Rascasse Audience Intelligence

Express mail Audience in United States

A data profile of the people who buy, follow and care about Express mail in United States — modelled from more than twelve digital signal sources. Express mail has an estimated audience of 4,152,864 people in United States.

#4230among Topic in United States#702in Business & Career

The average Express mail fan in United States is 45.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include FedEx, The UPS Store, United Parcel Service, with strongest over-indexing on FedEx (7.94× the country average).

Demographically, the Express mail audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Quality Awareness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Express mail fan in United States is balanced, around 45.1 years old, with strong Quality Awareness tendencies and a notable affinity for FedEx.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Express mail profile in United States.

Audience size
4.2M
in United States
Gender
50.0%♀
50.0% male
Age
45.1
average years
Country rank
#7806
Topic in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Express mail fans

50.0% are female, 50.0% are male, average age 45.1.

Fig. 02

Gender split

50.0%
Female
50.0%
Male
Demographic split for Express mail audience in United States
MetricValue
Female50.0%
Male50.0%
Average age45.1
Estimated audience size4,152,864
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Express mail audience in United States
Age bracketShare%
16-198%
20-2914%
30-3919%
40-4923%
50+35%
Fig. 04

Worldwide distribution

31.4%

of the worldwide Express mail audience comes from United States.

Worldwide audience distribution share by country for Express mail
CountryShare
United States31.4%
United Kingdom5.9%
Colombia4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Express mail audience in United States is strongest.

Fig. 05

Top regions by affinity

Express mail fans by region: top regions in United States
#RegionReachAffinity×
01New York~300K1.15×
02Alaska~10K1.15×
03Washington~90K1.13×
04Vermont~8K1.09×
05Colorado~70K1.08×
06North Dakota~9K1.07×
07South Dakota~10K1.05×
08Maryland~70K1.04×
09Hawaii~20K1.04×
10Montana~10K1.04×
11New Jersey~100K1.03×
12Washington, District of Columbia~10K1.03×
13Massachusetts~80K1.02×
14Connecticut~40K1.02×
15Rhode Island~10K1.01×
16Virginia~100K1.00×
17Louisiana~50K1.00×
18Mississippi~30K1.00×
19New Hampshire~20K1.00×
20Delaware~10K1.00×
21West Virginia~20K0.99×
22Maine~10K0.99×
23California~400K0.98×
24Oregon~50K0.98×
25Kentucky~50K0.97×
26Kansas~30K0.97×
27New Mexico~20K0.97×
28Idaho~20K0.97×
29Nebraska~20K0.97×
30Florida~300K0.96×
31South Carolina~60K0.96×
32Oklahoma~40K0.96×
33Arkansas~30K0.96×
34Nevada~40K0.95×
35Iowa~30K0.95×
36Texas~300K0.94×
37Georgia~100K0.94×
38North Carolina~100K0.94×
39Missouri~60K0.94×
40Alabama~50K0.94×
41Utah~30K0.94×
42Arizona~80K0.93×
43Indiana~70K0.93×
44Minnesota~60K0.93×
45Tennessee~80K0.92×
46Wisconsin~60K0.92×
47Pennsylvania~100K0.91×
48Illinois~100K0.91×
49Michigan~100K0.90×
50Ohio~100K0.87×
Fig. 06

Affinity by region

Affinity by region — Express mail, United States
0.87×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Express mail audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Express mail audience
#·InterestCategoryAffinity×
01FedExBusiness & Career7.94×
02City BankBusiness & Career7.94×
03FedEx GroundBusiness & Career7.64×
04FedEx OfficeBusiness & Career6.84×
05The UPS StoreShopping6.57×
06United Parcel ServiceBusiness & Career6.28×
07United States Postal ServiceBusiness & Career3.42×
08CitibankBusiness & Career2.55×
09American ExpressBusiness & Career2.48×
10Wells FargoBusiness & Career2.21×
11Staples (Canada)Business & Career2.03×
12NASDAQBusiness & Career2.03×
13Real propertyHome & Garden1.97×
14GeneticsKids & Family1.82×
15Financial servicesBusiness & Career1.78×
16Pizza HutFood & Beverages1.73×
17Best BuyShopping1.64×
18Wendy'sFood & Beverages1.59×
19GamblingGames1.59×
20T-MobileTechnology & Electronics1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Express mail audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Express mail audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.88×
Career OrientationPOWER1.52×
Convenience OrientationPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Express mail audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.72×
MindfulnessBALANCE0.77×
Design AffinityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Express mail have in United States?

Express mail has an estimated audience of 4,152,864 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Express mail fans?

50.0% of Express mail fans are female, 50.0% are male, with an average age of 45.1 years.

03

Which brands do Express mail fans like most?

Express mail fans show strongest brand affinity for FedEx (7.94×), The UPS Store (6.57×), and United Parcel Service (6.28×) over the country average.

04

Where do Express mail fans live in United States?

Express mail fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Express mail fans also like?

Beyond Express mail itself, the audience over-indexes on The UPS Store (6.57×), United Parcel Service (6.28×), City Bank (7.94×), and United States Postal Service (3.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Express mail audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Express mail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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