Rascasse Audience Intelligence

UPS Freight Target Market in United States

A data profile of the people who buy, follow and care about UPS Freight in United States — modelled from more than twelve digital signal sources. UPS Freight has an estimated audience of 731,917 people in United States.

#2995among Brand in United States#1831in Business & Career

The average UPS Freight fan in United States is 40.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include United Parcel Service, FedEx, United States Postal Service, with strongest over-indexing on United Parcel Service (43.53× the country average).

Demographically, the UPS Freight audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Convenience Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical UPS Freight fan in United States is more male, around 40.3 years old, with strong Convenience Orientation tendencies and a notable affinity for United Parcel Service.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the UPS Freight profile in United States.

Audience size
732K
in United States
Gender
42.8%♀
57.2% male
Age
40.3
average years
Country rank
#29096
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of UPS Freight

42.8% are female, 57.2% are male, average age 40.3.

Fig. 02

Gender split

42.8%
Female
57.2%
Male
Demographic split for UPS Freight audience in United States
MetricValue
Female42.8%
Male57.2%
Average age40.3
Estimated audience size731,917
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the UPS Freight audience in United States
Age bracketShare%
16-1912%
20-2923%
30-3924%
40-4922%
50+19%
Fig. 04

Worldwide distribution

92.4%

of the worldwide UPS Freight audience comes from United States.

Worldwide audience distribution share by country for UPS Freight
CountryShare
United States92.4%
Canada7.3%
Germany0.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the UPS Freight audience in United States is strongest.

Fig. 05

Top regions by affinity

UPS Freight customers by region in United States
#RegionReachAffinity×
01Vermont~2K1.76×
02Nebraska~6K1.64×
03Wisconsin~20K1.54×
04Georgia~30K1.51×
05Tennessee~20K1.45×
06Kansas~8K1.42×
07Indiana~20K1.40×
08Ohio~30K1.38×
09Arkansas~8K1.37×
10Connecticut~10K1.30×
11South Carolina~10K1.29×
12Kentucky~10K1.29×
13Oregon~10K1.29×
14Illinois~30K1.27×
15Iowa~8K1.27×
16Rhode Island~3K1.27×
17Delaware~2K1.18×
18New Jersey~20K1.17×
19Mississippi~7K1.11×
20California~90K1.07×
21Nevada~7K1.04×
22Pennsylvania~20K0.98×
23Michigan~20K0.96×
24West Virginia~3K0.96×
25Maine~3K0.96×
26Texas~60K0.95×
27North Carolina~20K0.94×
28Idaho~3K0.91×
29Alaska~1K0.91×
30North Dakota~1K0.91×
31New Hampshire~3K0.90×
32Montana~2K0.89×
33South Dakota~2K0.89×
34Arizona~10K0.86×
35Washington~10K0.85×
36Colorado~10K0.85×
37Massachusetts~10K0.83×
38Hawaii~3K0.83×
39Louisiana~8K0.81×
40Washington, District of Columbia~2K0.81×
41Utah~5K0.80×
42New Mexico~3K0.80×
43Alabama~8K0.77×
44New York~30K0.76×
45Missouri~9K0.76×
46Oklahoma~6K0.75×
47Virginia~10K0.72×
48Florida~30K0.71×
49Maryland~9K0.71×
50Minnesota~7K0.68×
Fig. 06

Affinity by region

Affinity by region — UPS Freight, United States
0.68×1.00×1.76×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the UPS Freight audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for UPS Freight audience
#·InterestCategoryAffinity×
01FedEx GroundBusiness & Career49.22×
02United Parcel ServiceBusiness & Career43.53×
03FedExBusiness & Career31.63×
04IvecoCars & Mobility31.11×
05WordPressTechnology & Electronics23.79×
06Wix.comTechnology & Electronics22.40×
07FedEx OfficeBusiness & Career21.95×
08Judi DenchMovies & TV20.11×
09Michael FassbenderMovies & TV20.00×
10ProcurementBusiness & Career18.73×
11PeugeotCars & Mobility15.63×
12United States Postal ServiceBusiness & Career12.42×
13The UPS StoreShopping9.66×
14Loyalty programShopping6.04×
15Employment websiteBusiness & Career6.01×
16Weather forecastingHome & Garden5.01×
17Renewable energyBusiness & Career4.47×
18Solar energyHome & Garden4.25×
19Vehicle insuranceCars & Mobility4.03×
20Mortgage loansBusiness & Career4.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the UPS Freight audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by UPS Freight audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.37×
Quality AwarenessPREMIUM1.99×
Career OrientationPOWER1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by UPS Freight audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.63×
Healthy LifestyleBALANCE0.69×
Design AffinityPREMIUM0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is UPS Freight's target market in United States?

UPS Freight's target market in United States covers an estimated 731,917 people, concentrated in California and Texas.

02

What is the gender split and age of UPS Freight customers?

42.8% of the UPS Freight audience are female, 57.2% are male, with an average age of 40.3 years.

03

Which brands do UPS Freight fans like most?

UPS Freight fans show strongest brand affinity for United Parcel Service (43.53×), FedEx (31.63×), and United States Postal Service (12.42×) over the country average.

04

Where do UPS Freight fans live in United States?

UPS Freight fans in United States are most concentrated in California (reach ~90K), Texas (reach ~60K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do UPS Freight fans also like?

Beyond UPS Freight itself, the audience over-indexes on FedEx (31.63×), United States Postal Service (12.42×), FedEx Ground (49.22×), and The UPS Store (9.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See UPS Freight audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for UPS Freight. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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