Waterfall Audience in United States

Waterfall logo

Waterfall has an estimated audience of 7,134,998 people in United States. 62.0% are female, 38.0% are male, average age 43.9. Top regions: California, New York, Texas. Top brand affinities: Google Maps, Capital One, Indeed.com, Enterprise Rent-A-Car, Bob Evans.

The average Waterfall fan in United States is 43.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Google Maps, Capital One, Indeed.com, with strongest over-indexing on Google Maps (3.18× the country average). Demographically, the Waterfall audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Quality Awareness, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic

Demographics of Waterfall fans

Demographic split for Waterfall audience in United States
MetricValue
Female62.0%
Male38.0%
Average age43.9
Estimated audience size7,134,998

Audience persona

The typical Waterfall fan in United States is more female, around 43.9 years old, with strong Quality Awareness tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Waterfall in United States
RegionReachAffinity
California822,5861.05×
New York371,3420.93×
Texas361,1780.59×
Florida340,8750.71×
North Carolina291,0131.36×
Michigan269,4771.44×
Tennessee238,3021.66×
Washington234,4261.64×
Georgia231,2961.05×
Pennsylvania225,2970.94×
Oregon212,6502.6×
Wisconsin181,8521.69×
Ohio175,4000.8×
Illinois167,5490.7×
Virginia150,1570.86×
Hawaii140,6104.58×
Massachusetts130,7510.93×
New Jersey127,9920.71×
Minnesota121,1531.19×
Colorado114,0081.01×
South Carolina104,3690.97×
Arizona89,2640.61×
Indiana84,4710.65×
Maryland81,1670.66×
Missouri77,8840.68×
Kentucky75,6190.85×
Alabama75,6130.76×
Utah67,1321.05×
Arkansas55,9180.95×
Connecticut54,7560.77×
Louisiana51,4780.56×
Oklahoma44,7630.56×
Nevada41,3960.6×
Idaho38,3881.07×
Iowa37,7210.64×
Kansas34,3870.61×
West Virginia33,7651.02×
New Hampshire31,9041.13×
Mississippi29,8780.51×
Maine26,4821.04×
Vermont22,0301.76×
New Mexico21,4160.6×
Montana20,1601.02×
Nebraska19,4590.54×
Rhode Island15,7170.69×
Washington, District of Columbia14,9790.7×
Delaware12,4350.63×
Alaska11,8590.78×
South Dakota11,1640.68×
North Dakota9,6780.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Waterfall audience
BrandAffinityCategory
Google Maps3.18×Internet & Social Media
Capital One3.03×Business & Career
Indeed.com3.07×Business & Career
Enterprise Rent-A-Car4.31×Cars & Mobility
Bob Evans9.98×Food & Beverages
CarGurus3.14×Cars & Mobility
BevMo!8.92×Shopping
MSN2.1×News
Real property2.67×Home & Garden
Hyundai Elantra10.24×Cars & Mobility
Hobby Lobby1.8×Home & Garden
Singer-songwriter1.84×Music & Radio
Circle K3.13×Shopping
Acura MDX8.31×Cars & Mobility
Menards2.22×Home & Garden
Dollar General1.65×Shopping
Honda Pilot6.91×Cars & Mobility
Aldi1.63×Shopping
Texas Roadhouse1.63×Food & Beverages
Airbnb1.55×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Waterfall audience
TraitClusterScore
Quality AwarenessPREMIUM2.15
TravellingTHRILL1.57
SustainabilityBALANCE1.47
Sports ActivityPOWER1.41
Design AffinityPREMIUM1.32
DIY MentalityTHRILL1.26

Worldwide distribution

Worldwide audience distribution share by country for Waterfall
CountryShare
United States26.4%
United Kingdom5.0%
Taiwan4.9%

See Waterfall audiences in other countries

More Travel & Leisure audiences in United States

Frequently asked questions

How many fans does Waterfall have in United States?

Waterfall has an estimated audience of 7,134,998 people in United States, concentrated in California and New York.

What is the gender split and age of Waterfall fans?

62.0% of Waterfall fans are female, 38.0% are male, with an average age of 43.9 years.

Which brands do Waterfall fans like most?

Waterfall fans show strongest brand affinity for Google Maps (3.18×), Capital One (3.03×), and Indeed.com (3.07×) over the country average.

Where do Waterfall fans live in United States?

Waterfall fans in United States are most concentrated in California (reach 822,586), New York (reach 371,342), and Texas (reach 361,178). These three regions account for the largest share of the active audience.

What other brands do Waterfall fans also like?

Beyond Waterfall itself, the audience over-indexes on Capital One (3.03×), Indeed.com (3.07×), Enterprise Rent-A-Car (4.31×), and Bob Evans (9.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Waterfall. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.