A data profile of the people who buy, follow and care about Climbing (magazine) in Germany — modelled from more than twelve digital signal sources. Climbing (magazine) has an estimated audience of 381,657 people in Germany.
Climbing (magazine) fans in Germany are concentrated in Bayern, with strong brand affinity for Kristen Bell.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Kristen Bell, Himalayas, Indoor climbing, with strongest over-indexing on Kristen Bell (37.11× the country average).
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Climbing (magazine) fan in Germany shows strong Risk Appetite tendencies and a notable affinity for Kristen Bell.
The key figures that characterise the Climbing (magazine) profile in Germany.
| Metric | Value |
|---|---|
| Estimated audience size | 381,657 |
of the worldwide Climbing (magazine) audience comes from Germany.
| Country | Share |
|---|---|
| United States | 28.3% |
| United Kingdom | 7.8% |
| India | 7.5% |
Where the Climbing (magazine) audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~30K | 1.88× | |
| 02 | Bayern | ~80K | 1.31× | |
| 03 | Bremen | ~4K | 1.17× | |
| 04 | Baden-Württemberg | ~60K | 1.14× | |
| 05 | Sachsen | ~20K | 1.12× | |
| 06 | Hessen | ~30K | 1.11× | |
| 07 | Hamburg | ~9K | 1.06× | |
| 08 | Rheinland-Pfalz | ~20K | 0.95× | |
| 09 | Saarland | ~4K | 0.90× | |
| 10 | Sachsen-Anhalt | ~9K | 0.89× | |
| 11 | Brandenburg | ~10K | 0.85× | |
| 12 | Thüringen | ~8K | 0.84× | |
| 13 | Schleswig-Holstein | ~10K | 0.83× | |
| 14 | Nordrhein-Westfalen | ~70K | 0.82× | |
| 15 | Mecklenburg-Vorpommern | ~6K | 0.80× | |
| 16 | Niedersachsen | ~30K | 0.76× |
The strongest cross-interests of the Climbing (magazine) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kristen Bell | Movies & TV | 37.11× | ||
| 02 | Indoor climbing | Sports | 24.40× | ||
| 03 | Climbing shoe | Sports | 24.36× | ||
| 04 | Himalayas | Travel & Leisure | 23.14× | ||
| 05 | La Sportiva | Fashion & Accessoires | 21.69× | ||
| 06 | Canoe | Sports | 17.30× | ||
| 07 | Kayaking | Sports | 16.58× | ||
| 08 | The Nutcracker | Music & Radio | 13.24× | ||
| 09 | Bouldering | Sports | 12.08× | ||
| 10 | Vuelta a España | Sports | 11.22× | ||
| 11 | Arc'teryx | Fashion & Accessoires | 10.41× | ||
| 12 | Ski touring | Sports | 8.80× | ||
| 13 | FIS Alpine Ski World Cup | Sports | 8.08× | ||
| 14 | Ski mountaineering | Sports | 7.83× | ||
| 15 | Jason Momoa | Movies & TV | 6.33× | ||
| 16 | Patagonia | Fashion & Accessoires | 6.22× | ||
| 17 | Tour de France | Sports | 5.76× | ||
| 18 | Extreme sport | Sports | 4.53× | ||
| 19 | Woolworths | Shopping | 4.14× | ||
| 20 | Alpine skiing | Sports | 3.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.54× | |
| Sustainability | BALANCE | 2.01× | |
| Sports Activity | POWER | 1.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.53× | |
| Family Orientation | CONSERVATISM | 0.65× | |
| Need for Security | CONSERVATISM | 0.72× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Climbing (magazine). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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