Rascasse Audience Intelligence

WordPress Target Market in United States

A data profile of the people who buy, follow and care about WordPress in United States — modelled from more than twelve digital signal sources. WordPress has an estimated audience of 3,369,408 people in United States.

#975among Brand in United States#379in Technology & Electronics

The average WordPress fan in United States is 36.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Microsoft Teams, Office 365, CheapOair, with strongest over-indexing on Microsoft Teams (35.72× the country average).

Demographically, the WordPress audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical WordPress fan in United States is balanced, around 36.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Microsoft Teams.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WordPress profile in United States.

Audience size
3.4M
in United States
Gender
46.9%♀
53.1% male
Age
36.6
average years
Country rank
#9329
Brand in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of WordPress

46.9% are female, 53.1% are male, average age 36.6.

Fig. 02

Gender split

46.9%
Female
53.1%
Male
Demographic split for WordPress audience in United States
MetricValue
Female46.9%
Male53.1%
Average age36.6
Estimated audience size3,369,408
Fig. 03

Age distribution

Ø 36.6
average years
Age distribution of the WordPress audience in United States
Age bracketShare%
16-1927%
20-2920%
30-3919%
40-4918%
50+16%
Fig. 04

Worldwide distribution

11.3%

of the worldwide WordPress audience comes from United States.

Worldwide audience distribution share by country for WordPress
CountryShare
United States11.3%
China7.4%
Japan7.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WordPress audience in United States is strongest.

Fig. 05

Top regions by affinity

WordPress customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K1.71×
02Massachusetts~100K1.54×
03Utah~40K1.38×
04Oregon~50K1.29×
05California~500K1.27×
06Washington~80K1.24×
07Vermont~7K1.22×
08Florida~300K1.17×
09New York~200K1.15×
10Virginia~90K1.15×
11Colorado~60K1.15×
12Connecticut~40K1.11×
13Idaho~20K1.11×
14New Jersey~90K1.10×
15Maryland~60K1.09×
16Hawaii~20K1.08×
17New Hampshire~10K1.07×
18Kansas~30K1.06×
19Maine~10K1.06×
20Georgia~100K1.05×
21Montana~10K1.02×
22Pennsylvania~100K1.01×
23Illinois~100K1.01×
24Rhode Island~10K1.01×
25North Carolina~100K1.00×
26Arizona~70K0.98×
27Wisconsin~50K0.98×
28Minnesota~50K0.96×
29Texas~300K0.95×
30Indiana~60K0.94×
31Tennessee~60K0.91×
32Missouri~50K0.91×
33Michigan~80K0.90×
34Alaska~7K0.90×
35Ohio~90K0.86×
36Nevada~30K0.86×
37South Carolina~40K0.84×
38Iowa~20K0.84×
39Nebraska~10K0.83×
40Delaware~8K0.81×
41New Mexico~10K0.80×
42Alabama~40K0.79×
43Oklahoma~30K0.79×
44Arkansas~20K0.79×
45South Dakota~6K0.79×
46North Dakota~6K0.79×
47Louisiana~30K0.77×
48Kentucky~30K0.76×
49West Virginia~10K0.76×
50Mississippi~20K0.69×
Fig. 06

Affinity by region

Affinity by region — WordPress, United States
0.69×1.00×1.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WordPress audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WordPress audience
#·InterestCategoryAffinity×
0112 MonkeysMovies & TV73.54×
02EvernoteInternet & Social Media71.23×
03WordPress.comInternet & Social Media62.19×
04EnvatoInternet & Social Media57.82×
05HotmartShopping57.21×
06TrelloInternet & Social Media48.98×
07OLXShopping38.46×
08CheapOairTravel & Leisure36.40×
09Microsoft TeamsTechnology & Electronics35.72×
10Office 365Technology & Electronics35.72×
11MySQLTechnology & Electronics28.21×
12DocuSignTechnology & Electronics18.80×
13Microsoft CopilotTechnology & Electronics18.63×
14Zoom!Business & Career17.82×
15Dropbox (service)Technology & Electronics17.20×
16GitHubInternet & Social Media15.77×
17True DetectiveMovies & TV15.38×
18Google CalendarInternet & Social Media14.57×
19PHPTechnology & Electronics12.39×
20Google DriveTechnology & Electronics8.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WordPress audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WordPress audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.12×
Career OrientationPOWER2.07×
Need for SecurityCONSERVATISM2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WordPress audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.05×
ExtroversionTHRILL1.12×
DIY MentalityTHRILL1.14×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is WordPress's target market in United States?

WordPress's target market in United States covers an estimated 3,369,408 people, concentrated in California and Texas.

02

What is the gender split and age of WordPress customers?

46.9% of the WordPress audience are female, 53.1% are male, with an average age of 36.6 years.

03

Which brands do WordPress fans like most?

WordPress fans show strongest brand affinity for Microsoft Teams (35.72×), Office 365 (35.72×), and CheapOair (36.4×) over the country average.

04

Where do WordPress fans live in United States?

WordPress fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do WordPress fans also like?

Beyond WordPress itself, the audience over-indexes on Office 365 (35.72×), CheapOair (36.4×), Zoom! (17.82×), and Hotmart (57.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See WordPress audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for WordPress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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