washington220,3750.72×
Alabama219,1261.03×
Arizona194,4920.63×
Oklahoma165,2610.98×
South Carolina157,6270.69×
Colorado154,2450.64×
Kentucky148,7220.78×
Nevada147,1351×
Oregon139,6700.8×
Wisconsin136,6360.6×
Minnesota130,6460.6×
Mississippi108,8180.87×
Connecticut98,0150.64×
Arkansas96,6720.77×
Utah74,9710.55×
Washington, District of Columbia73,5091.61×
Rhode Island72,6001.5×
Kansas70,5630.59×
Iowa63,2670.5×
New Mexico51,0970.67×
Idaho48,3370.63×
Nebraska47,9410.63×
West Virginia36,7820.52×
New Hampshire36,1360.6×
Alaska31,0590.95×
Maine27,5600.51×
Wyoming20,6000.91×
Delaware20,1600.48×
South Dakota12,7550.36×
Vermont12,1780.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for High tech audience
BrandAffinityCategory
Governor of Michigan17.7×Politics & Society
Vocal harmony10.16×Music & Radio
Goop11.74×Internet & Social Media
Grinch7.32×Movies & TV
Israel3.77×Travel & Leisure
Wok11.6×Food & Beverages
Hibachi11.93×Food & Beverages
Google Home9.79×Technology & Electronics
Cherish (group)15.87×Music & Radio
El Paso County, Colorado17.53×Travel & Leisure
Hipster12.97×Politics & Society
headspace12.22×Health
Fairy godmother9.39×Literature
Grace Slick10.83×Music & Radio
No Escape (1994 film)11.44×Movies & TV
Historic site4.28×Arts & Culture
TV Fanatic10.35×Movies & TV
La Jolla8.81×Travel & Leisure
Guitarist (magazine)10.32×Music & Radio
Gift registry11.51×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by High tech audience
TraitClusterScore
Convenience OrientationPREMIUM1.47
Early Adopter MentalityPOWER1.39
Family OrientationCONSERVATISM1.37
IndividualismJOY1.35
LGBTQ+ IdentityOPEN1.33
ExtroversionTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for High tech
CountryShare
United States16.5%
Italy6.1%
Brazil6.1%

See High tech audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does High tech have in United States?

High tech has an estimated audience of 15,233,152 people in United States, concentrated in California and Texas.

What is the gender split and age of High tech fans?

39.6% of High tech fans are female, 60.4% are male, with an average age of 43.5 years.

Which brands do High tech fans like most?

High tech fans show strongest brand affinity for Governor of Michigan (17.7×), Vocal harmony (10.16×), and Goop (11.74×) over the country average.

Where do High tech fans live in United States?

High tech fans in United States are most concentrated in California (reach 2,090,285), Texas (reach 1,161,496), and Florida (reach 878,034). These three regions account for the largest share of the active audience.

What other brands do High tech fans also like?

Beyond High tech itself, the audience over-indexes on Vocal harmony (10.16×), Goop (11.74×), Grinch (7.32×), and Israel (3.77×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for High tech. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.