Rascasse Audience Intelligence

Canada Goose Target Market in United States

A data profile of the people who buy, follow and care about Canada Goose in United States — modelled from more than twelve digital signal sources. Canada Goose has an estimated audience of 4,237,958 people in United States.

#9among Premium fashion in United States#785among Brand in United States#372in Fashion & Accessoires

The average Canada Goose fan in United States is 37.4 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Illinois.

Top brand affinities include Arc'teryx, Taobao, Merrill Lynch, with strongest over-indexing on Arc'teryx (13.24× the country average).

Demographically, the Canada Goose audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Sustainability, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Canada Goose fan in United States is more female, around 37.4 years old, with strong Sustainability tendencies and a notable affinity for Arc'teryx.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Canada Goose profile in United States.

Audience size
4.2M
in United States
Gender
59.9%♀
40.1% male
Age
37.4
average years
Country rank
#7656
Brand in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Canada Goose

59.9% are female, 40.1% are male, average age 37.4.

Fig. 02

Gender split

59.9%
Female
40.1%
Male
Demographic split for Canada Goose audience in United States
MetricValue
Female59.9%
Male40.1%
Average age37.4
Estimated audience size4,237,958
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Canada Goose audience in United States
Age bracketShare%
16-1926%
20-2920%
30-3918%
40-4918%
50+19%
Fig. 04

Worldwide distribution

23.2%

of the worldwide Canada Goose audience comes from United States.

Worldwide audience distribution share by country for Canada Goose
CountryShare
United States23.2%
United Kingdom10.5%
Japan9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Canada Goose audience in United States is strongest.

Fig. 05

Top regions by affinity

Canada Goose customers by region in United States
#RegionReachAffinity×
01New York~700K2.86×
02Massachusetts~200K2.51×
03Washington, District of Columbia~30K2.39×
04Illinois~300K1.97×
05New Jersey~200K1.95×
06Alaska~20K1.92×
07Maryland~100K1.82×
08Michigan~200K1.81×
09Minnesota~100K1.61×
10North Dakota~10K1.43×
11Connecticut~60K1.38×
12Pennsylvania~200K1.35×
13New Hampshire~20K1.33×
14Rhode Island~20K1.26×
15Washington~100K1.21×
16Delaware~10K1.16×
17Virginia~100K1.13×
18Maine~20K1.05×
19Vermont~8K1.05×
20Wisconsin~60K0.98×
21Ohio~100K0.87×
22Indiana~70K0.86×
23Colorado~60K0.84×
24South Dakota~8K0.84×
25Hawaii~10K0.80×
26Iowa~30K0.77×
27California~300K0.73×
28Missouri~50K0.72×
29Montana~8K0.70×
30Nevada~30K0.69×
31Nebraska~10K0.69×
32Georgia~90K0.66×
33Oregon~30K0.64×
34North Carolina~80K0.63×
35Kansas~20K0.60×
36Kentucky~30K0.59×
37Utah~20K0.58×
38Idaho~10K0.57×
39Arkansas~20K0.56×
40West Virginia~10K0.56×
41Tennessee~50K0.53×
42South Carolina~30K0.52×
43Oklahoma~20K0.51×
44Texas~200K0.49×
45Florida~100K0.46×
46Mississippi~20K0.46×
47Louisiana~20K0.45×
48Alabama~30K0.44×
49New Mexico~8K0.40×
50Arizona~30K0.39×
Fig. 06

Affinity by region

Affinity by region — Canada Goose, United States
0.39×1.00×2.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Canada Goose audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Canada Goose audience
#·InterestCategoryAffinity×
01FjällrävenFashion & Accessoires18.75×
02TaobaoShopping16.70×
03Mountain HardwearFashion & Accessoires16.36×
04Merrill LynchBusiness & Career14.58×
05Arc'teryxFashion & Accessoires13.24×
06MonclerFashion & Accessoires12.91×
07Cotton OnFashion & Accessoires11.73×
08Burton SnowboardsSports11.11×
09Columbia SportswearFashion & Accessoires8.41×
10OuterwearFashion & Accessoires5.92×
11AritziaFashion & Accessoires5.26×
12The North FaceFashion & Accessoires5.26×
13Princess PollyFashion & Accessoires5.14×
14CoachFashion & Accessoires4.61×
15Alpine skiingSports4.27×
16Bloomingdale'sShopping3.95×
17L.L.BeanFashion & Accessoires3.46×
18Nordstrom rackFashion & Accessoires2.83×
19Men's clothingFashion & Accessoires2.04×
20Online shoppingShopping1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Canada Goose audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Canada Goose audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.32×
Career OrientationPOWER2.03×
Luxury OrientationPREMIUM1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Canada Goose audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.78×
MindfulnessBALANCE0.86×
Family OrientationCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Canada Goose's target market in United States?

Canada Goose's target market in United States covers an estimated 4,237,958 people, concentrated in New York and California.

02

What is the gender split and age of Canada Goose customers?

59.9% of the Canada Goose audience are female, 40.1% are male, with an average age of 37.4 years.

03

Which brands do Canada Goose fans like most?

Canada Goose fans show strongest brand affinity for Arc'teryx (13.24×), Taobao (16.7×), and Merrill Lynch (14.58×) over the country average.

04

Where do Canada Goose fans live in United States?

Canada Goose fans in United States are most concentrated in New York (reach ~700K), California (reach ~300K), and Illinois (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Canada Goose fans also like?

Beyond Canada Goose itself, the audience over-indexes on Taobao (16.7×), Merrill Lynch (14.58×), Fjällräven (18.75×), and Cotton On (11.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Premium fashion audiences in United States

See Canada Goose audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Canada Goose. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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