A data profile of the people who buy, follow and care about High tech in France — modelled from more than twelve digital signal sources. High tech has an estimated audience of 4,718,302 people in France.
The average High tech fan in France is 44.1 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Love & Sex, Christmas Gift, Kitchen garden, with strongest over-indexing on Love & Sex (136.58× the country average).
Demographically, the High tech audience skews more male with an average age of 44.1, and over-indexes on personality traits such as Patriotism, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical High tech fan in France is more male, around 44.1 years old, with strong Patriotism tendencies and a notable affinity for Love & Sex.
The key figures that characterise the High tech profile in France.
39.5% are female, 60.5% are male, average age 44.1.
| Metric | Value |
|---|---|
| Female | 39.5% |
| Male | 60.5% |
| Average age | 44.1 |
| Estimated audience size | 4,718,302 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide High tech audience comes from France.
| Country | Share |
|---|---|
| United States | 16.4% |
| Italy | 6.1% |
| Brazil | 6.1% |
Where the High tech audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1M | 1.38× | |
| 02 | Pays de la Loire | ~300K | 1.05× | |
| 03 | Auvergne-Rhône-Alpes | ~600K | 1.04× | |
| 04 | Hauts-de-France | ~400K | 1.03× | |
| 05 | Centre-Val de Loire | ~200K | 1.03× | |
| 06 | Occitanie | ~400K | 1.01× | |
| 07 | Grand Est | ~400K | 1.01× | |
| 08 | Bourgogne-Franche-Comté | ~200K | 0.99× | |
| 09 | Nouvelle-Aquitaine | ~400K | 0.98× | |
| 10 | Normandy | ~200K | 0.97× | |
| 11 | Provence-Alpes-Côte d'Azur | ~300K | 0.95× | |
| 12 | Brittany | ~200K | 0.95× | |
| 13 | Corsica | ~20K | 0.91× |
The strongest cross-interests of the High tech audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 136.58× | ||
| 02 | Selfridges | Shopping | 133.69× | ||
| 03 | Christmas Gift | Kids & Family | 21.45× | ||
| 04 | Christmas tree | Kids & Family | 19.31× | ||
| 05 | Broadcasting of sports events | Movies & TV | 15.35× | ||
| 06 | Zoom lens | Technology & Electronics | 13.81× | ||
| 07 | Kitchen garden | Home & Garden | 13.30× | ||
| 08 | Dentistry | Business & Career | 11.51× | ||
| 09 | Girl power | Politics & Society | 10.12× | ||
| 10 | Hormone | Health | 8.55× | ||
| 11 | Breast Cancer awareness | Health | 8.43× | ||
| 12 | Single-lens reflex camera | Technology & Electronics | 8.25× | ||
| 13 | Google Drive | Technology & Electronics | 6.56× | ||
| 14 | Sustainable products | Politics & Society | 5.93× | ||
| 15 | Office 365 | Technology & Electronics | 3.90× | ||
| 16 | Google Maps | Internet & Social Media | 3.63× | ||
| 17 | Mobile game | Games | 2.66× | ||
| 18 | Norauto | Cars & Mobility | 2.38× | ||
| 19 | Internet & Social Media | 1.73× | |||
| 20 | Boulanger | Shopping | 1.72× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.55× | |
| Need for Security | CONSERVATISM | 1.86× | |
| Quality Awareness | PREMIUM | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.73× | |
| Design Affinity | PREMIUM | 0.73× | |
| Healthy Lifestyle | BALANCE | 0.74× |
High tech has an estimated audience of 4,718,302 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
39.5% of High tech fans are female, 60.5% are male, with an average age of 44.1 years.
High tech fans show strongest brand affinity for Love & Sex (136.58×), Christmas Gift (21.45×), and Kitchen garden (13.3×) over the country average.
High tech fans in France are most concentrated in Île-de-France (reach ~1M), Auvergne-Rhône-Alpes (reach ~600K), and Hauts-de-France (reach ~400K). These three regions account for the largest share of the active audience.
Beyond High tech itself, the audience over-indexes on Christmas Gift (21.45×), Kitchen garden (13.3×), Google Drive (6.56×), and Broadcasting of sports events (15.35×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for High tech. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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