Sport climbing Audience in United States

Sport climbing has an estimated audience of 6,424,224 people in United States. 38.9% are female, 61.1% are male, average age 37.1. Top regions: California, Texas, New York. Top brand affinities: Google Maps, Indeed.com, Enterprise Rent-A-Car, Honda Motorcycles, Capital One.

The average Sport climbing fan in United States is 37.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Google Maps, Indeed.com, Enterprise Rent-A-Car, with strongest over-indexing on Google Maps (10.02× the country average). Demographically, the Sport climbing audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Risk Appetite, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic

Demographics of Sport climbing fans

Demographic split for Sport climbing audience in United States
MetricValue
Female38.9%
Male61.1%
Average age37.1
Estimated audience size6,424,224

Audience persona

The typical Sport climbing fan in United States is more male, around 37.1 years old, with strong Risk Appetite tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Sport climbing in United States
RegionReachAffinity
California839,4601.19×
Texas389,3490.7×
New York378,1541.05×
Florida268,4950.62×
Colorado221,3282.19×
Washington212,3671.65×
Pennsylvania189,7700.88×
Illinois187,9730.88×
Ohio169,9950.86×
Massachusetts158,6651.25×
Virginia158,3841.01×
North Carolina157,5580.82×
New Jersey141,9940.87×
Georgia135,8150.69×
Michigan134,8250.8×
Maryland120,3091.09×
Oregon116,3991.58×
Arizona114,8980.88×
Utah112,2761.95×
Minnesota97,5081.06×
Tennessee96,9650.75×
Wisconsin87,8630.91×
Indiana82,7050.7×
Missouri80,0970.77×
Nevada60,2620.97×
South Carolina59,0050.61×
Connecticut56,2850.87×
Kentucky53,1410.66×
Oklahoma51,6990.72×
Alabama45,9660.51×
Kansas40,3330.8×
Louisiana39,9750.48×
Idaho35,2831.1×
Iowa34,4610.65×
Arkansas34,0680.64×
New Mexico31,5430.98×
Mississippi29,0920.55×
Montana28,4901.6×
Washington, District of Columbia28,0811.45×
New Hampshire26,9851.07×
Hawaii26,0010.94×
Maine24,3051.06×
Nebraska22,9010.71×
West Virginia20,7420.69×
Vermont19,6491.74×
Alaska19,0151.38×
Rhode Island18,2400.89×
Delaware17,8901.01×
South Dakota15,9351.07×
Wyoming15,0131.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sport climbing audience
BrandAffinityCategory
Google Maps10.02×Internet & Social Media
Indeed.com8.34×Business & Career
Enterprise Rent-A-Car11.35×Cars & Mobility
Honda Motorcycles25.31×Cars & Mobility
Capital One5.72×Business & Career
Aaron Rodgers9.06×Sports
Google News8.14×News
CarGurus7.73×Cars & Mobility
Subway Surfers23.47×Games
Apple Store10.1×Shopping
Zac Efron10.91×Movies & TV
DuckDuckGo10.27×Internet & Social Media
StubHub10.21×Travel & Leisure
Alpine skiing8.36×Sports
Fischer (company)42.46×Sports
Novak Djokovic14.5×Sports
AccuWeather6.59×Home & Garden
Google Earth10.23×Internet & Social Media
Tyson Fury27.78×Sports
Circle K7.08×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sport climbing audience
TraitClusterScore
Risk AppetiteTHRILL2.93
LGBTQ+ IdentityOPEN2.72
SustainabilityBALANCE2.43
Pet OwnershipJOY2.39
Sports ActivityPOWER2.38
Community OrientationOPEN2.1

Worldwide distribution

Worldwide audience distribution share by country for Sport climbing
CountryShare
United States21.5%
Japan10.3%
Italy8.0%

See Sport climbing audiences in other countries

More Sports audiences in United States

Frequently asked questions

How many fans does Sport climbing have in United States?

Sport climbing has an estimated audience of 6,424,224 people in United States, concentrated in California and Texas.

What is the gender split and age of Sport climbing fans?

38.9% of Sport climbing fans are female, 61.1% are male, with an average age of 37.1 years.

Which brands do Sport climbing fans like most?

Sport climbing fans show strongest brand affinity for Google Maps (10.02×), Indeed.com (8.34×), and Enterprise Rent-A-Car (11.35×) over the country average.

Where do Sport climbing fans live in United States?

Sport climbing fans in United States are most concentrated in California (reach 839,460), Texas (reach 389,349), and New York (reach 378,154). These three regions account for the largest share of the active audience.

What other brands do Sport climbing fans also like?

Beyond Sport climbing itself, the audience over-indexes on Indeed.com (8.34×), Enterprise Rent-A-Car (11.35×), Honda Motorcycles (25.31×), and Capital One (5.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sport climbing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.