DHL Express Audience in United States

DHL Express logo

DHL Express has an estimated audience of 1,097,407 people in United States. 49.2% are female, 50.8% are male, average age 39.2. Top regions: California, Texas, Florida. Top brand affinities: FedEx, Instant messaging, Yahoo!奇摩名人娛樂, Mobile phones, United Parcel Service.

The average DHL Express fan in United States is 39.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include FedEx, Instant messaging, Yahoo!奇摩名人娛樂, with strongest over-indexing on FedEx (5.46× the country average). Demographically, the DHL Express audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Logistics

Demographics of DHL Express fans

Demographic split for DHL Express audience in United States
MetricValue
Female49.2%
Male50.8%
Average age39.2
Estimated audience size1,097,407

Audience persona

The typical DHL Express fan in United States is balanced, around 39.2 years old, with strong Luxury Orientation tendencies and a notable affinity for FedEx.

Top regions in United States

Top regions ranked by reach for DHL Express in United States
RegionReachAffinity
California191,1861.58×
Texas130,7351.39×
Florida108,4551.46×
New York92,0541.5×
Illinois72,2001.97×
Georgia62,6351.85×
North Carolina36,5881.11×
New Jersey33,1411.19×
Ohio32,3090.96×
Pennsylvania32,1960.87×
Virginia31,4221.18×
Michigan27,4680.96×
Arizona26,8991.2×
Massachusetts26,4281.22×
Washington25,7191.17×
Tennessee20,3380.92×
Maryland20,2741.07×
Indiana19,8080.99×
Colorado17,2641×
Kentucky16,2341.18×
South Carolina16,0590.97×
Oregon15,5381.24×
Minnesota14,9740.95×
Wisconsin14,4090.87×
Missouri13,0570.74×
Utah12,1071.23×
Alabama12,0290.78×
Louisiana11,2150.79×
Nevada11,1271.05×
Connecticut11,0591×
Oklahoma9,0250.74×
Arkansas7,1730.79×
Iowa6,9510.77×
Kansas6,8230.79×
Mississippi6,2850.7×
Hawaii5,8481.24×
Washington, District of Columbia5,6351.71×
New Mexico4,4540.81×
Nebraska4,1280.75×
Idaho4,1260.75×
New Hampshire3,2060.74×
Maine3,0080.77×
West Virginia2,9910.59×
Rhode Island2,6950.77×
Delaware2,6190.86×
Alaska1,7980.77×
Montana1,7550.58×
South Dakota1,6090.63×
North Dakota1,5660.69×
Vermont1,3250.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DHL Express audience
BrandAffinityCategory
FedEx5.46×Business & Career
Instant messaging3.6×Internet & Social Media
Yahoo!奇摩名人娛樂3.76×Internet & Social Media
Mobile phones2.56×Technology & Electronics
United Parcel Service3.86×Business & Career
Transformers (comics)10.76×Literature
Freight transport3.48×Cars & Mobility
Entry-level job7.22×Business & Career
Mobile app2.24×Technology & Electronics
Mail Boxes Etc.80×Business & Career
Food and drink1.55×Food & Beverages
United States1.78×Travel & Leisure
The UPS Store3×Shopping
Android (operating system)2.22×Technology & Electronics
Movies1.51×Movies & TV
National Car Rental8.26×Cars & Mobility
Road2.93×Travel & Leisure
United States Postal Service2.45×Business & Career
Interstellar (film)7.1×Movies & TV
Business1.54×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DHL Express audience
TraitClusterScore
Luxury OrientationPREMIUM2.28
Design AffinityPREMIUM1.82
Price SensitivityPREMIUM1.46
SustainabilityBALANCE1.44
Quality AwarenessPREMIUM1.35
TravellingTHRILL1.31

Worldwide distribution

Worldwide audience distribution share by country for DHL Express
CountryShare
China34.4%
Germany5.6%
United States3.5%

See DHL Express audiences in other countries

More Logistics audiences in United States

Frequently asked questions

How many fans does DHL Express have in United States?

DHL Express has an estimated audience of 1,097,407 people in United States, concentrated in California and Texas.

What is the gender split and age of DHL Express fans?

49.2% of DHL Express fans are female, 50.8% are male, with an average age of 39.2 years.

Which brands do DHL Express fans like most?

DHL Express fans show strongest brand affinity for FedEx (5.46×), Instant messaging (3.6×), and Yahoo!奇摩名人娛樂 (3.76×) over the country average.

Where do DHL Express fans live in United States?

DHL Express fans in United States are most concentrated in California (reach 191,186), Texas (reach 130,735), and Florida (reach 108,455). These three regions account for the largest share of the active audience.

What other brands do DHL Express fans also like?

Beyond DHL Express itself, the audience over-indexes on Instant messaging (3.6×), Yahoo!奇摩名人娛樂 (3.76×), Mobile phones (2.56×), and United Parcel Service (3.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DHL Express. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.