Kayaking Audience in Germany
A data profile of the people who buy, follow and care about Kayaking in Germany — modelled from more than twelve digital signal sources. Kayaking has an estimated audience of 398,933 people in Germany.
The average Kayaking fan in Germany is 36.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Paddleboarding, Dockers, Kayak, with strongest over-indexing on Paddleboarding (20× the country average).
Demographically, the Kayaking audience skews balanced with an average age of 36.8, and over-indexes on personality traits such as Risk Appetite, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Kayaking fan in Germany is balanced, around 36.8 years old, with strong Risk Appetite tendencies and a notable affinity for Paddleboarding.
At a glance
The key figures that characterise the Kayaking profile in Germany.
Search interest · 12-month trend
Demographics of Kayaking fans
49.2% are female, 50.8% are male, average age 36.8.
Gender split
| Metric | Value |
|---|---|
| Female | 49.2% |
| Male | 50.8% |
| Average age | 36.8 |
| Estimated audience size | 398,933 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 15% |
Worldwide distribution
of the worldwide Kayaking audience comes from Germany.
| Country | Share |
|---|---|
| United States | 29.6% |
| Japan | 6.2% |
| China | 4.7% |
Geography
Where the Kayaking audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~40K | 2.09× | |
| 02 | Hamburg | ~10K | 1.54× | |
| 03 | Hessen | ~40K | 1.33× | |
| 04 | Bayern | ~80K | 1.24× | |
| 05 | Baden-Württemberg | ~60K | 1.05× | |
| 06 | Bremen | ~3K | 1.00× | |
| 07 | Brandenburg | ~10K | 0.98× | |
| 08 | Nordrhein-Westfalen | ~80K | 0.97× | |
| 09 | Rheinland-Pfalz | ~20K | 0.88× | |
| 10 | Schleswig-Holstein | ~10K | 0.88× | |
| 11 | Niedersachsen | ~30K | 0.77× | |
| 12 | Sachsen | ~20K | 0.77× | |
| 13 | Saarland | ~4K | 0.75× | |
| 14 | Mecklenburg-Vorpommern | ~5K | 0.68× | |
| 15 | Thüringen | ~6K | 0.63× | |
| 16 | Sachsen-Anhalt | ~6K | 0.55× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Kayaking audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Surface water sports | Topic | 84.85× | ||
| 02 | Paddling | Sports | 68.75× | ||
| 03 | Dockers | Fashion & Accessoires | 52.67× | ||
| 04 | Vacuum flask | Home & Garden | 26.08× | ||
| 05 | Boat show | Travel & Leisure | 25.33× | ||
| 06 | Waterfall | Travel & Leisure | 21.03× | ||
| 07 | Paddleboarding | Sports | 20.00× | ||
| 08 | Canoeing | Sports | 19.44× | ||
| 09 | Kayak | Travel & Leisure | 18.58× | ||
| 10 | Kayak fishing | Sports | 15.35× | ||
| 11 | Outdoor cooking | Home & Garden | 13.82× | ||
| 12 | Standup paddleboarding | Sports | 13.49× | ||
| 13 | Sailing | Sports | 12.03× | ||
| 14 | Wakesurfing | Sports | 11.49× | ||
| 15 | OUTDOOR ADVENTURE | Games | 7.93× | ||
| 16 | Windsurfing | Sports | 6.95× | ||
| 17 | Hiking boot | Fashion & Accessoires | 6.48× | ||
| 18 | Zooplus | Pets & Animals | 6.41× | ||
| 19 | Bicycle touring | Sports | 6.22× | ||
| 20 | Extreme sport | Sports | 5.23× |
Personality of the Kayaking audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 3.34× | |
| Mindfulness | BALANCE | 2.14× | |
| Travelling | THRILL | 2.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.04× | |
| Social Media Usage | JOY | 1.06× | |
| Extroversion | THRILL | 1.09× |
Frequently asked questions
How many fans does Kayaking have in Germany?
Kayaking has an estimated audience of 398,933 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kayaking fans?
49.2% of Kayaking fans are female, 50.8% are male, with an average age of 36.8 years.
Which brands do Kayaking fans like most?
Kayaking fans show strongest brand affinity for Paddleboarding (20×), Dockers (52.67×), and Kayak (18.58×) over the country average.
Where do Kayaking fans live in Germany?
Kayaking fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do Kayaking fans also like?
Beyond Kayaking itself, the audience over-indexes on Dockers (52.67×), Kayak (18.58×), Paddling (68.75×), and Surface water sports (84.85×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Kayaking audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kayaking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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