Climbing (magazine) Audience in United States

Climbing (magazine) has an estimated audience of 2,009,152 people in United States. Top regions: California, Texas, New York. Top brand affinities: Alpine skiing, Autism Awareness, Diabetes mellitus awareness, Indeed.com, Capital One.

Climbing (magazine) fans in United States are concentrated in California, with strong brand affinity for Alpine skiing. The audience is concentrated in California, Texas, New York. Top brand affinities include Alpine skiing, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Alpine skiing (15.48× the country average). Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Website / Newspaper / Magazine

Demographics of Climbing (magazine) fans

Demographic split for Climbing (magazine) audience in United States
MetricValue
Estimated audience size2,009,152

Audience persona

The typical Climbing (magazine) fan in United States shows strong Sports Activity tendencies and a notable affinity for Alpine skiing.

Top regions in United States

Top regions ranked by reach for Climbing (magazine) in United States
RegionReachAffinity
California227,9451.03×
Texas197,8041.15×
New York161,0841.43×
Florida127,1460.93×
Washington66,9931.66×
Illinois65,3010.98×
Colorado62,0461.96×
New Jersey60,6511.19×
Pennsylvania59,3580.88×
Georgia54,9100.89×
North Carolina54,8160.91×
Virginia53,5491.09×
Tennessee52,4941.3×
Massachusetts50,4861.28×
Ohio49,7290.8×
Michigan48,0700.91×
Arizona45,3591.11×
Maryland35,1061.02×
Indiana30,2740.82×
Oregon29,7051.29×
Utah27,6431.54×
Minnesota27,0350.94×
Missouri23,7980.73×
South Carolina23,1040.76×
Wisconsin22,7120.75×
Alabama22,0410.79×
Arkansas20,2371.22×
Kentucky19,0840.76×
Nevada18,9700.98×
Louisiana18,7570.72×
Oklahoma17,1310.77×
Connecticut17,0500.85×
Kansas12,0400.76×
Idaho11,4341.13×
Iowa11,3190.68×
New Mexico11,1381.11×
Hawaii10,2171.18×
Mississippi9,2090.56×
Washington, District of Columbia8,6781.44×
New Hampshire7,7390.98×
West Virginia7,1390.76×
Nebraska6,7620.67×
Montana6,7421.21×
Maine6,2120.86×
Alaska5,6321.31×
Rhode Island5,1940.81×
Wyoming3,7311.25×
Vermont3,7241.06×
South Dakota3,1640.68×
Delaware3,0910.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Climbing (magazine) audience
BrandAffinityCategory
Alpine skiing15.48×Sports
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Indeed.com7.37×Business & Career
Capital One6.65×Business & Career
Google Maps6.13×Internet & Social Media
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Fischer (company)49.29×Sports
Google News7×News
Enterprise Rent-A-Car7.02×Cars & Mobility
Income tax13.19×Business & Career
Jack Wolfskin46.15×Fashion & Accessoires
Alex Honnold16.69×Sports
Planet Fitness3.94×Sports
DuckDuckGo8.9×Internet & Social Media
Standup paddleboarding8.88×Sports
Kia Sportage20×Cars & Mobility
Apple Store7.32×Shopping
Zac Efron8.76×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Climbing (magazine) audience
TraitClusterScore
Sports ActivityPOWER3.37
Risk AppetiteTHRILL3.21
SustainabilityBALANCE3.06
PatriotismCONSERVATISM2.16
Luxury OrientationPREMIUM1.95
TravellingTHRILL1.78

Worldwide distribution

Worldwide audience distribution share by country for Climbing (magazine)
CountryShare
United States28.3%
United Kingdom7.9%
India7.5%

See Climbing (magazine) audiences in other countries

More Sports audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Climbing (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.