Rascasse Audience Intelligence

DHL Express Target Market in United States

A data profile of the people who buy, follow and care about DHL Express in United States — modelled from more than twelve digital signal sources. DHL Express has an estimated audience of 1,090,759 people in United States.

#5among Logistics in United States#2272among Brand in United States#1473in Business & Career

The average DHL Express fan in United States is 39.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FedEx, Instant messaging, Mobile phones, with strongest over-indexing on FedEx (5.46× the country average).

Demographically, the DHL Express audience skews balanced with an average age of 39.2, and over-indexes on personality traits such as Luxury Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DHL Express fan in United States is balanced, around 39.2 years old, with strong Luxury Orientation tendencies and a notable affinity for FedEx.

Category: Business & Career · Type: Brand · Subtype: Logistics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DHL Express profile in United States.

Audience size
1.1M
in United States
Gender
49.2%♀
50.8% male
Age
39.2
average years
Country rank
#22318
Brand in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of DHL Express

49.2% are female, 50.8% are male, average age 39.2.

Fig. 02

Gender split

49.2%
Female
50.8%
Male
Demographic split for DHL Express audience in United States
MetricValue
Female49.2%
Male50.8%
Average age39.2
Estimated audience size1,090,759
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the DHL Express audience in United States
Age bracketShare%
16-1916%
20-2921%
30-3925%
40-4923%
50+16%
Fig. 04

Worldwide distribution

3.5%

of the worldwide DHL Express audience comes from United States.

Worldwide audience distribution share by country for DHL Express
CountryShare
China34.0%
Germany5.7%
United States3.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DHL Express audience in United States is strongest.

Fig. 05

Top regions by affinity

DHL Express customers by region in United States
#RegionReachAffinity×
01Illinois~70K1.87×
02Georgia~60K1.75×
03California~200K1.46×
04Washington, District of Columbia~5K1.39×
05New York~80K1.38×
06Florida~100K1.34×
07Texas~100K1.28×
08Hawaii~6K1.26×
09Utah~10K1.19×
10Washington~30K1.18×
11New Jersey~30K1.16×
12Massachusetts~20K1.13×
13Kentucky~20K1.13×
14Virginia~30K1.12×
15Oregon~10K1.11×
16Arizona~20K1.10×
17North Carolina~40K1.07×
18Maryland~20K1.02×
19Nevada~10K1.01×
20Connecticut~10K0.98×
21Alaska~2K0.98×
22South Carolina~20K0.97×
23Minnesota~20K0.96×
24Kansas~8K0.95×
25Ohio~30K0.94×
26Michigan~30K0.94×
27Tennessee~20K0.94×
28Delaware~3K0.94×
29North Dakota~2K0.94×
30Colorado~20K0.92×
31Vermont~2K0.92×
32Indiana~20K0.91×
33New Mexico~5K0.91×
34Rhode Island~3K0.91×
35Maine~4K0.90×
36South Dakota~2K0.90×
37Idaho~5K0.89×
38New Hampshire~4K0.89×
39Wisconsin~10K0.88×
40Iowa~8K0.88×
41Nebraska~5K0.87×
42Pennsylvania~30K0.86×
43Arkansas~8K0.86×
44Montana~3K0.86×
45Alabama~10K0.84×
46Mississippi~8K0.83×
47Oklahoma~10K0.82×
48West Virginia~4K0.82×
49Louisiana~10K0.81×
50Missouri~10K0.79×
Fig. 06

Affinity by region

Affinity by region — DHL Express, United States
0.79×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DHL Express audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DHL Express audience
#·InterestCategoryAffinity×
01Mail Boxes Etc.Business & Career80.00×
02Transformers (comics)Literature10.76×
03Lanvin (clothing)Fashion & Accessoires8.82×
04National Car RentalCars & Mobility8.26×
05Entry-level jobBusiness & Career7.22×
06Interstellar (film)Movies & TV7.10×
07FedExBusiness & Career5.46×
08United Parcel ServiceBusiness & Career3.86×
09Instant messagingInternet & Social Media3.60×
10Freight transportCars & Mobility3.48×
11The UPS StoreShopping3.00×
12RoadTravel & Leisure2.93×
13Mobile phonesTechnology & Electronics2.56×
14United States Postal ServiceBusiness & Career2.45×
15Mobile appTechnology & Electronics2.24×
16Android (operating system)Technology & Electronics2.22×
17United StatesTravel & Leisure1.78×
18Food and drinkFood & Beverages1.55×
19BusinessBusiness & Career1.54×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DHL Express audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DHL Express audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.93×
Career OrientationPOWER1.69×
Need for SecurityCONSERVATISM1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DHL Express audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL1.01×
CreativityOPEN1.03×
Sports ActivityPOWER1.09×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is DHL Express's target market in United States?

DHL Express's target market in United States covers an estimated 1,090,759 people, concentrated in California and Texas.

02

What is the gender split and age of DHL Express customers?

49.2% of the DHL Express audience are female, 50.8% are male, with an average age of 39.2 years.

03

Which brands do DHL Express fans like most?

DHL Express fans show strongest brand affinity for FedEx (5.46×), Instant messaging (3.6×), and Mobile phones (2.56×) over the country average.

04

Where do DHL Express fans live in United States?

DHL Express fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do DHL Express fans also like?

Beyond DHL Express itself, the audience over-indexes on Instant messaging (3.6×), Mobile phones (2.56×), United Parcel Service (3.86×), and Transformers (comics) (10.76×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for DHL Express. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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