Rascasse Audience Intelligence

Basecamp (company) Audience in United States

A data profile of the people who buy, follow and care about Basecamp (company) in United States — modelled from more than twelve digital signal sources. Basecamp (company) has an estimated audience of 1,007,147 people in United States.

#2among Productivity in United States#722among Website / Newspaper / Magazine in United States#270in Internet & Social Media

The average Basecamp (company) fan in United States is 38.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include JIRA, Zoom!, Trello, with strongest over-indexing on JIRA (97.05× the country average).

Demographically, the Basecamp (company) audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Quality Awareness, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Basecamp (company) fan in United States is balanced, around 38.0 years old, with strong Quality Awareness tendencies and a notable affinity for JIRA.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Productivity

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Basecamp (company) profile in United States.

Audience size
1M
in United States
Gender
54.2%♀
45.8% male
Age
38.0
average years
Country rank
#23561
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Basecamp (company)

54.2% are female, 45.8% are male, average age 38.0.

Fig. 02

Gender split

54.2%
Female
45.8%
Male
Demographic split for Basecamp (company) audience in United States
MetricValue
Female54.2%
Male45.8%
Average age38.0
Estimated audience size1,007,147
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Basecamp (company) audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3921%
40-4921%
50+17%
Fig. 04

Worldwide distribution

29.0%

of the worldwide Basecamp (company) audience comes from United States.

Worldwide audience distribution share by country for Basecamp (company)
CountryShare
United States29.0%
China5.8%
India5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Basecamp (company) audience in United States is strongest.

Fig. 05

Top regions by affinity

Basecamp (company) fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~20K8.00×
02Montana~10K3.98×
03Washington, District of Columbia~5K1.52×
04Colorado~20K1.42×
05Oregon~10K1.28×
06Vermont~2K1.23×
07Wyoming~2K1.16×
08Idaho~6K1.11×
09Tennessee~20K1.10×
10New Hampshire~4K1.09×
11Washington~20K1.01×
12Arizona~20K0.99×
13Massachusetts~20K0.98×
14Arkansas~8K0.96×
15Nebraska~5K0.95×
16California~100K0.94×
17Illinois~30K0.92×
18Michigan~20K0.91×
19South Carolina~10K0.88×
20Utah~8K0.87×
21South Dakota~2K0.87×
22Minnesota~10K0.86×
23Iowa~7K0.86×
24North Dakota~2K0.86×
25Virginia~20K0.85×
26Oklahoma~9K0.83×
27Maine~3K0.83×
28Rhode Island~3K0.83×
29Georgia~20K0.81×
30North Carolina~20K0.81×
31Hawaii~4K0.81×
32Missouri~10K0.80×
33Kansas~6K0.80×
34Maryland~10K0.79×
35Kentucky~10K0.79×
36Nevada~8K0.79×
37Wisconsin~10K0.78×
38Louisiana~10K0.74×
39Ohio~20K0.72×
40Florida~50K0.71×
41Texas~60K0.70×
42Connecticut~7K0.70×
43Indiana~10K0.69×
44West Virginia~3K0.69×
45New York~40K0.67×
46Pennsylvania~20K0.66×
47Mississippi~5K0.65×
48New Mexico~3K0.64×
49Alabama~8K0.59×
50New Jersey~10K0.55×
Fig. 06

Affinity by region

Affinity by region — Basecamp (company), United States
0.55×1.00×8.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Basecamp (company) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Basecamp (company) audience
#·InterestCategoryAffinity×
01JIRATechnology & Electronics97.05×
02TrelloInternet & Social Media65.61×
03AtlassianTechnology & Electronics58.70×
04Joss StoneMusic & Radio48.66×
05Keylor NavasSports42.92×
06Tori AmosMusic & Radio39.77×
07Constant ContactTechnology & Electronics26.63×
08Zoom!Business & Career24.52×
09Canada GooseFashion & Accessoires22.14×
10BNSF RailwayCars & Mobility20.99×
11Rosie O'DonnellMovies & TV20.00×
12Ligue 1Sports20.00×
13Los Angeles FCSports20.00×
14FIFA Club World CupSports20.00×
15Borussia DortmundSports20.00×
16Germany national football teamSports20.00×
17Leicester City F.C.Sports20.00×
18Copa LibertadoresSports18.02×
19Peter ThielBusiness & Career9.11×
20Sustainable energyHome & Garden6.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Basecamp (company) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Basecamp (company) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.03×
SustainabilityBALANCE2.02×
Family OrientationCONSERVATISM1.71×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Basecamp (company) audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.84×
DIY MentalityTHRILL0.86×
Healthy LifestyleBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Basecamp (company) have in United States?

Basecamp (company) has an estimated audience of 1,007,147 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Basecamp (company) fans?

54.2% of Basecamp (company) fans are female, 45.8% are male, with an average age of 38.0 years.

03

Which brands do Basecamp (company) fans like most?

Basecamp (company) fans show strongest brand affinity for JIRA (97.05×), Zoom! (24.52×), and Trello (65.61×) over the country average.

04

Where do Basecamp (company) fans live in United States?

Basecamp (company) fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Basecamp (company) fans also like?

Beyond Basecamp (company) itself, the audience over-indexes on Zoom! (24.52×), Trello (65.61×), Atlassian (58.7×), and Canada Goose (22.14×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Basecamp (company) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Basecamp (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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