Jack Wolfskin Audience in United States

Jack Wolfskin logo

Jack Wolfskin has an estimated audience of 540,021 people in United States. 42.3% are female, 57.7% are male, average age 35.4. Top regions: California, New York, Texas. Top brand affinities: Ski mountaineering, Sport climbing, Ski touring, Solo climbing, Free climbing.

The average Jack Wolfskin fan in United States is 35.4 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Ski mountaineering, Sport climbing, Ski touring, with strongest over-indexing on Ski mountaineering (83.33× the country average). Demographically, the Jack Wolfskin audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Sports Activity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Outdoor

Demographics of Jack Wolfskin fans

Demographic split for Jack Wolfskin audience in United States
MetricValue
Female42.3%
Male57.7%
Average age35.4
Estimated audience size540,021

Audience persona

The typical Jack Wolfskin fan in United States is more male, around 35.4 years old, with strong Sports Activity tendencies and a notable affinity for Ski mountaineering.

Top regions in United States

Top regions ranked by reach for Jack Wolfskin in United States
RegionReachAffinity
California73,0731.23×
New York44,1591.46×
Texas34,3010.74×
Florida21,9440.6×
Illinois18,9781.05×
Washington17,5051.62×
Virginia16,9501.29×
Massachusetts15,8431.49×
Pennsylvania14,9120.82×
New Jersey14,5141.06×
North Carolina14,0430.86×
Michigan13,9780.99×
Colorado13,1511.55×
Georgia12,9890.78×
Ohio12,5430.75×
Maryland8,9610.97×
Minnesota8,6421.12×
Wisconsin8,2981.02×
Arizona8,2030.74×
Utah7,9951.65×
Oregon7,7871.26×
Tennessee7,6820.71×
Indiana7,1320.72×
Missouri6,3260.73×
Connecticut5,9051.09×
South Carolina5,7820.71×
Kentucky4,4340.65×
Alabama4,2270.56×
Nevada3,8400.74×
Oklahoma3,5500.59×
Washington, District of Columbia3,5042.16×
Idaho3,1751.17×
Iowa3,1280.7×
Kansas2,9360.69×
New Hampshire2,8331.33×
Louisiana2,7940.4×
Alaska2,7832.41×
Maine2,4761.28×
Arkansas2,2340.5×
Montana2,2011.47×
New Mexico1,9260.71×
Hawaii1,8310.79×
Vermont1,5741.66×
Rhode Island1,4970.87×
Mississippi1,4930.34×
Nebraska1,4650.54×
West Virginia1,4270.57×
South Dakota1,2811.03×
Wyoming1,1021.38×
Delaware9240.62×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jack Wolfskin audience
BrandAffinityCategory
Ski mountaineering83.33×Sports
Sport climbing52.08×Sports
Ski touring49.45×Sports
Solo climbing85.34×Sports
Free climbing54.28×Sports
Free solo climbing83.33×Sports
Climbing (magazine)68.89×Sports
Bouldering41.73×Sports
Helly Hansen76.54×Fashion & Accessoires
The Great Outdoors (magazine)98.89×Travel & Leisure
Ice climbing45.99×Sports
Marmot (company)61.76×Sports
Telemark skiing80.5×Sports
Backcountry skiing21.67×Sports
Traditional climbing84.26×Sports
Sierra Trading Post36.67×Fashion & Accessoires
Indoor climbing48.58×Sports
Canada Goose32.65×Fashion & Accessoires
Rock-climbing equipment55×
Icebreaker (clothing)80.65×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jack Wolfskin audience
TraitClusterScore
Sports ActivityPOWER2.17
Design AffinityPREMIUM1.66
SustainabilityBALANCE1.63
LGBTQ+ IdentityOPEN1.61
Family OrientationCONSERVATISM1.49
Luxury OrientationPREMIUM1.43

Worldwide distribution

Worldwide audience distribution share by country for Jack Wolfskin
CountryShare
Germany29.8%
United Kingdom8.8%
United States8.3%

See Jack Wolfskin audiences in other countries

More Outdoor audiences in United States

Frequently asked questions

How many fans does Jack Wolfskin have in United States?

Jack Wolfskin has an estimated audience of 540,021 people in United States, concentrated in California and New York.

What is the gender split and age of Jack Wolfskin fans?

42.3% of Jack Wolfskin fans are female, 57.7% are male, with an average age of 35.4 years.

Which brands do Jack Wolfskin fans like most?

Jack Wolfskin fans show strongest brand affinity for Ski mountaineering (83.33×), Sport climbing (52.08×), and Ski touring (49.45×) over the country average.

Where do Jack Wolfskin fans live in United States?

Jack Wolfskin fans in United States are most concentrated in California (reach 73,073), New York (reach 44,159), and Texas (reach 34,301). These three regions account for the largest share of the active audience.

What other brands do Jack Wolfskin fans also like?

Beyond Jack Wolfskin itself, the audience over-indexes on Sport climbing (52.08×), Ski touring (49.45×), Solo climbing (85.34×), and Free climbing (54.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jack Wolfskin. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.