Rascasse Audience Intelligence

Jack Wolfskin Target Market in United States

A data profile of the people who buy, follow and care about Jack Wolfskin in United States — modelled from more than twelve digital signal sources. Jack Wolfskin has an estimated audience of 538,663 people in United States.

#15among Outdoor in United States#3602among Brand in United States#1295in Fashion & Accessoires

The average Jack Wolfskin fan in United States is 35.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Ski mountaineering, Sport climbing, Ski touring, with strongest over-indexing on Ski mountaineering (83.33× the country average).

Demographically, the Jack Wolfskin audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Sports Activity, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jack Wolfskin fan in United States is more male, around 35.4 years old, with strong Sports Activity tendencies and a notable affinity for Ski mountaineering.

Category: Fashion & Accessoires · Type: Brand · Subtype: Outdoor

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jack Wolfskin profile in United States.

Audience size
539K
in United States
Gender
42.3%♀
57.7% male
Age
35.4
average years
Country rank
#35085
Brand in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Jack Wolfskin

42.3% are female, 57.7% are male, average age 35.4.

Fig. 02

Gender split

42.3%
Female
57.7%
Male
Demographic split for Jack Wolfskin audience in United States
MetricValue
Female42.3%
Male57.7%
Average age35.4
Estimated audience size538,663
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Jack Wolfskin audience in United States
Age bracketShare%
16-1931%
20-2920%
30-3917%
40-4917%
50+15%
Fig. 04

Worldwide distribution

8.3%

of the worldwide Jack Wolfskin audience comes from United States.

Worldwide audience distribution share by country for Jack Wolfskin
CountryShare
Germany29.1%
United Kingdom8.9%
United States8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jack Wolfskin audience in United States is strongest.

Fig. 05

Top regions by affinity

Jack Wolfskin customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~3K1.66×
02Alaska~2K1.63×
03Washington~20K1.50×
04Utah~7K1.44×
05New York~40K1.42×
06Colorado~10K1.40×
07Massachusetts~10K1.35×
08Vermont~1K1.25×
09Virginia~20K1.22×
10Montana~2K1.22×
11New Hampshire~3K1.19×
12Oregon~7K1.18×
13California~70K1.15×
14Maine~2K1.12×
15Idaho~3K1.09×
16Illinois~20K1.05×
17Minnesota~8K1.04×
18Connecticut~6K1.04×
19New Jersey~10K1.02×
20Wisconsin~8K1.00×
21South Dakota~1K1.00×
22North Dakota~1K1.00×
23Maryland~9K0.99×
24Rhode Island~2K0.96×
25Michigan~10K0.95×
26Hawaii~2K0.92×
27Delaware~1K0.91×
28West Virginia~2K0.90×
29North Carolina~10K0.89×
30Kansas~4K0.89×
31New Mexico~2K0.88×
32Nevada~5K0.87×
33Iowa~4K0.85×
34Nebraska~2K0.85×
35Pennsylvania~20K0.84×
36Mississippi~4K0.84×
37Tennessee~9K0.83×
38South Carolina~7K0.83×
39Arkansas~4K0.83×
40Kentucky~6K0.82×
41Georgia~10K0.80×
42Indiana~8K0.80×
43Missouri~7K0.80×
44Oklahoma~5K0.80×
45Arizona~9K0.79×
46Ohio~10K0.78×
47Alabama~6K0.78×
48Louisiana~5K0.76×
49Texas~30K0.72×
50Florida~20K0.66×
Fig. 06

Affinity by region

Affinity by region — Jack Wolfskin, United States
0.66×1.00×1.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jack Wolfskin audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jack Wolfskin audience
#·InterestCategoryAffinity×
01The Great Outdoors (magazine)Travel & Leisure98.89×
02Solo climbingSports85.34×
03Traditional climbingSports84.26×
04Ski mountaineeringSports83.33×
05Free solo climbingSports83.33×
06Icebreaker (clothing)Fashion & Accessoires80.65×
07Telemark skiingSports80.50×
08Helly HansenFashion & Accessoires76.54×
09Climbing (magazine)Sports68.89×
10Marmot (company)Sports61.76×
11Rock-climbing equipmentTopic55.00×
12Free climbingSports54.28×
13Sport climbingSports52.08×
14Ski touringSports49.45×
15Indoor climbingSports48.58×
16Ice climbingSports45.99×
17BoulderingSports41.73×
18Sierra Trading PostFashion & Accessoires36.67×
19Canada GooseFashion & Accessoires32.65×
20Backcountry skiingSports21.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jack Wolfskin audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jack Wolfskin audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER2.13×
TravellingTHRILL1.83×
SustainabilityBALANCE1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jack Wolfskin audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.56×
SpiritualityBALANCE0.59×
Need for SecurityCONSERVATISM0.59×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Jack Wolfskin's target market in United States?

Jack Wolfskin's target market in United States covers an estimated 538,663 people, concentrated in California and New York.

02

What is the gender split and age of Jack Wolfskin customers?

42.3% of the Jack Wolfskin audience are female, 57.7% are male, with an average age of 35.4 years.

03

Which brands do Jack Wolfskin fans like most?

Jack Wolfskin fans show strongest brand affinity for Ski mountaineering (83.33×), Sport climbing (52.08×), and Ski touring (49.45×) over the country average.

04

Where do Jack Wolfskin fans live in United States?

Jack Wolfskin fans in United States are most concentrated in California (reach ~70K), New York (reach ~40K), and Texas (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Jack Wolfskin fans also like?

Beyond Jack Wolfskin itself, the audience over-indexes on Sport climbing (52.08×), Ski touring (49.45×), Solo climbing (85.34×), and Free climbing (54.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Outdoor audiences in United States

See Jack Wolfskin audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Jack Wolfskin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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