Basecamp (company) Audience in United States

Basecamp (company) logo

Basecamp (company) has an estimated audience of 1,000,882 people in United States. 54.2% are female, 45.8% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: JIRA, Zoom!, Autism Awareness, Canada Goose, Diabetes mellitus awareness.

The average Basecamp (company) fan in United States is 38.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include JIRA, Zoom!, Autism Awareness, with strongest over-indexing on JIRA (98.41× the country average). Demographically, the Basecamp (company) audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Productivity

Demographics of Basecamp (company) fans

Demographic split for Basecamp (company) audience in United States
MetricValue
Female54.2%
Male45.8%
Average age38.0
Estimated audience size1,000,882

Audience persona

The typical Basecamp (company) fan in United States is balanced, around 38.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for JIRA.

Top regions in United States

Top regions ranked by reach for Basecamp (company) in United States
RegionReachAffinity
California121,0051.1×
Texas69,4080.81×
Florida57,0070.84×
New York45,0280.81×
Illinois35,9301.08×
North Carolina29,0300.96×
Georgia28,7310.93×
Tennessee26,2501.31×
Ohio25,9570.84×
Pennsylvania25,6200.76×
Michigan25,4560.97×
Colorado25,4111.61×
Virginia25,0111.03×
Arizona24,2621.19×
Washington23,3401.16×
Massachusetts22,4471.14×
Oregon17,4961.53×
New Jersey15,8720.62×
Maryland15,3280.89×
South Carolina15,2381.01×
Missouri14,5130.9×
Indiana14,2920.78×
Minnesota13,8130.96×
Wisconsin13,3600.89×
Kentucky11,5260.92×
Louisiana10,8700.84×
Oklahoma9,1510.82×
Alabama8,7180.62×
Utah8,6660.97×
Nevada8,6510.89×
Connecticut7,9130.79×
Arkansas7,8870.96×
Iowa7,5990.92×
Kansas6,3460.8×
Montana6,1932.23×
Idaho6,1651.23×
Mississippi5,8580.71×
Nebraska5,6891.13×
Washington, District of Columbia4,6821.56×
New Hampshire4,4051.12×
Hawaii3,8420.89×
Alaska3,6721.71×
Maine3,1650.88×
West Virginia3,0710.66×
Rhode Island2,8440.89×
New Mexico2,6580.53×
Vermont2,2271.27×
South Dakota2,1020.91×
Wyoming1,9071.29×
Delaware1,6160.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Basecamp (company) audience
BrandAffinityCategory
JIRA98.41×Technology & Electronics
Zoom!21.48×Business & Career
Autism Awareness19.03×Health
Canada Goose28.87×Fashion & Accessoires
Diabetes mellitus awareness12.48×Health
Atlassian59.57×Technology & Electronics
Trello33.71×Internet & Social Media
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
FIFA Club World Cup20×Sports
Income tax13.19×Business & Career
Los Angeles FC20×Sports
Borussia Dortmund20×Sports
Constant Contact21.54×Technology & Electronics
Rosie O'Donnell15.56×Movies & TV
Joss Stone45.29×Music & Radio
Google Photos7.64×Technology & Electronics
Germany national football team20×Sports
Keylor Navas36.17×Sports
Leicester City F.C.20×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Basecamp (company) audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.75
Luxury OrientationPREMIUM1.74
Design AffinityPREMIUM1.5
SustainabilityBALANCE1.46
TravellingTHRILL1.44
Quality AwarenessPREMIUM1.42

Worldwide distribution

Worldwide audience distribution share by country for Basecamp (company)
CountryShare
United States29.1%
China5.8%
India5.0%

See Basecamp (company) audiences in other countries

More Productivity audiences in United States

Frequently asked questions

How many fans does Basecamp (company) have in United States?

Basecamp (company) has an estimated audience of 1,000,882 people in United States, concentrated in California and Texas.

What is the gender split and age of Basecamp (company) fans?

54.2% of Basecamp (company) fans are female, 45.8% are male, with an average age of 38.0 years.

Which brands do Basecamp (company) fans like most?

Basecamp (company) fans show strongest brand affinity for JIRA (98.41×), Zoom! (21.48×), and Autism Awareness (19.03×) over the country average.

Where do Basecamp (company) fans live in United States?

Basecamp (company) fans in United States are most concentrated in California (reach 121,005), Texas (reach 69,408), and Florida (reach 57,007). These three regions account for the largest share of the active audience.

What other brands do Basecamp (company) fans also like?

Beyond Basecamp (company) itself, the audience over-indexes on Zoom! (21.48×), Autism Awareness (19.03×), Canada Goose (28.87×), and Diabetes mellitus awareness (12.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Basecamp (company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.