Moncler Audience in United States

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Moncler has an estimated audience of 3,101,949 people in United States. 56.8% are female, 43.2% are male, average age 35.9. Top regions: New York, California, Texas. Top brand affinities: Canada Goose, Macy's, Sport climbing, Bouldering, Ski mountaineering.

The average Moncler fan in United States is 35.9 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Canada Goose, Macy's, Sport climbing, with strongest over-indexing on Canada Goose (14.92× the country average). Demographically, the Moncler audience skews more female with an average age of 35.9, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Luxury fashion

Demographics of Moncler fans

Demographic split for Moncler audience in United States
MetricValue
Female56.8%
Male43.2%
Average age35.9
Estimated audience size3,101,949

Audience persona

The typical Moncler fan in United States is more female, around 35.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Canada Goose.

Top regions in United States

Top regions ranked by reach for Moncler in United States
RegionReachAffinity
New York796,3514.59×
California585,4341.72×
Texas241,9250.91×
Florida209,0581×
Illinois205,9501.99×
New Jersey202,0672.56×
Massachusetts144,1342.36×
Georgia120,4121.26×
Pennsylvania117,3601.12×
Michigan116,5481.44×
Virginia91,6111.21×
Maryland91,2951.71×
Washington89,0281.43×
Ohio74,3290.78×
North Carolina73,8310.79×
Colorado51,2551.05×
Connecticut48,6591.56×
Arizona43,6530.69×
Tennessee40,5950.65×
Missouri40,0330.8×
Nevada39,0751.3×
Indiana39,0290.69×
Minnesota33,6980.76×
Alabama32,2950.75×
Wisconsin32,1880.69×
South Carolina28,4610.61×
Washington, District of Columbia25,5882.74×
Oregon25,0600.7×
Louisiana24,2140.61×
Kentucky18,4390.47×
Hawaii17,3661.3×
Mississippi16,8230.66×
Utah16,1290.58×
Oklahoma15,3220.44×
Rhode Island12,6821.28×
Kansas11,5020.47×
Arkansas11,2340.44×
Iowa10,7240.42×
Delaware8,3420.97×
New Hampshire8,0030.65×
Nebraska6,5730.42×
New Mexico6,1050.39×
Maine6,0330.54×
Idaho5,4230.35×
West Virginia5,2200.36×
Alaska4,2790.64×
Vermont3,6470.67×
Montana3,1950.37×
North Dakota2,4470.38×
South Dakota2,0650.29×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Moncler audience
BrandAffinityCategory
Canada Goose14.92×Fashion & Accessoires
Macy's3.55×Shopping
Sport climbing10.56×Sports
Bouldering11.17×Sports
Ski mountaineering8.33×Sports
Texas Roadhouse2.77×Food & Beverages
Coach5.13×Fashion & Accessoires
YouTube Music3.82×Internet & Social Media
Beauty1.75×Beauty & Wellness
Max Mara12.07×Fashion & Accessoires
PGA Championship4.53×Sports
Fashion design2.62×Business & Career
Sailing6.13×Sports
Luxury goods2.05×Fashion & Accessoires
The Open Championship4.85×Sports
REI3.24×Fashion & Accessoires
Euphoria1.65×Movies & TV
Golf equipment3.55×Sports
NBA playoffs3.18×Sports
Shoes1.79×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Moncler audience
TraitClusterScore
Luxury OrientationPREMIUM2.78
LGBTQ+ IdentityOPEN2.58
Design AffinityPREMIUM2.37
Early Adopter MentalityPOWER1.93
Family OrientationCONSERVATISM1.85
SustainabilityBALANCE1.81

Worldwide distribution

Worldwide audience distribution share by country for Moncler
CountryShare
Japan16.3%
Italy12.3%
United States11.6%

See Moncler audiences in other countries

More Luxury fashion audiences in United States

Frequently asked questions

How many fans does Moncler have in United States?

Moncler has an estimated audience of 3,101,949 people in United States, concentrated in New York and California.

What is the gender split and age of Moncler fans?

56.8% of Moncler fans are female, 43.2% are male, with an average age of 35.9 years.

Which brands do Moncler fans like most?

Moncler fans show strongest brand affinity for Canada Goose (14.92×), Macy's (3.55×), and Sport climbing (10.56×) over the country average.

Where do Moncler fans live in United States?

Moncler fans in United States are most concentrated in New York (reach 796,351), California (reach 585,434), and Texas (reach 241,925). These three regions account for the largest share of the active audience.

What other brands do Moncler fans also like?

Beyond Moncler itself, the audience over-indexes on Macy's (3.55×), Sport climbing (10.56×), Bouldering (11.17×), and Ski mountaineering (8.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Moncler. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.