A data profile of the people who buy, follow and care about High tech in United Kingdom — modelled from more than twelve digital signal sources. High tech has an estimated audience of 3,706,808 people in United Kingdom.
The average High tech fan in United Kingdom is 46.2 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, South West.
Top brand affinities include Google Drive, Google Maps, Office 365, with strongest over-indexing on Google Drive (6.24× the country average).
Demographically, the High tech audience skews more male with an average age of 46.2, and over-indexes on personality traits such as Indulgence, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical High tech fan in United Kingdom is more male, around 46.2 years old, with strong Indulgence tendencies and a notable affinity for Google Drive.
The key figures that characterise the High tech profile in United Kingdom.
40.4% are female, 59.6% are male, average age 46.2.
| Metric | Value |
|---|---|
| Female | 40.4% |
| Male | 59.6% |
| Average age | 46.2 |
| Estimated audience size | 3,706,808 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide High tech audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 16.4% |
| Italy | 6.1% |
| Brazil | 6.1% |
Where the High tech audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3M | 1.99× | |
| 02 | South West | ~400K | 1.36× | |
| 03 | West Midlands | ~200K | 1.17× | |
| 04 | Yorkshire and the Humber | ~300K | 1.10× | |
| 05 | East Midlands | ~300K | 1.02× | |
| 06 | North East | ~100K | 0.97× | |
| 07 | South East | ~500K | 0.95× | |
| 08 | Northern Ireland | ~100K | 0.94× | |
| 09 | Wales | ~200K | 0.90× | |
| 10 | East of England | ~300K | 0.88× | |
| 11 | Scotland | ~300K | 0.88× | |
| 12 | North West | ~300K | 0.77× |
The strongest cross-interests of the High tech audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Multiplayer online battle arena | Games | 9.71× | ||
| 02 | Fiberglass | Technology & Electronics | 7.58× | ||
| 03 | Google Drive | Technology & Electronics | 6.24× | ||
| 04 | Office 365 | Technology & Electronics | 4.96× | ||
| 05 | Google Maps | Internet & Social Media | 4.76× | ||
| 06 | Smart device | Technology & Electronics | 4.40× | ||
| 07 | LED lamp | Home & Garden | 3.20× | ||
| 08 | Innovation | Business & Career | 2.80× | ||
| 09 | Sustainable energy | Home & Garden | 2.61× | ||
| 10 | Manga | Literature | 2.50× | ||
| 11 | Wikipedia | Internet & Social Media | 2.48× | ||
| 12 | Vodafone | Technology & Electronics | 2.40× | ||
| 13 | Breaking news | Movies & TV | 2.15× | ||
| 14 | Mobile game | Games | 2.15× | ||
| 15 | EBay | Shopping | 2.04× | ||
| 16 | Energy | Home & Garden | 1.75× | ||
| 17 | Online games | Games | 1.66× | ||
| 18 | Screwfix | Home & Garden | 1.65× | ||
| 19 | Home Appliances | Home & Garden | 1.64× | ||
| 20 | Toolstation | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.57× | |
| Patriotism | CONSERVATISM | 1.55× | |
| Family Orientation | CONSERVATISM | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.65× | |
| Tradition | CONSERVATISM | 0.70× | |
| Pet Ownership | JOY | 0.77× |
High tech has an estimated audience of 3,706,808 people in United Kingdom, concentrated in England and South East.
40.4% of High tech fans are female, 59.6% are male, with an average age of 46.2 years.
High tech fans show strongest brand affinity for Google Drive (6.24×), Google Maps (4.76×), and Office 365 (4.96×) over the country average.
High tech fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~500K), and South West (reach ~400K). These three regions account for the largest share of the active audience.
Beyond High tech itself, the audience over-indexes on Google Maps (4.76×), Office 365 (4.96×), Fiberglass (7.58×), and Multiplayer online battle arena (9.71×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for High tech. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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