WordPress Audience in United States

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WordPress has an estimated audience of 3,378,972 people in United States. 46.9% are female, 53.1% are male, average age 36.6. Top regions: California, Texas, Florida. Top brand affinities: Office 365, Microsoft Teams, CheapOair, Zoom!, Hotmart.

The average WordPress fan in United States is 36.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Office 365, Microsoft Teams, CheapOair, with strongest over-indexing on Office 365 (35.72× the country average). Demographically, the WordPress audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of WordPress fans

Demographic split for WordPress audience in United States
MetricValue
Female46.9%
Male53.1%
Average age36.6
Estimated audience size3,378,972

Audience persona

The typical WordPress fan in United States is balanced, around 36.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Office 365.

Top regions in United States

Top regions ranked by reach for WordPress in United States
RegionReachAffinity
California506,9141.36×
Texas300,1721.03×
Florida263,9481.15×
New York226,8591.2×
Pennsylvania121,3091.07×
Illinois117,6381.05×
Georgia112,8761.08×
North Carolina105,1011.03×
Massachusetts102,7171.54×
Virginia100,0341.22×
New Jersey97,6581.14×
Ohio92,7630.89×
Washington89,1621.32×
Michigan83,3620.94×
Arizona72,2801.05×
Maryland65,2631.12×
Colorado61,3271.15×
Tennessee59,2280.87×
Indiana58,3340.94×
Wisconsin52,5391.03×
Missouri51,7130.95×
Oregon48,9791.26×
Minnesota48,5381×
Utah43,8291.45×
South Carolina42,4030.83×
Connecticut37,1571.1×
Alabama37,0770.79×
Kentucky31,0220.73×
Louisiana29,9870.69×
Nevada29,0250.89×
Oklahoma28,8580.77×
Kansas24,9380.94×
Iowa22,9350.82×
Arkansas21,7910.78×
Idaho19,0891.13×
Washington, District of Columbia18,4471.82×
Mississippi18,1920.65×
Hawaii14,6621.01×
Nebraska13,9550.82×
New Hampshire13,8341.04×
New Mexico12,5960.74×
Maine12,2101.01×
West Virginia10,8980.69×
Rhode Island10,5950.99×
Montana8,8690.95×
Delaware7,2240.77×
Vermont6,9881.18×
Alaska5,8800.81×
South Dakota5,5660.71×
North Dakota5,1020.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for WordPress audience
BrandAffinityCategory
Office 36535.72×Technology & Electronics
Microsoft Teams35.72×Technology & Electronics
CheapOair36.4×Travel & Leisure
Zoom!17.82×Business & Career
Hotmart57.21×Shopping
Trello48.98×Internet & Social Media
MySQL28.21×Technology & Electronics
True Detective15.38×Movies & TV
WordPress.com62.19×Internet & Social Media
Envato57.82×Internet & Social Media
Google Drive8.56×Technology & Electronics
Evernote71.23×Internet & Social Media
Google Calendar14.57×Internet & Social Media
GitHub15.77×Internet & Social Media
12 Monkeys73.54×Movies & TV
PHP12.39×Technology & Electronics
OLX38.46×Shopping
Microsoft Copilot18.63×Technology & Electronics
DocuSign18.8×Technology & Electronics
Dropbox (service)17.2×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by WordPress audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.14
Early Adopter MentalityPOWER2.09
Luxury OrientationPREMIUM2.05
Risk AppetiteTHRILL1.84
SustainabilityBALANCE1.83
DIY MentalityTHRILL1.81

Worldwide distribution

Worldwide audience distribution share by country for WordPress
CountryShare
United States11.3%
China7.4%
Japan7.3%

See WordPress audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does WordPress have in United States?

WordPress has an estimated audience of 3,378,972 people in United States, concentrated in California and Texas.

What is the gender split and age of WordPress fans?

46.9% of WordPress fans are female, 53.1% are male, with an average age of 36.6 years.

Which brands do WordPress fans like most?

WordPress fans show strongest brand affinity for Office 365 (35.72×), Microsoft Teams (35.72×), and CheapOair (36.4×) over the country average.

Where do WordPress fans live in United States?

WordPress fans in United States are most concentrated in California (reach 506,914), Texas (reach 300,172), and Florida (reach 263,948). These three regions account for the largest share of the active audience.

What other brands do WordPress fans also like?

Beyond WordPress itself, the audience over-indexes on Microsoft Teams (35.72×), CheapOair (36.4×), Zoom! (17.82×), and Hotmart (57.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for WordPress. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.