Express mail Audience in United States

Express mail logo

Express mail has an estimated audience of 4,152,864 people in United States. 50.0% are female, 50.0% are male, average age 45.1. Top regions: California, Texas, New York. Top brand affinities: Keene, New Hampshire, Mathcore, Lulu 黃路梓茵, Google Home, The Historian.

The average Express mail fan in United States is 45.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Keene, New Hampshire, Mathcore, Lulu 黃路梓茵, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Express mail audience skews balanced with an average age of 45.1, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Express mail fans

Demographic split for Express mail audience in United States
MetricValue
Female50.0%
Male50.0%
Average age45.1
Estimated audience size4,152,864

Audience persona

The typical Express mail fan in United States is balanced, around 45.1 years old, with strong Quality Awareness tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Express mail in United States
RegionReachAffinity
California534,5501.17×
Texas379,3721.06×
New York303,2581.31×
Florida284,6571.01×
Pennsylvania130,2110.93×
Georgia129,8131.01×
Illinois128,1940.93×
North Carolina122,0840.98×
New Jersey119,7061.13×
Virginia108,1871.07×
Ohio105,0520.82×
Washington98,1081.18×
Massachusetts97,9481.2×
Michigan94,8950.87×
Colorado79,5941.22×
Maryland79,4091.11×
Arizona76,9870.91×
Tennessee64,0620.77×
South Carolina61,4480.98×
Indiana60,9210.8×
Missouri59,0000.88×
Oklahoma49,0531.06×
Minnesota49,0510.82×
Oregon48,4871.02×
Louisiana47,7520.89×
Connecticut46,7091.12×
Wisconsin46,2320.74×
Alabama45,5890.79×
Nevada41,8381.04×
Kentucky40,0340.77×
Kansas25,2020.77×
Utah24,9910.67×
Mississippi24,7880.72×
Arkansas23,2440.68×
Hawaii21,0601.18×
Iowa20,9350.61×
Idaho18,8970.91×
New Mexico17,3370.83×
Nebraska16,5110.79×
Washington, District of Columbia16,3761.31×
Alaska15,8831.79×
West Virginia14,7790.76×
New Hampshire14,0510.86×
Maine12,6560.85×
Montana11,8681.03×
Rhode Island11,7590.89×
South Dakota11,7141.22×
North Dakota11,4061.34×
Wyoming11,0361.79×
Vermont10,6761.46×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Express mail audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Lulu 黃路梓茵6.06×Movies & TV
Google Home11.64×Technology & Electronics
The Historian16.48×Literature
Governor of Michigan7.65×Politics & Society
Historic site3.98×Arts & Culture
Grinch3.67×Movies & TV
Wikia2.73×Internet & Social Media
Israel1.65×Travel & Leisure
Vocal harmony3.51×Music & Radio
Meals on Wheels4.37×Food & Beverages
Eurail16.57×Cars & Mobility
Pillow1.52×Home & Garden
Goop3.6×Internet & Social Media
Fairy godmother4.85×Literature
Hipster6×Politics & Society
Wok4.05×Food & Beverages
El Paso County, Colorado7.94×Travel & Leisure
Parral, Chihuahua8.99×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Express mail audience
TraitClusterScore
Quality AwarenessPREMIUM2.01
Convenience OrientationPREMIUM1.29
Career OrientationPOWER1.26
Luxury OrientationPREMIUM1.22
Need for SecurityCONSERVATISM1.18
Family OrientationCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for Express mail
CountryShare
United States31.4%
United Kingdom5.9%
Colombia4.4%

See Express mail audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Express mail have in United States?

Express mail has an estimated audience of 4,152,864 people in United States, concentrated in California and Texas.

What is the gender split and age of Express mail fans?

50.0% of Express mail fans are female, 50.0% are male, with an average age of 45.1 years.

Which brands do Express mail fans like most?

Express mail fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Lulu 黃路梓茵 (6.06×) over the country average.

Where do Express mail fans live in United States?

Express mail fans in United States are most concentrated in California (reach 534,550), Texas (reach 379,372), and New York (reach 303,258). These three regions account for the largest share of the active audience.

What other brands do Express mail fans also like?

Beyond Express mail itself, the audience over-indexes on Mathcore (18.06×), Lulu 黃路梓茵 (6.06×), Google Home (11.64×), and The Historian (16.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Express mail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.