UPS Freight Audience in United States
UPS Freight has an estimated audience of 728,501 people in United States. 42.8% are female, 57.2% are male, average age 40.3. Top brand affinities: Jesse Plemons, Emperor Entertainment Group, Staycation, Elsword, Nebraska Cornhuskers football.
Top brand affinities include Jesse Plemons, Emperor Entertainment Group, Staycation, with strongest over-indexing on Jesse Plemons (4.54× the country average). Demographically, the UPS Freight audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.
Category: Business & Career · Type: Brand
Demographics of UPS Freight fans
| Metric | Value |
|---|---|
| Female | 42.8% |
| Male | 57.2% |
| Average age | 40.3 |
| Estimated audience size | 728,501 |
Audience persona
The typical UPS Freight fan in United States is more male, around 40.3 years old, with strong Need for Security tendencies and a notable affinity for Jesse Plemons.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jesse Plemons | 4.54× | Movies & TV |
| Emperor Entertainment Group | 10.88× | Business & Career |
| Staycation | 2.72× | Home & Garden |
| Elsword | 10.77× | Games |
| Nebraska Cornhuskers football | 2.28× | Sports |
| WSVN | 4.13× | Movies & TV |
| allama iqbal | 30.75× | Literature |
| Cam Ward | 2.2× | Sports |
| Mount Kilimanjaro | 8.75× | Travel & Leisure |
| Home staging | 2.46× | Home & Garden |
| Jaws | 2.45× | Movies & TV |
| N1 road (South Africa) | 1.78× | Travel & Leisure |
| Queens College, City University of New York | 3.07× | Business & Career |
| Noodle (Gorillaz) | 1.5× | Music & Radio |
| Tuscany | 2.86× | Travel & Leisure |
| Charlamagne Tha God | 3.83× | Movies & TV |
| Mangaka | 1.68× | Literature |
| WFTV | 2.34× | Movies & TV |
| Grammarly | 1.81× | Business & Career |
| WESH | 1.85× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.6 |
| Urban Lifestyle | OPEN | 1.57 |
| Career Orientation | POWER | 1.54 |
| Quality Awareness | PREMIUM | 1.44 |
| Risk Appetite | THRILL | 1.25 |
| Convenience Orientation | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 92.3% |
| Canada | 7.3% |
| Germany | 0.0% |
See UPS Freight audiences in other countries
More Business & Career audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for UPS Freight. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.