Kayaking Audience in Germany
Kayaking has an estimated audience of 398,933 people in Germany. 49.2% are female, 50.8% are male, average age 36.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Paddleboarding, Dockers, Kayak, Paddling, Surface water sports.
The average Kayaking fan in Germany is 36.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Paddleboarding, Dockers, Kayak, with strongest over-indexing on Paddleboarding (20× the country average). Demographically, the Kayaking audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Kayaking fans
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 36.8 |
| Estimated audience size | 398,933 |
Audience persona
The typical Kayaking fan in Germany is balanced, around 36.8 years old, with strong Travelling tendencies and a notable affinity for Paddleboarding.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 86,016 | 0.99× |
| Bayern | 81,015 | 1.26× |
| Baden-Württemberg | 58,912 | 1.08× |
| Hessen | 41,083 | 1.35× |
| Berlin | 38,173 | 2.14× |
| Niedersachsen | 29,454 | 0.76× |
| Rheinland-Pfalz | 17,718 | 0.89× |
| Sachsen | 14,720 | 0.75× |
| Hamburg | 14,170 | 1.57× |
| Schleswig-Holstein | 12,357 | 0.86× |
| Brandenburg | 12,220 | 0.99× |
| Thüringen | 5,639 | 0.55× |
| Sachsen-Anhalt | 4,965 | 0.48× |
| Mecklenburg-Vorpommern | 4,778 | 0.63× |
| Saarland | 3,485 | 0.71× |
| Bremen | 3,352 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Paddleboarding | 20× | Sports |
| Dockers | 52.67× | Fashion & Accessoires |
| Kayak | 18.58× | Travel & Leisure |
| Paddling | 68.75× | Sports |
| Surface water sports | 84.85× | |
| Standup paddleboarding | 13.49× | Sports |
| Kayak fishing | 15.35× | Sports |
| Outdoor cooking | 13.82× | Home & Garden |
| Sailing | 12.03× | Sports |
| Boat show | 25.33× | Travel & Leisure |
| Waterfall | 21.03× | Travel & Leisure |
| Vacuum flask | 26.08× | Home & Garden |
| Canoeing | 19.44× | Sports |
| Bicycle touring | 6.22× | Sports |
| Wakesurfing | 11.49× | Sports |
| OUTDOOR ADVENTURE | 7.93× | Games |
| Windsurfing | 6.95× | Sports |
| Extreme sport | 5.23× | Sports |
| Hiking boot | 6.48× | Fashion & Accessoires |
| Outdoor recreation | 2.11× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.37 |
| Sustainability | BALANCE | 1.92 |
| DIY Mentality | THRILL | 1.67 |
| Luxury Orientation | PREMIUM | 1.65 |
| Sports Activity | POWER | 1.64 |
| Career Orientation | POWER | 1.59 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.1% |
| Japan | 6.2% |
| China | 4.8% |
See Kayaking audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Kayaking have in Germany?
Kayaking has an estimated audience of 398,933 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kayaking fans?
49.2% of Kayaking fans are female, 50.8% are male, with an average age of 36.8 years.
Which brands do Kayaking fans like most?
Kayaking fans show strongest brand affinity for Paddleboarding (20×), Dockers (52.67×), and Kayak (18.58×) over the country average.
Where do Kayaking fans live in Germany?
Kayaking fans in Germany are most concentrated in Nordrhein-Westfalen (reach 86,016), Bayern (reach 81,015), and Baden-Württemberg (reach 58,912). These three regions account for the largest share of the active audience.
What other brands do Kayaking fans also like?
Beyond Kayaking itself, the audience over-indexes on Dockers (52.67×), Kayak (18.58×), Paddling (68.75×), and Surface water sports (84.85×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kayaking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.