Rascasse Audience Intelligence

Evernote Audience in United States

A data profile of the people who buy, follow and care about Evernote in United States — modelled from more than twelve digital signal sources. Evernote has an estimated audience of 729,120 people in United States.

#3among Productivity in United States#925among Website / Newspaper / Magazine in United States#312in Internet & Social Media

The average Evernote fan in United States is 37.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Dropbox (service), GroupMe, Todoist, with strongest over-indexing on Dropbox (service) (58.8× the country average).

Demographically, the Evernote audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Early Adopter Mentality, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Evernote fan in United States is balanced, around 37.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Dropbox (service).

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Productivity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Evernote profile in United States.

Audience size
729K
in United States
Gender
53.3%♀
46.7% male
Age
37.9
average years
Country rank
#29163
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Evernote

53.3% are female, 46.7% are male, average age 37.9.

Fig. 02

Gender split

53.3%
Female
46.7%
Male
Demographic split for Evernote audience in United States
MetricValue
Female53.3%
Male46.7%
Average age37.9
Estimated audience size729,120
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Evernote audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3920%
40-4921%
50+16%
Fig. 04

Worldwide distribution

14.9%

of the worldwide Evernote audience comes from United States.

Worldwide audience distribution share by country for Evernote
CountryShare
United States14.9%
Japan14.3%
China12.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Evernote audience in United States is strongest.

Fig. 05

Top regions by affinity

Evernote fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K1.63×
02California~100K1.41×
03Washington~20K1.40×
04Massachusetts~20K1.39×
05Colorado~20K1.31×
06Utah~9K1.29×
07Oregon~10K1.28×
08New York~50K1.21×
09Virginia~20K1.20×
10Vermont~2K1.13×
11New Jersey~20K1.11×
12Hawaii~4K1.11×
13Rhode Island~3K1.10×
14Idaho~4K1.08×
15New Hampshire~3K1.08×
16Maryland~10K1.07×
17Georgia~20K1.06×
18Minnesota~10K1.05×
19Connecticut~8K1.05×
20North Carolina~20K1.03×
21Texas~70K1.02×
22Illinois~30K1.02×
23Kansas~6K1.00×
24Tennessee~20K0.99×
25Montana~2K0.99×
26Maine~3K0.97×
27Florida~50K0.96×
28Arizona~10K0.96×
29Missouri~10K0.95×
30Pennsylvania~20K0.94×
31Alaska~2K0.94×
32Ohio~20K0.89×
33Oklahoma~7K0.88×
34Iowa~5K0.87×
35Nebraska~3K0.87×
36Michigan~20K0.86×
37South Carolina~10K0.86×
38Wisconsin~10K0.86×
39Nevada~6K0.86×
40Arkansas~5K0.85×
41Delaware~2K0.85×
42Indiana~10K0.84×
43New Mexico~3K0.84×
44Alabama~9K0.83×
45South Dakota~1K0.80×
46Louisiana~8K0.77×
47Kentucky~7K0.77×
48Mississippi~5K0.77×
49West Virginia~3K0.77×
50North Dakota~1K0.77×
Fig. 06

Affinity by region

Affinity by region — Evernote, United States
0.77×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Evernote audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Evernote audience
#·InterestCategoryAffinity×
01TodoistTechnology & Electronics172.20×
02Any.doInternet & Social Media125.10×
03Internationale Funkausstellung BerlinTechnology & Electronics122.43×
04Mobile World CongressTechnology & Electronics95.58×
05TrelloInternet & Social Media77.72×
06ZendeskInternet & Social Media75.54×
07GroupMeInternet & Social Media72.90×
08The School of LifeBusiness & Career72.36×
09Dropbox (service)Technology & Electronics58.80×
10Box (company)Technology & Electronics56.91×
11DocuSignTechnology & Electronics39.83×
12Asana (software)Technology & Electronics32.29×
13Square (company)Shopping32.23×
14Groovy (programming language)Technology & Electronics26.95×
15AsanaTechnology & Electronics20.00×
16Google CalendarInternet & Social Media16.24×
17OneDriveTechnology & Electronics15.20×
18Zoom!Business & Career14.93×
19Google DriveTechnology & Electronics9.84×
20CNNMovies & TV7.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Evernote audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Evernote audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER3.08×
Convenience OrientationPREMIUM2.12×
Career OrientationPOWER1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Evernote audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.88×
ExtroversionTHRILL0.93×
DIY MentalityTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Evernote have in United States?

Evernote has an estimated audience of 729,120 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Evernote fans?

53.3% of Evernote fans are female, 46.7% are male, with an average age of 37.9 years.

03

Which brands do Evernote fans like most?

Evernote fans show strongest brand affinity for Dropbox (service) (58.8×), GroupMe (72.9×), and Todoist (172.2×) over the country average.

04

Where do Evernote fans live in United States?

Evernote fans in United States are most concentrated in California (reach ~100K), Texas (reach ~70K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Evernote fans also like?

Beyond Evernote itself, the audience over-indexes on GroupMe (72.9×), Todoist (172.2×), Trello (77.72×), and DocuSign (39.83×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Evernote audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Evernote. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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