UPS Freight Audience in United States
UPS Freight has an estimated audience of 728,501 people in United States. 42.8% are female, 57.2% are male, average age 40.3. Top brand affinities: PSV Eindhoven, United Parcel Service, United States Postal Service, The UPS Store, FedEx.
Top brand affinities include PSV Eindhoven, United Parcel Service, United States Postal Service, with strongest over-indexing on PSV Eindhoven (237.53× the country average). Demographically, the UPS Freight audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Need for Security, Urban Lifestyle.
Category: Business & Career · Type: Brand
Demographics of UPS Freight fans
| Metric | Value |
|---|---|
| Female | 42.8% |
| Male | 57.2% |
| Average age | 40.3 |
| Estimated audience size | 728,501 |
Audience persona
The typical UPS Freight fan in United States is more male, around 40.3 years old, with strong Need for Security tendencies and a notable affinity for PSV Eindhoven.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| PSV Eindhoven | 237.53× | Sports |
| United Parcel Service | 30.75× | Business & Career |
| United States Postal Service | 15.88× | Business & Career |
| The UPS Store | 10.8× | Shopping |
| FedEx | 8.61× | Business & Career |
| FedEx Ground | 24.45× | Business & Career |
| Michael Fassbender | 20× | Movies & TV |
| WordPress | 17.81× | Technology & Electronics |
| Iveco | 43.88× | Cars & Mobility |
| Peugeot | 17.74× | Cars & Mobility |
| Judi Dench | 21.33× | Movies & TV |
| Wix.com | 18.45× | Technology & Electronics |
| Planet Fitness | 2.89× | Sports |
| Procurement | 15.27× | Business & Career |
| FedEx Office | 8.79× | Business & Career |
| Loyalty program | 6.26× | Shopping |
| FC Bayern Munich | 4.65× | Sports |
| Škoda Auto | 14.66× | Cars & Mobility |
| Diaper bag | 3.9× | Kids & Family |
| Volvo Trucks | 12.41× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.6 |
| Urban Lifestyle | OPEN | 1.57 |
| Career Orientation | POWER | 1.54 |
| Quality Awareness | PREMIUM | 1.44 |
| Risk Appetite | THRILL | 1.25 |
| Convenience Orientation | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 92.3% |
| Canada | 7.3% |
| Germany | 0.0% |
See UPS Freight audiences in other countries
More Business & Career audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for UPS Freight. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.