Canada Goose Audience in United States

Canada Goose logo

Canada Goose has an estimated audience of 4,202,030 people in United States. 59.9% are female, 40.1% are male, average age 37.4. Top regions: New York, California, Illinois. Top brand affinities: Elsword, Iowa Lottery, Home construction, Alaska, Thom Browne.

The average Canada Goose fan in United States is 37.4 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Illinois. Top brand affinities include Elsword, Iowa Lottery, Home construction, with strongest over-indexing on Elsword (34× the country average). Demographically, the Canada Goose audience skews more female with an average age of 37.4, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

Demographics of Canada Goose fans

Demographic split for Canada Goose audience in United States
MetricValue
Female59.9%
Male40.1%
Average age37.4
Estimated audience size4,202,030

Audience persona

The typical Canada Goose fan in United States is more female, around 37.4 years old, with strong Sustainability tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Canada Goose in United States
RegionReachAffinity
New York690,2172.94×
California363,0510.79×
Illinois279,9902×
Michigan217,6371.98×
New Jersey209,5061.96×
Massachusetts209,3952.53×
Pennsylvania190,1981.34×
Texas180,9380.5×
Maryland136,2481.89×
Florida134,6800.47×
Virginia119,0781.16×
Ohio114,9280.89×
Washington107,4401.27×
Minnesota98,5551.64×
Georgia87,9260.68×
North Carolina79,8830.63×
Indiana65,3590.85×
Wisconsin62,7830.99×
Colorado58,9510.89×
Connecticut56,4661.34×
Missouri50,5800.75×
Tennessee45,5960.54×
Arizona33,9050.4×
South Carolina33,0260.52×
Oregon31,7070.66×
Washington, District of Columbia30,7562.44×
Nevada29,4260.72×
Kentucky28,7460.55×
Iowa26,3160.76×
Alabama24,0170.41×
Oklahoma23,7960.51×
Louisiana22,7640.42×
Utah22,7100.6×
New Hampshire21,7871.32×
Kansas18,9010.57×
Arkansas16,8250.49×
Rhode Island16,5751.24×
Maine16,0211.06×
Alaska15,2021.69×
Hawaii14,3760.8×
Nebraska14,2080.67×
Mississippi13,9180.4×
Delaware12,6091.09×
Idaho11,3920.54×
North Dakota11,0391.28×
West Virginia9,6460.49×
Montana7,8340.67×
New Mexico7,4810.35×
South Dakota7,4530.77×
Vermont7,2930.99×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Canada Goose audience
BrandAffinityCategory
Elsword34×Games
Iowa Lottery19.96×Games
Home construction2.2×Home & Garden
Alaska1.74×Travel & Leisure
Thom Browne9.32×Fashion & Accessoires
Home equity1.85×Home & Garden
Highland games7.73×Sports
Natural rubber1.77×Cars & Mobility
Kendra Scott2.48×Fashion & Accessoires
Sub Zero (Official)7.43×Literature
Cam Ward2.85×Sports
Regional styles of Mexican music2×Music & Radio
Mothercare2.17×Kids & Family
JDSU1.97×Business & Career
Kansas1.56×Travel & Leisure
Staycation1.77×Home & Garden
Stamp collecting2.22×Home & Garden
Noodle (Gorillaz)1.66×Music & Radio
Judge Dredd (film)5.29×Movies & TV
Corona (band)2.53×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Canada Goose audience
TraitClusterScore
SustainabilityBALANCE2.98
Luxury OrientationPREMIUM2.16
Design AffinityPREMIUM1.85
IndulgenceJOY1.76
Sports ActivityPOWER1.46
TravellingTHRILL1.4

Worldwide distribution

Worldwide audience distribution share by country for Canada Goose
CountryShare
United States24.2%
United Kingdom11.1%
Japan10.0%

See Canada Goose audiences in other countries

More Premium fashion audiences in United States

Frequently asked questions

How many fans does Canada Goose have in United States?

Canada Goose has an estimated audience of 4,202,030 people in United States, concentrated in New York and California.

What is the gender split and age of Canada Goose fans?

59.9% of Canada Goose fans are female, 40.1% are male, with an average age of 37.4 years.

Which brands do Canada Goose fans like most?

Canada Goose fans show strongest brand affinity for Elsword (34×), Iowa Lottery (19.96×), and Home construction (2.2×) over the country average.

Where do Canada Goose fans live in United States?

Canada Goose fans in United States are most concentrated in New York (reach 690,217), California (reach 363,051), and Illinois (reach 279,990). These three regions account for the largest share of the active audience.

What other brands do Canada Goose fans also like?

Beyond Canada Goose itself, the audience over-indexes on Iowa Lottery (19.96×), Home construction (2.2×), Alaska (1.74×), and Thom Browne (9.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Canada Goose. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.