Waterfall Audience in Germany
Waterfall has an estimated audience of 595,010 people in Germany. 58.2% are female, 41.8% are male, average age 39.7. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Livemusic, Western Union, Black tea, Tagesschau, Real property.
The average Waterfall fan in Germany is 39.7 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Livemusic, Western Union, Black tea, with strongest over-indexing on Livemusic (5.14× the country average). Demographically, the Waterfall audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Travelling, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic
Demographics of Waterfall fans
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 39.7 |
| Estimated audience size | 595,010 |
Audience persona
The typical Waterfall fan in Germany is more female, around 39.7 years old, with strong Travelling tendencies and a notable affinity for Livemusic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 176,717 | 2.18× |
| Bayern | 150,488 | 1.57× |
| Nordrhein-Westfalen | 122,035 | 0.94× |
| Niedersachsen | 50,793 | 0.88× |
| Hessen | 45,342 | 1× |
| Rheinland-Pfalz | 44,360 | 1.49× |
| Sachsen | 31,240 | 1.07× |
| Berlin | 18,264 | 0.69× |
| Thüringen | 16,278 | 1.07× |
| Schleswig-Holstein | 14,907 | 0.7× |
| Brandenburg | 13,215 | 0.72× |
| Sachsen-Anhalt | 13,083 | 0.85× |
| Hamburg | 10,271 | 0.76× |
| Mecklenburg-Vorpommern | 7,699 | 0.68× |
| Saarland | 5,749 | 0.79× |
| Bremen | 3,176 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Livemusic | 5.14× | Music & Radio |
| Western Union | 6.38× | Business & Career |
| Black tea | 21.36× | Food & Beverages |
| Tagesschau | 2.41× | Movies & TV |
| Real property | 5.61× | Home & Garden |
| Kayaking | 17× | Sports |
| National park | 6.56× | Travel & Leisure |
| Phoenix Reisen | 8.62× | Travel & Leisure |
| Snorkeling | 6.51× | Sports |
| Pets | 1.77× | Pets & Animals |
| Skyscanner | 4.08× | Travel & Leisure |
| Backpacking (travel) | 3.98× | Travel & Leisure |
| Spiegel Online | 1.88× | News |
| Airbnb | 2.07× | Travel & Leisure |
| Edmonton Oilers | 10.76× | Sports |
| Automobiles | 1.71× | Cars & Mobility |
| Saturn (store) | 2.78× | Shopping |
| Do it yourself (DIY) | 1.77× | Home & Garden |
| Modern architecture | 2.81× | Arts & Culture |
| EVA Air | 18.2× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.03 |
| Sports Activity | POWER | 1.89 |
| Pet Ownership | JOY | 1.74 |
| Sustainability | BALANCE | 1.73 |
| Design Affinity | PREMIUM | 1.59 |
| DIY Mentality | THRILL | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 26.4% |
| United Kingdom | 5.0% |
| Taiwan | 4.9% |
See Waterfall audiences in other countries
More Travel & Leisure audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Waterfall have in Germany?
Waterfall has an estimated audience of 595,010 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Waterfall fans?
58.2% of Waterfall fans are female, 41.8% are male, with an average age of 39.7 years.
Which brands do Waterfall fans like most?
Waterfall fans show strongest brand affinity for Livemusic (5.14×), Western Union (6.38×), and Black tea (21.36×) over the country average.
Where do Waterfall fans live in Germany?
Waterfall fans in Germany are most concentrated in Baden-Württemberg (reach 176,717), Bayern (reach 150,488), and Nordrhein-Westfalen (reach 122,035). These three regions account for the largest share of the active audience.
What other brands do Waterfall fans also like?
Beyond Waterfall itself, the audience over-indexes on Western Union (6.38×), Black tea (21.36×), Tagesschau (2.41×), and Real property (5.61×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Waterfall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.