Evernote Audience in United States

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Evernote has an estimated audience of 760,933 people in United States. 53.3% are female, 46.7% are male, average age 37.9. Top regions: California, Texas, New York. Top brand affinities: Dropbox (service), Todoist, GroupMe, Trello, DocuSign.

The average Evernote fan in United States is 37.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Dropbox (service), Todoist, GroupMe, with strongest over-indexing on Dropbox (service) (58.8× the country average). Demographically, the Evernote audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Productivity

Demographics of Evernote fans

Demographic split for Evernote audience in United States
MetricValue
Female53.3%
Male46.7%
Average age37.9
Estimated audience size760,933

Audience persona

The typical Evernote fan in United States is balanced, around 37.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dropbox (service).

Top regions in United States

Top regions ranked by reach for Evernote in United States
RegionReachAffinity
California124,7081.49×
Texas69,9991.07×
New York54,6161.28×
Florida49,4390.96×
Illinois27,1861.07×
Georgia25,6751.1×
Pennsylvania24,6190.96×
North Carolina24,5991.07×
Virginia23,1591.25×
Washington22,3581.46×
Massachusetts22,2441.48×
New Jersey22,0321.14×
Ohio20,5790.88×
Michigan17,5600.88×
Colorado16,5771.38×
Arizona15,4550.99×
Tennessee15,1460.99×
Maryland14,1541.08×
Oregon11,8991.36×
Missouri11,8250.96×
Minnesota11,8041.08×
Indiana11,7210.84×
Wisconsin9,6290.84×
South Carolina9,5740.84×
Utah8,8401.3×
Alabama8,2050.77×
Connecticut7,8361.03×
Oklahoma7,4360.88×
Kentucky7,3180.77×
Louisiana7,0310.72×
Nevada6,3370.86×
Kansas5,9811×
Iowa5,2460.84×
Arkansas5,1580.82×
Mississippi4,2050.67×
Idaho4,0761.07×
Washington, District of Columbia3,9431.72×
Hawaii3,6141.1×
New Hampshire3,2161.07×
Nebraska3,2060.84×
New Mexico2,9840.78×
Maine2,4870.91×
Rhode Island2,4040.99×
West Virginia2,2910.65×
Montana1,9470.92×
Delaware1,5820.75×
Vermont1,4481.08×
Alaska1,3980.86×
South Dakota1,1950.68×
North Dakota9720.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Evernote audience
BrandAffinityCategory
Dropbox (service)58.8×Technology & Electronics
Todoist172.2×Technology & Electronics
GroupMe72.9×Internet & Social Media
Trello77.72×Internet & Social Media
DocuSign39.83×Technology & Electronics
Square (company)32.23×Shopping
Google Drive9.84×Technology & Electronics
Groovy (programming language)26.95×Technology & Electronics
CNN7.56×Movies & TV
Google Calendar16.24×Internet & Social Media
Zendesk75.54×Internet & Social Media
Zoom!14.93×Business & Career
Any.do125.1×Internet & Social Media
Box (company)56.91×Technology & Electronics
Mobile World Congress95.58×Technology & Electronics
Asana (software)32.29×Technology & Electronics
OneDrive15.2×Technology & Electronics
Hightail81.93×Technology & Electronics
Kyocera92.48×Technology & Electronics
Hitachi Data Systems223.01×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Evernote audience
TraitClusterScore
Early Adopter MentalityPOWER3.33
Convenience OrientationPREMIUM3.17
Luxury OrientationPREMIUM2.98
LGBTQ+ IdentityOPEN2.73
Quality AwarenessPREMIUM2.56
Family OrientationCONSERVATISM1.88

Worldwide distribution

Worldwide audience distribution share by country for Evernote
CountryShare
United States15.4%
Japan13.9%
China12.4%

See Evernote audiences in other countries

More Productivity audiences in United States

Frequently asked questions

How many fans does Evernote have in United States?

Evernote has an estimated audience of 760,933 people in United States, concentrated in California and Texas.

What is the gender split and age of Evernote fans?

53.3% of Evernote fans are female, 46.7% are male, with an average age of 37.9 years.

Which brands do Evernote fans like most?

Evernote fans show strongest brand affinity for Dropbox (service) (58.8×), Todoist (172.2×), and GroupMe (72.9×) over the country average.

Where do Evernote fans live in United States?

Evernote fans in United States are most concentrated in California (reach 124,708), Texas (reach 69,999), and New York (reach 54,616). These three regions account for the largest share of the active audience.

What other brands do Evernote fans also like?

Beyond Evernote itself, the audience over-indexes on Todoist (172.2×), GroupMe (72.9×), Trello (77.72×), and DocuSign (39.83×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Evernote. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.